FIRST BEALLS FLORIDA STORE CONCEPT OPENS IN BLOOMINGDALE SQUARE

The Bealls at Bloomingdale Square celebrated its grand reopening as the flagship

Bealls Florida store at 925 E. Bloomingdale Ave. with a weekend celebration. Company President and Tampa native Tianne Doyle and company CEO and fourth-generation namesake Matt Beall joined the local store team to ring bells and cut the ribbon just before the doors opened to more than 250 shoppers. The first 100 shoppers each morning of the grand opening weekend received free gift cards to the store.

Bealls Inc. announced in March that it was rebranding its 68 Bealls stores to Bealls Florida to align with the chain’s unique Florida “Live Life Local” motto. The company’s 570 Burkes Outlet and Bealls Outlet stores in 23 states are being renamed bealls (stylized with a lowercase b). In total, 250 Florida stores will be rebranded before the end of 2023.

Store manager Shayla Gainer, who is excited to be opening the new concept to the community, said, “The store is so customer-friendly and efcient because everything is at the customer lever and better for our guests. The store is bright and seems so much bigger with the new renovations.”

Customers will recognize longtime team member and key holder Rosalina Coughlin, who can be found throughout the store and has worked for the company for 24 years. “The customers are loving the luxury of