Identity Brand Text Spacing Layout Color Icons Typeface Image Logo Usage
StyleGuide
Orlando Sentinel Media Group Style Guide
1.0
Overview
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OUR BRAND
Overview
2016
Orlando Sentinel Media Group Style Guide
Our Brand Orlando Sentinel Media Group is one of the largest communication companies in the Orlando DMA with numerous products that touch consumers, both multimedia readers, advertising clients and community partners. The many products and services offered by Olando Sentinel Media Group are a large part of our success and contribute to our reach in the region. Thanks to our excellent market penetration, thousands of consumers interact with our products daily, including marketing collateral from various departments including Advertising and Circulation.
HOW TO USE THIS GUIDE To ensure the experience maintains a high level of quality, we must present our brand in a cohesive manner. This guide illustrates the proper usage of Orlando Sentinel Media Group logos and how to best represent the brand. In some instances a concept is illustrated and typically applied to all brands not just the one used in the example. The number one rule with using brand guidelines is to always use your best judgment and always consistently communicate the brand image.
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2016
Overview
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Orlando Sentinel Media Group Style Guide
Value of Orlando Sentinel Media Group Orlando Sentinel Media Group brand equity is having a well-known brand name in the community and in the media industry. Through our various products under the brand umbrella, Orlando Sentinel Media Group can generate more revenue than lesser-known entities, while reaching a larger audience.
BRAND IDENTITY Orlando Sentinel Media Group is a multimedia communications company that reaches an audience of nearly 1 million people across all platforms. As the dominant voice in Central Florida, we reach our consumers through our award-winning print and digital products, an array of niche products, and customized marketing solutions.
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2016
Overview
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Orlando Sentinel Media Group Style Guide
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Our Logo
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OUR LOGO
Logo position and usage
2016
Orlando Sentinel Media Group Style Guide
MEDIA GROUP PRIMARY LOGO Our logo speaks to the fact that while we may be changing with the times, we're not risking our values and standards. The light blue addition to the Orlando Sentinel logo is a welcome doormat to our readers.
This is the primary version of the logo. It should be used in all cases possible, unless the background creates an issue.
The addition of "Media Group" captures the idea that we are more than just an award-winning source for news. We are a multimedia company and continue to diversify our portfolio to reach anyone, anywhere, at anytime.
NEVER USE THE FULL-COLOR LOGO ON DARK BACKGROUNDS.
The Orlando Sentinel Media Group logo should always standalone; don't place it in text or pair it with another logo/graphic element.
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Our Logo
MEDIA GROUP
MEDIA GROUP
SECONDARY LOGOS While the primary logo should be used whenever possible, we understand that scenarios will arise that can compromise the legibility of the logo.
NEVER USE THE NON-TRANSPARENT LOGO ON DARK BACKGROUNDS.
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MEDIA GROUP
2 .25x
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LOGO INTEGRITY Our logo is the embodiment of our brand, summed up in one small, neat little package. Therefore, at all times the logo must be perfectly legible and without obstructions.
1 Vertical Hangline 2 Horizontal Hangline 3 Minimum Size
The above graphic outlines the minimum area of breathing room around the logo that allows it to stand out. If at all possible, please do not set at a smaller size than the minimum suggested size (3).
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2016
MEDIA GROUP
2.3
1" wide
X Orlando Sentinel Media Group Style Guide
IMPROPER LOGO USAGE It’s often said it’s easier to ask forgiveness than to ask permission but not with Orlando Sentinel Media Group. Our Marketing Department is dedicated to aligning our image with others to form respectable and notable alliances. If you feel that you might not be using our brand with the proper rights, than just ask us.
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Our Logo
DO NOT: RETYPE LOGO
MEDIA GROUP
STRETCH ALTER COLOR ADD SHADOW DISTORT ADD GRAPHICS ADD WORDS
Department OF LAUGHTER
USE AS PART OF A SENTENCE 2016
I work at
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Orlando Sentinel Media Group Style Guide
MEDIA GROUP
The appropriate logo must appear on the initial view of all communications so that it serves as an introduction to the brand. Beyond this guideline, there is no preferred placement of the logo. Design should dictate where the logo appears on the initial view. Following are a few suggestions.
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Top placement
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Overview
Logo Positioning At times our logo appears alongside other logos due to sponsored programs and partnerships. Our logo should be in prominent placement.
MEDIA GROUP
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Along other logos
MEDIA GROUP
2
Bottom placement
2016
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Orlando Sentinel Media Group Style Guide
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Color
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COLOR
Setting the tone
2016
Orlando Sentinel Media Group Style Guide
Primary Color Our brand colors are as important to us as our logo. People are highly visual and the psychological meaning of colors plays an important role to our brand. The Orlando Sentinel Media Group primary color is Orlando Sentinel Blue (PMS 640). It can be paired with any of the secondary colors featured on the next pages. Blue is a color that exudes trust, honesty and loyalty. It shows our readers that we are reliable, balanced and responsible. The bright blue is fun and inviting.
SECONDARY COLORS These colors were chosen to complement and highlight our main color while sparking creativity and emotion. They are each paired with a shadowed shade as well as two neutral gray colors.
CMYK
100/0/0/10 HEX
#009EDA PMS
640
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Color
Our main color reflects trust, dependability and strength. Pair them with secondary colors to show friendliness, youthfulness and optimism. BLACK IS A TIMELESS COLOR THAT WORKS WELL WITH OUR BRAND COLORS.
CMYK 95/90/40/40
CMYK 50/6/6/0
CMYK 7/6/6/3
CMYK 0/85/55/0
CMYK 5/15/100/0
HEX #20254B
HEX #78C3E0
HEX #EIDFDF
HEX #EF4E5D
HEX #F4CF10
RGB #78C3E0
RGB #78C3E0
RGB #EIDFDF
HEX #EF4E5D
HEX #F4CF10
PMS 2768 C
PMS 297 C
PMS Cool Gray 1 C
PMS 110 C
PMS 108 C
SHADOW
CMYK 100/73/27/11
HEX #004E7D RGB #004E7D
SHADOW
CMYK 65/57/50/20
HEX #555559 PMS Cool Gray 11 C
SHADOW
CMYK 23/100/89/15
HEX #ab162b PMS 187 C
SHADOW
CMYK 11/52/100/0
PMS 301 C
2016
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HEX #DE8A00 PMS 7564 C
Orlando Sentinel Media Group Style Guide
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In Text
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OUR BRAND IN TEXT
Talking about ourselves
2016
Orlando Sentinel Media Group Style Guide
Writing the Brand Name in Text In text, Orlando Sentinel Media Group should appear as four words in upper and lower-case with a capital "O" for Orlando, a capital "S" for Sentinel, a capital "M" for Media, and a capital "G" for Group.
While our competitors may offer some of the same products as we do, what makes us unique is‌
Orlando Sentinel Media Group should never be referred to as OSMG. Orlando Sentinel Media Group should never be italicized. "Orlando Sentinel Media Group" should never be in quotes.
Image Usage The Orlando Sentinel image represents the masthead of the printed daily product and This image is not to be used in any other manner than representing the daily the header of OrlandoSentinel.com. This image is NOT A LOGO but the stylized newspaper and its accompanying digital site. name of the Orlando Sentinel flagship products.
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In Text
In Text Usage In text, the Orlando Sentinel appears as two words in upper- and lower-case with a capital "O" for Orlando, and a capital "S" for Sentinel. Orlando Sentinel should never be referred to as OS Orlando Sentinel should never be italicized "Orlando Sentinel" should never be in quotes The word "the" does not appear in front of Orlando Sentinel, except in few scenarios. Orlando Sentinel presents – NOT The Orlando Sentinel presents Will be provided by Orlando Sentinel – NOT Will be provided by The Orlando Sentinel
Favicon
OrlandoSentinel.com
Favicons are icons associated with URLs that are displayed in a browser address bars, on top of the browser tabs, or next to site names in bookmark lists.
OrlandoSentinel.com does not have its own logo. Do not use a logo or image that illustrates the dot com website.
The Orlando Sentinel favicon is one of the rare times you will see an abbreviation of the product name.
In text, OrlandoSentinel.com is one word with a capitalized O and S.
The image may also be seen on social media platforms.
OrlandoSentinel.com is not abbreviated to OS.com
eNewspaper
Orlando Sentinel App
Orlando Sentinel's eNewspaper is a digital replica of the paper, delivered daily to subscribers through email. The eNewspaper adorns the same appearance as the printed publication and OrlandoSentinel.com with the image of the masthead.
The OrlandoSentinel app also uses the masthead image. Though it does not have its own logo, the news app can be symbolized by the use of its icon.
NOTE: These logos are for illustrative purposes only, if you feel you have a need to use them, please consult with the Marketing Department for further usage guidelines.
This image is not used as a logo. In text, the e is a lower-cased letter, followed by a capitalized N.
2016
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Orlando Sentinel Media Group Style Guide
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Sub Brands
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SUB BRANDS
Guidelines
2016
Orlando Sentinel Media Group Style Guide
El Sentinel The El Sentinel logo should stand alone; don't place it in text or pair it with another logo/graphic element. These are the two logos used to represent El Sentinel.
Do not use the full-color logo on dark backgrounds
In Text Usage In text, El Sentinel apears as two words in upper- and lower-case with a capital "E" for El, which translates to the in spanish, and a capital "S" for Sentinel. El Sentinel should never be referred to as ES El Sentinel should never be italicized. “El Sentinel� should never be in quotes.
CMYK
CMYK
CMYK
HEX
HEX
HEX
PMS
PMS
PMS
9/93/61/0 #D93753 711 C
0/20/64/0 #FFCD73 1355 C
75/55/0/0 #4D72B7 7683 C
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Sub Brands
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2
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1 Top placement 2 Bottom placement 3 With other logos
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1
1 Vertical Hangline 2 Horizontal Hangline
2
3
Logo Positioning At times our logo appears alongside other logos due to sponsored programs and partnerships. Our logo should be in prominent placement.
2016
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RLANDO SIGNATURE
you on a journey, as we inspire you to explore your community, your
gs, and more. Each month, we’ll showcase the places where you live
nd help you discover the good life right here in Central Florida. Orlando Sentinel Media Group Style Guide
AILABLE THIS SUNDAY - 3.27.16 In print and online at OrlandoSignature.com
A product of Orlando Sentinel Media Group
Orlando Signature The Orlando Signature logo should stand alonedon't place it in text or pair it with another logo/graphic element. Here are the two logos used to represent Orlando Signature and some guidelines for proper use.
In Text Usage In text, Orlando Signature appears as two words in upper- and lower-case with a capital "O" for Orlando, and a capital "S" for Signature.
Do not use the main logo on dark backgrounds, instead use the transparent reversed logo. If space permits, use the logo with the tagline: Your Life. Your Magazine.
Orlando Signature is a published magazine, however the word magazine is not found in its product name. Orlando Signature magazine publishes on the fourth Sunday of each month. Note: Do not capitalize the "m" in magazine. Orlando Signature should never be referred to as: OS, OSig, OSM Orlando Signature should never be italicized "Orlando Signature" should never be in quotes
CMYK
CMYK
HEX
HEX
PMS
PMS
0/77/73/0 #F2614B 1355 C
0/0/0/100 #000000 Black 6 C
ke you on a journey, as we inspire you to explore your community, your
ings, and more. Each month, we’ll showcase the places where you live and help you discover the good life right here in Central Florida.
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Sub Brands
VAILABLE THIS SUNDAY - 3.27.16 In print and online at OrlandoSignature.com 1 .25x
O R L A N D O S I G N AT U R E . C O M
discover the
GOOD LIFE 2
.25x .25x
A product of Orlando Sentinel Media Group style
indulge
community
escape
home
wellness
discover ORLANDO SIGNATURE
.25x
1 Vertical Hangline 2 Horizontal Hangline
Let us take you on a journey, as we inspire you to explore your community, your surroundings, and more. Each month, we’ll showcase the places where you live
O R L A N D O S I G N AT U R E . C O M
O R L A N D O S I G N AT U R E . C O M
and play and help you discover the good life right here in Central Florida.
discover the
discover the
AVAILABLE THIS SUNDAY - 3.27.16
GOOD LIFE
GOOD LIFE
In print and online at OrlandoSignature.com
A product of Orlando Sentinel Media Group
1 Top placement 2 Bottom placement 3 With other logos
1
style
2
indulge
community
escape
home
3
style
wellness
community
escape
home
wellness
Let us take you on a journey, as we inspire you to explore your community, your
Let us take you on a journey, as we inspire you to explore your community, your
surroundings, and more. Each month, we’ll showcase the places where you live
surroundings, and more. Each month, we’ll showcase the places where you live
and play and help you discover the good life right here in Central Florida.
and play and help you discover the good life right here in Central Florida.
AVAILABLE THIS SUNDAY - 3.27.16
AVAILABLE THIS SUNDAY - 3.27.16 In print and online at OrlandoSignature.com
In print and online at OrlandoSignature.com
A product of Orlando Sentinel Media Group
A product of Orlando Sentinel Media Group
Logo Positioning At times our logo appears alongside other logos due to sponsored programs and partnerships. Our logo should be in prominent placement.
2016
indulge
discover ORLANDO SIGNATURE
discover ORLANDO SIGNATURE
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