School of Communication Undergraduate Brochure

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SCHOOL OF COMMUNICATION UNDERGRADUATE PROGRAMS

COMMUNICATION ANALYSIS AND PRACTICE • NEW MEDIA AND COMMUNICATION TECHNOLOGY • STRATEGIC COMMUNICATION • PUBLIC AFFAIRS JOURNALISM (MULTIMEDIA FOCUS)

RIGOROUS AND INNOVATIVE CURRICULUM

HIGH PROFILE INTERNSHIPS UNDERGRADUATE RESEARCH OPPORTUNITIES INTERNATIONALLY RENOWNED FACULTY TOP 5 AMONG HIGH IMPACT COMMUNICATION PROGRAMS STATE-OF-THE-ART MULTIMEDIA CLASSROOMS MULTIPLATFORM LABS AND PODCASTING STUDIO

comm.osu.edu


PROGRAM AREAS “The program helped open my eyes to a career field with which I was not at first familiar. Upon graduation, I felt confident in my abilities, and prepared to take on the responsibilities of the job because of the knowledge and skills I developed in communication technology.”

Communication Analysis and Practice Communication Analysis and Practice offers a broad-based education in communication combined with the flexibility to pursue your specific area of interest. This option provides you the opportunity to cluster electives and concentrate in a particular focus area within the communication field. The Communication Analysis and Practice program offers excellent preparation for graduate school or law school or a career as a communication specialist in a health or political organization. OPTIONS FOR SPECIALIZATION INCLUDE: ■ Mass Media Effects ■ Communication for Advocacy and Politics ■ Interpersonal Communication Processes ■ Health, Science, and Risk Communication

“The classes I took as a student in the Communication Analysis and Practice specialization allowed me to critically examine the function and impact of communication. As a lawyer, I draw on these skills every day.” KASEY MARTINI Law Clerk, U.S. Court of Appeals for the Sixth Circuit 2010 Law (Harvard) 2006 Communication Analysis and Practice (Ohio State)

MONICA LONGMIRE User Interface Designer, JPMorgan Chase 2008 New Media and Communication Technology

New Media and Communication Technology New Media and Communication Technology explores the way technology is transforming the field of communication. This interdisciplinary major integrates course work from communication, computer science, design, psychology, and business to help you understand interactive technology, evaluate the user experience, and communicate with users from varying levels of technical proficiency. STUDENTS IN THIS MAJOR CHOOSE ONE OF TWO TRACKS TO PURSUE: ■ Human-Computer Interaction ■ Communication Technology Management The Human-Computer Interaction track focuses on how people use technology and the social implications of new technologies. You will be able to apply your understanding of how people process information, make decisions, and communicate in order to improve the design of interactive technologies. The Communication Technology Management track teaches you how to help others use technology effectively in the workplace. You will be able to employ your knowledge of technology and communication to act as a liaison between leadership and technical workers in a corporate setting.


Strategic Communication Strategic Communication teaches you the ways in which organizations communicate in order to accomplish a goal and includes courses that examine communication through public relations, marketing communication, advertising, persuasion and public theory, and communication campaigns. Corporations, nonprofit agencies, and government agencies use significant resources to communicate with employees, the public, and other audiences. IN THIS MAJOR, YOU LEARN ABOUT COMMUNICATION PRACTICES WITHIN AND BETWEEN ORGANIZATIONS, INCLUDING: ■ knowledge management ■ negotiation, team problem-solving ■ leadership, inter-organizational relationships ■ persuasive communication in sales and marketing Courses emphasize all areas of public communication, including advertising, persuasion, corporate identity, image repair, and public relations advocacy.

“As a Strategic Communication student, I’ve had the opportunity to create comprehensive marketing plans and present to actual clients. The teamwork, presentation, advertising, and branding skills I’ve learned have allowed me to intern with the Cincinnati Reds, Columbus Blue Jackets, and Sports Illustrated, where I will be employed full-time following graduation.” LAUREN ACTON Associate Consumer Marketing Manager, Sports Illustrated 2011 Strategic Communication

“The Public Affairs Journalism program taught me that the key to journalism is resourcefulness. Through a set of dedicated professors, I learned the reporting, writing, and the multimedia tools necessary to thrive in a challenging curriculum that I was able to cater to my interests. Working at The Lantern enriched my experience and cultivated my skills, which ultimately prepared me to step into the real world of the ever-changing, fast-paced newsrooms of today.” GERRICK D. KENNEDY Staff writer, The Los Angeles Times 2009 Public Affairs Journalism

Public Affairs Journalism (Multimedia Focus) Public Affairs Journalism teaches you how to investigate and disseminate news. Our multimedia focus prepares you to integrate this training with the multimedia skills necessary for packaging news stories with word, still photo, audio, and video. As a journalism student, you also are taught to consider the context in which you will practice the field, including an understanding of the social, legal, and ethical implications that all journalists encounter. To emphasize applied learning, students are provided extensive skills training, further reinforced through experience at The Lantern, completion of a minor, and a required news-related internship.


PERSONALIZED ACADEMIC AND CAREER ADVISING We will work with you to tailor a curriculum and internship plan for your field of study and career path.

COMMUNICATION IS ONE OF THE TOP 10 MAJORS AT OHIO STATE $80,000 IN SCHOLARSHIPS ARE AWARDED TO OUR MAJORS EACH YEAR

DID YOU KNOW? MORE THAN 56% OF OUR STUDENTS PARTICIPATE IN INTERNSHIPS BEFORE GRADUATION THE LANTERN WAS RECENTLY NAMED THE BEST COLLEGIATE NEWSPAPER IN OHIO SCHOOL OF COMMUNICATION Undergraduate Advising 3033 Derby Hall 154 N. Oval Mall Columbus, OH 43210

(614) 292-8444 comm.osu.edu

“The advisors are readily available and incredibly helpful. I like the new online scheduling tool for meetings. Most of all, I like that the student is with the same advisor all four years, so a personal relationship can be developed.”

“After transferring to Ohio State I noticed a big difference in the advising office here. At Ohio State, I have come across the best advising staff that anyone could ever hope for. My advisors helped me and cared about me and my education. When compared to other large universities Ohio State is miles ahead in terms of their advising office and staff.”


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