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HAIRCARE CLASSICS

Some products have been around for years and are cult favorites in the multicultural community. Their efficacy is unmatched, and the results are always consistent and reliable. Chances are, you carry at least a handful of these products in your store if not all of them. Just know that they’re always on demand for a reason. Be sure to stock up on these classic products today!

Shine Gel

Whether you’re shingling your curls or slicking your hair back for a smooth finish, Eco Styler Olive Oil. is a staple in every curly girl’s arsenal. There’s a reason why the company sells this holy grail gel by the tub fulls! A sleek ponytail can easily be achieved with the right gel. But when you want to moisturize and style your hair, you’ll likely reach for the Let’s Jam Shining & Conditioning Gel. It’s perfect for adding shine

Hair Gel

and extra hold.

Hold Spritz

Generations of Black women used Pump It Up! Super Hold Spritz to freeze their hair into place. Marcel curls and finger waves stayed in place for days with the help of this spray! It’s definitely a classic!

Pomade

You can’t have hair waves without pomade. And the Deep Wave Forming Pomade has been a staple for this style for many years. It helps create, define and hold waves in place for a consistent look.

Silver-Friendly Shampoo

When your silver foxes come into your store, they’ll likely need a shampoo that won’t leave their treses yellow or brassy. Enter: the One ‘n Only Shiny Silver Ultra Shampoo, perfect for preserving gray hair colors.

Extreme Hold Gel

If you want your hair to stay in place and not move until your next shampoo, you’ll need to grab the Moco de Gorila. This gel is known for its extra hold and is a fan favorite.

Conditioning Cream

When your strands are damaged and weak, chances are they’re in need of a serious deep conditioning treatment. That’s where the Queen Helene Cholesterol Hair Conditioning Creme comes in, ideal for intensive conditioning.

Wrap Mousse

A wrap or roller set is incomplete without the Lottabody Wrap Me Foaming Mousse. Not only does it add body and shine, but it has long lasting hold without the flakes.

Natural Hair Shampoo

Shampoos shouldn’t just cleanse the hair; they should also promote a healthy scalp. The Jamaican Mango & Lime Tingle Shampoo contains menthol extracts to stimulate the scalp, relieve itching and remove product build-up. Perfect for natural and protective hairstyles.

CoWash

Many naturalistas rely on shampoos that are sulfatefree. Some either use conditioner as their hair cleansing agent. For those who need the gentleness of a conditioner but the cleansing effect of a shampoo, you can recommend the well-known As I Am Coconut CoWash.

Shampoo & Conditioner

V05 has always been a classic brand, especially the VO5 2 in 1 Shampoo & Conditioner. Not only is it fragrant, but it cleanses and conditions with one use.

Moisture Shampoo

If your hair is dull and dry, you’ll need to add products that have natural moisture like the Creme of Nature Argan Oil Moisture & Shine Shampoo. The entire Argan Oil collection has been popular for this brand, as it is known for it’s “exotic shine.”