1 minute read
Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema
CRISTINA’S CURLS BECOMES VIRAL INTERNET SUCCESS, MAKES NEARLY $2 MILLION IN REVENUE IN FIRST TWO YEARS OF BUSINESS
Cristina’s Curls – a natural, organic and handmade children’s hair and skincare product company – has reached nearly $2 million in revenue after starting just two years ago. The company, which was founded by Courtney Smith, an Atlanta stay-at-home mom and former licensed esthetician, was inspired by her daughter’s eczema as an infant.
“Shortly after my daughter was born, I noticed she began to suffer greatly from eczema, sensitive skin and cradle cap,” said Smith, who is a mother of three and previously owned a spa. “I knew the side effects that came with using sterile creams and medications, and I wanted a more holistic approach. But, I could not find what I was looking for in stores, so I created my own in partnership with my husband who is a chemist. That solution has become Cristina’s Curls.”
Amongst the company’s best-selling products are the Nourishing Baby Hair and Scalp Oil, Nourishing Baby Detangler and Tear-free Shampoo and Body Wash.
Smith, who named company after her daughter, has since had massive success helping other mothers who were struggling to find natural remedies for children. After starting the business at home, Smith expanded to a warehouse and hired employees, helping the company sell an average of about 8,000 products per month.