Top Five

Dream World Products

With the holidays officially in the rearview, shoppers can now recover from the costs of gift-giving and traveling. That might mean they’ll be slower to splurge on trending products and stick to only buying the necessities. Make your customers’ lives easier by recommending inexpensive versions of some of the industry’s must-have products. Dream World Products has a wide variety of products to choose from and has an affordable variation of many popular items. Here are five products that are sure to catch the eye of your shoppers.

1

Brittny Flexible Detangler Brush

Item Number: BR53036

Detangling textured hair can feel like a chore with the wrong tools. The Brittny Flexible Detangler Brush makes it easy with its agile bristles and quality design.

2

Dream World Silky Velvet Deluxe Luxury Durag

Item Number: DRE007VRD

After a fresh cut, your male customers will want to ensure they keep their hair looking its best at all times. With this durag, moisture is maintained, and the new hair cut continues to look sharp and polished.

3

Dream World Knotted Silky Headband

Item Number: DRE134Z

Who says protecting your hair has to be unfashionable? With its silk knot-adorned detailing, this stylish headband will turn heads while protecting your hair from tangling and breakage.

4

Dream World Silicone Wig Band

Item Number: DRE172NA

Ditch the glue and gel and wear the Dream World Products Silicone Wig Band to secure your wig unit. Available in Black, Clear and Natural colors, this one-size-fits-all band is a must-have.

5

J2 Professional Ring Light Item Number: DRE2564-1

It doesn’t matter if you’re shopping for an aspiring beauty influencer or that friend who wants to look her best for every Zoom call; they’ll love the J2 Professional Ring Light with tripod stand. Equipped with 10 levels of brightness and smooth dimming, this 10” ring light will pack much punch for its size. Thanks to its flexible cell phone holder, you’ll also be able to record on your own, on the go easily.

THERAPY TRENDS

Post-Pandemic Beauty Survival

By Elayne McClaine

Consumers will greet 2022 with a new lease on life, love and beauty. They have survived two years of attacks on their well-being, insurrections in the air and on the streets, climate crises, shortages, shut-ins and several iterations of vaccine boosters. Consumers feel like survivors, and most feel they have suffered enough. Previous concepts on how we all live and shop have shifted. The survival instinct will drive consumers back out into the retail world. However, 50% of their beauty sales will be investigated and purchased online. Consumers are living the hybrid life of a pandemic survivor.

Shoppers will come into stores looking for new solutions to revive their hybrid self-image. Since there was less need for a daily makeup routine, they will have more time to try new and dramatic techniques. Hair products will provide longer-lasting natural styles, and eye looks will evolve into permanent, mini-tattoo applications. High impact color will be accompanied by glitter, neon and sweeping lashes. Why not?

They’ve survived two lost years. The New Year will bring on an explosion of hair color at any age, and Computer-assisted hair color selection will drive them from online to an in-store purchase. Gray is also in style with a move towards natural looks.

To the survivors goes all the good the beauty industry has to offer—wellness, excitement and self-care. Working from home will continue to focus on an everyday makeup routine.

Zooming will focus consumers on eye, skin and hair products that sharpen their commitment to world-class beauty. Online survivors are now exposed to world-class beauty products available on demand. As a result, OTC dealers will survive in this new consumer lease on life.

Track the information and product advice found online, follow the consumer commitment to persevere, and place their choices on OTC shelves.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.