EDITOR’S LETTER

A Fresh Perspective

Allyson Leak EDITOR It’s time for healing, renewal, and a fresh perspective. You cannot control what the market does. You cannot control what other people do. You cannot control what your customers or employees do. So what are you in control of? You are in control of your mindset and your perspective. Developing a positive outlook on life can help you transmute negative situations into positive ones and learn

valuable lessons. It’s no secret that the last few years have been stressful. Whether that stress is in someone’s personal life, business life, or both–it has not been easy for many people. In a journal study on the PLOS One website, psychologists found that during the pandemic, there were major declines in personality traits that help people trust others, act responsibly, and navigate daily social situations. Try your best this month to carve out moments for mental peace. Making a vision board is one thing that may help. Check out “Creating The Vision” on page 10 for tips on how to get started.

Our December issue highlights an array of skincare, makeup, hair, and grooming tools that customers love. Check out our selection of products in “Holiday Glam” on page 12, tips for building a dynamic in-store team on page 26, and how Creme of Nature supports the “No Kid Hungry” Campaign on page 50.

I have truly enjoyed my first year as editor of OTC Beauty Magazine. Thank you to Mr. Jhin for trusting me to be your editor for the magazine. Thank you, Candace Smith (our Advertising Manager), Sam Choi (our Art Director), and the Jinny purchasing team for your phenomenal work ethic and energy. Thank you to our OTC store owners for reading our magazine and providing feedback on how we can improve and the types of articles you would like to see. Last but not least, thank you to our amazing advertisers. I appreciate your energy in our meetings and for caring so deeply about the products you provide and the customers who love them.

Wishing you a wonderful Holiday!

OTC Beauty Magazine December2022 9