Urban Call Briefs

By Lafayette Jones

BRIEFS

Monaè Everett

Celebrity Hairstylist & Creator of Texture Style Awards

Diane Da Costa

Curly Texture Expert & Author

Candra Ward

Digital Stylist Coach & Author

Monaè Everett

Celebrity Hairstylist & Creator of Texture Style Awards

Monaè is force majeure in the beauty industry, shaking it up with her desire for everyone. She is a licensed stylist and American Board Certified Haircolorist with two decades of training and experience in beauty, fashion, and branding.

In addition, Monaè’s professional work has been heavily featured in the worlds of film, television, print, theater, and numerous New York Fashion Week shows. National media giants such as Glamour, Harper’s BAZAAR, ESSENCE, InStyle, and Yahoo! Beauty tap Monaè regularly as a trusted voice and authority in the beauty and style industry.

Backed up by two decades of training and experience in beauty, fashion and branding, Everett has a diverse educational background within the Beauty and Fashion industries. Additionally, she earned degrees in Communications and Sociology from George Mason University.

Monaè has worked under top global haircare brands, such as Wella, Sebastian, and Mizani, making her the perfect presenter for your next event. She is THE industry expert for all hair textures and recently created the Texture Style Awards to create opportunities for all hairstylists to prosper. It is the first-ever award show for Hairstylists slaying all four

hair textures!

Her clientele list reads like a who’s who list of music and entertainment: including Mariah Carey, Dre Davis, Serena Williams, Indya Moore, Laura Osnes, Lilimar Hernandez, Taraji P. Henson, H.E.R., Daniella Perkins, Tia Mowry, Yara Shahidi, Emily Tosta and Nickelodeon starlets Lizzy Greene and Sofia Wylie and many more. She also offers her take on today’s beauty and hair trends while providing styling tips as a content provider for Hype Hair, Naturallycurly.com, and Beauty Industry Report.

Everett loves to educate and has launched “The Monae Life Academy” online academy specifically for hairstylists, teaching how-to style for editorials, celebrities, and styling for all hair textures. She recently released

“Get Out Of Your Own Way!” to help artists who want to follow their dreams of working with celebs and other high-end clientele.

The Beauty SuperStars Talk podcast also featured Monae. The show is more than a podcast. It’s a movement to give voice to the best and brightest Black Beauty Bosses in the beauty industry, encourage Black excellence and entrepreneurship, preserve our history and bring healing to our industry. Founded and hosted by beauty industry leader and coach Miki Wright, it features weekly interviews, which turn into Masterclasses, where Black Beauty Bosses share their stories, and their wisdom on various topics to enrich and enhance the Black Beauty Industry.

Monae Everett @monaeartistry is always on the go as an editorial/celebrity hairstylist, author and creator of one of the hottest new award shows in the beauty industry, Texture Style Awards. She met with Wright to promote her book, “Get Out of Your Own Way!” and ended up sharing stories of how she blocked her success for a time and how she overcame it (and you can too)! She also shared tips that aspiring celebrity stylists can practice right away. If you’re interested in building your brand, running a business or succeeding in the beauty industry, take some tips from Everett! Be sure to check out her interview at https://YouTube.com/mikiwright.

BRIEFS By Lafayette Jones

Diane Da Costa

Curly Texture Expert and Author

Diane Da Costa is the original “Goto-Curly Girl” for the beauty industry, a celebrity stylist and a curly textured hair guru to thousands of Curlies and Naturalistas of all nationalities. Da Costa is a pioneer in the textured space, and she believes “Texture is a Lifestyle! True beauty comes from within, and it is not only determined by your hair texture or the color of your skin.” A Beauty & Lifestyle Expert, Da Costa is the author of “Textured Tresses: The Ultimate Guide to Maintaining and Styling Natural Hair” (Simon and Schuster, June 2004). She truly believes it is her calling to educate, inspire and motivate both consumers and professionals as a textured advocate.

Da Costa is the CEO and founder of SimpleeBEAUTIFULTM, the first clean lifestyle brand with an eco-friendly retail boutique; and the CurlyTexturedBAR, a curly consult bar and texture hair care salon in Harlem, NYC. She is the former owner of Dyaspora Salon Spa in New York City, the first leading multi-textured Aveda Concept salon founded in the late ‘90s to early 2000s.

With over 30-plus years in the beauty industry, Da Costa brings innovative textured styles to the forefront of today’s multi-textured hair movement. Her styles have graced the beauty and fashion pages of British Elle; French Vogue, Essence, O Magazine, Uptown and Vibe, Essence Total Makeover and Harriette Cole’s “Jumping the Broom.” Some of her celebrity clients have included Lenny Kravitz, Lauryn Hill, Cindy Blackman- Santana, Roy Hargrove, Dee Dee Bridgewater and Blair Underwood, just to name a few.

Da Costa has shared her knowledge and expertise with publishers and beauty brands alike. They include the “Milady Perspective in Hair Design: Cutting Textured Hair” DVD Series (2013); “Milady Standard Natural Hair Care & Braiding,” 1st Edition textbook (2013), and “Milady Standard Cosmetology” 13th Edition (2015) and 14th Edition (2021) with Da Costa serving as artistic director, contributing author and editor, respectively. Da Costa consulted with L’Oréal owned brands Carol’s Daughter as a brand stylist and Curly Textured expert and as a multi-textured expert and creative consultant for Mizani, creating the first “True Textures Style Guide and Natural Curl Key.” She has also consulted with Aveda, Phyto Specific (Ales Group) and Design Essentials (McBride Laboratories).

Da Costa is a textured advocate, educator, licensed cosmetologist, master colorist and writer. She holds a bachelor’s in marketing from Pace University, Interise-StreetWise MBA certificate and resides in New York City. featured on the ‘Let’s Talk Texture’ Series and brought her wealth of experience and knowledge, as well as stories of how she became the ‘curly go to girl’ with Essence magazine. As an author of the “Milady Natural Haircare” textbook, she spoke to what’s missing in cosmetology education regarding textured hair and the projects she’s currently working on to bring more standardized education for beginning and experienced hairstylists. Her interview will have you cheering for more inclusion in the beauty industry. Watch it in its entirety at https://YouTube.com/mikiwright.

Candra Ward

Digital Stylist Coach & Author

Candra Ward (@candra_ward) is a lifestyle and business strategist for women who need a fresh start and want to teach what they know. She specializes in supporting moms and hairstylists. However, she also enjoys helping the woman who needs the confidence to start again and create an amazing online service-based business using her gifts and skill sets to have a sense of purpose, increase their revenue, and have more time to do what they want and love. As a result of working with Ward, they also get clear on their genius, build confidence in what they have to offer and create a profitable and sustainable business around the life they desire and deserve.

As a 15-year salon owner, before she started her coaching and consulting company, she hit a breaking point due to seeking out her next phase of life and experiencing burnout. So, she willingly closed her salon, packed up herself and her oldest son and moved to another state. After taking some time to reinvent herself, she ended up taking on a brief teaching career, getting married and becoming a new mom again after 21 years!

After having her baby, she decided that she wanted to stay home with him, so she began seeking out ways to work from home and started doing some intense research on making that happen. It was a very challenging process because she had become so accustomed to a particular lifestyle of 22 years of entrepreneurship and making consistent money. She would sometimes get frustrated because things were not moving as fast as she would have liked.

She ended up taking another teaching job to get the money to invest in coaching, then she began to do the work aggressively. She already knew that she wanted to teach and help others reach their goals, but she just wasn’t clear on the delivery method.

As her coaching business grew, it allowed her to work with many amazing clients, stand on amazing stages and platforms and teach what she knew and loved. She understands, first hand, the frustration, confusion and

helplessness that bombards the mind when you are trying to figure out your next phase of life. This is why she is on a personal mission to help salon professionals and mom entrepreneurs Rise, Reposition & Rebuild their lives and share their gifts and greatness with the world.

Ward joined Miki Wright for the ‘Your Online Success’ series to show hairstylists how to take what they know and love - whether it’s hairstyling, cooking, or any other hobby - and monetize it by turning it into a course, a book or a high-level Signature Program. In addition, Ward shared some great secrets on how she overcame her fear of doing videos for exposure and social media.

The digital world isn’t going anywhere, it’s time to learn and embrace it. Watch Ward’s full interview on https://YouTube.com/mikiwright and watch your confidence increase!

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE

• Restore Shine • Replenish Moisture • Regain Manageability

©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM

The Gold Series collection provides deep moisture to strengthen and protect your hair from within. Created by Black PhD scientists, Gold Series works better because it’s made better.

CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER

A dedicated team of PhDs and scientists strived for over ten years to o develo op a haircare lin i e e using innovative technology and superior ingredients formulated specically y for r textured hai a r. Ins spired by their loved ones and their personal hair journeys, the tale l nt ted d souls l beh hind d the scie i nce of f Gol ld Seri ies have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled bene ts to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength. For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world con dently. Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

ITEMS INCLUDE: Gold Series Curl Awak kening Spr S ay • Gold Series T Tripl l C e Care Braid Cream • Gold Series Instant Nourishing Spray • Gold Series Split Ends Treatment

“My fondest memory of my personal hair journey was when my 1-year old daughter was beaming after my most recent ‘big chop,’ running her hands through my hair and was excited that we have the same hairstyle.” – Isoken Igwekala-Nweke, Gold Series Senior Scientist, PhD “As the father of a young daughter, I’ve become acutely aware of what the world tells her about herself. Her hair and how she feels about it has a huge impact on her self-con dence. Contributing to the development of Gold Series, for me, means making her hair Journey a little bit easier, so she can face the world more con dently while loving her hair.”

– Ian Henry, Gold Series Scientist, PhD and R&D Manager

Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.