Exclusive Tips for Long-Lasting Summer Makeup to Keep Your Customers Looking Flawless All Day

With hot summer days beckoning us outdoors, your customers may find themselves torn between enjoying the sunshine and maintaining their flawless makeup. The heat and humidity often make it tempting to steer clear of cosmetics, fearing oily foreheads, patchy foundation, and smeared mascara.

However, beauty and wellness marketplace Fresha.com has gathered a team of experts to share their invaluable tips that you can share with your customers on achieving long-lasting makeup even on the hottest and sunniest days.

Swap your usual skincare for an SPF

If you haven’t already introduced an SPF into your everyday skincare routine, take this as your sign. Sunscreen should be used all year round, not just during the summer months, but it is essential to remember to use a higher SPF during seasons of higher UV to protect your skin.

When it’s hot out, your skin might be better off with fewer layers of product. And less layers of product underneath your foundation will make for easier application and longer wear. If you’re worried about your skin’s hydration, most sunscreens are formulated with ingredients like hyaluronic acid and ceramides to keep you moisturized all day

Still, you should reapply your sunscreen often: every four hours if you’re indoors and every two hours if you plan to be outside all day. This may sound like this could be tricky once you have already applied makeup, but there are plenty of spray-on sunscreens that make reapplication easier. Apply an even layer of a spray SPF on top of your makeup regularly throughout the day to keep your skin protected.

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Use a good primer

The preparation of the skin before you apply your makeup is just as important, if not more important, than the makeup itself. If your skin isn’t prepped before you apply makeup, it can look patchy and uneven and reduce the length of time it will last.

If you are attending an event such as prom, graduation or a wedding this summer, this step is vital to ensuring your makeup lasts. When layering up on makeup for a special occasion, take time with your preparation, as it plays a main part in longevity, so don’t skip this step and assume it is all about the makeup.

Consider the finish of your makeup

While a dewy, natural glow is more on-trend than a flatter, matte finish, warm weather always brings the risk of looking oily rather than fresh. As well, higher temperatures can cause makeup to crease and sit in your pores. Go with an oil-free matte formula if you prefer a softer finish. This type of formula will also keep your skin looking less oily, and minimize creasing.

Wear less product

It sounds obvious, and to some who like to layer up on makeup, it can be hard to part ways. But by wearing less on your skin, you will have fewer chances of ending the day with patchy makeup. Instead of foundation, try lighter coverage options such as tinted moisturizer, BB creams or CC creams. If you like to wear more but look like you are wearing less, try a powder foundation, which will be one less liquid product on your face but will still provide buildable coverage.

Skip highlighters and added shimmers

When you sweat, your body will produce a natural glow. So by avoiding shimmers and glittery highlighters, you will prevent your skin from looking shiny as the day goes on. If you cannot live without a little sheen, just remember, you want to look dewy and not sweaty. Only apply highlighter in areas where you don’t get oily and you will allow your body’s natural shine to come through.You can always apply a light powder throughout the day or use an oil wipe to get off any sweat.

Lip stains over lipstick

Lip stains are a must-have for summer makeup as they come in hundreds of shades, are long-lasting and, most importantly, don’t budge! Most lip stains are comfortable and moisturizing and they come in various levels of coverage, which is great if you like to apply it a few times a day or just once.

Lip stains are a great option for attending proms or graduations as they are easy to apply and don’t take up much room in your bag. They also reduce the time you will spend applying products as opposed to opting for a liner and lipstick.

Setting spray

A setting spray is essential for the longevity of your makeup, especially in the heat. A setting spray will seal and lock in your whole face and keep it looking flawless. You can apply setting spray after each step of your makeup if you really want a budge-proof look, or you can use it just before or after you apply. Setting sprays are also great for dampening sponges or beauty blenders before blending liquid products and are cooling down your face throughout the day or night.

Setting sprays are a must when it comes to doing your own makeup or getting your makeup done professionally for an event. Finishing up your face with a setting spray will melt all the makeup seamlessly into your skin while setting it in place so you can enjoy your event knowing you will still look flawless at the end of the night.

Extra tips that will ensure long-lasting makeup in the heat:

Try waterproof products, especially if you will be in the pool or at the beach. Use a matte bronzer over a shimmery bronzer. This will prevent looking oily as the day goes on.

Use an oil-free moisturizer which will prevent greasiness throughout the day. Avoid using eye creams on your eyelids before makeup. Instead opt for an eye shadow primer.

Carry mini-products with you for topups throughout the day. This means you can touch up at any point without taking up much room in your bag.

After applying lip liner and lipstick, use a similar color eyeshadow or translucent powder on the top to lock in color and prevent lip liner bleeding.

OAM SKIN & CIARA COLLABORATE WITH QVC FOR A VIDEO-RICH SHOPPING EXPERIENCE, INVITING CONSUMERS TO LEVEL UP THEIR SKINCARE ROUTINE

OAM Skin (On A Mission), the innovative skincare brand created by Grammy Award-winning entertainer Ciara, is excited to announce its collaboration with QVC - giving the brand the opportunity to connect directly with consumers through video-rich shopping experiences.

Launched last September, OAM Skin simplifies skincare, offering solutions, formulated with an innovative blend of Vitamin C - developed, and tested for all skin tones and skin types. All products contain their proprietary Tri-C Pro-Peptide Complex™ which combines three forms of Vitamin C and Peptides, that help to brighten and hydrate skin with non-irritating formulas. Every product in the OAM system is numbered to help consumers properly layer products and use them as a full skincare routine.

“The reason I decided to create OAM was to simplify skincare and harness the benefits of Vitamin C in non-irritating formulas for all skin types. Seeing the results and positive responses from customers who have been using the products has been so rewarding and this launch with QVC opens endless opportunities to connect with a larger community. I’m so excited that more people have the opportunity to level up their skincare routine with OAM!” - Founder & Executive Chairwoman Ciara

OAM Skin is scheduled to premiere during QVC’s Master Beauty Class 24-hour event on Tuesday, May 23, 2023 at 6PM EST.

OAM Skin Founder, Ciara and Skincare Advisory Board Member, Yolonda Frederick-Thompson will join QVC Program Host, Shawn Killinger, live on-air to debut the collection and share the story behind OAM and the products

OAM Skin will also be participating in two Master Beauty Class livestreams on Tuesday, May 23, 2023 which will be streaming on QVC.com and across QVC’s social media and streaming platforms:

1. Shades of Summer Beauty (5PM EST) - In this segment, beauty brands break down summer 2023’s top trends in beauty for every shade. Beauty is not “one size fits all,” and thank goodness for that. Summer beauty is no different and when it comes to melanin-rich skin, choosing the right products, from SPF to moisturizers, is pivotal to achieving results.

2. 1,2 Step...to Summer Skin! Just prep...and GLOW! (9PM EST) - An epic class on summer skin featuring OAM Skin’s new-to-the-Q Skin Radiance System. Sit down with Ciara for a “girlfriend to girlfriend” lesson in how the Vitamin C-formulated skincare line will hydrate and brighten your skin for a natural glow to level up your skincare just in time for summer!

To highlight the premiere of the brand on QVC, OAM Skin will be featured across all QVC platforms including QVC broadcast, QVC. com, QVC’s Facebook and YouTube, and streaming app, QVC+.

Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, and Vitamin C Radiance Moisturizer.

ABOUT OAM:

OAM offers clinical skincare made simple and made for all. Products are dermatologist tested and proven to work for all skin types and skin tones. Created by entrepreneur, producer, and artist Ciara, OAM stands for “On a Mission.” OAM was created by Ciara to give everyone access to the power of clinical level products through a simplified routine that works, and is formulated and proven for all skin tones and types including sensitive skin. All products are formulated with the Tri-C ProPeptide Complex™, a proprietary blend of peptides and trifecta of highly refined Vitamin C.

“We could not be more thrilled to share our products with a wider audience through QVC’s reach. Consumers know that QVC sets a high standard for their skincare brands, and our missions are aligned around rigorous testing and efficacy requirements. QVC’s unique shopping experience is so well suited for our products which offer both immediate and long-term results that are very demonstrable in a visual shopping format. We are excited to work with QVC to deepen consumer engagement and relevance across their broadcast, social, digital, and live streaming channels, which allows OAM Skin and Ciara to have many touchpoints with its consumers!” -

CEO Jamira (JC) Johnson

“We love the simplified approach that OAM Skin brings to skincare,” said Anna Baker, Vice President, General Merchandise Manager, Beauty, QVC. “The majority of QVC customers are women over 50 and skincare is a very important part of their beauty routine. We think OAM Skin will really resonate with our customers because it is a full skincare routine rooted in Vitamin C with a numbered system to properly layer the products to see the most results. This brand has a powerful story, and we are excited to have Ciara share her passion with our QVC customers and bring this brand to life across our video commerce platforms.”

All 5 products from the OAM Vitamin C Radiance Collection will be debuting on QVC and QVC.com, including the Vitamin C