Knowledge to Know

TO KNOW By Dawn Thompson

Hollywood Beauty® Website Launches to Increase Hair & Skin Sales

The Hollywood Beauty website – www.hollywoodbeautyproducts.com - was launched to increase hair and skin sales with education and better

solutions from our multi-use products. Hollywood Beauty® is the No. 1 leader in beauty and multi-use products. Our High Category Performers are multi-use natural products for ingredient-conscious consumers. If you are a major account for Hollywood Beauty® Products, get in touch for the chance to be featured on our new website in our “Where to Buy” section.

A Passion for What is Possible

Our passion is to help improve what is possible for healthier hair and skin, especially for natural-hair wearers and moisturized-skin seekers. We can do this with our proprietary blended oils, pure organic oil formulas, creams and conditioning products. We are proud that we represent the communities we serve through our diverse executive team, workforce and supplier network.

Dry, damaged hair or dry, itchy scalp? Whether you need a fungus fighter or want to prevent dry skin, Tea Tree Oil and Vitamin E Oil can meet your needs. Our Cocoa Butter products help to minimize blemishes, stretch marks, and dry patches. Our oil collection includes: • Tea Tree oil: moisturizes dry, itchy scalp, promotes healthy scalp and growth and fights fungus.

• Vitamin E oil: relieves and prevents dry skin, helps hair and skin damage and anti-aging.

Tonya S. Lane - a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com

• Olive, JBCO, Hemp Seed, Jojoba, Argan oils: gives benefits to

hair, skin and scalp of moisturization, hydration and promotes hair growth with vitamins and nutrients.

You can rely on products from Hollywood Beauty® to help you, your family and your customers maintain healthier hair and beautiful skin. No matter what the need, we’ve got you covered.

Tonya S. Lane, a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com, spoke positively about Hollywood Beauty®’s Pure & Certified Organic line. “Your hair, scalp and skin will benefit from pure organic oils. Hollywood Beauty® has so many options for your beauty and personal care solutions,” she said. “Organic Tea Tree is an antiseptic for acne and antibacterial/fungus fighter which should be used with a carrier oil to prevent irritation. You can use organic castor or organic hemp to promote growth and protect edges and ends. Organic jojoba and organic sweet almond are great facial moisturizers, and with organic argan, they also prevent frizz for more manageable hair. There are so many options; make sure you get a few.”

Retailer Results

Hollywood Beauty ® Multioutlet (MULO) dollar share results through March 2021 (IRI data)

52-WKS 26-WKS 13-WKS 4-WKS YoY % Chg YoY % Chg YoY % Chg YoY % Chg 14.4% 10.6% 10.1% 7.3% We have seen consumers increase their spontaneous spending when offered an assortment of items with larger sizes. Because of various users and needs, multiple sizes and offerings should be available to meet consumer needs at shelf and online. Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty® results show this.

We judge adding education via display, at shelf and in online opportunities will only increase these outcomes even more.

Our Hollywood Beauty® website focuses on “Celebrating and Caring for You,”™ and there is something to be found to help all hair types, all hair textures and even dryer skin and scalp needs. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero

oil” to meet all needs and various additional oils, from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and avocado oils. All of these multi-use oils can help promote hair growth and retention,

provide moisture and reduce frizz.

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newly-launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce

and 30-plus varieties are now available. Soybean Oil is also

included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese and vitamins rich in Vitamin E.

• Hollywood Pure® Certified Organics, 1 ounce, 10-plus

varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces,

seven varieties

• Perfect Results® from Hollywood Beauty®, six pre-mixed

Pure Oil Cocktails with a touch of fragrance. Available at Your Local Beauty Supply and Worldwide.

To learn more, visit hollywoodbeautyproducts.com and perfectresultsonline.com.

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products

#hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.