th Georgia Beauty Trade Show

OTC: What is your full name and what is your title and how many years have you been the President of Atlanta beauty association?

KangHa Lee: Hello, My name is KangHa Lee. I am the 16th President of Georgia Atlanta Beauty Supply Association, and am currently on my second term.

OTC: How much is this year’s tradeshow compared to the previous years? What makes you think, this show was bigger than other years?

Kangha: We have shown significant growth year over year for this amazing Beauty trade show. During 2022, we had 205 booths set up, and for this year’s 2023 trade show, I am proud to announce that we have 262 booths set up. We have various new vendors such as PXG golf, Honma and xxxio screen golf. Moreover, we have 6 vendors from Korea attending this even as well. I am grateful that we have new various vendors for this show, and we project more new buyers and attendees. ................................................................................................

OTC: What would be the biggest benefit that any OTC store owner/manager would get from attending this show? Please list top 3 benefits

Kangha: We are planning to offer new products because of all the wonderful, new vendors. We anticipate that all attendees will enjoy this year’s event because it will provide a lot of information that can be transferred to consumers. Furthermore, buyers will be able to get a 10% show discount this year.

OTC: What would be the biggest benefit that any vendor/ importer/distributor would get from attending this show?

Please list top 3 benefits

Kangha: The vendors have been very influential and supportive for Georgia to grow as the heart of Beauty supply businesses in the southeast region. Vendors are able to sell and promote their product through the show, and buyers sustain a good relationship to promote their business as well. As Importers introduce new products , it is a great opportunity to trade service and products through the show. We expect a lot of walk-in show attendees, who will also purchase products at the show.

OTC: What is the main goal for the association for having the show? List top 3 goals.

Kangha: Our association’s goal is to be the #1 top trade show in the US to benefit all attendees - our members and vendors. All the neighboring states associations will become united to support vendors, members and all businesses owners.

OTC: If you can change anything about the show, what would you change?

Kangha: Our show will be held at Gas South Convention Center, which has an arena (Gas South arena) that will host a concert with popular singers. We are planning to host a concert the day before the show and have all the attendees enjoy not only the music, but also the photo session with the Celebrities.

OTC: Is there any new idea or concept for 2023 March 25th show that is different than previous years?

Kangha: We are offering 10% discounts to all the buyers/attendees from main local vendors when they shop during the show. We have been giving out show flyers to the buyers when they shop at local vendors until the show.

OTC: What is the hardest thing in having the show?

Kangha: The most transparent complaint that we have had is that some vendors not attending the show have been selling power products prior to the show. We are having some difficulties getting wig and hair vendors to be part of the show.

OTC: What is the best and fun part of having the show?

Kangha: The new vendor, Honma, is donating a 4 star golf iron set for a raffle winner. PXG will be presenting their clothing, and will be creating a putting event and photo zone. We are also offering a free golf tournament at Chaeteau Elan the next day after the trade show.

OTC: What is your main message to all the OTC store owners/managers for year 2023 in regards to their current store business?

Kangha: While NY, NJ and TX have been the center of beauty trades in the past, Georgia has now taken over as the top location for beauty trades. We are excited to have a great show this year!