BIR Bits

BITS

Each month, OTC Beauty Magazine features key highlights from the Beauty Industry Report. This quarterly report provides relevant content for beauty professionals and executives looking to stay on top of the rapidly changing marketplace. To read more, visit www.bironline.com.

BEAUTY BIZ

Henkel, the company behind Alterna Haircare, Kenra Professional, PRAVANA, Schwarzkopf Professional, Sexy Hair and STMNT Grooming, has launched www.salonory.com, an e-commerce store

for salon professionals. Salonory is a B2B direct, mobile-optimized shopping experience exclusively for the professional hair salon community. This platform allows licensed salon professionals to shop from over 10 Henkel Beauty Care Hair Professional brands and 1,500 products in one convenient destination. The shop offers

various promotions, and customers can earn reward points that can be redeemed for products, money-saving vouchers and salon accessories. Pros can enjoy 15% off their first purchase. Visit https://salonory.com

EVENTS

Cosmoprof Asia, initially scheduled for November 2021, has moved to November 16-18, 2022, due to the uncertainty associated with the pandemic and travel restrictions. In the interim, Cosmoprof Asia’s

beauty community will have the opportunity to participate in Cosmoprof Asia Digital Week, an international digital event to maintain business connections and commercial interactions. It will offer a match-making platform for buyers and sellers to interact with companies, view new

products, place orders, meet clients and stay up-to-date on beauty trends and technology. Visit www.cosmoprof-asia.com.

DESCRIPTION

The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

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POINT OF DIFFERENCE

The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS

Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS

• The lashes are lined with adhesive that is activated by water • Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line • Beautiful, lush styles in natural to dramatic looks • Lashes have tapered tips and a black band mimicking the look of eyeliner • Available in 6 styles • Lashes may be reused with traditional adhesive application