Oticontact - Fall 2011 by Oticon, Inc.

Issue 18 Fall 2011

oticontact the PEOPLE FIRST magazine

Introducing Intiga

The N w Effect From this moment, everything changes Also In this issue:

 Updated Marketing Materials  The NEW LiteTip RITE Mold  Intiga Launch Events Recap

oticontact

Issue 18 Fall 2011

the PEOPLE FIRST magazine

Also Inside...

TABLE OF CONTENTS: 3

Hearing Solutions

Empowering People

Did You Know?

Introducing Intiga and the Now Effect

Oticon's new LiteTip RITE Mold

Focus On People Award Winners

Pink With A Purpose

9 Healthy Hearing Tips

11 Oticon Marketing

10 New Intiga Online Training

13 Educational News & Events

12 New Marketing Materials for Intiga 14 The Intiga Launch Meetings

17 Pediatrics

15 Oticon Pediatrics 2011 Conference

Contributors: Paul Bauer

Nancy Palmere

Mary Porath

Product Manager

Senior Marketing Manager

Clinical Channel Marketing Manager

ext. 2359

ext. 2506

ext. 2823

pfb@oticonusa.com

npa@oticonusa.com

mcp@oticonusa.com

Kathy Costa

Thomas Nelson

Maureen Doty Tomasula

Product Manager

Retail Channel Marketing Manager

Product Manager - Pediatrics

ext. 2809

ext. 2367

ext. 2507

kac@oticonusa.com

tgn@oticonusa.com

mdd@oticonusa.com

Mariann Cadieu

Melina Tranchemontagne

Kelly Austin

Conference & Events Project Manager

Coordinator of Electronic Communications

Manager of Distance Education

ext. 2565

ext. 2183

ext. 2316

mac@oticonusa.com

mgt@oticonusa.com

kaa@oticonusa.com

Sheena Oliver

Layout: Rachel Eck

Vice President, Marketing

Graphic Designer

ext. 2132

ext. 2365

spb@oticonusa.com

ree@oticonusa.com

Empowering People

Audiology

Counselling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight 1

ď ´ O ticon has become a company of firsts by putting people first. We constantly strive to

obtain new insights in order to keep learning and find new ways to do things better. We have defined four areas where our passion, expertise and commitment all come together in supporting you. These are four areas where we will continue to invest and concentrate our efforts and resources and this is how we will continue to lead the way and provide you with the most innovative hearing care solutions and support. Our goal is to empower people to Communicate freely, interact naturally, participate actively. ď ľ

From this moment, everything changes.

Introducing Oticon Intiga: Immediate Acceptance. Immediate Benefits.

The N w Effect

A holistic approach to helping first-time users find a clear path to success with hearing instruments. Visit www.noweffect.com or call us at 1.800.526.3921 to learn more about Oticon Intiga and The Now Effect.

HEARING SOLUTIONS

The

Introducing Intiga and The Now Effect On September 6th Oticon, Inc. introduced Intiga, the worldâ&#x20AC;&#x2122;s smallest fully-wireless hearing device.

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HEARING SOLUTIONS

N w Effect Intiga was launched along with the premiere of The Now Effect, a holistic approach to helping first-time hearing instrument users find a simple and clear path to success with amplification. This is Oticon’s most comprehensive program to-date, designed to help hearing care professionals meet the modern hearing care needs of first-time patients before, during, and after their critical first hearing care appointment.

The Now Effect is composed of four key areas: Attract New Consumers

to take the first step

Motivate to Action with Readiness Management

The Now Effect featured Oticon Intiga as the focal point of the third step: Fit Successfully. Intiga is a new Design instrument from Oticon, created specifically with first-time hearing instrument users in mind. Intiga was developed specifically to meet the needs and expectations of these potential users. Based on extensive research, Intiga addresses three critical areas of concern in the minds of first time users: discreetness, acceptance, and performance. Discreetness in a hearing instrument is absolutely essential for the typical first-time user. Designed to be unnoticeable, Intiga is the smallest and most cosmetically appealing Oticon RITE style ever. The small size and ergonomic design provide a comfortable fit behind the ear. In addition, a new speaker system provides even more discreet fittings because of a thinner, more flexible wire that closely contours the ear. All Intigas use a size 10 battery yet still get 5-7 days of battery life, providing an excellent combination of size and performance. After a patient has decided that a potential hearing instrument is discreet enough for them to consider, the next questions will be about whether or not they

Fit Successfully

with Oticon Intiga

Maintain a Relationship to build loyalty

can actually accept the instrument into their lives. This second area of consideration is also critical to the overall process of successful instrument adoption. Intiga has been designed to maximize comfortable amplification and speech understanding through a new Automatic Adaptation Manager and other advanced features such as Spatial Sound and Oticon’s Voice Aligned Compression (VAC) fitting rationale. Once discreetness and acceptance are achieved, the final area of evaluation is performance. Speech understanding is aided with the use of Speech Guard technology in addition to the other advanced features in Intiga. In addition, performance is also enhanced because of Intiga’s wireless communication abilities using Streamer and ConnectLine™ products. Streamer allows for easy integration with cell phones, other Bluetooth devices, and also provides program and volume control functionality if the patient desires. Oticon Intiga is available in 3 price and performance levels. To learn more about Intiga and The Now Effect, visit www.now effect.com or call your Oticon representative at 1.800.526.3921.  Issue 18

| Fall 2011

HEARING SOLUTIONS

Oticon’s new “Go-To” RITE Mold ‒ LiteTip Oticon understands the need for the perfect fit right from the start. LiteTip offers many advantages for you and your patients when considering a hard custom earpiece if domes are not an option. The new hollow shell design optimizes the potential for better comfort and cosmetics. Its improved flexible construction allows for better speaker positioning and less slippage while eliminating the “spinning” effect. LiteTip is available for all your non power receiver choices, standard, medium, and the new curved Intiga design. Insertion and removal is very easy with the help of the new LiteTip tool. (The existing Micro Mold tool is too wide and should not be used with LiteTip). 

Straight Curved Removal nub

A Word About Venting

Oticon LiteTip User Guide L

Select short RITE mold equivalent in Genie

Oticon LiteTip Inst Attachin ructions for g & Rem ovin the LiteT g ip

LiteTip Vent Ø mm

Due to the decreased length and width of the LiteTip vent, the LiteTip equivalent vent size chart should be referenced. You will need the Micro Mold equivalent when selecting the vent size in Genie. This chart appears in the new Instruction for Use which is included with each mold.

No vent



Small

0.7

Medium

0.8

1.4

Large

1.2

2.4

1.5

>2.4

0.8

Vent request modified to optimize acoustics or physical fit LiteTip size/type modified to obtain physical fit and retention Optimized for receiver type Intiga

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Standard

Medium

When to Choose Micro Mold There are a few cases when a Micro Mold might be more appropriate for the patient. • If your patient has a wax problem, the double protection of No Wax in the receiver, plus Wax Stop in the adaptor, provides extra protection. • If you have concerns regarding feedback based on the patient’s history, vent size can be managed with Select a Tubes. These are included for longer Micro Mold vents. For a complete understanding of all of Oticon’s custom earmolds visit, www.oticonusa.com and download the “High Precision Custom Rite Earmolds” brochure. Instructional videos for inserting and removing the LiteTip can also be found there. 

EMPOWERING PEOPLE

EMPOWERING PEOPLE 2011 Oticon Focus on People Awards Honor Outstanding People Who Defy the Stigma of Hearing Loss Oticon has announced the recipients of the 2011 Oticon Focus on People Awards, who prove that hearing loss does not limit a person’s ability to live a full, productive, and even inspiring life. The award winners were honored at a special awards ceremony in Los Angeles attended by more than 450 hearing care professionals from across the country. In fourteen years, the Focus on People Awards has brought well deserved recognition to more than 200 extraordinary people who defy the stigma of hearing loss. This year, for the first time, Oticon invited the public to cast their votes to help determine who among the 12 finalists would be first, second and third place winners in four categories. The goal was to expand awareness of the program and its mission by encouraging people to log onto www.oticonusa.com, read the stories of each of the twelve finalists and tell us by their vote who inspired them. More than 3,500 people from across the US voted in this year’s competition.

Among this year’s 1st place winners are: • Kindergarten teacher Jennifer Alberstadt (Adult Category), who actively lobbies to have children with hearing loss assigned to her classroom. • Librarian Sarah Wegley (Advocacy Category) whose award-winning blog, “Speak Up Librarian” invites others with hearing loss to speak out about their own challenges, adventures and achievements. • University of Alabama freshman Dylan Dunlap (Student Category) who has never allowed a progressive hearing loss to dampen his determination to face obstacles, tackle them and move on. At Edmond Santa Fe High School, Dylan led by example as a member of Student Council and President of the Council in senior year. •D onald Sims, PhD (Practitioner Category) a practicing audiologist for more than 43 years, who has served as a leader, clinician, professor and researcher at New Mexico School for the Deaf and the National Technical Institute for the Deaf (NTID). 

Pictured left to right: Donald Sims, PhD, Jennifer Alberstadt, Peer Lauritsen, Sarah Wegley, Dylan Dunlap

“We are both humbled by their accomplishments and inspired by their ability to make a meaningful difference for people with hearing loss,” stated Oticon President Peer Lauritsen.

Oticon “At the Heart of It” Campaign Supports American Heart Association Oticon, Inc. presented a check for $10,000 to the American Heart Association of Central/Southern New Jersey at a special presentation at the company’s Somerset headquarters on Monday, August 1. The donation represents the support of hundreds of hearing care professionals nationwide who participated in Oticon’s special heart and hearing health campaign entitled At the Heart of It...We Put People First. During February and March, Oticon donated a portion of the proceeds from the sale of Agil hearing devices to the American Heart Association.  Issue 18

| Fall 2011

EMPOWERING PEOPLE

Some examples of how partners participated in the Agil Think Pink Campaign: The Hearing Center of Kingston, PA hosted a 3 day event in which they donated a portion of their salary to the fight against breast cancer.

The Hearin Supports Pink with

Breast cancer strik

the United States.

mother, daughter, or friend who has

disease. The staff o

CenTer will cont

their salary during

Pink with a Purpose This year Oticon celebrated 5 years of being Pink with a Purpose and joining in the fight against breast cancer. A team of 40 Oticon employees walked along with breast cancer survivors and thousands of other walkers in the American Cancer Society’s “Making Strides Against Breast Cancer” walk in Central Park, NY. Along with the donation of time and personal contributions from employees, Oticon donated a portion of the proceeds of all sales from Agil and Intiga to the National Breast Cancer Coalition. Oticon also hosted their Think Pink day in which employees wore their pink t-shirts and were treated to lunch and pink cupcakes. Oticon’s many friends and partners also participated in activities throughout National Breast Cancer Awareness month by participating in local walks and promoting the cause with Agil Think Pink office displays, pink t-shirts for office staff and newspaper ads and postcard mailings.

Front row from left to right: Dr. Renee Monahan, Audiologist; Debbie Castignano, H.I.S.; and Sherri Montigney‒Office Staff. Backrow from left to right: Dr. Louis Sieminski, Audiologist; Erin Engman, Manager; Kyle Atkins, Fourth Year Audiology Doctoral Intern.

Front row from left to right: Dr. Renee Monahan, Audiologist; Debbie Castignano, H.I.S.; and Sherri Montigney - Office Staff. Backrow from left to right: Dr. Louis Sieminski, Audiologist; Erin Engman, Manager; Kyle Atkins, Fourth Year Audiology Doctoral Intern

evenT

3 - DAY SPECIAL EVENT

HIC (Hearing Instrument Consulth th th tants) of Costa Mesa, CA joined forces with Julia Shih and Love Hearing Services, • FREE demonstration of intiga • FREE 2-Week RISK FREE Trial Inc. of Pasadena, CA to participate in the • Batteries for the lifetime of the Hearing Aids American Cancer Society 2011 “Making Strides Against Breast Cancer” of Orange FAL ese Bri if Th5K County walk. HIC ot n thi e r A s , ate u d o y also held For very nttheir ie n e v is Con end Th day! own an ext Pink We CThink tter

Oct. 27 , 28 & 29 , 2011

o Be Offer T you Assist

And With Any

The combined support of company, employees and 601 Wyoming Ave • Kingston • 287-8649 • www.Hearing-C professional partners netted a donation of approximately $16,600 from Oticon to breast cancer research. Thank you all for your creative ideas and participation in our Agil Think Pink Campaign. 

You made it a great success once again!

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PINK WITH A

PURPOSE

EMPOWERING PEOPLE

2011 American Cancer Society’s “Making Strides Against Breast Cancer” walk in Central Park, NY

Issue 18

| Fall 2011

DID YOU KNOW?

Empowering People

OTICON SUPPORT Oticon believes that the interaction between you and your clients is the single most important element in achieving high client satisfaction. To help you in this dialogue, we developed practical and easy-to-use counseling and fitting tools and offer in-office training, remote online support and audiological online assistance. We are also committed to supporting your business ‒that's why we strive for operational excellence and the best dayto-day support. Here are some tips for taking advantage of all the tools Oticon has to offer. 

Audiology

Counseling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight

Are You Missing an Opportunity to Attract New Customers into Your Office? Healthy Hearing, the leading referral site for end users seeking hearing care on the internet, has a strong online presence that places your business at the top of search engine results. This ensures that when an end user is ready to take action on their hearing loss, you are the hearing care professional they call. An important element of this partnership is the clinic profile page that allows you to feature your office, staff and the services you provide. It is imperative that your profile is complete and accurate as it can directly impact the amount of end users that call you after visiting your profile on HealthyHearing.com. Throughout the past year, Healthy Hearing has evaluated the profiles on the website in order to provide insights into actions you can take that will help increase the leads you receive from the website. 

Complete Your Profile Data collected from Healthy Hearing shows that users spend twice as much time on a profile that has been fully completed compared to one that has missing or incomplete information. Ensure that you have included all of the following in your profile and that the information is accurate: information about your company, services provided, hours of operations, methods of payment and information about your staff. Use Simple, Basic Language Because 40% of seniors read at or below a 5th grade level, the language you use should be written in way that is understandable to this audience. Avoid using technical terms and be sure to include words that people use in searches, such as hearing, hearing loss and hearing devices. Add Photos of Your Staff Studies indicate that including photos of your staff on a website increases the site’s credibility. People are more likely to call you to schedule an appointment if they can see who they will be interacting with.

In this video, Jessica Krause, Managing Editor of HealthyHearing.com, provides information about Healthy Hearing and ways to improve your profile. To view, please visit www.NowEffectUSA.com/attract Username: Intiga Password: NowEffect1234

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Update your listing and upload photos of your staff by visiting www.myoticon.com To learn more about how you can take advantage of this exciting online opportunity and tips on how to optimize your profile, contact your Oticon Account Manager or Inside Sales Representative at 1-800-526-3921. 

DID YOU KNOW?

What’s New in Genie 2011.2 If you have not done so yet, make sure you install Genie 2011.2 for the new Intiga and Get products and overall Genie enhancements. Did you know . . . There is an Improved ConnectLine™ view in Intiga In the ConnectLine view for Intiga devices, the Microphone and Audio has been split into separate tabs. This enables optimal fitting for clients using both the ConnectLine Microphone and audio streaming.

Programming and Fitting Intiga instruments with nEARcom All programming of Intiga can be performed while on the patient's ears, or the counter top. If you do use the counter top method, then follow the placement as outlined in the diagram to ensure the accurate right/left identification of the devices. 

Audiology Online Updates and the NEW Intiga Training Recently we had two very exciting and successful launch meetings in Los Angeles and Orlando. At those meetings attendees learned about The Now Effect featuring Oticon’s Intiga. If you were unable to attend the meetings or if you attended and simply want a refresher, you now have the opportunity to learn all about The Now Effect and each of the four key areas: Attract, Motivate, Fit and Maintain.

For these and many other courses, visit the Oticon Web-Channel at AudiologyOnline. You can also access them from www.oticonusa.com and click on the Training and Educational Program link under Professional Resources at the bottom of the page. 

The following CEU courses are now available: The Now Effect by Kelly A. Austin, AuD Manager, Distance Education Attract by Sheena Oliver, AuD, MBA, Vice President of Marketing Motivate by Don Schum, PhD. Vice President, Audiology and Professional Relations Fit by Pat Robertson, AuD Special Projects Manager Maintain by Mary Porath, AuD Channel Manager, Marketing

MARKETING

OTICON MARKETING Winners Announced for Oticon’s Online Accepticon Game Oticon’s Online Summer Game has now come to a close. Hundreds of you explored John's concerns as a potential first time user. By sharing your knowledge, you guided him on his path to acceptance and helped him experience better hearing faster. We hope you had fun answering questions about Oticon hearing solutions and the challenge of meeting the needs of first time hearing device users. For your assistance, we distributed some tokens of appreciation, perfect for your office or fun in the summer sun: sticky notes, candy jars, bamboo business card holders and "no sand" beach bags.

Thank you to all who logged on this summer and helped guide John to better hearing!

The Grand Prize Winners: •1 st Place Rhode Island Ear Nose & Throat Winner of a Flat Screen Television Value $700 (great for your waiting room) •2 nd Place Tanque Verde Audiology Inc. Winner of an Apple iPad Value $500 (perfect to demo ConnectLine™) •3 rd Place MOSA Audiological Services Winner of a Portable DVD player Value $300 (perfect to demo ConnectLine™)

Congratulations to all of our winners! 

The Now Effect Website Launches with Tools for Retail and Clinical Practices

Attract New Consumers

to take the first step

The top contestants with the highest scores at the end of the 7 weeks were put into a drawing for our 3 Grand Prizes.

Motivate to Action with Readiness Management

In a changing marketplace, where competition has increased and consumers have more choices and higher expectations than ever before, do you feel prepared for this coming wave of patients? To help you manage the expectations of this important group and meet their needs, Oticon has conducted some of the most thorough research in the industry looking at the attitudes and behaviors of first-time users. This research is the foundation behind the tools developed in the Attract Area of The Now Effect. Regardless of your practice setting, there are resources you can use to maximize your success 11

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Fit Successfully

with Oticon Intiga

Maintain a Relationship to build loyalty

in attracting more prospective firsttime patients to your practice. We are extremely excited to provide you with tools to help you Attract New Consumers to Take the First Step. To learn more about the Now Effect and how you can Attract New Consumers to your office simply follow these links: www.NowEffect.com www.NowEffectUSA.com /attract To access these materials you will need the following:

Here you will be able to view individual items including Oticon’s TV Commercial, access AudiologyOnline training courses and to see additional resources to help you Attract new patients.

Username: Intiga Password: NowEffect1234

MARKETING

Drive More Business Into Your Office With Oticon's Consumer Marketing Do you want to drive new business into your office while also upgrading your current

Ads

patients? Oticon has the perfect tools for you. We have created, tested and proven elements including: Four page newspaper inserts, full page color ads, direct mail invitations, advertorial, database letters, press releases, electronic banner ads, TV and radio commercials plus brochures for new and existing patients. To view a complete listing of the consumer marketing materials for Intiga - go to www.myoticon.com. On this site, you will be able to download the materials for your marketing activities. All of these materials have been designed to help you capitalize on the proven marketing formula for driving new users to your practice. End the year on a high note by contacting your Account Manager today to sign up for a consumer marketing campaign. With this extensive array of effective tools to choose from, we're sure you'll discover something that's just right for your practice. ď ľ

Inserts

Direct Mail

Advertorial

Electronic Materials TV Commercial

Intiga National TV Blitz Running from October 17 through November 20, 2011, Oticon is airing their new Intiga television commercial, entitled "Generations" on national cable. The commercial tells an insightful story that evokes a very strong emotion between fathers and sons and the impact hearing loss has on family relationships.

The national commercial is running on some of the most watched cable stations among seniors in America and the ones that have produced the best results for Oticon over the past several years, such as; The Documentary Channel, History, History International, The Science Channel The Military Channel, The Smithsonian Channel, My Family TV and National Geographic Network. To enhance the exposure for your office, we encourage you to run local Intiga marketing activities, such as; newspaper inserts, direct mail, ads, and local TV or radio spots. During the first quarter of 2012, we will keep the momentum going by continuing our Intiga TV blitz. If you haven't done so already, just purchase 8 or more Intiga units by the end year, and you'll automatically be included on our referral list. Intiga National TV is a great business opportunity. Get ready for more patients coming through your doors!ď ľ

EDUCATIONAL NEWS & EVENTS

2011 Audiology Summer Camp Attendees

Audiology Summer Camp Staff

2011 Oticon Audiology Summer Camp Still the one‒ that provides awesome educational sessions for Audiology Grad students. Still the one‒ that provides fun outdoor activities for Audiology Grad students. Still the one‒ that provides exciting networking, bonding and overall great times for Audiology Grad students. We’re still having fun after 14 years and we’re still the one‒ Oticon Audiology Summer Camp! (Can you hear the music to Orleans “Still the One” playing in the background?) We had another wonderful year at Oticon Audiology Summer Camp with 88 students representing 40 different universities. Eileen Rall, AuD. from Children’s Hospital of Philadelphia and Salus University presented 13

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on the assessment and management of children with hearing loss. Brian Kreisman, PhD. from Towson University presented on counseling approaches with patients. There was also an exciting and informative session on establishing and maintaining a healthy private practice led by a group of practicing Audiologists. As always, the annual rafting trip and dinner at The Mint were a huge hit. Of course we ended the week at the Country Boy Mine singing songs around the campfire. It was a great way to end a very fun and educational week together in Keystone, CO. We are looking forward to the 15th Oticon Audiology Summer Camp to once again be held in Keystone, CO, July 28 – August 2, 2012. Watch for more details coming soon.

EDUCATIONAL NEWS & EVENTS

The Curtain Goes Up at the Premiere of Oticon Intiga! Over 1100 Hearing Care Professionals from around the country attended the “The Now Effect” and Oticon Intiga Premiere in Los Angeles, CA and Orlando, FL. Attendees were provided with knowledge, tools and technology needed to stage traffic-driving events and attract and motivate first-time users in their market. Keynote speaker Tim Sanders, bestselling author, leadership coach, and former Yahoo! executive kicked off both of the weekend-long events. His real world experience, research savvy and deep understanding of the human condition make him an indispensable consultant to some of the biggest brands in the world – and his powerful and purposeful words and research were brought to our attendees. Other presentations and workshops were designed to showcase the internal research, external studies and practitioner and user feedback that have contributed to the creation of our newest hearing solution and support. We were thrilled with the participation and very much appreciated “immediate acceptance” of our newest innovations! 

Guest Speaker Tim Sanders Artist Stephen Fishwick

Issue 18

| Fall 2011

EDUCATIONAL NEWS & EVENTS

Left to right: George Lindley, PhD., AuD., Marlene Bagatto, AuD., Laura Shiplett, AuD., CCC-A, Erin C. Schafer, PhD., Sheila T. Moodie, M.Cl.Sc., Annette G. Mazevski, AuD., PhD., Carol Flexer, PhD., CCC/A, LSLS Cert. AVT, Donald J. Schum, PhD.

Oticon Pediatrics 2011 Conference Focuses on Achieving Optimized Outcomes for Children with Hearing Loss More than 200 hearing care professionals from hospital, educational and private practice settings attended the 2011 Oticon Pediatrics Conferences in San Antonio on October 14-16. The three-day professional gathering provided participants with the opportunity to explore the newest knowledge, tools and best practices in pediatric audiology in a setting that also encouraged knowledgesharing. Conference highlights included a presentation of a knowledge-to-action framework and process to help reduce practice gaps in pediatric audiology by keynote speaker Sheila Moodie, M.Cl.Sc. of The Child Amplification Laboratory, The National Centre for Audiology, University of Western Ontario (UWO). Marlene Bagatto, AuD, also 15

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with the National Centre for Audiology, UWO, introduced the Western Ontario Pediatric Audiological Monitoring Protocol, a clinically feasible guideline for monitoring auditory-related outcomes in infants and children. Carol Flexer, PhD, CCC/A, LSLS Cert.AVT, past president of the Educational Audiology Association, discussed the powerful role pediatric audiologists play in maximizing the auditory functioning of infants and children. Breakout sessions featured expert discussions by Eileen Rall, AuD of Children’s Hospital of Philadelphia, Linda Norrix, PhD of the University of Arizona and Erin Schaefer, PhD of the University of North Texas. The weekend “Rounded Up” with networking and fun at the Wild West Rio Cibolo Ranch! 

EDUCATIONAL NEWS & EVENTS

2011 WIA Oticon Conference: Empowering Women The third WIATM conference, sponsored by Oticon, Inc., was held in Los Angeles on July 22-24. More than 150 women in hearing healthcare attended the national conference which featured a series of educational sessions led by outstanding women in audiology, humanitarianism and professional/personal development. The conference provides a unique and empowering opportunity for participants to connect with and learn from women who are truly ‘trail blazers’ in advancing the care and support of people with hearing loss. Keynote speaker Leeza Gibbons spoke to conference participants about the benefits of becoming “women of strength” not only for professional and personal growth but also to inspire the people and patients that they interact with on a daily basis. Kris English, PhD, Associate Professor, University of Akron/NOACS, discussed women’s natural relationship building skills that can enhance patient interaction and empower patients to better understand, remember and use information to improve their listening ability. Jackie Clark, PhD, Clinical Associate Professor, UT Dallas’ School of Brain & Behavior Sciences‒ live via satellite from Malawi, South Africa ‒ and Christine Yoshinaga-Itano, PhD, Professor of Audiology, Institute of Cognitive Science, Center for Neurosciences at the University of Colorado, Boulder, discussed the importance of finding ways to extend advances in hearing care and

Jackie Clarke, PhD via satellilte from Malawi, South Africa

hearing technology to under-served communities around the world. Conference attendees also joined in a unique bowling for charity event on Saturday evening that benefited “Dress for Success,” a charitable group that promotes the economic independence of disadvantaged women. Oticon made a donation for each pink bowling pin knocked down during the event – for a total donation of $3000 to the women’s charity. The conference is just one example of Oticon’s commitment to developing relevant, practical business support that will empower our professional partners to meet the high expectations of today’s aging population. 

Speakers from Left to right: Sheena Oliver, AuD., MBA, Leeza Gibbons, Marcia Bloemendaal, Christine Yoshinaga-Itano, PhD., Kris English, PhD., Kelly Austin, AuD., Not pictured: Jackie L. Clark, PhD.

Issue 18

| Fall 2011

PEDIATRICS

OTICON PEDIATRICS Oticon Pediatrics Gains New Leadership To Expand Its Mission Of Child-Friendly Hearing Care!

(L to R): Laura Shiplett, AuD, Manager, Oticon Pediatrics; Brian Stanley, Pediatrics Inside Sales; Danielle Alford, Pediatrics Customer Service; Maureen Doty Tomasula, AuD, Sr. Product & Marketing Manager, Pediatrics; Annette Mazevski, AuD, PhD, Manager, Oticon Pediatrics.

The Oticon Pediatrics team has recently been infused with new leadership. Laura Shiplett, AuD, and Annette Mazevksi, AuD, PhD are the new co-managers of Oticon Pediatrics, moving into the roles previously held by George Lindley, AuD, PhD and Max Hansen. George has recently opened a private practice in Pennsylvania, and Max has taken a VP position with another William Demant company. Laura has been with Oticon for over 5 years, initially as a pediatric account manager in the Midwest and was promoted to the Sales Manager of the pediatric team in 2010. Laura is now responsible for growing the pediatric business through sales and marketing activities, including managing the 10 pediatric account managers. Annette joined Pediatrics in September having recently completed her PhD at Gallaudet University. She has considerable experience in clinical and research settings and has co-authored numerous presentations and articles in the areas of amplification and aural rehabilitation. Annette is responsible for enhancing the audiology side of Pediatrics, including conducting product research, developing educational programs and coordinating the OPRI program (Oticon Pediatrics Research Initiative); the pediatric training /audiology support and customer service teams also report to Annette. We’re excited to have the skills, energy and experience of Laura and Annette advancing the efforts of the 17 members of the Pediatric team.  17

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New Account Manager for the Northwest Region Cheri Oswant, AuD, joined the Pediatrics Sales team in July as account manager for the Northwest region (AK, WA, OR, MT, ID, WY, ND, SD). Cheri has extensive clinical experience, most recently as an educational audiologist in AZ. Prior to that, she has worked in ENT offices and in hospital settings. She received both her BS and MS from Penn State University and her doctorate from Salus University. Cheri resides in Portland, and has begun visiting with customers in her expansive territory. She can be reached at coo@oticonusa.com. 

New Pediatrics Fall/Winter Seminar Series

“Best Practices in Pediatric Amplification & FM” will be offered in 45 cities across the US and will feature new studies on FM technology, the benefits of Oticon Intiga with teens, and a highly interactive 90 minute session focused on best practices including case studies. Three hours of continuing education credits have been approved by ASHA and AAA; lunch is provided at these afternoon meetings. Registration is now open – reserve your seat today and bring your colleagues! www.regonline.com/best_oticonpeds  Atlantic/New England Seminars 11/1/11 Tues Rochester NY 11/3/11 Thurs Albany NY 11/15/11 Tues Baltimore MD 11/17/11 Thurs Philadelphia PA 1/10/12 Tues Pittsburgh PA 1/17/12 Tues Newton MA 1/18/12 Wed Springfield MA 2/2/12 Thurs New Brunswick NJ 2/22/12 Wed Hartford CT 2/23/12 Thurs NYC NY 3/1/12 Thurs Long Island NY 3/8/12 Thurs Fairfax VA Midwest Seminars 11/8/11 Tues Bloomington MN 11/30/11 Wed Des Moines IA 1/11/12 Wed Chicago IL 1/12/12 Thurs Milwaukee WI 2/21/12 Tues Columbus OH 4/18/12 Wed Indianapolis IN 4/19/12 Thurs Louisville KY 4/24/12 Tues Novi MI 5/1/12 Tues Springfield MO

Southern Seminars 12/7/11 Wed Charlotte NC 12/8/11 Thurs Raleigh NC 2/15/12 Wed Atlanta GA 2/16/12 Thurs Birmingham AL 3/6/12 Tues Orlando FL 3/20/12 Tues Houston TX 3/21/12 Wed Dallas TX 4/10/12 Tues Shreveport LA 4/11/12 Wed Nashville TN 4/11/12 Wed Oklahoma City OK 4/25/12 Wed Jackson MS 4/26/12 Thurs Kenner LA Western Seminars 12/1/11 Thurs Denver CO 12/13/11 Tues Los Angeles CA 12/14/11 Wed Oakland CA 1/10/12 Tues Salt Lake City UT 2/8/12 Wed Albuquerque NM 2/9/12 Thurs Phoenix AZ 2/21/12 Tues Boise ID 2/28/12 Tues Fresno CA 2/29/12 Wed Sacramento CA 3/13/12 Tues San Diego CA 3/20/12 Tues Portland OR 3/21/12 Wed Seattle WA

UPCOMING EVENTS & CONFERENCES CALENDAR

Upcoming Events & Conferences Calendar

Please contact your Oticon Representatives for more information regional training locations for: NOW Effect Seminar Government Services: Improving Communication Pediatrics: Best Practices

November 2011 Su

Nov. 3-5: ADA Convention, Bonita Springs FL

Nov. 11: Veteran's Day

Nov. 24: Thanksgiving

December 2011 Su

Dec. 24: Christmas Eve Dec. 25: Christmas Day

January 2012 Jan. 1: New Year's Day

Feb. 14: Valentine's Day

Feb. 20: Presidents' Day

Jan. 16: Martin Luther King Day

February 2012 Su

Issue 18

| Fall 2011

People First

People First is our promise to empower people to communicate freely, interact naturally and participate actively