Oticontact - Spring 2012 by Oticon, Inc.

Issue 19 Spring 2012

oticontact the PEOPLE FIRST magazine

The NEW Intigai

An Invisible Custom Hearing Solution

Also in this issue:

 The miniBTE is here  AudiologyNOW! 2012 Recap The Oticon Hearing Foundation

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Issue 19 Spring 2012

the PEOPLE FIRST magazine

Also Inside...

TABLE OF CONTENTS: 3

Hearing Solutions

Empowering People

11 Did You Know?

Intiga: One Family, Two Choices

A New miniBTE Instrument Style

The Ida Institute "Ideas" Campaign

The Oticon Hearing Foundation

8 Our Commitment to Environmental Sustainability

13 Oticon Marketing

10 Oticon's New Home

17 Educational News & Events

13 Business Support Program 17 AudiologyNOW! 2012 Recap

21 Pediatrics

19 The Oticon AudiologyNOW! Party with Third Eye Blind

Contributors: Paul Bauer

Nancy Palmere

Mary Porath

Product Manager

Senior Marketing Manager

Clinical Channel Marketing Manager

ext. 2359

ext. 2506

ext. 2823

pfb@oticonusa.com

npa@oticonusa.com

mcp@oticonusa.com

David Roback

Thomas Nelson

Maureen Doty Tomasula

Director of Strategic Marketing

Retail Channel Marketing Manager

Product Manager - Pediatrics

ext. 2825

ext. 2367

ext. 2507

dar@oticonusa.com

tgn@oticonusa.com

mdd@oticonusa.com

Mariann Cadieu

Melina Tranchemontagne

Kelly Austin

Conference & Events Project Manager

Coordinator of Electronic Communications

Manager of Distance Education

ext. 2565

ext. 2183

ext. 2316

mac@oticonusa.com

mgt@oticonusa.com

kaa@oticonusa.com

Sheena Oliver

Layout: Rachel Eck

Vice President, Marketing

Graphic Designer

ext. 2132

ext. 2365

spb@oticonusa.com

ree@oticonusa.com

Empowering People

Audiology

Counselling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight 1

ď ´ O ticon has become a company of firsts by putting people first. We constantly strive to

obtain new insights in order to keep learning and find new ways to do things better. We have defined four areas where our passion, expertise and commitment all come together in supporting you. These are four areas where we will continue to invest and concentrate our efforts and resources and this is how we will continue to lead the way and provide you with the most innovative hearing care solutions and support. Our goal is to empower people to Communicate freely, interact naturally, participate actively. ď ľ

Expand your opportunities with first-time users

Introducing Oticon Intigai â&#x20AC;&#x201D; a new invisible custom solution NEW

Immediate Acceptance. Immediate Benefits.

Intigai is a small, custom-made solution for patients wanting the ultimate in discretion with the audiological advantages of the Intiga family.

For more information about Oticon Intiga, call your Oticon representative at 1.800.526.3921 or visit us online at www.oticonusa.com.

Intiga appeals to first-time users looking for a solution that combines design and the most advanced performance.

HEARING SOLUTIONS

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Expand your Opportunities with First-time Users: the NEW Intigai and Intiga

HEARING SOLUTIONS

Intiga: One Family, Two Choices One of the biggest challenges in hearing care is to connect with more first-time users- to attract them, to support their decision to DO something about their hearing, and then to help them accept their solution immediately and in the long term. To meet this challenge, Oticon developed Intiga and teamed it up with The Now Effect, a holistic approach tailored to meet the needs of first time users. Intigai, is designed for those patients who desire invisibility the most. It is completely hidden in the ear canal and offers advanced audiological features plus the benefits of the natural acoustics of the external ear.

Intiga is a tiny, sleek, receiver-in-the-ear device. It lets you meet your patients’ demands for a discreet hearing solution with full binaural processing capabilities and wireless streaming options.

What are users saying about Intiga? User response cards from Intiga packaging revealed key demographic and use related data:

First time users 73% Experienced Users 20% NA 7%

 73% are first time users, significantly higher than industry averages 2% 2% NA <30

5% 41-50

11% >80

26% 71-80

4% 30-40

14% 51-60

 50% are in the 51-70 age group, younger than what we’ve seen in the past

36% 61-70

What are Hearing Care Professionals saying about Intiga? Since Intiga was first introduced in late 2011, Oticon conducted a multinational study of over 200 Hearing Care Professionals, asking them to report their experiences with Intiga: • 87% said it was easy to explain the benefits of Intiga • 84% said it was easy to achieve successful fittings • 84% said they were very likely to recommend Intiga to a colleague

1% Little 6% Average

93% rated their  63% satisfaction with Intiga Very as “good’ or “very good” Good

30% Good

 Users were asked what inspired them to purchase Intiga. Most cited multiple reasons. The results showed: • • • •

Appearance, Size/ Discreetness- 29% Professional Recommendation- 27% Sound Quality 20% Comfort- 18%

Intiga addresses the most important challenges and opportunities of first time users, making it easier for you and your patients to find a hearing solution they can accept.  For More information on Intiga, visit The Now Effect website: www.noweffectusa.com/fitsuccessfully User Name: Intiga

Password: NowEffect1234 Issue 19

| Spring 2012

HEARING SOLUTIONS

A New miniBTE Instrument Style

Oticon's new hearing instrument style, the miniBTE, provides a new compact, discreet fitting option across the Oticon portfolio of products. The new miniBTE is available in the Agil, Acto, and Ino product families, for a total of six new instruments. Agil, Acto, and Ino are already available in a variety of styles, and the design and fitting flexibility of the miniBTE further expand their fitting opportunities. The miniBTE instruments can be ideal for a number of fitting demands, such as challenging fits due to physical ear characteristics, medical considerations, or the fitter or patient’s style preferences. Whatever the reason, miniBTE is an excellent choice when a small size is essential. Performance levels in the miniBTE follow from the alreadyfamiliar hearing instrument families’ feature sets. For example, an Agil Pro miniBTE will have the three premium technologies of Spatial Sound 2.0, Speech Guard, and the Connect [+] streaming features of Power Bass and Music Widening. For all miniBTEs, the fitting range will accommodate hearing losses down to 85 dB. The new miniBTE is housed in a newly-designed instrument case and, like our other RITE and BTE products, is nanocoated for moisture protection. Instruments are similar in size to the popular miniRITE style and feature a pushbutton for program and volume control. They use a size 312 battery and are Streamer and ConnectLine™ compatible for wireless connectivity. Fittings can be done with a traditional hook and earmold configuration or a thin tube coupling using the Oticon Corda2 fitting system. Hook and thin tube couplings can be easily exchanged due to a convenient snap-on/off design. For more information on the new Oticon miniBTE style, visit us online at www.oticonusa.com or call us at 1-800-526-3921 and speak with your Oticon representative today!  miniBTE with earhook

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miniBTE with Corda2 thin-tube solution

EMPOWERING PEOPLE

Needed: Your World-Changing Ideas, Big or Small Ideas, Speak up - Action and Awareness for Hearing Loss is a worldwide open call for ideas that have the potential to change the world for people with hearing loss. Sponsored by the Oticon Foundation and facilitated by the non-profit Ida Institute, the open innovation competition aims to identify the best ideas from around the

Got ideas? Your best ideas-big and small- are welcomed at awarenessforhearingloss.com. Anyone can participate and individual and group ideas are encouraged. The open innovation process enables participants to share, debate, comment and vote for their favorite ideas. The call for ideas runs through September 2012. Ten finalists will be selected and the three winning ideas will be announced at 2013 AudiologyNOW! ď ľ

world to generate better understanding of hearing loss, change public perception and encourage people to take action.

Issue 19

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EMPOWERING PEOPLE

EMPOWERING PEOPLE TM

New Oticon Hearing Foundation Website Fosters a Community of Caring Introducing Project Amazon Programs

News

More Info

Project

The Oticon Hearing Foundation recently launched a new website: oticonhearingfoundation.org . The easy-to–navigate website offers information and updates on the Foundation’s support of humanitarian initiatives that provide sustainable improvements in access to hearing care for in-need people and communities worldwide. Website visitors can also find guidelines for donating gently used Oticon hearing instruments to the Foundation’s hearing instrument donation program. Oticon Hearing Foundation will recondition the hearing instruments to supply to US-based hearing care professionals engaged in humanitarian projects with bona fide charitable organizations. Through its support of charitable endeavors, the Foundation seeks to unite hearing care professionals in a community of caring and promote sustainable programs that benefit under-served populations around the world. The Oticon Hearing Foundation is funded by donations from Oticon, Inc., its parent William Demant Holding and Oticon-related companies as well as other organizations.

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This fall, the Oticon Hearing Foundation, in partnership with the American Academy of Audiology Foundation, will underwrite the cost for two audiologists to join a unique humanitarian mission to remote riverfront communities near Parintins, Brazil. The practitioners selected for Project Amazon will work side-by-side with staff from the Oticon Clinic in Parintins, a non-profit clinic that serves people in Brazil’s most impoverished communities. The Foundation plans to sustain the good works of the volunteers with donations of hearing instruments and other resources throughout the year. Applications for Project Amazon are available online at oticonhearingfoundation.org and audiologyfoundation.org.

EMPOWERING PEOPLE

Oticon's Commitment To Environmental Sustainability The Oticon Foundation made a substantial investment in a large new wind farm in the North Sea. The renewable energy generated by this environmental initiative will produce over five times as much energy as Oticon, Inc. and all of the Oticon sister units consume worldwide. Oticon is a global company and we are especially pleased that the Oticon Foundation has taken steps to address energy challenges on a worldwide basis. This is another example of our People First commitment in contributing to the sustainability of our planet now and for future generations through sound environmental policies and practices. We take our environmental stewardship seriously and work to give

preference to renewable over non-renewable resources whenever possible. We do our part every day to maintain an environmentally responsible workplace through recycling materials, conserving paper and energy and other practices that help us to avoid unnecessary waste and use resources wisely.

Oticon and its employees share a strong corporate commitment to sustainable business practices. We have shown this commitment in the past and will continue to do so as we move forward. ď ľ

When Epoq was first introduced, we transitioned our packaging to a more streamlined approach that reduced the amount of materials used. Not long after this transition, we also changed the consumer bags that were provided to a more environmental friendly bag. Oticonâ&#x20AC;&#x2122;s focus on environmentally responsible practices can also be seen in the design of our new office complex. Our design plans included the addition of a new roof and new heating and air conditioning systems and other improvements to enable us to maximize energy efficiency on a daily basis. Issue 19

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EMPOWERING PEOPLE

At the Heart of It, We Put People First February was National Heart Health Month. Oticon proudly supported this worthy cause once again during February and March by donating a portion of the proceeds from the sale of Intiga hearing devices to the American Heart Association. More than $10,000 was raised to fund life-saving research. Our commitment to putting People First supports hearing care and hearing solutions that empower people to continue to take an active part in life. In addition to raising funds for a worthy cause, the “At the Heart of It” campaign aimed to educate and inspire people to adopt healthy heart and healthy hearing lifestyles.

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Oticon promoted the campaign with a range of marketing communication materials including a desktop display, heart healthy tip cards, a press release for local newspapers or practice newsletters, an ad, newspaper inserts, and direct mail invitations. Hearing care professionals and their staffs were encouraged to participate in a healthy walking challenge with a special offer of free pedometers. At Oticon, we practiced what we preached by partnering with the American Heart Association for a Heart Healthy Day —providing blood pressure and BMI screenings to all employees. Everyone was encouraged to skip the elevators, take the stairs and consider a variety of healthy new habits. 

EMPOWERING PEOPLE

A New Home with Room to Grow! This spring, Oticon, Inc. moved to its new home at 580 Howard Avenue, Somerset, NJ - just a short distance from the two locations that previously served as U.S. headquarters. Situated on approximately nine acres in a corporate setting, the newly renovated fivestory office complex features stateof-the-art production facilities, a modern Distribution Center, Inside Sales, Marketing, Customer Service and Audiology departments as well as Accounting and Administrative services, Human Resources and the new Training and Education Center. “At 162,000 square feet, our new home gives us the room we need to better accommodate the growing business of our valued partners,” says Oticon President Peer Lauritsen. “And it ensures that we can continue to serve them today and in the future.”

cant upgrades to the company’s Production Center. In the shell fabrication lab, technicians use proprietary software to model custom shells to each customer’s specifications. The designed shell is sent directly to the shell fabrication machines where the digital input is translated to create three-dimensional shells with a

smoother surface finish, finer detail resolution and improved accuracy. The expanded capabilities of the Production Center have proven especially valuable in the production of custom instruments. With recent innovations in the newest custom

hearing solutions- including the invisible-in-the-canal Intigai -the company is seeing an increased demand for custom products. The company plans to continue to upgrade equipment to keep pace with advances in manufacturing technology. “This enables us to quickly respond to growing customer demand with quality products, delivered efficiently and accurately,” explains Vice President of Operations Tom Falvey.” 

The fifth-floor Training and Education Center enables the company to bring more professional educational events in-house and affords greater access to experts within Oticon. In addition to the 100-seat People First Auditorium, it also includes The Hearing Center, a complete office design that allows demonstration of the newest equipment, techniques and strategies for patient care. The expansive new space has also allowed Oticon to introduce signifiIssue 19

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DID YOU KNOW?

Empowering People

OTICON SUPPORT The interaction between you and your clients is the single most important element in achieving high client satisfaction. To help you in this dialogue, we have developed practical and easy-to-use counseling and fitting tools and offer in-office training, remote online support and audiological online assistance. Oticon is committed to supporting your business ‒that's why we strive for operational excellence and the best day-to-day support. 

Audiology

Counseling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight

What’s New in Genie 2012.1 If you have not done so yet, make sure you install Genie 2012.1 for the new Intigai and miniBTE products.

New under Acoustics: Molds have been added as an option for Corda2 fittings.

Did you know . . . The Acoustics section has been improved. It is now under its own section in the Selection Screen: LiteTip is an Earpiece option for RITE products.

New Hearing Instrument Programmer – EXPRESSlink3 The ExpressLink3 is a USB wired programmer for all Oticon devices. It connects to your computer via a USB cable with connection ports (left and right) for NOAHlink standard programming cables. The EXPRESSlink3 is only for William Demant products and offers faster programming speed than the existing NOAHlink™ and HI-PRO USB™ options. Contact your Oticon Inside Sales Representative for further details. 

AudiologyOnline Updates First-time users are looking for discreet hearing solutions and Oticon provides two options in the Intiga and Intigai. Courses were introduced for Intiga and The Now Effect last fall. With the recent launch of Intigai, we are introducing new courses to help you learn more about the products and how they can help you to meet the needs of your patients. The following CEU courses will be available soon: Oticon Intigai – The ever growing number of First-Time Users will undoubtedly increase the request for discreet hearing solutions in the next few years. Oticon has provided several options in the past, but now has reached a new level of discreetness- Oticon Intigai. During this course, we will discuss Oticon Intigai and how it can be a vital part of the products you offer your patients. 11

Oticon’s Product Portfolio – This course will cover the product offerings on the Oticon RISE 2 platformhighlighting our newest member, the miniBTE. The Now Effect: Expanded Opportunities – The Now Effect has been very successful since its introduction with Oticon Intiga. Now we expand on that concept to provide even more opportunities for you and your patients. For these and many other courses, visit the Oticon Web-Channel at AudiologyOnline.com. You can also access them from www.OticonUSA.com. Click on the Training and Educational Program link under Professional Resources at the bottom of the page. 

DID YOU KNOW?

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MARKETING

OTICON MARKETING

Oticon Business Support

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MARKETING

Customized Solutions Identified By Our Customers Oticon leads the industry with innovative hearing solutions. We are now on a path to establish similar leadership in business support, working collaboratively with our customers to develop the Business Support Solutions they need to grow and optimize their business. A comprehensive research study has helped to identify the business support hearing healthcare professionals see as essential to building strong independent, private practices.

1. Traffic 

2. Growth 

3. Help 

HEL

• Help acquire new patients & upgrade existing • Support local marketing actions • Generate leads from national efforts

Consumer Marketing Oticon is committed to providing effective Consumer Marketing and support for our customers’ marketing efforts through our Consumer Marketing Partnership (CMP) and Healthy Hearing. Our breakthrough consumer research, metaphor concepts, and first-time user campaigns have set the industry standards for creative and proven consumer outreach. Oticon’s dedicated professional teams bring experience and expertise to support our customer’s consumer marketing efforts.

• Provide resources for expansion & growth • Support equipment & instrumentation needs • Offer Business Training & Networking

Practice Development In addition to ground-breaking tools and programs, we understand that our customers also need resources to support business growth. Our resources include Business Enhancement Support (BES)and an extensive array of instrumentation co-ops and interest free loans. Oticon leads the industry in product training. Our Marketing Bootcamp, Clinical Grand Rounds, and Proven and Advanced Consumer Events (PACE) Program focus on business development initiatives that are vital for practice success.

• Increase efficiency • Maximize productivity • Recommend strategic partners who can help

Resource Center Successful practices are extremely busy, and the need for time optimization of highly skilled hearing healthcare professionals is at a premium. Oticon’s business portal, www.myoticon.com provides 24/7 access to your Oticon account and enables our customers to maximize efficiency. We have partnered with a number of outside vendors, who specialize in helping our customers to improve productivity.

Please contact your Account Manager or Regional Marketing Manager to identify the Business Support elements that you require to meet your business objectives. 

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MARKETING

OTICON MARKETING

The Invisible Intigai – The Perfect Marketing Opportunity Invisibility is key to generating excitement among first time users. And with the addition of Intigai to the Intiga family, we have created all new tested and proven marketing materials that complement both products. Check out our newspaper inserts, full page color ads, direct mail invitations, advertorials, database letters, press

releases, electronic banner ads, TV and radio commercials on www.myoticon.com. You will be able to download the materials for your marketing activities. All of the tools have been designed to help you capitalize on Oticon’s proven marketing formula for driving new patients to your practice.

TV Commercials

Contact your Account Manager today to sign up for a consumer marketing campaign. With this extensive array of effective tools to choose from, we’re sure you’ll discover something that’s just right for your practice. 

Direct Mail

Brochures Electronic Materials

Advertorial

Ads 15

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Inserts

MARKETING

Drive more new users into your practice during Better Hearing Month Beginning May 7th and running through June 17th, Oticon will air a new Intigai television commercial on some of the most

Enhance exposure for your practice by running local Intiga or Intigai marketing activities, such as newspaper inserts, direct mail, ads, local TV or radio spots, in your community.

watched national cable stations among Boomers/Seniors. This includes networks that have produced the best results for Oticon over the past several years, such as; The Documentary Channel, History, History International, The Science Channel, as well as Bloomberg TV, BBC America, Smithsonian, AMC and The Golf Channel.

Intigai National TV is a great business opportunity to help generate new user traffic into your practice. Stay Tuned! 

The Now Effect Website The Now Effect is a holistic approach to helping first-time hearing instrument users find a clear path to success with amplification. The updated Now Effect web sitewww.noweffect.com contains new tools, training materials and resources to help you engage with your clients, help them take ownership of their hearing loss and move forward confidently with the decision that amplification will improve their lives.

For patients looking for an invisible solution, marketing materials showcase the invisibility of the new Intigai. Advertising materials that highlight the complete Intiga family, both the RITE and the IIC models, help patients understand that hearing loss options are available that offer both performance and discreetness. The Readiness Management approach offers a suite of tools to help you counsel patients and can help you uncover hidden objections to moving forward with a hearing solution.

Visit us at www.noweffect.com to find additional information about how to attract more first-time users to your practice, counsel patients to take ownership of their hearing loss, fitting tips for working with Oticon Intiga, and much more!

The Now Effect is composed of four key areas: Attract New Consumers

to take the first step

Motivate to Action with Readiness Management

Fit Successfully

with Oticon Intiga

Maintain a Relationship to build loyalty

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EDUCATIONAL NEWS & EVENTS

EDUCATIONAL NEWS & EVENTS “The Now Effect” Wows at 2012 AudiologyNOW! Live theater, hands-on demonstrations, interactive multi-media stations and one-on-one consultations helped Oticon’s exhibit capture the attention of the more than 7,600 Hearing Care Professionals from across the country who attended the 2012 AudiologyNOW! convention in Boston. The 8,800-square-foot, doubledecker exhibit gave conference participants a panoramic view of Oticon’s portfolio of advanced

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technology, hearing and business support solutions. The theme of the exhibit‒The Now Effect – focused on Oticon’s holistic approach to help first-time users find a simple and clear path to acceptance. Newest products on display included: the invisible-in-the-canal Intigai for first-time users who value invisibility the most plus Agil, Acto and Ino miniBTEs that provide client-pleasing design and fitting flexibility across three performance levels. Crowds gathered for a real-time demonstration of custom hearing instrument design and modeling that uses proprietary software to model custom shells to a customer’s exact specifications. In the interactive

“Make It Easier” section, Oticon Pediatrics shared kid-friendly pediatric solutions and support strategies for babies through teens. Oticon also showcased the company’s dedicated government services capabilities and comprehensive business support materials, all designed to empower hearing care professionals to attract and motivate new clients and support their journey to long-term satisfaction. 

EDUCATIONAL NEWS & EVENTS

Digital screens outside of the Boston Convention Center at the 2012 AudiologyNOW! event.

EDUCATIONAL NEWS & EVENTS

Third Eye Blind Lead Singer Stephan Jenkins entertains the 2012 AudiologyNOW! crowd.

Rockin’ for a Great Cause! Over 2,500 hearing care professionals rocked for a cause at Oticon’s “Rock NOW” benefit during the 2012 AudiologyNOW! conference. The guests enjoyed a good time – including an hour-long concert by rock band Third Eye Blind- and helped to raise a $25,000 donation from Oticon Inc. to the American Academy of Audiology Foundation (AAAF). Oticon pledged to donate $10 to AAAF for every conference participant who attended the March 29th celebration. The $25,000 gift will fund five $5,000 academic Empowering People Scholarships for graduate education. The Empowering People Scholarships are offered to third year AuD students who show exceptional promise as clinical audiologists. Students who are interested in applying for funding from the AAA Foundation Scholarship Program can visit audiologyfoundation.org for more information.

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Headline entertainers Third Eye Blind joined Oticon President Peer Lauritsen, and AAAF Chair Richard Danielson, PhD.

EDUCATIONAL NEWS & EVENTS

1st place winner, Amanda earned a $1,000 donation from Oticon to the John Tracy Clinic.

Audiology's Got Talent Five talented individuals proved that Audiology does indeed have talent at a good natured competition held during Oticon's benefit event at AudiologyNOW! The Audiology’s Got Talent showcase featured performances by: Heather Mayluk, a third year AuD student at Northeast Consortium, University of Akron (NOAC); Ashley Cantin, a fourth year AuD student at NOAC; Amanda Ball, a third year AuD student at San Diego State University; and practitioner Steve Tobias of Tobias Hearing Aids in Quincy, MA. Steve was joined by his partner, Paul Chambers. AAAF Board Member Hillary Rosenstrauch, Oticon's Executive Director Rasmus Borsting and celebrity DJ Skribble served as judges for the event. Oticon’s Mike Irby, AuD and David Lisko, AuD acted as MCs- engaging performers and encouraging the audience to

cheer for their favorite performers. Following amazing performances by all of the entertainers, judges awarded the top prize to Amanda Ball for her show-stopping rendition of “I’ll Find a Hearing Aid for Ya.” The song, adapted from Bruno Mars’ “Grenade” features original lyrics by Amanda and can be seen on YouTube. As first place winner, Amanda earned a $1,000 donation from Oticon to the John Tracy Clinic, her designated charity. 

Amanda Ball,Aud, third year AuD student, won the Talent Competition.

All of the "Audiology's Got Talent" Contestants: Amanda Ball, Paul Chambers, Ashley Cantin, Steve Tobias, Heather Mayluk

PEDIATRICS

OTICON PEDIATRICS More Business And Clinical Support For Pediatric Clinicians Professionals who work with children have two new tools to make their days easier. To launch the new Pediatric Practice Support program, Oticon Pediatrics has released the first article in the Clinical Support series on Usher Syndrome. The first volume of the Business Support series offers a collection of articles on marketing, counseling, and consulting written by practicing pediatric audiologists. The third arm of the program will focus on Product Support -white papers and clinical studies.

Annette Mazevski Honored at 2012 Student Research Forum Annette Mazevski, AuD, PhD, and Co-Manager, Oticon Pediatrics was among the five AuD and PhD students selected by the American Academy of Audiology to present their award-winning research at 2012 AudiologyNOW! At the Student Research Forum, Annette gave an oral presentation of her research on Aging Adults: Changes in Audibility and Working Memory and Their Effects on Speech Task Performance. Her research, completed during her PhD studies at Gallaudet University, examined the roles that audibility and working memory play in listening. Research findings suggested agerelated differences in word recall, where younger adults remembered more words than older adults, despite both groups reporting the same amount of mental effort utilized to complete the speech tasks. 

Angie Singh, President & CEO of Plural Publishing, Annette Mazevski, AuD, PhD & Co-Manager, Oticon Pediatrics and Kris English, PhD, Chair, Student Development Subcommittee

Oticon Pediatrics Welcomes Candace Matthews Candace Matthews joined the Oticon team in April 2012 as a Pediatric Account Manager for the Southeast region. She received her Doctor of Audiology from the University of TennesseeKnoxville with a concentration in Aural Rehabilitation. She has experience in a variety of audiological settings including private practice, school systems and most recently Duke University Medical Center. Her interests include comprehensive diagnostics and amplification for the pediatric population. Candace is a North Carolina native and when she is not working, you can find her helping out on the family farm or at the coast enjoying boating and fishing.  21

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UPCOMING EVENTS & CONFERENCES CALENDAR

Upcoming Events & Conferences Calendar

May 2012 Su

May 13: Mother's Day

May 23-25: Intigai Conference May 28: Memorial Day

June 2012 Su

June 14: Flag Day June 13-15: Intigai Conference June 17: Father's Day June 22-24: Advanced Marketing Bootcamp

July 2012 Su

July 4: Independence Day

July 20: Ramadan Begins

July 25-2 7: Intigai Conference

Aug. 1-3: Intigai Conference

Aug. 22-30: Oticongress

August 2012 Su

Issue 19

| Spring 2012

People First

People First is our promise to empower people to communicate freely, interact naturally and participate actively