Oticontact Spring 2013 by Oticon, Inc.

Issue 21 Spring 2013

oticontact the PEOPLE FIRST magazine

Unlock the Power of Personalization

Also in this issue:

 Oticon ConnectLine™ Updated  Focus on People Award Winners  AudiologyNOW! 2013 Recap

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Issue 21 Spring 2013

the PEOPLE FIRST magazine

Also Inside...

TABLE OF CONTENTS: 3

Hearing Solutions

Empowering People

Unlocking The Power Of Personalization

Helping The Victims Of Boston & West Texas

10 Oticon's Donation To The USO 11 Oticon Hearing Foundation & Project Amazon 2013!

13 Did You Know?

13 Audiology Online Updates

15 Oticon Marketing

14 MyOticon- Updated And Better Than Ever!

17 Educational News & Events

16 The Alta Launch In New Orleans 17 Up Close & Personal At 2013 AudiologyNOW!

19 Pediatrics

19 The New Amigo Star From Oticon Pediatrics

Contributors: Paul Bauer

Nancy Palmere

Mary Porath

Product Manager

Senior Marketing Manager

Clinical Channel Marketing Manager

ext. 2359

ext. 2506

ext. 2823

pfb@oticonusa.com

npa@oticonusa.com

mcp@oticonusa.com

Kathy Costa

Thomas Nelson

Maureen Doty Tomasula

Product Manager

Retail Channel Marketing Manager

Product Manager - Pediatrics

ext. 2809

ext. 2367

ext. 2507

kac@oticonusa.com

tgn@oticonusa.com

mdd@oticonusa.com

Mariann Cadieu

Stephanie Young

Kelly Austin

Conference & Events Project Manager

Senior Manager, Digital Marketing

Manager of Distance Education

ext. 2565

ext. 2183

ext. 2316

mac@oticonusa.com

syb@oticonusa.com

kaa@oticonusa.com

Sheena Oliver

Layout: Rachel Eck

Vice President, Marketing

Senior Graphic Designer

ext. 2132

ext. 2365

spb@oticonusa.com

ree@oticonusa.com

Empowering People

Audiology

Counseling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight 1

ď ´ O ticon has become a company of firsts by putting people first. We constantly strive to

obtain new insights in order to keep learning and find new ways to do things better. We have defined four areas where our passion, expertise and commitment all come together in supporting you. These are four areas where we will continue to invest and concentrate our efforts and resources and this is how we will continue to lead the way and provide you with the most innovative hearing care solutions and support. Our goal is to empower people to Communicate freely, interact naturally, participate actively. ď ľ

Premium hearing technology shaped for life

Introducing Alta by Oticon. Alta combines our best premium hearing technology with a revolutionary new fitting approach so you can offer each of your patients a truly individualized solution. Alta instruments are built on the new Inium wireless processing platform and are available in a full range of styles.

For more information about Oticon Alta, call your Oticon representative at 1.800.526.3921 or visit us online at pro.oticonusa.com.

INIUM WIRELESS

HEARING SOLUTIONS

Oticon Alta Premium & Personal To The Core Audiograms can be similar. Ears can be similar. But there is so much more that affects what we perceive. Everyone’s perception of sound is unique. And every hearing solution should be “personalized” or shaped to the contours of a person’s life and their listening preferences. That’s why we created new Oticon Alta. Alta is our newest premium technology hearing instrument. It combines the best premium hearing technology we’ve ever built with a revolutionary new fitting approach that delivers our most exclusively personalized solution ever.

INIUM WIRELESS

The new Inium platform delivers the unique combination of exceptional performance, small size and low power consumption.

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•N EW Speech Guard E delivers a clearer and more detailed speech signal that keeps voices distinct from each other and separates them more clearly from competing background sounds. By providing clear and stable gain with less signal manipulation, Speech Guard E gives users what they need to hear better in difficult listening situations. • NEW Spatial Sound Premium uses Inium’s high bandwidth, smooth frequency response and real-time binaural processing speed to preserve the sound signal’s natural characteristics so users can better prioritize where they focus in environments with competing sounds. • NEW Inium feedback shield prevents and suppresses feedback while optimizing and ensuring audibility even in difficult listening situations - all without distortions or artifacts common in other feedback systems. Unlike other anti-feedback systems that reduce gain and compromise audibility, Inium feedback shield removes feedback with an intelligent balance of frequency shifting and phase inversion while maintaining full and appropriate high frequency gain.

HEARING SOLUTIONS

The new Inium wireless signal processing platform is at the core of Alta and delivers exceptional performance, small size and ultralow power consumption with a new generation of exclusive Oticon features:

can provide real-time adjustment of Alta’s response times, focus mode, noise management settings, transient management and compression changes to give your patients a highly personalized listening experience. A hearing instrument as personalized as Alta should come with our best custom program for better fit, quality and flexible ordering. Inium’s small, flexible components give you freedom to configure features to meet your patient’s needs. Inium features three receiver choices, three battery size options, and even battery drawer orientation options to optimize discreetness, comfort and performance. Visit pro.oticonusa.com to learn more about Oticon Alta.

•N EW YouMatic enables you to factor more personal dimensions into the hearing instrument’s reactions and responses and address each patient’s unique perception and enjoyment of sound. From the first fitting session, YouMatic gives patients a way to proactively convey what they’re hearing, what they’re not hearing and what they’d rather not hear. By combining these inputs, YouMatic Issue 21

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HEARING SOLUTIONS

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HEARING SOLUTIONS

Oticon ConnectLine – More Connectivity in One Integrated System The newly updated Oticon ConnectLine offers multiple real life solutions in one integrated connectivity system. Users can connect easily, comfortably and wirelessly to landline and cell phones, digital office phones, TVs, music, video chatting and streaming, teleloop, FM, and more. The sleeker, redesigned Streamer Pro ensures easy, effortless access to all ConnectLine solutions. The compact, user-friendly design features three dedicated buttons for TV, Phone and Microphone so users can instantly select and activate the application needed. Texturized rubber edges enable easy handling and a more comfortable grip. With longer battery life – up to eight hours of streaming time for a full day’s use – Streamer Pro delivers nearly double the battery life of the first generation Streamer.

Streamer Pro’s built-in T-coil provides access to teleloop systems regardless of whether the hearing instruments have a T-coil. The T-coil is activated by a single button push and provides access for all Streamer Pro compatible instruments, regardless of size or style. Streamer Pro’s built-in Europin connector offers compatibility with a wide range of FM receivers. Any ConnectLine compatible hearing instrument can receive FM input via Streamer Pro, regardless of the instrument’s own FM compatibility. When used with the Streamer Pro, the new ConnectLine Phone Adapter 2.0 enables users to hear and answer a call from up to 33 yards away. For Alta users, distinctive ringtones to identify landline and cell calls can be configured in Genie 2013.1.

Pro connects directly to computers using the 3.5 mm input/output minijack. For wireless headset listening, Streamer Pro connects using a Sennheiser USB dongle (available through Oticon). Streamer Pro’s intuitive, user friendly features and ConnectLine’s comprehensive range of connectivity applications enable you to offer clients everything from the simplest basic functionality to advanced multidevice connectivity – all personalized to each client’s needs. Visit pro.oticonusa.com to learn more about the new Oticon ConnectLine.

ConnectLine now offers two simple ways to connect Streamer Pro to computers for clear, easy online conversation and listening. For wired headset listening, Streamer

NEW! To learn more about connectivity watch the new Oticon ConnectLine video here:

Streamer Pro

New ConnectLine Phone Adaptor2.0

NEW! Issue 21

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HEARING SOLUTIONS

Unlocking the Power of Personalization Maximizing user satisfaction is an important goal of any fitting. A satisfied client not only hears better, but also enjoys listening. People have preferences about how they like things to sound. How do we ensure that these preferences are met? An excellent way to find out how a person prefers to listen is to ask them. But until now, there was no structured way to engage the patient in this decision. Alta and the all new quad core Inium signal processing platform bring a new processing power and fitting flexibility that help you unlock the power of personalization through an all-new approach. The Alta Personalization Process lets you involve your patient at every stage of the fitting and integrate their sound quality preferences in a new way. There are three steps to the Alta Personalization Process.

Initial Fitting begins with setting the Personal Profile, based on the audiogram and other details such as age and previous experience with amplification. The Preference Manager in Genie lets you engage your patient in comparing several personalization sound samples to answer four key questions. Active Listening happens when your patient leaves your office and continues in their daily lives. The Alta Diary supports this activity, helping patients collect information and focus their attention on situations that are important to them. The Alta Diary is available in a paper version and in a smartphone App for iPhone/iPad or Android. Optimizing the fitting brings all of this information together. During a follow-up consultation, the patientâ&#x20AC;&#x2122;s comments and information from the Alta Diary help you get an impression of their progress. Finally, you engage your client in a structured listening experience using sound samples in the YouMatic Manager in Genie.

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The Alta Personalization Process builds on what you already know and do well. It lets you fit patients the way they need to hear, and also factor in how they want to hear and sets the stage for greater satisfaction and acceptance. 5 Tips on Personalization Sound Samples 1. Use desktop or surround sound speakers with a plug-in power supply (not built-in PC or laptop speakers) for listening tasks 2. I nitial Fitting tasks are performed unaided, while Optimizing activities are performed aided 3.Sound samples are located in Genie Sound Studio 4. I nitial Fitting sounds samples that are in the Personalization tab, have embedded A/B comparisons 5. Optimizing sound samples are located on the Optimization tab

Log in to MyOticon.com. Click on Products and Fitting Tools and select Alta Personalization Process. This site has a selection of videos, Genie tutorials, and downloads to support you. ď ľ

Watch a video about the Alta Personalization Process here:

HEARING SOLUTIONS

Alta Diary App The Alta Diary App lets your clients rate their real world experience with Alta anywhere, anytimeâ&#x20AC;&#x201D; to help you deliver a more personalized fitting.

Oticon Alta

Diary

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EMPOWERING PEOPLE

EMPOWERING PEOPLE A Heartfelt Thank You We couldn’t have done it without you! The American Heart Association recently honored Oticon, Inc. as one of the “best of the best” corporate sponsors for our “At the Heart of It. . .We Put People First” campaign. During American Heart Month in February, Oticon pledged a portion of the proceeds from the sales of our advanced hearing devices to the AHA as part of the heart and hearing health awareness-building program. Thousands of hearing care professionals in communities across the country joined with Oticon to encourage people to take the first steps toward better health and better hearing

Marketing team members Tatyana Zeldin and PreShus Grayson-Lee presented the $10,036 check at the AHA Gala.

with professional consultations and evaluations that can provide life-changing benefits. Thanks to your support of the month-long campaign, we were able to present a $10,036 check to AHA to help fund research and public awareness projects. 

We Put People First In Time Of Need The tragedies in Boston and West, TX have affected all of us. At times such as these, we are especially aware of the significance of our commitment to putting the needs of People First. Oticon is donating $10,000 to the American Red Cross to provide a variety of support, health services and relief supplies to those affected by the explosions. In response to the outpouring of support from our customers across the US, we will also match donations to the American Red Cross from our professional partners anywhere in the US.

To participate in the matching fund, Oticon customers can send donation receipts via email to disasterrelief@ oticonusa.com or via fax to 732-560-7376. The matching program will continue through May 31, 2013. We are also working with our hearing care partners in Boston and West, TX to support their efforts to provide aid to individuals directly impacted by the explosions in their communities. We have set up a dedicated extension for Oticon customers in those areas who wish to reach out to us for assistance for victims: 1-800-227-3921, extension 2337 

Our Passion For Pink

This January, Oticon Vice President of Marketing Sheena Oliver presented a check for $10,000 - the proceeds from the latest Oticon Pink with a Purpose campaign- to Daniell Griffin of the National Breast Cancer Coalition.

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Since 2007, Oticon has been “thinking pink” for a very worthy cause – breast cancer awareness and research. Each year, during National Breast Cancer Awareness Month in October, Oticon donates a portion of the proceeds from the sale of special edition Think Pink hearing devices to the National Breast Cancer Coalition. Our annual Pink with a Purpose campaign resonates with hearing care professionals and patients alike, giving people with hearing loss the opportunity to choose the performance they need and the modern design they want and, at the same time, support a deserving cause. Here at Oticon, we put our own passion where the pink is - participating as a group in one of the country’s largest American Cancer Society fundraising walks in New York City’s Central Park. 

EMPOWERING PEOPLE

Oticon Donation Helps Service Men & Women Phone Home This holiday season, Oticon saw a unique opportunity to recognize and show our appreciation for the life-changing communication made possible by our hearing care partners each and every day of the year. Through a $15,000 donation to the USO Operation Phone Home™ program, we aimed to create the opportunity for US service men and women serving overseas to make meaningful connections with their loved ones at home. The donation provides prepaid international phone cards – the USO’s most requested item – free of charge to deployed troops stationed in locations around the world. Brian Whiting, CEO of USO Metropolitan New York, recently traveled to Somerset to accept the $15,000 check on behalf of the national USO organization. “Oticon’s donation will create thousands of opportunities for US service men and women to say ‘good night’ to a child, ‘I love you’ to a spouse, or ‘I miss you” to a parent,” said Whiting. “Through pre-paid phone cards that are distributed at USO Centers overseas and our private phone network in Southwest Asia, Oticon’s support will

provide military families with up to 300,000 minutes of talk time.” Joining President Peer Lauritsen, Cathy Van Evra, Government Services Manager and Mary Porath, Channel Manager, Marketing for the presentation were two of Oticon’s own service veterans, Robert Walker and Ruben Carpio. Robert and Ruben can attest personally to how important the chance to phone home can be for service men and women stationed thousands of miles from home. The two US Marine Corps veterans each spent 4 years away from family and friends while serving at bases in the US and overseas. 

The Votes Are In For The 2013 Focus On People Award Winners! STUDENT: Kristin Lee Inman of Pierre, SD - A

We couldn’t have done it without you! The

inspirational stories of the 2013 Focus on People Award finalists motivated people across the US to cast more than 9,300 votes to determine first, second and third place winners in four categories. The first place winners are:

ADULT Joseph Molinari of Nashua, NH A veteran police officer who showed that addressing his hearing loss strengthened his ability to serve his community.

high school scholar who found her hearing gave her more opportunities to contribute to her school and community.

PRACTITIONER: Tina Childress, M.A., CCC-A of Champaign, IL -An educational

audiologist who used her internet savvy to help others with hearing loss navigate support resources on the web.

ADVOCACY David Myers, Ph.D. of Holland, MI A dedicated volunteer who began with looping his community and now aims to loop the US and beyond.

We invite you to read the stories of all 12 Focus on People Award winners at pro.oticonusa.com. These positive role models are helping to prove that hearing loss does not limit a person’s ability to achieve and contribute to their families, their communities and the world. Issue 21

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EMPOWERING PEOPLE

Oticon Hearing Foundation Invite Audiologists to Apply for Project Amazon 2013! The Oticon Hearing Foundation again partners with the American Academy of Audiology Foundation (AAAF) to underwrite the costs for two audiologists to join a unique humanitarian mission to remote riverfront communities near Parintins, Brazil. Audiologists are encouraged to submit applications to participate in the humanitarian mission to the Oticon Clinic in Parintins, a non-profit clinic serving Brazilâ&#x20AC;&#x2122;s most impoverished communities. The collaborative expedition aims to enable volunteer audiologists to support sustainable hearing care to children and adults from more than 300 local communities that surround Parintins. Currently, these communities have access to limited or no basic health or welfare services.

representatives; the selected practitioners and students will be notified in August. In addition to helping to underwrite the travel and expenses of the selected audiologists, the Oticon Hearing Foundation will supply the team with hearing instruments and batteries for their mission. The Foundation plans to sustain the good works of the volunteers with donations of hearing instruments and other resources throughout the year. Application forms for Project Amazon are available at oticonhearingfoundation.org. ď ľ

Apply for Project Amazon through June 15 Audiologists and audiology students who have completed at least two years in an AuD program may submit an application to join Project Amazon 2013. Applications will be reviewed by a committee comprised of AAA Foundation and Oticon Hearing Foundation

Libbey Gollhofer, an AuD student at the University of Washington and Martha Harney, M.S., CCC-A, F-AAA, were selected to participate in the 2012 humanitarian mission to Brazil. Want an inside look at the trip? Read the Project Amazon blog!

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EMPOWERING PEOPLE

Libbey Gollhofer, an AuD student at the University of Washington on last year's trip

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DID YOU KNOW?

Empowering People

OTICON SUPPORT The interaction between you and your clients is the single most important element in achieving high client satisfaction. To help you in this dialogue, we have developed practical and easy-to-use counseling and fitting tools and offer in-office training, remote online support and audiological online assistance. Oticon is committed to supporting your business ‒that's why we strive for operational excellence and the best day-to-day support. 

Audiology

Counseling and fitting

Hearing Solutions

Support

Technology

Business Support

People Insight

AudiologyOnline Updates In this world of personalization, we are constantly seeking ways of doing things that meet the individual’s needs. The world of online education is constantly evolving and AudiologyOnline has updated their ways of providing online education opportunities. Now, in addition to Live, Recorded and text-based courses, we have Podcasts. This allows learners to obtain CEUs via the format that best meets their individual needs. Some of our most recent courses are listed below and can be found in a variety of formats. These and many other courses can be found at the following link: audiologyonline.com/audiology-ceus/oticon.

• The Distortional Aspect of Sensorineural Hearing Loss: What Can Be Done Donald J. Schum, Ph.D., Vice-President, Audiology and Professional Relations, Oticon, Inc. • The Oticon Approach Kelly A. Austin, Au.D., Manager, Distance Education, Oticon, Inc. • Oticon Alta – Unlock the Power of Personalization Kelly A. Austin, Au.D., Manager, Distance Education, Oticon, Inc. 

Genie Update 2013 Oticon Alta was designed to meet your patients' unique hearing preferences in a more detailed and personal manner. Your

process.

We have already shipped copies of the latest Genie, version 2013.1.1. Please make sure this is installed as soon as possible. You can also download the new software at pro.oticonusa.com (allow for approximately 1 hour to download).

Genie has been updated to make the fitting process even more streamlined based on this input:

If you have any questions or need further assistance, please call us at 1-800-526-3921. 

enthusiastic response to Alta and the new Personalization Process has provided us with very helpful feedback about the Alta fitting

•S ound samples on the Personalization tab in the Sound Studio have been enhanced and revised to better support the Alta Personalization Process flow. •T he order of the sound variations in each sample has been realigned to support the Preference Manager questions. •T he updated Alta Personalization Process Guide is available on www.MyOticon.com. To access, click on the Products & Fittings Tools Tab and select Alta Personalization Process Downloads. 13

Note: once you install the updated Genie, it is important to use the updated support materials that now reflect these changes.

DID YOU KNOW?

MyOticon – Updated and Better Than Ever MyOticon is Oticon's business portal– allowing you to pay bills, place orders, check warrantees and find the latest product information, 24/7. Manage your Oticon account at your convenience. Have you visited lately? Look for the Products & Fitting Tools tab for valuable information and resources.

Looking for information on Oticon’s premier technologies? Click on Technology and Audiology to learn about Speech Guard E, Inium feedback shield and more.

Oticon Alta introduces an all-new way to personalize the fitting process. An overview of this 3 step process and instructional videos can be found in the Alta Personalization Process section.

Oticon’s consumer marketing is proven to bring patients to your door. The new Alta consumer marketing materials can be found in the Consumer Marketing section. In addition to Ads and inserts, you will find suggested posts/emails and electronic banner ads. Are all available to view and download.

Want to stand out from the crowd? The Business Support section is the link to the Oticon Marketplace where you can work with our strategic partner to develop customized practice branding pieces that reflect the personal feel of your practice.

When placing orders on MyOticon you now have the ability to enter promotion codes and receive your eligible discounts right on the order summary screen. Log in and check out the new sections of MyOticon.com. As new products and tools become available, MyOticon will continue to grow and improve. 

Need information on our premier products? Click on the Products section.

Issue 21

| Spring 2013

MARKETING

OTICON MARKETING

Reach More. Anywhere. Anytime. Doesn’t it make good sense that the hearing solution that can be personalized to benefit more people, anywhere, anytime should have a consumer marketing campaign that lets you do the same for your practice? With the new Alta consumer marketing toolkit, you can personalize your marketing outreach to better reflect your unique approach to hearing healthcare: Contemporary – uses metaphors (You Blossom with Better Hearing) to depict some of the emotions that people with hearing loss experience. The metaphor concept, first introduced by Oticon six years ago, has proven to be highly effective in generating new user traffic. Inserts

Lifestyle - looks at the modern user and provides a collage of some of those important moments in the user’s life when they need to hear their best. Direct Response – provides a stronger call to action and encourages you to incorporate risk-free trials, giveaways, or other more provocative responses in your advertising. You choose the approach- or combination of approaches - that best meet your marketing needs. With 4-page newspaper inserts, full page color ads, direct mail invitations, advertorial, electronic banner ads, social media postings, posters, postcards, TV and radio commercials plus brochures for new and existing patients, our comprehensive Alta toolkit gives you what you need to design a marketing plan that carries your unique “fingerprint.” 

Brochures

Slider Invite

Electronic Banner Ads

Direct Mail CMP Kit

Database Letters & Press Releases Oticon Alta Consumer Letter — New Users

Introducing Alta by Oticon. Hear more. Anywhere. Anytime. Oticon Alta Consumer Letter — New Dear <FirstUsers name>, Are you tired of not being able to hear? Maybe you miss parts of conversations, or have to ask

people to repeat themselves. maybe you avoidAnytime. noisy restaurants or public places because you Introducing Alta by Oticon. Hear more.OrAnywhere. just can’t hear.

Dear <First name>,

You don’t have to let hearing loss interfere with your life anymore. Because now there’s Alta by Oticon.

Are you tired of not being able to hear? Maybe you miss parts of conversations, or have to ask Alta Oticonyou is our most advanced hearing deviceplaces ever. because It featuresyou state-of-the-art sound people to repeat themselves. Orby maybe avoid noisy restaurants or public processing architecture that is engineered exclusively for you and your unique hearing just can’t hear. requirements. You don’t have to let hearing loss interfere with your life anymore. Because now there’s Alta by You’ll hear more because your personal hearing preferences are actually used by the powerful Oticon. sound processing chip that’s at the heart of every Alta hearing device. Think of it as a micro-brain that workshearing in harmony with yourIt brain. Sostate-of-the-art you’ll differentiate sounds better and hear more, even Alta by Oticon is our most advanced device ever. features sound move from one difficult hearing to another. processing architecture thatasisyou engineered exclusively for you and environment your unique hearing requirements.

Alta works smarter so you don’t have to work harder at hearing.

You’ll hear more because your personal hearing preferences are actually used by the powerful Remarkable Altadevice. truly unique. Every hearing device features Speech sound processing chip that’s at the hearttechnologies of every Altamake hearing Think of it asAlta a micro-brain E that a shield tosounds protectbetter the clarity of speech, even in noisy background that works in harmony with Guard your brain. Soworks you’lllike differentiate and hear more, even environments. Our revolutionary Spatial Sound Premium technology allows you to hear in 3-D so as you move from one difficult hearing environment to another. you can follow conversations that come from different directions in a room. Every Alta hearing device alsotohas theharder abilityat tohearing. automatically focus its high performance speakers on the Alta works smarter so you don’t have work conversation that’s right in front of you, and adjusts as you turn from one conversation to another. Remarkable technologies make Alta truly unique. Every Alta hearing device features Speech Because Alta isthe truly customized just even for you, your life and your world, you can choose from a Guard E that works like a shield to protect clarity of speech, in noisy background varietySpatial of designs, and custom styles that suit lifestyle environments. Our revolutionary Soundcolors Premium technology allows you your to hear in 3-Dand so hearing abilities. Every Alta is extremely and discreet, so others will barely notice you can follow conversations that come small from different directions in a room. Every Alta you’re hearingwearing a hearing device. device also has the ability to automatically focus its high performance speakers on the You owe it toand yourself to as findyou outturn more about Let us settoupanother. a convenient time to visit us for conversation that’s right in front of you, adjusts from oneAlta. conversation your FREE trial of Alta by Oticon. There’s no obligation. Call us now at 1-xxx-xxx-xxxx. Because Alta is truly customized just for you, your life and your world, you can choose from a Once you try Alta,that you’ll how this customized solution can help Alta you hear more. Anywhere. variety of designs, colors and custom styles suitsee your lifestyle and hearing abilities. Every Anytime. is extremely small and discreet, so others will barely notice you’re wearing a hearing device.

Social Media Posts

Sincerely, You owe it to yourself to find out more about Alta. Let us set up a convenient time to visit us for your FREE trial of Alta by Oticon. There’s no obligation. Call us now at 1-xxx-xxx-xxxx. /s/ Once you try Alta, you’ll see how this customized solution can help you hear more. Anywhere. <Name> Anytime. <Title> Sincerely, /s/ <Name> <Title>

Posters

Ads Postcards

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Advertorial

EDUCATIONAL NEWS & EVENTS

The Alta Launch in New Orleans Choosing a site to introduce a “game changer” solution that is setting new standards in performance and client satisfaction was a Big Easy . . . One week before Super Bowl XLVII, more than 1000 hearing care professionals from across the US gathered in New Orleans for the introduction of new premium technology Oticon Alta. “Make It Personal”- Oticon’s most comprehensive launch event ever- gave participants the opportunity to discover how the power of personalization can transform their clients' experiences and their practice. An impressive line-up of expert presentations, handson workshops and an “Alta Village” exhibition allowed participants to get up close and personal with Alta’s performance improvements and the resulting benefits for client and practitioner.

Nancy Palmere, Senior Marketing Manager

A central message throughout the gathering was the integral role of the hearing care professional in the Alta Personalization Process. “The interaction between hearing care professional and client is central to unlocking Alta’s power of personalization,” Oticon President Peer Lauritsen told participants.

Curtis Alcott, Keynote Speaker

A specially designed “Event App” helped participants optimize access to a wide range of information and workshop sessions, post questions to presenters and share personal impressions and insights using smart phones and iPads. The three-day knowledge-sharing event showed participants that premium technology Alta and the Alta Personalization Process puts hearing care on a whole new, highly personalized playing field- and the game will never be the same. 

Oticon's event on Thursday night at Mardi Gras World

Issue 21

| Spring 2013

EDUCATIONAL NEWS & EVENTS

Up Close and Personal at 2013 AudiologyNOW!

Oticon, Inc.’s booth was awarded Best of Show at the AudiologyNOW! 2013 conference.

We all shared a special champagne toast for the American Academy of Audiology's 25th anniversary celebration.

Oticon, Inc.’s “Make It Personal” exhibit was awarded Best of Show in the Supersize category at this year’s AudiologyNOW! conference. The 8800-squarefoot exhibit provided a personalized view of our comprehensive portfolio of advanced technology hearing solutions and business support. The central theme was the new world of personalized hearing care, shaped to life- starting with the new Oticon Alta premium technology hearing solution. Conference participants had an opportunity to experience Alta’s premium hearing technology, all new Inium platform and innovative fitting tools. They also got “up close and personal” with the newly-updated ConnectLine system and more versatile Streamer Pro. A custom product modeling demonstration provided an overview of new possibilities for achieving a more personalized fit with improved flexibility, comfort and listening performance.

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Also spotlighted were Oticon’s new personalized business support materials that enable practitioners to “customize” their marketing campaigns to their unique marketing approach and practice persona. An Oticon Pediatrics “classroom” featured an interactive Smart board and the Oticon Student Lounge hosted a special “Oticon Summer Camp Reunion.” The Student Lounge also proved to be a great gathering place for young professionals to network and learn about exciting Oticon-supported student programs. Our exhibit was also the place to salute the American Academy of Audiology on its 25th Anniversary. Throughout the conference, we invited participants to post their personal wishes for the future of audiology on an oversized anniversary candle display. For each anniversary wish posted, Oticon donated $1 to fund costs for audiologists to join 2013 Project Amazon, a humanitarian mission to the Oticon Clinic in Parintins, Brazil.

EDUCATIONAL NEWS & EVENTS

Oticon's "Make It Personal" Benefit Gala was held at the City National Grove of Anaheim.

The Oticon Pediatrics “classroom” featured an interactive Smart board.

The Bangles performed (pictured with President Peer Lauritsen) as well as DJ Skribble at the gala.

On Friday afternoon, American Academy of Audiology President Deborah Carlson, PhD joined Oticon President Peer Lauritsen for a special champagne and cake celebration at the exhibit attended by hundreds of conference participants and Oticon staff. Over 2,500 hearing care professionals rocked for a cause at Oticon’s Make It Personal Benefit Event during the 2013 AudiologyNOW! Convention. The Bangles performed on stage along with DJ Skribble at the City National Grove of Anaheim. The event helped to raise a $25,000 donation from Oticon Inc. to the American Academy of Audiology Foundation (AAAF). Oticon pledged to donate

$10 to AAAF for every conference participant to fund five $5,000 academic Empowering People Scholarships for graduate education. The guests had a great time-

including music from The Bangleswho along with the Academy celebrated a 25th Anniversary with a Top Billboard Hit! 

Issue 21

| Spring 2013

PEDIATRICS

OTICON PEDIATRICS

A New Star In School When audiologists select FM systems for the classroom, they must take both the needs of the student and the teacher into consideration. Amigo Star lets them do just that. The child-friendly FM receiver is helping to simplify the complexity of everyday listening and learning for both students with listening and concentration difficulties and their teachers. The intuitive, user-friendly functionality balances the teacher’s needs while empowering students to participate in an interactive learning environment. Amigo Star lets students access the sounds they need to hear clearly and helps to make listening and concentration easier. The increased signal-to-noise level improves speech intelligibility for language development and learning. Unlike overly complex FM devices, Amigo Star is plug-and-play FM solution that is quick to set-up. Teachers can instantly see that the system is on and the FM signal is being received.

The child-friendly receiver features built-in volume control with a programmable lock and LED visual status indicator. A simple push of the channel seek button allows easy channel synchronization with the transmitter. Finding an FM device that young children and teens will tolerate wearing throughout the day can be challenging. Discreet, cool, and stylish, Amigo Star can be easily customized to fit each child’s ear snugly and comfortably. For teachers, the Amigo FM system makes addressing the entire class easier. They can move about the classroom and feel confident that they are clearly understood by students with comprehension challenges. How does Amigo Star stand up to the wear and tear of everyday use? The robustly designed Amigo Star FM receiver is water resistant with IP57 certification and withstands repeated accidental drops. The Corda2 thin tubes and domes are easy and inexpensive to replace. Amigo Star’s A+ performance allows students to focus their energies on what matters most during the school day- learning! Visit pro.oticonusa.com to learn more about the new Oticon Amigo.

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UPCOMING EVENTS & CONFERENCES CALENDAR

Upcoming Events & Conferences Calendar May 2013 Su

May 3-5: Clinical Grand Rounds -Scottsdale, AZ May 12: Mother's Day May 27: Memorial Day

June 2013 Su

June 7-9: Marketing Boot Camp- Baltimore, MD

June 16: Father's Day June 27-30: HLAA Convention- Portland, OR

July 4: Independence Day

July 27- August 1: Audiology Summer CampKeystone, CO

July 2013 Su

August 2013 Su

August 1: Audiology Summer Camp ends

Issue 21

| Spring 2013

People First

People First is our promise to empower people to communicate freely, interact naturally and participate actively