SUPPORT FOR ADULT DEGREE COMPLETION PROGRAMS

In 2022, the college created five new adult degree completion programs to increase access to the University of Oklahoma and make it possible for more adult learners to complete their degrees. These programs were developed in a very short timeframe and required multiple departments to work together in new ways.

FOR MARKETING’S PART, WE:

• Conducted market research to determine student and workforce demand for proposed degree programs

• Worked with the Curriculum Services and OU Online teams to synthesize that market research for use in the application for program approval

• Developed website content in partnership with OU Online

• Created assets for landing pages and advertising campaigns

• Sent a press release in cooperation with OU Online and MarComm