The Ohio Union Activities Board Autumn 2013 Semester Marketing Overview
Skating on the Plaza OneRepublic Release NDT Release
OneRepublic Concert Winning Gold
Sharon Osbourne “chills”
Catfish Release
Silverman Release
Gatsby/ Boo Radley
Note: highest unlikes per day = 1
Recap Photos
Highest reach: 9,407 (reached more than all our total “likes”
Note: all our content was reached organically (no paid advertisements)
Where our fans are from
Most Engaging Posts
Best times to post
Highest Performing Posts
What we’ve learned: t Event releases get the best engagement and reach t Best times to post are during lunch and at 9PM and on Saturdays t Our content is not annoying (very few unlikes) t Statuses have the highest reach, but the lowest engagement t Photos have the highest engagement t High engagement is sometimes unexpected and can’t be predicted well (e.g. Skating vs. Meet Sarah) t We still have a lot of people to reach (8,500/50,000)
A new medium used to reach our audience. The OUABlog featured 18 posts in Autumn 2013 by 17 different OUAB members.
Total Views per Month
Blog Post Welcome Back Why the Olympians Inspire Us Top 10 Reasons to Join OUAB 10 Lessons We’ve Learned from Pixar Movies Let the Celebration Begin! Where everything is made up and the points don’t matter What’s your story And the Winners are... What’s your ideal OUAB Event? Show us through our Instagram Contest Naps on Naps on Naps Who’s Who at Open Mic Night Top 3 Haunted Houses in Ohio 20 Must-Have Modern Halloween Songs for the Pop Enthusiast The Perfect Pumpkin I am Thankful for the OUABest student experience at Ohio State Top 5 Moments this Fall with OUAB Maximize Your Thanksgiving Holiday Thanksgiving Done Right
Author MacGregor Obergfell Colleen Flynn Brian Ritschel Taylor Craver
Date Posted August 21, 2013 September 4, 2013 September 6, 2013 September 11, 2013
Views 1,123 136 261 245
Matt Kolena Kelly Rogers
September 13, 2013 September 15, 2013
232 192
Caroline Forrest Matt Kolena Diana Hauptman
September 18, 2013 September 19, 2013 September 25, 2013
280 232 101
Jake Casenhiser MacKenzie Hendrock Emma Haught Shaon Shamsul
October 8, 2013 October 20, 2013 October 25, 2013 October 30, 2013
606 105 364 286
Courtney Cleminshaw Alexandra Nardo
October 30, 2013 November 22, 2013
45 164
Brenna Feeney Ryan Lamb Alix Ridge
November 25, 2013 November 27, 2013 November 27, 2013
637 112 36
111 Posts in Autumn 2013 with 3,684 total likes from Autum 2013 893 Followers
What We’ve Learned People love cool pictures from our events. And anything related to OSU Post in the afternoon and on Tuesdays Find a way to gain more Instagram followers
Our Best Insta’s
People love mentioning us
People love taking pics with our talent
Since September 4, 2013 there were 4,928 Retweets 3,096 Favorites 611 Replies
We frequently concern ourselves with sold-out statuses and different retweet/shared metrics, so sometimes it is good just to step back see what people are saying about us.
OUAB Flyers Flyer Routes Revamped No bags No staplers No emailing No returning anything.
New OUABranded Bumper featuring official hashtag, visual calendar, social media, collaborate with OUAB, Our website & logo.
Some help from Union Graphics team
2013 Market Research
1770 responses
OUAB Promos 5,000 Tumblers ~2,000 left for 2014
500 Gloves
~175 left for 2014
Our 2014 Vision The future is bright Social Media More contests involving Meet/Greets and engagements Concentrating on content rather than engagement Photo and video upload contests Facebook paid advertising and promoted posts Refreshed Representative Role New day of event responsibilities Creative and analytical brainstorming sessions Formalized drafted marketing plans Individualized experiences for each representative Speciality OUAB related marketing project Personal portfolio creation classes and development Marketing Workshops lead by Matt and Diana Scheduled meetings with certain representatives New WIP document to standardize all marketing plans Marketing Outreach Efforts Huge focus shifts to RAs and Freshman as well as off campus students who we need to connect to Enhanced event experience plan - Lauren and MacKenzie Direct mailing campaign to off-campus housing Flyer Routes New Surprise Single Person Route Continue with TAG Graphics/Posters February-March poster currently in production Preliminary ground-work for “BIG EVENT� graphics and brainstorm OUAB Days One or two like never before Enhanced Member Marketing Experience Potential option to choose marketing week OUABriefs to educate members on different events Setting up a Gcal to link it to their phones with event info Potential new incentives for social media presence and creative brainstorming Continuing to do new initiatives Pop up OUAB branding events Publicity Stunts Mobile and e-marketing CABS advertising Event Intro Video Set to be released January 2014
And we’re famous too...