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gowns worn on and off the red carpet, designer Zac Posen this month debuts his first signature makeup collection. In collaboration with MAC Cosmetics, he has created, as he explains, a "red-carpet-ready kit for every day." The kit, which complements all skin tones, includes eye-shadow shades from frosted off-white to deep lilac, the sublime Dangerously Red blue-fuchsia lip color, structured contouring brushes, and a transparent finishing powder for an H.D.-ready visage. Posen's luxe line follows the design adage of form and function. "I see beauty and fashion as one; it's symbiotic," he says. ($18$54; maccosmetics.com)
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nown for her glamorous and wide-ranging international clientele, Jen Atkin, a marquee name in the hair industry, debuts Ouai (which means "yes" in casual French), a comprehensive, nutrient-rich hair-care line. The collection includes luxe products ranging from finishing cream and hair supplements to shampoo and treatment masks. "Women are busy," says Atkin. " I want to help them simplify their hair routine and simplify their life." ($24- $32; ouaihaircare.com) -CAT BUCKLEY
DOLCE & GABBANA
Rosa Look matte lipstick in Miss Dolce Seduce with this velvety and timeless shade of dusty pink. ($37; saks.cam)
GIORGIO ARMAN! Chinese New Year Illuminating Palette Year of the Monkeymotif powder brightens the complexion . ($88; giorgio ormani
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NARS HotSandOrgasm Blush Duo Highlight and pap the cheeks with these twa cult favorites in ane. ($42; narscosmetics .com)
MARC JACOBS BEAUTY Lame Noir UltraGlittering Mascara Flirt and shine with bedazzling lashes from day ta night. ($26; sephora .com)
NATURAL BEAUTY The organic skin-care line Juice Beauty and Goop, the lifestyle Web site founded by Gwyneth Paltrow, have partnered to launch Goop's first eponymous all -natural skin-care line.
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Pinrose Two tech-savvy besties are shaking up the fragrance world with this start-up. Take an on line quiz or browse each scent's Pinterest-y board to find a match. Option three: these single-use trial wipes. 3. PINROSEPa'ljitmA-Go-GoBag,
$24for 20 wipes, sephora.com
Ouai Haircare The closestthingto mane master Jen Atkin styling your tresses? Styling with Ouai, her chic new product line. Get your hands on the shineboosting oil for #HairGoals. 4. OUAI HAIRCAREHair Oil, $28, theouai.com
Milk Makeup Consider this the wearable version of the creative space that is Milk Studios (where some of Cosmo's most iconic covers were shot!). Designed for its trendy clientele, the range packs major style points in minimalist chic packaging. 5. MILK MAKEUP Cooling Water, $24, milkmakeup.com
Arrow Just when you thought makeup atthe gym was a nogo, along comes Birchbox's latest project: cosmetics safe for any sweat sesh ... and the staying power to last through an afternoon meeting. 6. ARROW Revive Cooling Cheek Tint, $18, birchbox.com
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NEWBE BRANDS FROM MULTITASKING MAKEUP TO PINTEREST-INSPIRED FRAGRANCES, THESE ARE THE COOLEST NEW KIDS ON THE BEAUTY BLOCK .
Pestle & Mortar
This no-fuss line is perfect for girl bosses who may not have time to contour but still want to look bomb. On frenzied mornings, try the bronze-and-go powder to get your goofproof glow on . 7. LUNE+ASTERBakedBronzerin Tarifa, $32, bluemercury.com
The Estee Edit
This multitasking makeup collection is clinically proven to treat the imperfections it hides. The eye concealer infuses skin with plant extracts and antioxidantstodepuff and correct darkness overtime. 8. OHOMIEBrightConcealing Elixir, $26, anomie.com
This Estee Lauder spin-off is a mix of makeup and skin care curated by guests (like Kendall Jenner!) that bucks convention. Cue the Up Flip, which vamps up any lipstick. 2. THEESTEEEDITBYESTEELAUDER
Lip Flip Shade Traniformer in Turn Down, $22, sephora.com
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Lune+Aster
This tightly edited line is serious about moisturizing. With just two products-a pure hyaluronic-acid serum and a路 peptide moisturizer (here)it's simplifying hydration with effective natural ingredients. 1. PESTLE& MORTAR Hydrate Lightweight Moisturizer, $74, pestle andmortarcosmetics.com/ us
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Shakespeare, you nailed it: All the world is a stage, whether you want to star in your pals' Snapchat stories or not. These staples make keeping your act together easier.
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1. Blemish Spot Treatment
3.Facial Sunscreen
A dose of salicylic acid and tea tree oil right where you need it.
SPF and antioxidant green tea protect; iris extract revs collagen.
5. Body Lotion
7.Blush
Crosspolymers lock emollients onto soaking-wet skin.
Philosophy Ultimate Miracle Worker MultiRejuvenating Cream SPF 30, $28, philosophy.com
Jergens Wet Skin Moisturizer with Refreshing Coconut Oil, $7, at drugstores
The marbled, baked formula never goes chalky, no matter what your skin tone.
~-~~-"'-'-~----- Peter Thomas Roth Acne-Clear Invisible Dots, $30 for 72, peterthomasroth.com
2.EyeCream The targeted applicator diminishes puffiness with caffeine and softens lines with peptides. Clinique Pep-Start Eye Cream, $26.50, clinique.com
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4.Facial Exfollator Sloughing glycolic acid and soothing aloe vera make skin brighter overnight. The Magic Pads, $20, themagicpads.com
6. Shaving Cream A kiwi, coconut, and pineapple-scented potion so velvety, you can razor off hair with or without H20. EOS Ultra Moisturizing Shave Cream in Tropical Fruit, $4, ulta.com
CoverGirl TruBlend Blush in Deep Mauve. $8.49, at drugstores
8. Hair Spray Light and brushable, it sets hair invisibly. Davines Your Hair Assistant Perfecting Hairspray, $37, davines.com
OUAI
9. Shampoo/ Conditioner >Color-Treated The white floral scent is heavenly, but even better: This antioxidant-spiked, sulfate-free formula staves off fading, stretching the time between color appointments. Rita Hazan True Color Shampoo and Conditioner, $26 each, sephora.com
> Normal to Thick After one wash, our coarse hair felt as strong and looked as shiny as it had been before we put it through dye-andstyle hell. Ouai Smooth Shampoo and Conditioner, $28 and $26, theouai.com
> Wavy/Curly Curls spring into action with this babassu and brazil nut oil-infused formula. Go ahead, air-dry-its defluffing powers are that impressive. Bumble and Bumble Bb. Curl Sulfate-Free Shampoo and Custom Conditioner, $31 and $34, bumbleandbumble.com
> Fine to Normal Microscopic gel thickeners expand between strands, infusing hair with body and gloss-not an easy feat for a volumizing duo. Redken High Rise Volume Shampoo and Conditioner, $18.50 and $19.50, redken.com
11. Facial Cleanser Dirt, makeup, whatever-this gentle cream gets rid oferrythang. Aveeno Absolutely Ageless Nourishing Cleanser, $8, at drugstores
10. Body Wash Moroccan argan oil beads melt on contact-ahhhh. Dove Dry Oil Moisture Body Wash, $7, at drugstores
13. Facial Moisturizer Made our autopilot "moisturizing" step feel like a fivesecond facial. Olay Active Botanicals Moisturizing Day Lotion, $15, at drugstores
12. Toothpaste
14.Razor
Four shades in six weeks? Even on our coffee-loving tester.
We were skeptical of the rotating head, but the flexibility makes it damn hard to nick yourself.
Colgate Optic White Platinum High Impact White Toothpaste, $4, at drugstores
Venus Swirl, from $9, at drugstores â&#x20AC;˘
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.. .in your carry-on! This spillcproof, TSA-approved balm-in-stick cleanser is perfect for toting anywhere. Just rub with wet fingers, massage onto your face, and rinse. essie.com
ALOHA, GLOW! Benefit's iconic bronzing powder is turning 15! Celebrate by personalizing your own box and brush or by slathering on . Dew the Hoola- the same amazing matte bronzer in liquid form.
BENEFIT Dew theHoolaSoft-Matte Liquid Bronzerfor Face, $28, and HoolaMatte Bronzing Pow.der, $29; benejitcosmetics. com
YES,OUAI! Finally! Jen Atkin- the mane master behind so many A-listers' signature styles-has a product line (pronounced "way"), and it is everything. Our must-try? Her texture spray-aka sexy hair in a bottle.
OUAI HAIRCARE Texturizing Hair Spray, $26, Sephora
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MAC Zac Posen Lipsticks in Darling Clementine and Sheer Madness, $18 each, maccosmetics.com
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"I'm into next-level sheet masks from Korea. I'm seeing some that now come with a syringelike shot of fresh vitamin C. Oozoo Face Injection Mask Illumination is one I really love-get it this month on my site." -aesthetician Charlotte Cho, below, cofounder and chiefcurator ofthe hugely popular Korean beauty e-tailer sokoglam.com
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BEAUTY~ "I love the ritual ofgetting done up-having my hair set in curlers, putting my makeup on. Life's too short to save it for the odd Saturday night! Before I apply my red lipstick, I dab on MAC Lipmix, an opaque cream pigment. When my lipstick fades, there's still a deep color underneath."
"This is the year
-accessories designer Charlotte Olympia, below; see her makeup collaboration with MAC in stores this month (MAC Charlotte Olympia Lipstick in Starlett Scarlet, below right, $18, maccosmetics.com)
"Microstrobing, a zoned-in version ofthe well-known highlightingtrick. Everyone is obsessed with looking great in their Instagram photos, and superspecific luminizing is important for that. Highlight just the tip of your nose-not too much or you'll look like a lightbulb!-and never the bridge. It gives you a more defined nose." -Raye Boyce, above, known to her million-plus YouTubefollowers as ItsMyRayeRaye (her highlighter efchoice: Becca Shimmering Skin Perfector Pressed in Pearl, top, $38, sephora.com)
ofonlinehair tutorials! For so long, makeup has ruled the DIY space, but now hair how-tos are making trickier styles a cinch. Girls are looking for more interesting .... i things they can "'z do on their own, i like making bends "'Q"' Cl: with a flatiron or u creating chic rope ~ "' braids. The videos 路 ~ "'>make it easy." cc w w
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GORGEOUS HAIR
A little piecey-ness instantly makes hair more youthful, says hairstylist Mara Roszak. Start with mousse, and rough-dry for volume, then apply grooming cream for separation. Pull hair back with a deep side part, and finish with L'Oreal Paris Advanced Haircare Nutri-Gloss High Shine Glossing Mist ($6 99). To go more polished, comb an oil through hair, and tie a low-slung tidy bun, or slide in an eye-catching accessory. •
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Oribe The Cleanse Clarifying Shampoo, $44, and Essential Antidote Replenishing Conditioner, $46
Jennifer Behr Rowena barrette, $165 SEE WHERE TO BUY FOR SHOPPING DETAILS
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These hot new products will basically change your life.
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Benefit's cult-fave bronzer can be personalized! For a limited time, the brand will engrave the packaging (and brush) with your name or fave saying. Now that friend who "accidentally" takes your makeup will be busted.
Get A-List Hair Celeb stylist Jen Atkin is the T-Swift of the hair world (proof: her star-studded lnstas, right!), and her new line, Ouai, makes it easier than ever to join her strand squad. Not only do the products let you achieve her effortless California-cool looks at home, but they're also designed to repair damage and keep hair healthy. OUAI Dry Shampoo, $24, ouai.com
BENEFIT COSMETICS Hoola Matte Bronzing Powder, $29 ($34 with custom engraving), benefitcosmetics.com
Shay! Kendall! Gigi! Khim\! Follow@jenatkinhair on lnstagram for BTS snaps.
SKIN SEA-CRETS Dive into Tarte's latest skin care products-everything is inspired by the ocean! Infused with a smoothing and softening blend of algae and marine flower extracts, the face mist, lip treatment, and cleanser will get your face into shipshape. TARTE Rainforest of the Sea Marine Boosting 4-in-1 Mist, $25, Lipsaver Treatment Primer, $19, and Deep Dive Cleansing Gel, $25, all sephora.com
GlowGetter YSL'.s iconic highlighter is all you need to fake a good night's sleep after a late study sesh. For luminous skin in a snap, blend it under the eyes and on the high points of your face (cheeks, browbones, the bridge of your nose, and Cupid's bow). Plus, the pens are now available with cute sayings that make waking up sweeter. YVES SAINT LAURENT Touche Eclat Slogan Edition in I Am Not a Morning Person, $42, yslbeautyus.com
~ SEVENTEEN COM/BEAUT! Get the latest beauty news daily!
Dream Teens
Kiernan Shipka, Zendaya, and Willow Smith Mouth Off
Fashion's Coo/New Attitude
Dressed-Up Streetwear Dressed-Down Couture
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6 . VALENTll\10 JACKET $10,500, valentine.com
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"Tie-dye camo gives this breezy parka an edgy twist. Paired with a flirty skirt, it's vacation-ready." Sam Milner Senior Market Editor and Manager
7 . COVER SWIMSUIT $300, Neiman Marcus, 888.888.4757
"I'm a huge fan ofDonald Robertson's illustrations, which he posts on Jnstagram under the handle @drawbertson. So I'm excited about this bikini, a collaboration between Robertson and Cover. The print is so playfu.l, and the fabric blocks 98 percent of UV rays!" Caroline Grosso Fashion Market and Digital Fashion Editor
8. NEKUPE F~ETREAT & RESERVE , NICARAGUA nekupe.com
"This soon-to-open eight-room resort offers not only creature comforts (yoga, massages, locally sourced cuisine) but also all manner of exotic creatures." Alix Browne Features Director
9 . ALUMNAE SANDALS $495, alumnae.nyc
"Sigerson Morrison vets Kari Sigerson and Eliza AxelsonChidsey are back on their feet with Alumnae, a collection of ultra-chic sandals, slippers, and oxfords with a refinedtomboy spirit." Nora Milch Accessories Editor
10. DARYL K x MADEWELL DRESS $ 158, madewell.com/darylk
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"Daryl!{, who epitomized '90s downtown style, is reclaiming her turf with a capsule collection, available on Darylk.com, and a line for Madewell filled with the kind of cool, easygoing pieces that made me a fan in the first place." Regan A. Solmo Executive Managing Editor
• II. ME&RO EARRINGS $13,000, mea ndrojewelry.com
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"Twenty-fifth anniversaries are celebrated with silver, but Me&Ro's Robin Renzi is marking hers with a collection of hammered-gold and limited-edition ebony pieces that are truly special." Tina Huynh Associate Jewelry Editor
12. POOL PARTY: 60 YEARS AT THE WORLD 'S MOST FAMOUS POOL $35, rizzoliusa.com
"From Mick Jagger to Elizabeth Taylor, no one dared miss the splashy scene at Johnny Pigozzi's villa in Cap d'Antibes. And, lucky for us, Pigozzi always had a camera handy, as this book attests." Gi llian Sagansky Associate to the Editor in Chief/Assistant Writer
l'l 13. OLIVER PEOPLES THE ROW SUNGLASSES $450, net-a -porter.com
''As two brands synonymous with understated elegance, The
Row and Oliver Peoples definitely see eye to eye. This spring, they're teaming up on a collection of sunglasses, including this subtly re imagined version of the eyewear maker's popular O'Malley style." Sam Walker Associate Accessories Editor
14. OUAI HAIRCARE TREATMENT MASQUE $32, thequai.com
"Once a week, I use this luxurious cream mask created by Jen Atkin, hairstylist to the Kardashians, in lieu of conditioner. After 10 minutes, my locks feel baby-soft yet healthily sturdy. Bonus: It smells like a dewy garden." Jane La rkworthy Beauty Director
48 wmag .com
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3 MAY 2016
BEAUTY
Jen Atkin Launches Supplements for Ouai ●
The celebrity hairstylist introduced her second range of product: three ingestibles that target specific hair concerns. BY RACHEL STRUGATZ
Ouai Haircare founder and celebrity hairstylist Jen Atkin wants her clients and customers to get serious about hair health from the inside. Atkin, who used her massive social media following — she has 1.4 million followers on Instagram @jenatkinhair — and a bevy of famous friends to launch Ouai (pronounced “way”) in February, introduced her second range of product at theouai. com Monday: three ingestible supplements that target specific hair concerns. The Dry Hair Supplement, akin to a moisturizer for dry skin, combines silica, vitamin E, biotin and omega-3 and omega-6 to make hair stronger and minimize breakage; the Thinning Hair Supplement uses black currant seed oil, amino acids, biotin and omega-3 and omega-6 to accelerate hair growth and fight dryness and the Oily Scalp Supplement, consisting of primrose, niacin, biotin and omega-3 and omega-6, rebalances sebum production to restore the balance of the scalp. Each supplement costs $24 for 30 soft gel capsules. “For years I was creating cocktails for clients, and instead of just giving them tips on styling their hair or using products to mask damage or to make hair appear fuller, I started sending them to vitamin stores,” Atkin told WWD Monday morning. “There are so many factors that affect our hair and the changes in our hair, and hormonally, as women, our hair changes through the years.” From the moment she decided to do her own line a few years ago, Atkin said creating a “new culture of hair health” was key. In addition to her “styling favorites” that were released three months ago — a wave spray, a texturizing hair spray, dry
shampoo, hair oil, soft hair spray, a treatment masque, finishing crème, soft mousse and four types of shampoos and conditioners created for specific hair types and concerns — ingestibles were the next step. “There’s a scary stigma around ingesting something, and the size of the pills are the same size as fish oil pills, which are quite intimidating,” said Stacie Brockman, cofounder of Métier Creative, the creative and branding firm that worked closely on the launch of Ouai. “We really wanted to find a quirky innovative way [to launch the supplements online]… in a way that people would rethink or deconstruct any preconceived notions they have.” As a result, she and cofounder Erin Kleinberg developed an entire campaign around the idea of being “#OUAIaddicted” (also the brand’s hashtag) and having a pill-popping problem. For Brockman and Kleinberg, though, this is just the latest effort in building a “social-first” brand with Atkin. The benchmark of success on social media, they explained, is giving followers an “Oh my God, you need this!” or “That’s so me!”
RETAIL
The Wearable World Meets Smart Temporary Tattoos ●
Wristbands and lanyards might become retro with this wearable smart stamp. BY MAGHAN MCDOWELL
Forget the wrist, wearables are moving even closer to the consumer. MC10 Inc. and PCH have teamed up to commercialize what are essentially smart temporary tattoos. The skin-worn, ultrathin, stretchable, customizable and disposable stamp is officially called a Wearable Interactive Stamp Platform, or WiSP. It is designed to enable a dizzying array of applications — from cashless payments to checking in to an event or a hotel room. Some day soon a shopping trip might not require a wallet, or even a smartphone or smartwatch. Or all those fashion week invitations could be replaced by a WiSP stamp that would confirm one’s identity to the bruisers at the door and serve up the necessary credentials. PCH and MC10 were behind L’Oréal’s recent UV Patch for La Roche-Posay that measures an individual’s sun exposure. That
The Wearable Interactive Stamp Platform pairs with a smartphone, tablet or NFC reader.
effort could prove to be just the beginning. MC10 is a Boston-based health-care technology company that specializes in bodyworn electronics, and PCH is a San Francisco-based product design and manufacturing company. After L’Oréal and MC10 successfully worked together to develop the L’Oréal My UV Patch, which was based on the WiSP tech developed by MC10, PCH was able to manufacture the patch at scale. They also saw an opportunity to expand into a range of applications and industries. PCH now has the rights to market and produce the stamp for third-party brands.
moment where they tag their friends. And this is what they aimed to do with Ouai since before the product even launched. “That’s the temperature point that makes you ask yourself if your post resonates — and brands tend to have a poor ability to do this. There is a dated notion that they need content just to put content out there,” Brockman said. “It’s important to understand that every post needs to have that gut reaction that people have when they look at The Fat Jewish or Girl With No Job.” This is a classic example of how socialfirst content works especially well with tech-savvy Millennials who share everything with their peers — and Brockman and Kleinberg worked with Atkin to ensure that the product had a “Kylie [ Jenner] Lip Kit factor.” This means using social media to create a sense of urgency around launch that causes product to sell out, with bonus points for the site crashing. Brockman said that a number of products sold out right away in February, and creative assets with cheeky editorial reading, “You did it. You broke the Internet,”
populated Ouai’s social media channels. The duo embarked on using digital to find qualified followers for Ouai. “There’s a huge hurdle that had to be overcome because of Jen’s clientele and the type of followers she has. We wanted to ensure we had culty, qualified beauty-obsessed followers versus celebrity-obsessed followers,” Kleinberg said. This meant relying heavily on star power and influencer reach for the February launch. She said that almost all 200 people who received a VIP mailer — including Chrissy Teigen, Reese Witherspoon, Cindy Crawford, Kris Jenner and Mindy Kaling — shared it on Instagram. But, beyond influencers supporting Ouai, Brockman said harnessing the credibility of the product and making sure to have speedy response time to every single person who hashtags @theouai or #OUAIaddicted was mandatory. “We really wanted to gain that obsessive nature where people believed in the products having efficacious effect on them and not just latch onto the fact that Khloé Kardashian liked a photo,” Brockman said.
They’re disposable and comparably economical to produce. Any company with the software for a customer to check-in using a smartphone has the tech tools necessary to start developing a smart stamp. The stamp pairs with a smartphone, tablet or a near field communication reader to interact with the wearer. The stamps have a very small, thin profile, and can be designed with the same diversity in color or design available to “analog” temporary tattoos. The stamps do not track a wearer’s location unless the wearer connects to a NFC device. Liam Casey, PCH founder and chief executive officer, said the ability to customize the stamp “allows brands to create personalized and engaging experiences that reinforce customer loyalty.” Although the size can vary, the larger the stamp, the more effective the internal coils that power it. The shape doesn’t matter much. The L’Oréal-designed patch, for example, was a blue heart that was roughly the size of a quarter. (L’Oréal still retains exclusivity for any applications of this product in the beauty world.) Festivalgoers — and fashion week patrons — will be happy to note that the stamps are waterproof and designed to last for about five days, but bouncers will also be relieved to know that they cannot be removed and reworn. The stamp is specifically designed to tear and become unreadable upon removal. (Sorry, gate crashers.)
The L’Oréal pilot helped the company refine the manufacturing process and new iterations of the technology can be expected in the near future. “After refining the smart stamp technology and production process, we can now go to market with new versions of the product quickly, at large consumer scale,” Casey said. Although the technology exists, it remains to be seen how quickly consumers and brands might latch on. The burden, said Jeff Berry, research director of loyalty marketing research firm Colloquy, is on the wearable tech and retail industries to create a strong case for new types of wearables. “It’s important that manufacturers and retailers understand we’re still relatively early in the wearables evolutionary process,” he said, citing recent survey research from Colloquy that showed that 52 percent of U.S. consumers feel they don’t know enough about wearables or don’t understand them. And for something that looks like a tattoo or a sticker, age appropriateness is also a consideration. The study found that 58 percent of consumers said they’d like to use a wearable device, but felt too old. “As consumer awareness of wearables grows, we’re likely to see more exciting and relevant applications that leverage the diverse capabilities of wearable technology,” Berry said. “Some will catch on, while others will be bought and then sit in a drawer.”