CASE STUDY
PINK APPLE
Exterior, British American Tobacco Headquarters, Canary Wharf London
BRITISH AMERICAN TOBACCO
OVERVIEW Client: British American Tobacco Architects: Hypostyle Glasgow Location: Canary Wharf. London Brands: Vitra, Carl Hansen, Artifort, HitchMylius, Verpan, Naughtone Total Project Value £ 130K
British American Tobacco (BAT) is one of the world’s most international businesses with more than 200
manufactured Pyramid shelving tower. Dominantly situated as you enter the 3rd floor, the pyramid
brands in their portfolio sold in around 180 markets
emphasises the strength of the brand and its bold
worldwide. With staff of more than 55,000 people across the globe, their work force is strongly multi-cultural and
individual style.
diverse.
Working closely with Mick How, Pink Apple Designs guided the project, from conception, to design all the way
When B.A.T decided to establish their new Global IT offices in the prestigious London Docklands development, the company wanted to reflect their diversity and so proposed a unique themed zone for each of the 5 floors, from computer, to bubble and even space.
to successful installation. The project was completed
The starting point for the design was the stunning living towers by Vitra which framed the Amoeba Lounge Chairs
the unique and “stand out” break out furniture to
in the Brain zone. This led onto the main focal point of the whole project which was the bespoke designed and
within budget and on time within the deadline of six weeks. Pink Apple Designs helped to specify, source and supply complement each zone.
The Results Working directly with the Architect and Client. The brief specified for a "bright and airy feel" which was achieved by the use of vibrant colours. Five very distinctive and unique areas were created to enhance the working environment. The impression created by each zone clearly highlights the diversity and multi-cultural appeal of B.A.T. whilst the bold colours emphasises the company’s strong global brand. PINK APPLE
Pink Apple Designs authentic designer funiture
Established for over Ten Years. Pink Apple works closely with many world renowned furniture and lighting suppliers. These include Vitra, Knoll and Flos for domestic and commercial projects. Offering the very best in efficient, friendly and knowledgeable service with keen pricing. The team at Pink Apple are on hand to assist at all stages and levels of projects.  Pink Apple supply flexible solutions to all projects worldwide. The Pink Apple team look forward to hearing from you. Please do not hesitate to contact us using the details below with details of current and future projects you are developing. T 01234 818 456 E sales@pinkappledesigns.co.uk
Pink Apple Designs Castle Ashby, Northamptonshire, NN7 1LF