Brand Identity

Chopova Lowena is a London based brand founded by former Central Saint Martins students Emma Chopova and Laura Lowena. The sustainable focus of this brand as well as their innovative and modern approach to fashion has been a key to success since the beginning of the brand, established before their graduation. The brand proudly represents Bulgarian culture, paired with 1980s rock climbing elements creating a refreshing, young and unique look with every garment they make. Part of their uniqueness stems from the use of deadstock fabric and vintage Bulgarian aprons, sourced locally in Bulgaria with the help pf Chopova’s aunt. This makes no 2 garments of theirs equal. The brand’s trademark piece is their carabiner skirt, which featured on their final collection as part of their degree. Initially there were production struggles and apprehension from people even within the industry, saying “they’re crazy. How would you wear that?” but Natalie Kingham (at the time the Luxury retailer fashion director from Matchefashion) was fascinated by their moodboards which effortlessly showed the blend of upcycled folk fabrics and sportswear elements and so she knew they would find an audience.

Chopova Lowena is set as a luxury brand, and so their product prices are set accordingly. Their garments are quite modern and trend setting, spicying it up with some bulgarian cultural elements which just makes them stand out.