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2 minute read
Going Bananas
INSPIRING INDIVIDUAL
Going Bananas! By Beverly Perkins
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It takes a certain individual to assist a busy during his inaugural year in 2015. mayor in an up-and-coming city, care for As the mayor’s assistant, the respected a family, and open a booming business. executive’s responsibilities include orgaNot only does this person have ambition and nizing all mayoral initiatives such as Mayor drive, leadership, and exemplary organiza- Messam’s annual 5k Run and Health Fair, tional skills, they have a love for their commu- the anticipated Aviation Expo, a multitude of nity and a passion to follow their dreams. Chess Challenges, and so much more.
Edna LaRoche certainly possesses these In the past, she also created, hosted, and qualities and so many more. By day she is the produced The New Haitian Generation. The Executive Assistant to City of Miramar Mayor 30-minute program showcased successful Wayne Messam and at night she is the CEO Haitian Americans on BECON-TV, the of Oohlala Banana Bread, an artisan banana Broward County School Board television bread baking company in Broward County. station for seven years. Additionally, she held
Most recently she was celebrated in the various positions at New York Magazine and City of Miramar for being a leader during The South Florida Sun-Sentinel. Women’s History Month. In 2007, LaRoche Last year, LaRoche started baking banana began her career with the City of Miramar bread which she shared with family and as the Marketing Manager for the Miramar friends. Before she knew it, her hobby Cultural Center. The former President of exploded into her own company which she the Haitian American Democratic Club calls manages out of a commercial kitchen. herself a political junkie, so it was only natural for her to transition to Mayor Messam’s office “While I love everything I do on behalf of Mayor Messam and the City of Miramar, I also enjoy baking Ohlala banana bread,” exclaimed LaRoche. “I am a proud mother, a proud daughter, and a proud business owner. However, I think what makes me the proudest is that I am a woman who had dreams and I’m in the process of making those dreams come true.”
As busy as LaRoche is, she plans to continue putting in the hard work to succeed. This leader effortlessly manages to balance both careers and certainly doesn’t mind going bananas.
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