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One Man’s Opinion

Continued from page 17

I am a big believer in the many values of proven performance and experience, but there comes a time when the best leaders realize it is time to step aside or focus on shaping and building that next leadership team. At least to my knowledge, none of us live or can perform at near-optimum levels in perpetuity. To slightly misquote “The Gambler” song by Kenny Rogers, “You got to know when to hold’em, know when to fold’em, know when to walk away, and know when NOT to run.” and encouraging tourism.

“The real impacts of the film and television industry in Georgia reach beyond the red carpet, improving the lives of thousands of Georgians and contributing to the state’s overall economy,” said GDEcD Commissioner Pat Wilson. “Georgia leaders have consistently invested in the state’s long-term success. In creating the Film Office fifty years ago, they realized the significant impact the entertainment industry could have here. Today, this is a Georgia industry with small businesses in communities across the state realizing the return on that investment. We thank Georgia’s leaders for continuing to recognize the value that film and television productions bring to Georgia.”

Georgia-lensed films continued to shine with fans and at the box office. Black Panther: Wakanda Forever became the highest-grossing movie with a female superhero as the lead at the U.S. box office, overtaking female-led superhero films Captain Marvel and Wonder Woman. The success of Black Panther: Wakanda Forever is the latest example of the high-earning films attracted to Georgia. Of the top lifetime-grossing films of all time, Georgia was home to three of the Top 10: Avengers: End Game, Spider-Man: No Way Home, and Avengers: Infinity War.

“We talk about the amount spent on a production, but we’ve also seen the enormous impact a project may have years, even decades after it has shot in our state – and that’s nearly impossible to quantify,” said Georgia Film Office Director Film Lee Thomas. “We know that tourists flock to Covington not only because of recent projects like The Vampire Diaries, but also because five episodes of The Dukes of Hazzard were shot there four decades ago. In just a few seasons, The Walking Dead helped transform Senoia from six storefronts to more than 150 small businesses downtown. In Hall County, an enterprising local fishing charter company began offering Ozark tours of the filming locations for more than $300 per person due to high demand and limited space. Beyond the direct spend, it may take years, even decades, to understand the complete economic impact of a project on an area.”

In addition to working with studios and communities to bring productions to Georgia, the Georgia Film Office provides multiple resources for local businesses and talent to list their services to industry decision-makers, such as the Georgia Reel Crew™ database, which is a searchable, online directory of crew and support services; the Georgia Reel Scout™ database of local properties available for filming; certification and a searchable map of Georgia Camera Ready communities; information on open stage space; and other information that links Georgia assets with industry representatives.

Gaming, esports, and other interactive entertainment projects such as mobile games, virtual reality, augmented reality, and console and PC game development are also part of production growth in the state but are not included in the film industry’s direct spend totals.

To view video clips of recent productions’ experiences filming across the state, visit the Georgia Film Office’s YouTube page.

For an overview of some of the productions currently filming in Georgia, visit “Now Filming in Georgia.”

Thank you, Senator McConnell, President Biden, and others, for your decades of public service. Please consider making the intelligent choice before a stroke or, possibly worse, make that selection for you. It is time to plan for your successor, organize your affairs, and then take the long road home.

Bill Crane owns the full-service communications firm CSI Crane. More information at www.CSICrane.com

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