Jandowae & District Local Tourism Action Plan Western Downs Local Tourism Action Plans DRAFT: January 2016
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CONTENTS 1.
INTRODUCTION ............................................................................................................................. 3
2.
VISITOR MARKET REVIEW........................................................................................................... 4
3.
PRODUCT AND EXPERIENCE REVIEW ...................................................................................... 9
4.
SWOT ANALYSIS ......................................................................................................................... 11
5.
POSITIONING WITHIN THE OVERALL WESTERN DOWNS TOURISM OFFER ...................... 12
6.
ACTION PLAN .............................................................................................................................. 13
7.
APPENDIX – JANDOWAE PRODUCT AND EXPERIENCE AUDIT ............................................ 21
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1. INTRODUCTION This Local Tourism Action Plan has been prepared on the basis of an independent market analysis and review, and the priority projects and tourism development concepts identified by the Jandowae and district community within the timeframe of the Western Downs Tourism Investment Project. Project development and identification has been guided and led by the Jandowae and District Local Tourism Action Plan Reference Group.
Purpose of the Local Tourism Action Plan The purpose of the Western Downs Tourism Investment Project is to support economic development by undertaking local tourism planning and tourism related infrastructure development within the Western Downs region. The key objective of the overall program is to deliver tourism related projects, activities and initiatives that support and enhance tourism and economic development in the Western Downs region. The Draft Action Plan includes:
A Tourism Market Review and supporting analysis Tourism Project Proposals which capture projects, activities and initiatives nominated by the Jandowae and district community A prioritised listing of tourism projects, activities and initiatives that were developed within the available timeframe that are considered eligible for funding under the Western Downs Tourism Investment Project.
The Local Tourism Action Plan is intended to complement existing strategic planning initiatives at local and regional levels and be used as a reference document for both community and Council to guide the delivery of future tourism initiatives. Projects within the Prioritised Tourism Action Plan will be assessed by the WDRC/ Australia Pacific LNG Tourism Investment Reference Group and considered for funding and implementation over the three year project term.
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The majority of visitors to Western Downs are day visitors (53%).
2. VISITOR MARKET REVIEW The Western Downs Regional Council area received approximately 725,340 visitors in 2015 (approximately 14% of the visitors to the Southern Queensland Country (SQC) tourism 1 region) . Visitation to Western Downs has grown by approximately 2.3% per year since 2010 - higher than the 1.8% per year for Southern Queensland Country as a whole.
The Domestic Overnight market accounted for approximately 45% of all visits to the region. International visitors represent a small 1% of overall visits. Western Downs Visitor Market Mix, June 2015 Int., 1%
Figure 1: Western Downs Visitor Numbers, June 2015 780,000 760,000 740,000 720,000 700,000 680,000 660,000 640,000 620,000 600,000 580,000
Day 53%
Dom. O'night 45%
↑2.3% p.a.
2010
2011
2012
2013
2014
2015 Source: Tourism Research Australia; IVS, DVS, year ending June 2015
Source: Tourism Research Australia; IVS, DVS, year ending June 2015
Visitors to Western Downs spent approximately 1.4 million nights in 2015 (17% of total visitor nights to SQC), and has grown by 16.3% p.a. since 2010. The average length of stay for domestic overnight visitors was 3.4 nights, while international visitors stayed for an average of 28.3 nights in region. Figure 2: Western Downs Visitor Nights, June 2015
Purpose of Visit The main purpose of visit to Western Downs was for holiday purposes (33%) followed closely by business (32%) and then visiting friends and relatives (VFR) (24%) and other (11%). Figure 4: Main Purpose of Visit to Western Downs, June 2015
1,600,000 1,400,000
Other, 11%
1,200,000 1,000,000 800,000
Holiday, 33%
↑16.3%p.a.
600,000 400,000
Bus, 32%
200,000 2010 2011 2012 2013 2014 2015 Source: Tourism Research Australia; IVS, DVS, year ending June 2015
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Unless otherwise indicated, all visitor data relating to the Western Downs Region and its constituent parts is sourced from Tourism Research Australia’s International Visitor Survey and National Visitor Survey for the Year Ending June 2015. To aid data reliability, all data is based on three-year rolling averages, rather than annual visitor data.
VFR, 24% Source: Tourism Research Australia; IVS, DVS, year ending June 2015
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Since 2010, the business market has seen the highest increase in visitation, increasing on average by 21.8% p.a. During the same time period, the holiday market has decreased by 4.1% p.a. This performance follows the overall Southern Queensland Country trend since 2010, where the business market has grown by approximately 14.3% p.a. while holiday, VFR and other markets have remained steady. Analysis shows that visiting for business purposes is more dominant in Western Downs than in Southern Queensland Country as a whole – where holiday was the main purpose of visit (29%), followed by VFR (26%) and Business (19%). Age Profile of Visitors to Western Downs The majority of visitors to Western Downs were over the age of 55 years (28%). Strong growth in the 40-44 age bracket also took place since 2010.
Travel Party Domestic overnight visitors mainly travelled alone to Western Downs (32%). Other significant travel party types included adult couples, family groups with children, friends or relatives without children, and business associates travelling without spouses (Figure 6). Figure 6: Major Travel Party Types to Western Downs, June 2015 Sporting/community group Business associates without spouse Business associates with spouse Friends/relatives without children Friends/relatives with children Family group (w/ children) Adult couple Alone
Figure 5: Western Downs Visitor Age Profile, June 2015
0%
10%
20%
30%
40%
Source: Tourism Research Australia; IVS, DVS, year ending June 2015
55+ 50-54 45-49
Accommodation Used by Visitors
40-44
Over half (54%) of domestic visitors stayed in private accommodation (such as friends and relatives’ houses), while 20% stayed in hotels and 19% stayed in other commercial accommodation.
35-39 30-34 25-29 20-24 15-19
Visitor Activities 0%
10%
20%
30%
Source: Tourism Research Australia; IVS, DVS, year ending June 2015
Origin of Western Downs Visitors The majority of domestic overnight visitors to Western Downs were from South East Queensland: Brisbane (32%), Darling Downs (29%), Sunshine Coast (10%) and the Gold Coast (5%). 85% of visitors are from Queensland and 15% from interstate.
Visiting friends and relatives was the most popular activity amongst domestic overnight visitors to Western Downs, followed by eating out, going to a pub/club, and sightseeing. Popular activities included; bushwalking, fishing, visiting national/state parks, picnics/BBQs and exercise.
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Figure 7: Main Visitor Activities in Western Downs, June 2015
Western Downs Visitor Profile Summary Approximately 725,340 visitors Visitation has grown by 2.3%p.a. since 2010
Exercise Picnics or BBQs
Approximately 1.4 million visitor nights Nights have grown by 16.3%p.a. since 2010
Visit national /state parks Fishing Shopping
Domestic day visitors accounted for the largest proportion of all visitors (53%)
Bushwalking Sightseeing Pubs, clubs, etc
Older age groups formed the majority of the region’s visitors
Eat out / dine VFR 0%
5%
10%
15%
The majority of domestic overnight visitors travelled alone (32%)
20%
Source: Tourism Research Australia; IVS, DVS, year ending June 2015
Approximately 54% of domestic overnight visitors stayed in private accommodation (e.g. with friends and relatives). Figure 8: Visitation and Expenditure by Local Government Area in the Southern Qld Country Tourism Region, 2013
Domestic Overnight % holiday % VFR % other Average Stay (nights) Spend per Night Domestic Overnight Spend International Spend per Night International Spend Domestic day trip Spend per Trip Day Spend Total Visitor spend
Toowoomba
South Burnett
Southern Downs
Western Downs
Goondiwindi
Balonne
Maranoa
704,600
174,300
317,600
298,400
121,400
68,300
201,900
21% 51% 28% 2.8
36% 39% 25% 3.1
51% 36% 13% 2.4
35% 29% 36% 3.0
34% n/a n/a 2.3
54% n/a n/a 2.8
33% 23% 44% 3.5
$105.50 $205M
$82.60 $45.2M
$124.30 $94.5M
$91.40 $81.8M
$88.10 $24.4M
$76.50 $14.4M
$85.00 $59.9M
22,100 $51.30 $26.2M
3,000 $25.10 $1M
8,700 $35.40 $9.9M
7,900 $38.20 $7.1M
2,500 $29.70 $1.6M
2,200 $46.00 $3.9M
7,000 $31.70 $5.2M
1,894,500
347,800
501,800
450,000
n/a
n/a
n/a
$120.90 $229.1M $460.4M
$83.50 $29M $75.3M
$75.50 $37.9M $142.3M
$90.30 $40.6M $129.5M
n/a n/a n/a
n/a n/a n/a
n/a n/a n/a
Source: Tourism Research Australia Local Government Profiles 2013
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Expenditure Based on data derived from the National and International Visitor Surveys, the visitor economy currently approximately $152.6 million of direct visitor spend into the Western Downs region. This is based on domestic day, domestic overnight and international visitors 2 spending an average of $87.50, $94.30 and $43.60 per night/trip in Western Downs. This estimated spend generated from visitors to the region supports approximately 2,600 direct jobs, and has a flow on effect of $228.9 million supporting approximately 2,300 indirect jobs.
Jandowae and District Visitor Statistics Due to small sample sizes and statistical areas within the tourism survey data, the Jandowae and Dalby districts have been analysed together. The ability to analyse and interpret national survey data at district level is limited, but it is possible to identify some trend information. The bulk of visitors will be focused on Dalby in this case but as an indicator of the overall visitors in the area the analysis remains useful for Jandowae.
Visitors to the Dalby/ Jandowae districts have decreased by an average of approximately 0.7%p.a. since 2010. Visitors to Dalby/Jandowae spent a total of approximately 491,000 visitor nights in the area. Visitor nights are relatively low compared to visitor numbers due to the Dalby/ Jandowae districts’ significant domestic day visitor markets, which make up approximately 66% of all visitors to the area. However, on average domestic overnight visitors stay for approximately 2.8 nights. According to data collected by the Western Downs Regional Council, over the same time period approximately 854 visitors stopped in to Jandowae’s Visitor Information Centre (VIC). Over the 3-month period between JulySeptember 2015, approximately 4% of Jandowae VIC visitors were locals, while another 2% were from the Western Downs Regional Council (WDRC) area. An additional 25% were from other parts of Queensland, and 1.6% were international visitors. The main purpose of visit of travellers to Jandowae VIC was for a holiday (36%), followed by VFR (10%).
In the Year Ending June 2015, approximately 416,400 people visited the Jandowae/ Dalby districts, making up over 57% of all visitors to Western Downs.
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Spend per night estimates are based on Tourism in Local Government Areas 2013 factsheets released by TRA for Western Downs, with CPI included to estimate 2015 average spends. 7
Figure 9: Visitation to Western Downs Districts 2010-2015 500,000 ↓0.7%p.a.
450,000 400,000
Town Visitation
350,000 300,000 250,000 ↑2.3%p.a.
200,000 150,000 ↑15.9%p.a .
100,000 50,000
↓6.2%p.a.
2010
2011
Chinchilla
2012 Miles/Wandoan
2013
2014 Tara
2015 Jandowae/Dalby
Source: Tourism Research Australia; IVS, DVS, year ending June 2015
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3. PRODUCT AND EXPERIENCE REVIEW This section of the Local Tourism Action Plan provides a summary review of the area’s key tourism products and experiences. A full audit in tabular format will be added into the appendix in section 7 prior to completion of the action plan. Visitor Accommodation As a whole, visitor accommodation options are appropriate to current and anticipated visitor demand. Proximity to Dalby means that a broad range of serviced accommodation options are within relatively easy reach for visitors. The key consideration for the Jandowae district from an accommodation perspective is servicing its core visitor market – the touring/drive/caravan sector. As such, the proposed new Central Park is important. Reviewing the availability of free and commercial camping options and ensuring that these meet the needs of visitors will remain important in the future. Location The Jandowae district’s position in the east of the region provides a number of advantages in particular; proximity to the South East Queensland (SEQ) visitor market, placing the area within reach of day visitors as well as overnight and touring visitors. Similarly, proximity to the Bunya State Forest provides additional packaging/ touring opportunities. The new Toowoomba Range crossing will further improve accessibility. With proximity to busy long distance visitor touring routes, the Jandowae district’s tourism potential largely rests in its ability to attract travellers to choose to stop, whether for a quick rest break or overnight. Maximising its potential in regard to the drive touring market should be a priority for new investment.
Visitor Attractions and Experiences Tourism thrives on providing reasons to visit, whether for business, holiday or other specific purposes. In other words - the experiences which persuade visitors to choose Jandowae and district over other similar destinations. As Jandowae is a small community, a wide range of attractions and experiences are not expected by visitors, however it still needs to provide reasons or incentives for visitors to stop. These can be practical (rest break) or active - in the sense of something to see or do. Jandowae and district has assets which are valuable attractors including; Local heritage including Athlone Cottage Precinct and the story of the Dingo Barrier Fence etc Jimbour House and amphitheatre Informal opportunities to enjoy the country lifestyle Informal recreation opportunities - trails, nature-based activities Jandowae Dam etc. Rather than investment in new ‘attractions’ the challenge for the Jandowae district is largely to package up and build awareness of the activity options which are available. This includes; Maximising RV-friendliness and reinforcing local service availability Investigating options for getting Jandowae on bus tour itineraries Ensuring events and activity options are promoted via mainstream tourism distribution channels. Additional development of local driving loops/routes (iconic spots) can also play a role in providing options which incentivise visitors to spend more time in the region. Events The Jandowae Timbertown Festival is Jandowae’s flagship event, and is held every second year. The event has been successfully nurtured to become a very popular local event.
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Establishing the Jandowae Timbertown Festival as an annual event is unrealistic in the short term, however, opportunities are available to maximise the impact of events as a driver of local visitor activity; Investigate the options to establish packages which seek to grow the impact on Jandowae and district from the Opera at Jimbour event Seek to build interest among local residents in contributing to managing /delivering the Jandowae Timbertown Festival event As part of a regional support program, seek to build event management and marketing expertise Ensure that the Jandowae Timbertown Festival is fully profiled in regional and local marketing. Visitor Servicing Jandowae Visitor Information Centre (VIC) (which operates out of the Jandowae Community and Cultural Centre) performs an important visitor servicing role. Alongside the VIC, information boards and signposting also have important roles to play in aiding visitor orientation and awareness. Targeted investment can improve on existing provision. The proposed new ‘Central Park’ has the potential to provide what will be a valuable visitor hub. Working in partnership across the region on visitor servicing is also essential - VICs and marketing being delivered in a co-ordinated manner to ensure product and experiences are profiled where appropriate.
Infrastructure The architecture, design, and general look and feel of a place play a large part in how visitors perceive and use a destination. Many components contribute to this all-important sense of place. Streetscape, tidiness, a safe environment, lighting, gateways, public art, and building design/local vernacular all play contributing roles in building a unique look and feel. Gateways and prioritised upgrades in some public spaces were recognised as areas where investment could improve existing infrastructure. These include;
Jandowae Showgrounds, Jandowae Dam, Jandowae Creek (trails), Street dressing (based around banners etc, especially during and in the lead up to Timbertown).
Key Visitor Market Sectors The Jandowae district’s key visitor markets largely reflect the target markets at a regional level, but closer proximity to the South East Queensland visitor market also has an impact. Key target visitor markets include; Drive holiday touring visitors (Queensland and interstate) Visiting Friends and Relatives Event-driven short breaks (Timbertown) (local and South East Queensland markets).
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4. SWOT ANALYSIS Strengths
Weaknesses
Nature-based activity options including Jandowae Dam Proximity to the Bunyas Relaxed country setting Successful established events - Opera at Jimbour, Jandowae Timbertown Festival Committed local partnership group Jandowae Business and Community Group Local heritage assets and appeal – including Jimbour House Story of the Dingo Barrier Fence/ Dingo Sculpture Good range of local services Good range of accommodation for a small community.
To a degree, the town is not fully connected with the Opera at Jimbour event Seasonal visitor patterns (weather) The area can improve its RV-friendliness parking, signing etc Jandowae Timbertown Festival is held over other year – aspiration of one focal event per year Limited volunteering resources available for project development/ delivery.
Opportunities
Threats
Building RV and touring friendly status – a new ‘Central Park’ as a visitor hub Raising awareness of Jandowae in regional marketing Marketing and resourcing support to grow the impact of Jandowae Timbertown Festival Town beautification investment to improve look & feel, including Showgrounds Building community awareness of tourism and events benefits and impact Trail development in Jandowae and surrounds (birding, nature-based activities etc) Improved local interpretation and information, including the proposed visitor hub, focusing on local stories, characters, heritage etc Build awareness of Jandowae things to do across Western Downs, including the VIC network - consider familiarisation activity for staff, volunteers, local media etc Investigate potential for days out/ open days at Jimbour House Work with Council around packaging opportunities for Opera at Jimbour Review signage and ‘loop’ driving tour opportunities for Jandowae and surrounds to build average visitor length of stay.
Lack of awareness – visitors pass on by Economic uncertainty leading to decreases in services and population Volunteer base not being replenished Failure to work in partnership within the region will mean benefits are not fully capitalised upon.
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5. POSITIONING WITHIN THE OVERALL WESTERN DOWNS TOURISM OFFER Elements to consider in positioning include; •
Proximity to the Bunya Mountains and activity options surrounding Jandowae.
•
Within range of the key South East Queensland visitor market – touring visitors, VFR and business are significant market opportunities.
•
Making it easy for visitors – raising awareness and making it easy for visitors to choose the Jandowae district as a destination to stop and spend time at.
Tourism District
Vision for Jandowae and
Maximise
tourism’s contribution to the Jandowae district’s future prosperity and liveability, where visitor expenditure supports thriving businesses and communities. Community, industry and regional partners working together to; Attract increased number of visitors from its key target visitor market – touring visitors Build a positive identity for Jandowae and district.
Delivery Roles and Responsibilities To be confirmed to discussion with Jandowae and district community and Western Downs Regional Council.
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6. ACTION PLAN Table 1 shows a summary of proposed projects and their alignment against Southern Queensland Country Destination Tourism Plan themes.
Summary Table 1: Alignment of Project Proposals with Southern Queensland Country DTP Themes
Preserve the Region’s Nature and Culture APLNG-Eligible Projects Jandowae – Home of the Timbertown Festival
Jandowae Showgrounds Gazebo Project Jandowae Creek Beautification and Stabilisation Project
Southern Queensland Country DTP Themes Target a Deliver Quality Building Offer Iconic Balanced Service and Strong Experiences Portfolio of Innovation Partnerships Markets
Jandowae Central Park Tourism and Infrastructure Park Regional APLNG-Eligible Projects Impacting on Jandowae
Growing Investment and Access
100 Tourism Messages Project
CBD Wi-Fi Project
Community Radio Signage – Western Downs Greater Western Downs Tourism Marketing Project
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Greater Western Downs Local Tourism Organisation (LTO) - proposal to establish a sustainable tourism network/ partnership Project Ideas Identified via Community Consultation (which have not yet been developed as projects or proposals) Marketing/packaging program to build the economic impact of Jimbour Opera
Marketing to build the profile of Jandowae and District Warra Beautification Scheme Development of a heritage rail event in Warra
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APLNG-Eligible Projects The following projects were identified by the Jandowae and District Community and via regionally identified/developed initiatives. The projects have been ranked in priority order by the Jandowae and District Project Reference Group.
Project Description
Lead & Support Delivery Organisations
Timing
KPI / Target Project Output
Local Reference Group Priority Project Ranking
Jandowae Central Park Tourism and Infrastructure Park To enhance the ‘Centre’ and whole of Jandowae as the basis to entice tourists and locals to learn about, and be proud of the heritage of Jandowae. The plan for Central Park is one part of the JBCG’s beautification plan for the whole of the town. The park will be enhanced by having a BBQ area, noticeboard, an information walk of the town’s history, seating areas, and act as a rest-stop for visitors.
Jandowae Business Community Group/ WDRC
Town beautification Enhanced facilities/ welcome for visitors
1
TBC
Installation of gazebo Enhanced facilities for visitors and community
2
2016
Beautifying and stabilising the creek Increased numbers of visitor stopping and
3
2016/17
Jandowae Showgrounds Gazebo Project The project will result in installation of a 4m by 6m Gazebo at the Jandowae Showgrounds to act as a meeting place for travellers and tourists staying at the Jandowae Showgrounds.
Jandowae Showground Management/ WDRC
The Gazebo will be of timber construction and concrete base. The project also includes a permanent vandal proof BBQ. Jandowae Creek Beautification and Stabilisation Project The project will result in installation of large rocks around
Jandowae & District Progress & Heritage Association Inc
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the Northern edge of the Jandowae creek (adjacent to Athlone Cottage) and general clean-up of the creeks bank and island.
spending time in the area
The rocks will be used to beautify and stabilise the creek edge. This will not only encourage visitors to stop and explore but also attract native wildlife to the location. Jandowae – Home of the Timbertown Festival As part of the collective project to beautify the town of Jandowae, this proposal is for permanent timber signage to be erected at each end of Jandowae. Also for the design and manufacture of banners that can be used for advertising leading up to the biennial Jandowae Timbertown Festival in Jandowae and surrounding towns such as Chinchilla and Dalby.
Jandowae Business Community Group/ WDRC
2016
New permanent signposting 20% growth in community visitors 20% growth in tourists Grow community pride in the festival
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2016
Delivery of one year marketing program – 10 % growth in visitor numbers
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This will provide constant exposure for the festival that attracts thousands of tourists to the town for the weekend every second year. Greater Western Downs Tourism Marketing Project The application of an amount to be determined of current APLNG WDRC committed funds to collect and market Western Downs tourism attractions, opportunities, events, arts and culture, natural history, indigenous and postsettlement history, local produce and cuisine, industry including multifaceted agribusiness and energy extraction and production, heroes, stories and pathways (tourism product) by: Creating a Western Downs tourism identity as a tourism region Identifying and collecting existing Western Downs tourism products Packaging Western Downs tourism products Collaboratively and regionally marketing Western
Western Downs Chambers of Commerce/ WDTIP Reference Groups, WDRC/ APLNG
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Downs tourism including by way of a website, tourism App and coordinated tourism signage and by electronic and print media Establish and implement a tourism research program to inform marketing campaigns and activity. The research plan will be development alongside detailed marketing planning and will include Regional Visitor survey to gain an accurate understanding of customer motivations, origins and activities Build a customer database (including via the VICs) to be utilised for marketing and research purposes Business survey to build understanding of business perspectives on customer behaviour/ motivations This Project will operate for a period of one (1) year during the process of establishment of a Western Downs Local Tourism Organisation*. The 6 WDTIP Tourism District Reference Groups anticipate that this work be performed by a dedicated full-time tourism officer expert in publicity engaged by WDRC for the purpose. It is anticipated that this person will then move into the Western Downs local Tourism Organisation upon establishment after membership of a Western Downs local Tourism Organisation establishment steering committee. Greater Western Downs Local Tourism Organisation (LTO) - proposal to establish a sustainable tourism network/ partnership The establishment of a regional Western Downs tourism development business unit either as: A Local Tourism Organisation (LTO) operating per SQCT guidelines; An independent self-sustaining not for profit entity; or A business unit of WDRC.
WDRC, APLNG, WD Chambers of Commerce, WDTIP Reference Groups
2016
Establish Steering Committee Establish tourism identity and grow Western Downs visitor numbers Development of a business plan for design and operation of a dedicated Western Downs tourism
6
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business unit Collation and identification of Western Downs tourism opportunities and events log Package and market Western Downs tourism events and attractions
Its purpose being: To create a Western Downs tourism identity as a tourism region for each community to create a Town Brand as part of Greater Western Downs To identify and/or collect Western Downs tourism attractions, opportunities, events, arts and culture, natural history, indigenous and post-settlement history, local produce and cuisine, industry including multifaceted agribusiness and energy extraction and production, heroes, stories and pathways (tourism product) To develop a detailed Business Plan for operation of the business unit Employment of qualified tourism staff, for example, a full-time tourism marketing and publicity, an admin assistant, a researcher to collect our tourism product Engage/contract photography and videography production, graphic design and IT website and App design specialisation To package Western Downs tourism products To collaboratively market Western Downs tourism including by way of a website, tourism App and coordinated tourism signage To asses and determine, coordinate development, seek funding and assist to deliver completion of identified Western Downs tourism projects To create and place coordinated tourism signage (which may have been created per the regional Marketing Project Plan). CBD Wi-Fi Project A program to provide free public Wi-Fi in the CBD areas of Chinchilla, Dalby, Jandowae, Miles, Tara & Wandoan.
Western Downs Regional Council
2016-18
Provision of free public wi-fi in CBDs
7
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Community Radio Signage – Western Downs To provide road sign signage to promote tourism in the Western Downs by providing the radio frequencies for drivers into the towns. To provide signage on each major road into, Dalby, Tara, Wandoan, Meandarra and Moonie with the radio frequencies of community radio in each area.
4ddd Community Radio/ WDRC/ community groups/ local chambers
2016
4ddd Community Radio/ WDRC/ community groups/ local chambers
2016/17
Provision of signage
8
Enhanced tourism information by community radio
9
100 Tourism Messages Project Creation of 100 x 30 seconds tourism messages promoting the benefits of tourism and special tourist attractions (and destinations) in the Western Downs region. These messages will be played throughout the day on 4ddd Community Radio in Dalby, Tara, Wandoan, Meandarra and Moonie and online at www.radio4ddd.com.au
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Project Proposals The additional following project proposals were identified by the Jandowae and District Community and via regionally identified/developed initiatives:
Project Description
Lead & Support Delivery Organisations
Timing
KPI / Target Project Output
Project Ideas Identified via Community Consultation (which have not yet been developed as projects or proposals) Marketing/packaging program to build the economic impact of Jimbour Opera
TBC
Marketing to build the profile of Jandowae and District
TBC
Warra Beautification Scheme
TBC
Development of a heritage rail event in Warra
TBC
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7. APPENDIX – JANDOWAE PRODUCT AND EXPERIENCE AUDIT A full experience and product audit is currently being prepared.
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