Abercrombie & Fitch Launches New Miniseries Focused on Mental Health

Hosted by World Champion Soccer Player Megan Rapinoe

(Provided Courtesy of Abercrombie & Fitch Co.)

Abercrombie & Fitch (A&F), a division of Abercrombie & Fitch Co. (NYSE: ANF), is proud to announce a new seven-part Instagram miniseries dedicated to mental health and wellness. Hosted by World Champion soccer player and activist Megan Rapinoe, the IGTV series will feature in-depth discussions with members of A&F’s 2020 “Fierce Family.” This initiative builds on “A&F Conversations,” an existing video series focused on honest conversations about social justice and other topics that are important to A&F’s customers, communities, and partners. The “A&F Conversations x Megan Rapinoe” miniseries will build on that by diving into topics like coming out, intersectionality, racial identity, trans rights, self-love, body acceptance, overcoming adversity, disability representation, and more.

The series was announced on A&F’s Instagram on Saturday, October 10, 2020, coinciding with World Mental Health Day. The first episode, which features Rapinoe and Olympic skier and LGBTQIA+ activist Gus Kenworthy sharing their stories of coming out, was subsequently released on National Coming Out Day. In the episode, Kenworthy details his mental health challenges and experiences as a gay man in the hypermasculine world of men’s sports.

“Through this series, we are incredibly proud to bring conversations about mental health to the forefront, as it is a topic that is extremely important to us and our customers,” said Carey Krug, SVP of Marketing at Abercrombie & Fitch. “These conversations explore the unique journey each member of our Fierce Family has taken, while also highlighting unifying threads of selflove and acceptance, their remarkable resilience in the face of adversity, and their courage to share their stories in an effort to tackle the cultural stigma associated with mental health.”

The remaining six episodes were released throughout October and featured heartfelt conversations between Rapinoe and other members of A&F’s 2020 Fierce Family, including model and trans rights activist, Leyna Bloom; Paralympian and activist, Scout Bassett; former NFL player and poet, Ryan Russell; cowboy, community trailblazer, and founding member of the Compton Cowboys, Randy Savvy; model, singer, actor, and LGBTQIA+ activist, Laith Ashley; and influencer and self-love advocate, Halle Hathaway.

To view the A&F Conversations series, including the latest A&F Conversations x Megan Rapinoe episode, visit and follow A&F on Instagram at www.Instagram.com/Abercrombie. To learn more about A&F’s other campaigns and initiatives, visit www.Abercrombie.com/Shop/US/About-Us.

About Abercrombie & Fitch Abercrombie & Fitch believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, accessories and fragrance – designed to inspire our global customers to feel confident, be comfortable and face their Fierce. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF), and is sold through more than 300 stores (includes Abercrombie Kids) worldwide and www.Abercrombie.com globally. 68 | OutClique.com