The Design, Development, and Sourcing teams at Outdoor Cap dedicate numerous hours to research each year. We explore various avenues, including analyzing current in-store o erings, upcoming line developments, white-label brand creations, direct-to-consumer products, WGSN trend forecasting, and direct consumer research. The valuable insights gathered are merged into comprehensive seasonal trend guides. These guides serve as internal references and components are shared with the public, demonstrating our commitment to stay at the forefront of the industry.
