Outdoor Capital of the UK - Brand Presentation

SMALL ISLES

3. OUTDOOR CAPITAL OF THE UK - ACTIVITY SUB BRANDS

WALKING LOCHABER

3. OUTDOOR CAPITAL OF THE UK - ACTIVITY SUB BRANDS

ADVENTURE LOCHABER

3. OUTDOOR CAPITAL OF THE UK - ACTIVITY SUB BRANDS

WILDLIFE LOCHABER

3. OUTDOOR CAPITAL OF THE UK - ACTIVITY SUB BRANDS

KAYAKING LOCHABER

3. OUTDOOR CAPITAL OF THE UK - ACTIVITY SUB BRANDS

EVENTS

10. OUTDOOR CAPITAL OF THE UK - PR

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Outdoor Capital of the UK - Brand Presentation

Published on Sep 13, 2011

Outdoor Capital of the UK

The Outdoor Capital of the UK is a community-focused not for profit membership company with a volunteer board of directors and a salaried staff of two. Through a range of collaborative marketing intiatives and activities the organisation promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth. The organisation currently has over 110 member businesses which range from accommodation, food and drink and activity providers to non-tourism focused businesses who support the aims of the Outdoor Capital and acknowledge that tourism is crucial to the local economy. Many of these businesses are SMEs and by pulling resources and working as a team the Outdoor Capital achieves the positive results that individually the members couldn’t otherwise reach.