Copyright © 2017 Mum’s
MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 2017
THE STOCKISTS’ EDITION
MEET MUM’S at MAISON OBJET SEPTEMBER 2017! GOOD WITH GOODS
MATERIALS
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ORIGINAL
WOOL
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THICK
LUXURY
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COTTON
RUGS
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JUTE
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COTTON
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SEA
PEARL
RUGS
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BLANKETS
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CUSHIONS
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WALL
HANGINGS
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WIRE
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AAMU
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materials
T h i c k L u x u r y Wo o l
Cotton
Jute
O r i g i n a l Wo o l
Te l e p h o n e W i r e
Recycled C otton
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ORIGINAL WOOL
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UGS / BLANKETS & CUSHIONS / WALL HANGINGS / WIRE / AAMU / STORY OF MUM’S / FAIR DESIGN
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finnish forest These rugs come either in fresh combination of black and white or in soft mud and white. The choice is yours! 1. KENNO - Available in any size 2. VERSO - Width 90 cm. Available in any length. (Here 200 cm length shown) 3. KEKO - Width 90 cm. Available in any length. 4. NEULANEN - Width 90 cm. Available in any length. 5. DOUBLE KEKO - Width 180 cm. 6. DOUBLE NEULANEN - Width 180 cm. 1.
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ORIGINAL WOOL
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design by saana ja olli
1. KOKO IÄKSI - Small 90 cm x 200 cm. 2. KOKO IÄKSI - Large 170 cm x 240 cm.
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3. AVARUUSSEIKKAILU 15 - Any size. Color: Dark blue, shades of grey and natural white. 4. AVARUUSSEIKKAILU 15 - Any size. Color: Slightly green, shades of grey and natural white.
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5. AVARUUSSEIKKAILU 15 - 90 cm x 200 cm. Color: Black and white. 6. AVARUUSSEIKKAILU 15 - Any size. Color: Black and white.
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design by susanna vento
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SUOMU SIZE 110 cm x 170 cm OR CUSTOM
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1. SUOMU - Dark grey 2. SUOMU - Salmon 3. SUOMU - Rose 4. SUOMU - Clay & grey 5. SUOMU - Deep forest green
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6. SUOMU - Soft green 7. SUOMU - Light grey KALA SIZE 60 cm x 180 cm
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8. KALA - Deep forest green 9. KALA - Soft green 10. KALA - Dark grey - Also available in light grey, see the sample of Suomu
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design by mum’s & FRIENDS
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UGS / BLANKETS & CUSHIONS / WALL HANGINGS / WIRE / AAMU / STORY OF MUM’S / FAIR DESIGN
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SIZES S 90 x 200 cm M 140 x 200 cm L 170 x 240 cm XL 200 x 300 cm CUSTOM 1. 1000 AND 2 NIGHTS - Multicolor 2. 1000 AND 2 NIGHTS - Black and natural 3. 1000 AND 2 NIGHTS - Midnight blue 4. SWEET PINKY 5. NUOTIO
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6. KARELIA - only sizes M, L, XL 7. SATU - only sizes M, L 8. MUOVO - Design by Muovo. Natural on mud 9. MUOVO - Design by Muovo. Black on white 10. MUOVO - Design by Muovo. White on black 11. MUOVO - Design by Muovo. Yellow on dark grey 12. MUOVO - Design by Muovo.Natural on coffee 13. RAUHA - Green and salmon 14. RAUHA - Red and blue 15. RAKKAUS - Size 160 cm x 200 cm 10. E K A O U
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mum’s loves africa 1. KASSENA- Baby 80 cm x 110 cm 2. KASSENA - Small 90 cm x 200 cm 3. KASSENA - Medium 140 cm x 220 cm 4. KASSENA - Large 170 cm x 240 cm Also available in custom size Colors: Black, Soft turqoise, Soft orange, Soft green
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The following patterns are available in any size. See color samples above. 5. LIITU / CHALK 6. CASTLE 7. CIRCUS 8. VERKKO / WEB 9. KOLMIO / TRIANGLE 10 SIKSAK 6.
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MATERIALS / ORIGINAL WOOL /
THICK LUXURY WOOL
/ COTTON RUGS / JUTE & COTTON / SEA PEARL
RUGS / BLANKETS & CUSHIONS / WALL HANGINGS / WIRE / AAMU / STORY OF MUM’S / FAIR DESIGN
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thick luxury rugs
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SIZES S 90 cm x 200 cm M 140 cm x 200cm L 170 cm x 240 cm XL 200 cm x 300 cm 1. BLOCKS / PALASET - Mud 2. BLOCKS / PALASET - Midnight 3. VINTAGE BENI 4. AURORA 5. DESIGN SAANA JA OLLI
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MATERIALS / ORIGINAL WOOL /
THICK LUXURY WOOL
/ COTTON RUGS / JUTE & COTTON / SEA PEARL
RUGS / BLANKETS & CUSHIONS / WALL HANGINGS / WIRE / AAMU / STORY OF MUM’S / FAIR DESIGN
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thick luxury rugs
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SIZES S 90 cm x 200 cm M 140 cm x 200cm L 170 cm x 240 cm XL 200 cm x 300 cm 1. TIGER - Design by Paavo Halonen Also available as rectangle shaped 2. PÄRE - Black on white 3. PÄRE - White on brown mix 4. PÄRE - Black on grey mix 5. PÄRE - White on silver grey
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MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL /
COTTON RUGS
/ JUTE & COTTON / SEA PEARL RUG
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cotton rugs
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SIZES S 90 cm x 200 cm M 140 cm x 200cm L 170 cm x 240 cm
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1. SADE 2. TOUKO 3. SARKA - Black on white 4. SARKA - White on coffee 5. AURA 6. SYYSKUU 7. KASTE 8. RUISPELTO 9. IKIKORPI 8.
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MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON RUGS /
JUTE & COTTON
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JUTE & COTTON
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1. JUUTTI - Jute, yellow 2. KUUTTI - Jute, blue 3. KOLMIOT - Cotton, Design Camilla Engdahl 4. TIKKUSET - Cotton, Design Camilla Engdahl 5. PALLOSET - Cotton, Design Camilla Engdahl 5.
6. REVONTULI - Cotton & leather handles . Bag height ~40 cm
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7. SYLVI - Cotton & leather handles. Bag height ~40 cm
S 90 cm x 200 cm S+ 110 cm x 160 cm M 140 cm x 200cm L 170 cm x 240 cm XL 200 cm x 300 cm, or custom
8. LYYLI - Cotton & leather handles. Bag height ~40 cm 9. AINO - Cotton & leather handles. Bag height ~40 cm
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MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON RUGS / JUTE & COTTON /
SEA PEARL RUG
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sea pearl rugs 100 % Wool. Available in any size. 1. Pink pearl 2. Multicolour 3. Natural white 4. Grey & white mix
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MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON RUGS / JUTE & COTTON / SEA PEARL RUGS /
BLANKE
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blankets & cushion covers
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Blanket made from wool and cotton. Size 100 cm x 150 cm. Available with fringe or trimmed hem. 1. VÅR - Beach sand 2. RUUDUKAS - Dark chocolate 3. VINTAGE - Sweets 4. RISTIKÄS - Chocolate 5. VINTAGE - Fresh lemon 6. VINTAGE - Beach sand 7. TOWN - Good night 8. RISTIKÄS - Long morning yellow Cushion cover made from wool. Sizes 45 cm x 45 cm / 60 cm x 60 cm. Mix patterns and colours! 9. PATTERN 1 - Yellow
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10. PATTERN 2 - Soft clay 11. PATTERN 3 - Black 12. PATTERN 2 - Midnight blue 13. PATTERN 4 - Moss green 14. PATTERN 2 - Soft clay
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Wall hangings made from organic cotton. Size ~80 cm x 60 cm. 6.
1. JENNI TUOMINEN - Style 1 2. JENNI TUOMINEN - Style 2 D
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3. JENNI TUOMINEN - Style 3
5. JENNI TUOMINEN - Style 5 6. RICARDO CAVOLO - Style 1
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MATERIALS
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WOOL
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WOOL
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COTTON
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SEA
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WIRE
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AAMU
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GOODS MADE FROM PHONE WIRE MUM’S ZOO TROPHY Sizes: M 15 cm x 15 cm XL 45 cm x 40 cm Available models: 1. BEAR 2. RABBIT
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MUM’S ZOO WALL HOOK Size: 8 cm x 7 cm Available models:
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7. FOX 8. BEAR 9. REINDEER 7.
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11. GOLD FISH 12. PENGUIN
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KIELO-LAMPSHADE Size: h 16 cm x diam. 13 cm
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13. ZIGZAG - Multicolor 14. STRIPED - Black on white 15. ZIGZAG - White on black
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WOOL
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COTTON
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JUTE
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SEA
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WIRE
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AAMU
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STORY
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-chair
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Sizes: 40 cm x 40 cm x 40 cm Available colors: 1. OAK 2. DARK 3. BIRCH Several fabric options, ask for more information!
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D e si gn by Vill e Aakula w w w .v i l l e a a k u l a . c o m Mum’s presents handcrafted furniture range AAMU which uses natural fibres and traditional techniques. Designed in Finland. AAMU is a design collaboration project
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with designer and cabinet maker Ville Aakula and Mum’s. In Finnish ’aamu’ means ’morning’. Chair is stackable and can be posted flat.
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MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON RUGS / JUTE & COTTON / SEA PEARL RUGS / BLANKETS
THE STORY OF MUM’S By Anna Akhmetova
Mum’s is a small design company based in Finland which sells textiles, home decor items and jewellery within the country and abroad. The products are designed in Finland in cooperation with some of the best designers and artists in the region and produced by skilled artisans in Bolivia, South Africa, India and Cambodia according to the principles of fair trade. Outi Puro is a designer, an artist, the founder and the heart of Mum’s. It all started several years ago when Outi was working as a sculptor and doing her communal art project. The project consisted of a series of baking performances. One of them, “52 Sundays”, included Outi baking buns at home with her kids and at Helsinki railway
station. Another performance, called “Baking for my long lost friend” lead her to Africa in 2006 to bake buns for her long lost African friend Diane. With the help of Diane, Outi travelled around Africa and met local craftsmen and artists. She was inspired by their culture and their works and also realized that they were in the same situation as she was - trying to combine creative work and family. Many of the craftsmen she met were women with children trying to balance work with taking care of their families. This lead Outi to an idea of a collaboration, and she designed bags which women in Africa could make for her art project. Over the years, this art project turned into
a sustainable design company employing over 40 people, with Outi being in charge of the collection. Mum’s slogan is “making good with goods.” The company works in close cooperation with the craftsmen and takes into account their needs. The craftsmen, for example, can work from home, which eliminates travel costs, saves on childcare expenses and allows more people to join the workforce. Working for Mum’s improves the quality of their lives and creates many new opportunities for them and their children, who now have the possibility to go to school and learn how to read and write. You can read interviews with the craftsmen on page 4. Mum’s products
2006. The b e ginning - Afric a .
H i , I ’m O u t i , m u m o f M u m ’s ! Ta k e a l o o k w h a t h a s h a p p e n e d t o M u m ’s sin c e the b e ginning from the timeline b elow!
2009. Mum ’s t oys ar e d e si gn e d in S candinavia by b e st of profe ssionals- kids!
2 0 07. D e signe d in Finland handmade in Afric a , from sur plus material .
2 010 . Flowerdrops charity proje by Mum ’s b e gan .
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are simple, joyful, and functional, in the best traditions of minimalistic Scandinavian design. What distinguishes them among other high quality Scandinavian interior products is the touch of authentic ancient handicraft culture of countries like Bolivia, South Africa, India and Cambodia. Each design is adjusted to the techniques of the artisans in the areas where these items are produced, and all products are handmade, making them truly unique. Outi works in collaboration with such renowned designers as Anu Penttinen, Susanna Vento, Maija Louekari, Saana ja Olli, Heath Nash, Haldane Martin, and Reetta Ahola, and carefully picks and finetunes each product design herself. The creation of a new collection is a long process. A product starts
STORY OF MUM’S
out from a Nordic-inspired design, goes through several changes and adjustments to fit the techniques of the craftsmen, and finishes as a beautiful and ecologically sustainable product, made with joy and love. Mum’s not only aims to improve the lives of people in distant locations, but also serves the Finnish community by organizing happenings and local charity events. Since 2011, in cooperation with other designers and NGOs, Mum’s has been organizing the Flowerdrops project - an art event, which promotes ecological sustainability and donates all the profits to charity. You can read more about it on pages 24-25.
/ FAIR DESIGN
M u m ’s wa s b o r n in 2 0 0 6 whil e O u t i a n d h e r f a mily we n t t o Afr i c a . T he s e chil dr en ar e happy to go to s cho ol . And their parent s are even happier to b e able to provide them the p ossib ili t y t o g o t o s c h o o l a n d l e a r n t hin g s . M o s t o f MUM ’s handicraf ters cannot read or write , b e cause they did not have a chanc e to go to scho ol as kids .
YES!
2 010 . Mum ’s g ym b all wo n Playf ul int e rior de sign competition Habitare Finland .
2 0 15 . Doing more good than ever !
ect 2 0 13 . Mr s . Pre sident Jenni Haukio we aring a bro o ch by Mum ’s .
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CARRIED IN BLOOD, MADE BY HEART STORIES OF MUM’S ARTISANS By Chi Zhang
Mum’s products are 100% handmade by skillful craftsmen in Asia, Africa and South America. There are young talents who are only in their 20s and there are also experienced craftsmen who have been in the business for almost 30 years. To them, handicraft skill is embedded in their blood. Babulal, Dinesh, Ravi, Surender, Akbar ali, Rabban ali...these Indian craftsmen have been work-
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JUTE
When asked what they want to say to Mum’s, they put it in a very Nordic way, simple and practical. - Long live Mum’s! *For more stories about telephone wire products, please check the article “Out of the trash bin”. C olle cting re cycle d materi al in Afr i c a . (Up) “Now they are able to we ave their own dr e ams”. (Le f t)
“I SPEAK ENGLISH AND TURKU: GOOD WITH GOODS! KAUHIA PALI HYVÄÄ TAVARAST!” -THE BIRD
COTTON
ing with Mum’s for almost 3 years now. They make carpets, floor cushions, bags and wall hangings. Through their clever hands, a small carpet (90cm x 200cm) can be made in three to four days while a large one (170cm x 240cm) takes about a week. When sitting by the loom, they performed inherited skills from their forefathers. Now they are able to weave their own dreams. - It all happened when we were in need of some exposure. I was a bit lucky to be a part of Mum’s. Craftsmen from South Africa shared with us some real changes in their lives. Before cooperating with Mum’s, they spent most of the time at street markets waiting for buyers, having no idea what the future
This is Z anele making lamp sha de s , texthanger s and bro o che s and animal t r o p hi e s f o r M u m ’s .
phrase ‘full transparency’ was used by the craftsmen to describe their business relationship with Mum’s. They are very proud to say that they get compliments, a lovely bonus, for their products.
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holds for them. Now they can work from home and get a decent income on a regular basis. These efficient craftsmen are able to create ten small-sized trophy heads or seven tailor-made hangers in only one day. Angus, the person who is in charge of the telephone wire products* is obviously passionate about his job since he dreamed for ‘more work’. Mum’s has introduced a modern SoHo working style to those craftsmen and workers. Now they also have more opportunities to get out of the ‘poverty trap’ in that society which they described as unequal. The interviewed craftsmen all expressed their love for Mum’s. They feel that their skills and hard work are greatly appreciated. They get fair salaries. The
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OUT OF THE TRASH BIN RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD
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“EVERY TYPE OF WASTE MAY BE LATER USED AND TURNED INTO A PIECE OF ART. IT’S JUST THINKING USED MATERIAL THE NEW WAY.” -THE BIRD
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po-allergenic alpaca wool from Bolivia, along with leather leftovers of shoes production from Africa, hand-dyed sari cuts from India, and Cambodian silk. By re-using locally gathered materials and factory leftovers at the workshops, Mum’s votes for better working conditions and a cleaner environment as well as for animal-friendly and cruelty-free production principles. Choosing Mum’s products does not only support the ethical design principles but also unites people around the world.
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What do telephone wires, plastic bottles, paper and cotton have in common? Any of them can be found in Africa. Any of them can also be used to bring amazing interior design items to life. From small jewelry to full size chairs and mirrors – Mum’s always relies on local recycled materials and factory leftovers as a primary source of working materials. Mum’s hires people to gather recyclable waste
providing employment in localities all over the world with a fair payment to its workers. Every type of waste may be later used and turned into a piece of art: a chair with a hand-knotted seat made of recycled plastic, a lampshade made of bottles and canisters, cushions made of reclaimed cotton and many others. Mum’s tracks down the origin of the materials to ensure they were ethically produced and obtained. For example, instead of wool gathered by mulesing techniques Mum’s relies on painlessly sheared hy-
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By Viktoriya Kuzina & Marianna Haavisto
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M u m ’s u s e s va r i o u s t yp e s o f e t hi c a l m a t e r i a l s : l o c a l , f ir s t cl a s s wo o l in In di a a n d B o livi a , s u r p l u s a n d r e c y c l e d m a t e r i a l s i n C a m b o d i a a n d S o u t h A f r i c a . We h a v e m a d e s u r e n o m u l e s i n g t e c h n i q u e i s u s e d w i t h i n she aring as it is ver y painful for an animal . The r aw material is pro c e s se d into f ine de sing in the hands of local ar tisans.
RICARDO CAVOLO for
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by Ricardo Cavolo
Mum’s fair scandinavian design collection 2017 for stockists Editor-in-chief: Outi Puro Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina Karlova, Viktoriya Kuzina, Pauliina Sassali, Chi Zhang. Photography: Jukka Aro, Hanna Kaketti, Suvi Kesäläinen, Kirsi-Maria Savola, Mum’s Illustration: Pauliina Sassali (excl. back page) Layout: Hanna Kaketti
© Mum’s
info@mums.fi mums.fi
Mum’s Logomo byrå Köydenpunojankatu 14 20100 Turku Finland tel. +358 50 4450 864
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’s