WELCOME TO THE 12TH ANNUAL BIG SKY PBR

The Biggest Week In Big Sky

Big Sky PBR was founded on the principals of bringing an event authentic to Montana, with world class production and athletes while helping celebrate and build community. The growth of this event since its humble beginnings is staggering. Since the beginning, the event has sold out, brought in over $3M for charities, generated tens of millions in economic impact for local businesses, employed thousands of local workers, and been awarded #1 PBR Event of the Year in the country, nine times in a row.

While I am proud of all the amazing accolades surrounding this event, I am profoundly grateful for the community it has helped build and the special moments that have occurred in this arena. Over the years, Big Sky PBR has been witness to some very special moments: Cowboy Beau Hill winning the first-ever event; cherished family gatherings under the big lights; the creative nightly presentation of the flag by so many locals; local musicians who have sung the national anthem; and the nonprofits who have combed the stands, raising money and awareness for their efforts.

I have had the opportunity to share this event with my close family and friends creating lasting memories for everyone with photos that now decorate the walls of homes. I have watched three generations of my family become diehard PBR fans, my nieces ride sheep and my dear friends have heartfelt dreams come true while attending the event.

It goes without saying that it takes a village to pull this event off. We could not do this event without the sponsors, volunteers and the incredible hardworking staff of Freestone Productions and Outlaw Partners who co-produce this event.

Andy and Jacey Watson and Jim Murphy were my partners on this event since day one and have helped set the blueprint for what is now a notable event around the country. There was tremendous financial risk in starting this event in a stark sagebrush field and without the help of local businesses like Yellowstone Club, Lone Mountain Land Company, The Simkins Family and Big Sky Town Center, this event would not likely have happened.

So, while I want you to appreciate these incredibly brave and talented bull riders, marvel in the strength of the bull athletes and appreciate the culture of the sport, take note and be grateful for the memories that are being created in our humble aluminum stadium, marvel in the beauty of the setting sun over Lone Peak and be proud that our community event has supported so many and is now recognized as “best in class.”

Lastly, I close with a deep heartfelt thanks for Flint Rasmussen and his commitment to our event since day one. Flint has given me great advice in helping build this event, and I am eternally grateful for him. I hope to see you here next year and many more years to come.

Grateful, Eric Ladd CEO, Outlaw Partners