The MyMarketer Opportunity
Contents Section 1 - An explanation The MyMarketer Opportunity What is MyMarketer? How is MyMarketer structured? Section 2 - The value Why choose MyMarketer? The MyMarketer Brand Support & Training Recipes & Tools The Network Getting new customers Software Summary Section 3 - The financials Costs - Entry and Ongoing
Section 1
The MyMarketer Opportunity An explanation Welcome to the MyMarketer Opportunity. This document is designed to give you an introductory overview of the MyMarketer business so that you can start to make an informed decision about becoming a MyMarketer Business Owner (known inside the business as a MBO). Hopefully, by the end, you will have learned more about what makes the MyMarketer opportunity so special and what incredible value and support you will receive by joining MyMarketer.
The opportunity to become part of a marketing revolution.
MyMarketer Limited
Section 1
What is MyMarketer? An explanation Very simply put MyMarketer is ‘The Marketing Business’. MyMarketer provides marketing services within an organised structure (legally speaking - a franchise) to ‘mid-market’ sized businesses that have no existing marketing personnel and/or support. A MyMarketer Business Owner (MBO) becomes their client’s marketing department not only developing and planning their marketing programme, but also delivering marketing activity. MyMarketer uses and follows a proprietary set of systems and processes (we call them recipes) to deliver enormous value to its 4 primary stakeholder groups: • MBO’s (each one being XYZ Ltd t/a MyMarketer) - the franchisees • Our customers • Our supplier network • MyMarketer Ltd - the franchisor
MyMarketer Limited
Section 1
How is MyMarketer structured? An explanation Because of the depth of relationship we typically have with our clients, MBO’s regularly receive ‘business card’ status with them.
Clients
Clients
MBO
MBO
MBO
Suppliers
Support
Tools
Partners
MBO
Clients
Clients
Training
Recipes Creative resource
MBO Clients
MBO Clients
MyMarketer Limited
Section 2
Why choose MyMarketer? The Value
The MyMarketer Brand It takes years to build and grow a credible, relevant, unique and durable brand. MyMarketer at its core is a collection of like-minded people all aiming to succeed - to achieve whatever it is that is individually important to them (financial independence, quality of life, flexibility etc) but at the same time bound by the concept of a family. MBO’s benefit from this commitment, by sharing in a fast growing, consistently delivered, well recognized, nationwide brand - MyMarketer, the marketing business.
MyMarketer Limited
Support & Training Probably the single most important aspect of the MyMarketer business model is the ongoing support that a MBO receives. From the minute you start you’ll be running your own business, but you certainly won’t be on your own there is a team of people (both at MyMarketer HQ and other MBO’s) who are committed to helping you every step of the way. In addition to ongoing support we provide new MBO’s with initial training - a 1-week induction programme which covers all the key aspects of managing a successful MyMarketer marketing business including the development of your own business plan.
MyMarketer Brands Limited
MyMarketer Recipes & Tools At the heart of MyMarketer are robust and welltested systems and processes - the MyMarketer recipes. These recipes form part of an online guide book that all MBO’s have password protected access to - the MyMarketer intranet site. The MyMarketer intranet site includes all administrative, sales, support and marketing recipes and tools to help successfully run your business.
MyMarketer Limited
The MyMarketer Network For efficient day-to-day running of a MyMarketer business, the MyMarketer network is a unique and valuable component. By joining MyMarketer you’ll have access to highquality people and services enabling you to keep both quality and margins high. The MyMarketer network has 3 parts: 1. MyMarketer Creative Services - where MBO’s have the support of and access to pre-negotiated wholesale rates from a wide variety of creative services including strategists, art directors, designers, illustrators, animators, storyboarders, copywriters, website developers and online experts. 2. The MyMarketer Production Network - where MBO’s have access to a community of production suppliers who guarantee delivery of their services within pre-agreed parameters. 3. The MyMarketer Partner Network - where MBO’s have access to a host of industry bodies, marketing, media and administration services and tools.
Getting new customers Whilst many customer leads at MyMarketer come from referrals and networking, MyMarketer has recognised the tremendous value of having a proven new customer acquisition recipe. This recipe is used by MyMarketer as the cornerstone to supporting, guiding and helping MBO’s get enough of the right type of clients to achieve profitable sustainability. This recipe includes a proven ‘filter’ which gives potential new customers an obligation free online marketing audit. The outcome gives them both an introduction to MyMarketer and a free report on their current marketing position. It is important to remember that the franchise structure of MyMarketer greatly benefits the MBO. The franchisor (MyMarketer HQ) relies on franchisee (MBO) success to reap its own rewards, which means that there are real incentives for the franchisor to assist an MBO in achieving those rewards.
MyMarketer Limited
Software Many marketing consultants struggle with the issue of keeping track of time spent on a client and the invoicing and following up of unpaid invoices. MyMarketer uses a cloud-hosted software tool where VBO’s can logon using password protection to: •
Manage all ongoing projects
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Log time spent on each project
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Track jobs
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Develop MyMarketer quotes, invoices, purchase orders and reports
Using this web-based system each MBO is responsible for quoting all client jobs, for sending invoices to and collecting payments from each client, and for receiving invoices from, and paying the suppliers of each of their client’s jobs. In addition, MBO’s also have access to and usage of cloud hosted software platforms, such as: •
MyMarketerMail (eDM Management software)
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MyMarketer ‘new client’ audit tool
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MyMarketer ‘SEO audit and report’ tool
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MyMarketer ‘job sign-off’ platform
Summary The Value • Shared ownership of New Zealand’s leading marketing brand. • Startup training, and business plan development support to get you up to speed quickly. • Proven secure online recipes and tools to run and manage a successful marketing business. • Access to and committed support from a network of expert marketers, creatives, and business people. • Assistance to generate enough sales leads to start and grow a successful business. • Software which includes an easy-to-use online centralised administration system.
Section 3
The financials Entry & ongoing
Section 3
MyMarketer Business Ownership Costs The MyMarketer Franchise Fee NZ $35,000 + GST This fee is part of the $49k total cost of entry into the MyMarketer business and is paid (prior to starting) in return for: • •
• •
The right to use and share in the MyMarketer brand and all related activity and material The MyMarketer tools (e.g. customer audit tool, the SEO audit tool, the client job signoff tool etc.) Initial MyMarketer training The design and production of MyMarketer branded stationary as outlined in the Franchise Agreement
The MyMarketer Start Up Advertising Fee NZ $14,000 + GST This fee is part of the $49k cost of entry into the VOLOM business and is paid (prior to starting) in return for the cost of a 6-month, personalised digital lead generation and advertising campaign called MyMarketer Boost.
The ongoing MyMarketer Fees 1. Franchise Royalties:
3. Software Fee
10% of Franchisee revenue + GST per month
$100 + GST per month
This fee is the ongoing cost to a Franchisee to be part of the MyMarketer franchise system and is paid ongoing and monthly, in return for:
This fee is for the ongoing license and subscription to Xero (Accounting) and WorkFlowMax (Workflow Max) software.
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• • •
Ongoing general business support (including operational, sales and financial support), Ongoing access to the MyMarketer recipes Ongoing hosting cost of one MyMarketer email address Ongoing access to the MyMarketer network (creative, production and business services) and any associated wholesale rates
2. Marketing Royalties 2% of Franchisee revenue + GST per month This fee, paid ongoing and monthly, is paid into a separate marketing fund (by all MBO’s) and used for ongoing marketing of the MyMarketer brand. MyMarketer Limited
Here’s what two of our MyMarketer’s have to say. “About 18 months ago I took the leap, started my own business and joined VOLOM. Easily the best decision I have made career wise. I’ve got an awesome group of small businesses I work with every week, and it’s incredibly rewarding helping them succeed. No question it’s been hard, and like all work there are ups and downs, but the huge upside has been having the flexibility to spend a lot more time with my family and to pick and choose when and where I work. It’s awesome.” Simon Grigor - MyMarketer Business Owner.
“VOLOM offers support in a number of ways. They have a very credible and established reputation which can take years to develop, especially on your own. There is also an abundance of world class marketing resources which are continually improved and updated to remain both powerful and relevant.” Tim Hansen - MyMarketer Business Owner.
T +64 9 950 3657
P.O.Box 109379, Auckland
8 Leek Street, Newmarket
mymarketer.co.nz