AMIRAN KENYA by Outlook Publishing

AMIRAN KENYA

Providing the answers to Kenyan Agriculture

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Finding

Solutions with Knowledge Amiran Kenya is establishing itself as the one-stop shop for full agriculture solutions in East Africa Writer: Phoebe Calver | Project Manager: Joshua Mann

miran Kenya is the largest one-stop shop for full agriculture solutions in East Africa, playing a key role in the creation of Kenya’s world-leading agriculture sector. Over time the Company has expanded its portfolio of activities and today is leading the way in telecommunications and agriculture. Synonymous with the highest standards, Amiran is seen as a centre of excellence within the horticulture and floriculture industries in the country; while also leading a major shift in focus towards small scale farmers that is currently being replicated throughout sub-Saharan Africa. Amiran is part of the UK-based Group, Balton CP, a Company with a strong commercial presence across the region. Since its inception in 1963, the former has been the driving force behind providing complete agricultural solutions in all fields of its expertise. Balton CP is constantly expanding, with branches located in Tanzania, Uganda, Rwanda, Zambia, Nigeria and

Ghana. More recently it has opened a representative office in Ethiopia while Amiran works with Balton CP to expand its activity in the region. “As a start-up Company in the early ‘60s, Amiran grew by introducing new technologies while providing the agrisector with cutting edge technologies that met the growing demand of the export horticulture industry. So we are very proud to be a big part of that,” comments Aviv Levi, Managing Director of Amiran Kenya. “When the Company was founded, greenhouses were few and far between so there was a massive opening in the market waiting to be

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ANOREL

t Anorel, we ensure that our products and their associated production processes are optimised to the best possible standards, allowing us to search for the best locations to produce them. This way of working has led to numerous joint ventures with producers worldwide, and we have partnerships with companies in Belgium, China & Russia. Our agronomics team is constantly working on optimising the efficiency of our production processes and guard the quality of our products and formulations. Our commitment towards African countries is high, since we greatly believe in the unique potential of the African agronomics industry and the challenges it brings.

Boasting the full basket of solutions within its nursery

tapped into. Today, Amiran has more than 3,000 hectares of greenhouse growers at its disposal,” explains Levi. Solid relationships between Amiran and its supply chain is the key to the Company maintaining this dominant market share in Eastern Africa. Levi expands: “With the growing export market, there is also a growing segment of local investors putting up projects for local produce and exporting some to neighbouring countries in East Africa. Amiran offers project feasibility and turnkey implementation from A- Z.” Amiran’s holistic approach to projects helps its clients to realise profits in the shortest possible time. Its Business Development team assist to conduct proper market analysis, and help to connect to potential buyers. “The advantage we have here is that we have the full basket of solutions, from hybrid seeds that we have in the nursery, through the propagation and the right fertilisers, irrigation, pest

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T +32 3488 0233 E anorel@anorel.net

www.anorel.net

We hold a lot of experience and knowledge that we pass onto our clients, and we believe this is the added value we offer...

Pholyphosphate enforced fertilizers

FERTILIKERS

20 years experience Our products are sold in more than 64 countries worldwide.

Straight WS fertilizers NPK WS fertilizers Silica based fertilizers Biostimulants Biopesticides

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control solutions through to post harvest solutions through to the right irrigation, all tailor-made to suit the grower’s needs” continues Levi.

Market Trends

In recent years the greenhouse method has been adapted by other vegetable growers, for example tomatoes, cucumbers and herbs exporters. Amiran is going one step further in focusing its efforts into development projects for coffee and avocado farming. Coffee is a major export crop for Kenya, and avocados have the potential to become a major export crop within five - 10 years. Through seminars and open days, Amiran is raising awareness on how to increase the farmer’s yields and quality of produce. Its innovative approach towards market evolution also includes Amiran working on creating structures which

will enable growers to easily move away from producing set produce in set seasons; therefore ensuring they will be able to increase their profit margin in the off seasons. Differentiating itself from other companies in the industry, Amiran sells its products alongside training with extensive product knowledge. “We hold a lot of experience and knowledge that we pass onto our clients, and we believe this is the added value we offer to our clients. Amiran prides itself in providing advice and guidance to clients which helps to build stronger relationships. In addition to this, we represent many leading companies from around the world and constantly look to add on to our portfolio giving our clients a wider range of products and services,” Levi adds. Amiran can then translate this vast product knowledge and support to the companies it works with,

HAIFA Home of Innovation By leveraging a keen familiarity with the world farmers’ lives and needs, Haifa Group creates highly effective plant nutrition solutions. This attitude, together with a profound knowledge of the markets, is what shapes Haifa Group’s activities in making a difference. About Haifa Haifa Group is a multinational corporation, and a global leading supplier of potassium nitrate for agriculture and industry, specialty plant nutrients and food phosphates. Renowned for its pioneering spirit and innovative solutions for more than five decades, Haifa leverages natural resources of potash and phosphate rocks. Haifa owns four production facilities in Israel, France and the US. With 14 subsidiaries, Haifa Group’s global operations span across five continents in over 100 countries. Pioneering solutions Haifa develops and produces specialty fertilisers for enhancing plant nutrition and delivering added value of efficiency, crop-suitability and purity. Haifa’s highly-efficient Agriculture Solutions enable application convenience, assure environmental friendliness and maximise yields from given inputs of land, water and plant nutrients for diverse farming practices. Haifa produces a wide range of potassium nitrate products for Nutrigation™, foliar sprays and sidedressing under the Multi-K™ brand and diverse water-soluble fertilisers for an entire range of plant nutrients. Haifa also manufactures Multicote™, a diversified range of high quality controlled release fertilisers for agriculture, horticulture, ornamentals and turf. Visit our website at:

www.haifa-group.com Leveraging superior experience and knowledge to pass on to clients

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Soluble fertilizers with solid advantages Haifa’s extensive selection of water-soluble fertilizers enables efficient application by Nutrigation™ and foliar sprays of an entire range of plant nutrients. All Haifa products, straight salts and NPK blends are chloride free, composed of nutrients only, and are fully consumed by the plant.

Optimal plant nutrition

Cost effective

Pure plant nutrients

Free of sodium and chloride

Haifa’s fertilizers are distributed by Balton / Amiran.

Years of Growth

Scan & Watch

www.haifa-group.com

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KEKKILÄ

ekkilä Oy is a Finnish substrate producer with strong knowledge of peat-based growing media and fertilisers for professional growers. Our substrates are made of high-quality Sphagnum peat harvested from our own bogs in the Nordics. We are committed to the highest environmental practices and are members of the European Peat and Growing Media Association (EPAGMA) and the Responsibly Produced Peat board. Our production is ISO-certified we ensure the quality consistency for our clients in more than 70 countries. We stand for reliability, expertise, consistent quality and excellent customer care. T +358 20 790 4910 E export@kekkila.com

www.kekkilaprofessional.com

In the business of up-scaling and empowering

complemented by a comprehensive history and proven track record of excellence. “Our wide knowledge base translates into growing guides that incorporate all aspects of growing, whether you are farming coffee, avocados, beans or even open field cotton, we will design the irrigation scheme, help you register and choose the varieties/products according to location and target markets,” elaborates Levi. “No matter the crop, Amiran will commit to giving the grower a comprehensive growing guide, provide solutions to challenges and engage in post harvest needs whether you are a famer with a land of 1ha or 1000ha. “Over the past few years, we noticed the need of up-scaling the small-scale growers, therefore deciding to invest in that sector. We also realised that youth empowerment and young agri business entrepreneurs are on the rise and felt that we should be a part of it.”

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THE PARIJAT GROUP

Our wide knowledge base translates into growing guides that incorporate all aspects of growing, whether you are farming coffee, avocados, beans or even open field cotton...

he Parijat Group is an Indian conglomerate exporting specialised products to 70 countries through six global offices. Alongside a 6,000 dealer-strong distribution network in India, Parijat also has its own distribution networks in West Africa and Russia. Parijat is also investing in offices and manufacturing facilities in Mali and Togo through its subsidiaries Parijat Mali and Parijat Togo, with backing from Rabo Bank, the world’s leading agri-focussed bank. Parijat is committed to bringing innovative and high quality products to farmers across the world. T +91-11-45766000 E contact@parijat.in

www.parijat.in

Kekkilä Professional growing solutions Kekkilä Professional substrates are made of high-quality Sphagnum peat harvested from our own bogs in the Nordics. As a growing media peat is superior to any other material. It has optimal physical, chemical and biological characteristics. Our first-rate growing solutions yield optimal, uniform results in over 70 countries worldwide. Together we grow stronger.

www.kekkilaprofessional.com • export@kekkila.com • Tel. +358 02 790 4910

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REGAL TOURS AND TRAVEL LIMITED

e at Regal Tours and Travel Limited offer personalised travel packages to our clients. Our longstanding partnership with Amiran Kenya allows us to offer them and our other clients travel packages ranging from air ticketing, visa processing, airport transfers, hotel bookings, travel insurance and other customised travel packages. Our dedicated team is ready on call to attend to all our clients’ needs. Welcome to Regal Tours and Travel Limited, where we guarantee you will travel like royalty. T +254 790 488 251 / +254 715 803 313 +254 725 649 202 / +254 720 082 048 E sales@regal-tours.com

www.regal-tours.com Training and education is a key facet of Amiran’s enrichment philosophy

Solutions and knowledge

Amiran is a solution-focused Company, and instead of producing physical produce it provides growers with the solutions to their agriculture related needs, backed up with the knowledge and training needed to make it a successful programme. The Company is working to make sure that the farmers it works with have the knowledge, input, support and resources to be successful in their endeavours; and now, in Levi’s eyes the only thing missing in Africa is good access to the market. “I can’t tell you that if somebody would grow strawberries today, there would be a good facilitation and good infrastructure to export strawberries in good condition in two days to Europe. If you are a very big company you have your own infrastructure and facilities to do this, but if you are a small grower the country is responsible and the responsibility falls with the government to give you a solution. We can train and

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SULPHUR MILLS

We have different kinds of seminars and open days when we bring farmers to the field and we actually demonstrate to them what is transpiring

ulphur Mills is one of the most progressive crop protection companies in India, with best in class manufacturing plants located across the country. The Company is the world’s largest manufacturer of sulphur & its formulation. We are experts in advanced formulation technologies in WDG, SC, CS, ZC, and EW for different kinds of actives and have been manufacturing high standard products for over a decade. The world’s top corporations like Bayer, Adama, Nufarm and UPL work with us to source their requirements. We are presently exporting to approximately 80 countries. T +91 22 43452222 E info@sulphurmills.com

www.sulphurmills.com

Core Strengths Worldâ&#x20AC;&#x2DC;s Largest WDG Manufacturing Capacity

Complete Dossier Support to register our products in your country

More than 30,000 MT for WDG & more than 6 Million Litres of SC & EW

Global presence in more than 80 countries including EU, USA, Australia, Middle East, Asia, Latin America & Africa

WDG, SC, EW, CS & newer formulations of different class of molecules Large Capacities for Microencapsulation (CS) formulations of different class of Actives for Insecticides & Herbicides Convert and Toll Manufacture Molecule of your choice into WDG, SC, EW, CS and newer and eco-friendly formulations Manufacture different range of Public Health / Household Products State-of-Art GMP Manufacturing Plants and R & D Facilities

First Company in the world to develop & introduce new Low Dossage Fertilizer

ears in g en 20 y tin More th g and marke n cturi manufa f WDG and SC o

Our Presence in Africa : Ivory Coast Ghana Cameroon Mozambique Malawi Uganda Tunisia Tanzania Kenya Egypt Morocco Algeria Sudan South Africa Zimbabwe

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Upgrading levels of agriculture in Kenya

Open days attract as many as 200 farmers from around Kenya

we are working on it but it is an aspect that now needs more support from the Government.” says Levi. The aforementioned training comes in different forms, comprising primarily one-to-one training of others which is integral in building connections with the farmers. “Our suppliers come over and they give seminars, they will invest a lot of time in the field, there’s an invaluable exchange of ideas and knowledge

and then in many cases we’ll do what we call seminars in the community of the farmers,” Levi explains. “We have different kinds of seminars and open days when we bring farmers to the field and we actually demonstrate to them what is transpiring.” The Company hosts open days and seminars all around Kenya and can receive anywhere between 70 to 200 farmers, providing them with hands-on experience and knowledge needed

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to achieve success. Amiran also uses these days as a way to launch its new products. “It’s an excellent time to network and to get ideas from the growers and to understand more about the challenges they face, not to mention a brilliant way of brainstorming to decide the best areas to venture into. So everybody at the end of the day has a very deep interaction with our suppliers around the world,” adds Levi.

We cultivate prosperity

Arysta LifeScience supplies customized solutions for crop protection and yield enhancement

Commercial potential

Looking forward, Amiran is very driven in its goal to upgrade the level of agriculture in Kenya and for young people to see the commercial potential of its homeland. With the demand of food increasing, the Company’s aim is to show them the opportunities on their doorstep and to demonstrate the ways they can make a living and a future from agriculture. “We continue to bring on board the young people that are much more open minded and more open to adopting different ideas, we want prosperity for everyone,” affirms Levi. With a resourceful team and the capacity to support large-scale projects, Amiran can now look forward to advancing the same qualities in other countries around the continent. “One of the most exciting aspects is that we are located in Kenya but we are working on projects all around Africa. We have the capacity and the capability to do so; and there are a lot of promising opportunities to move to other countries around Africa in the near future,” concludes Levi.

Arysta LifeScience Kenya Tulip House, 5th Floor, Mombasa Road P.O. Box 30335, Nairobi - KENYA Tel: +254 717 432 174 Email: arysta.kenya@arysta.com

ARYSTA East Africa Advert.indd 1

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NIRIT SEEDS LTD. Nirit Seeds Ltd, an Israeli seed company, was formed to research, breed, produce and market the most advanced hybrid vegetable seeds available. We have a variety of highly successful hybrid seeds, which have been tried and tested under the most stringent conditions with the most favorable results. We’re always continuing to invest heavily in research and development in order to bring to our customers the products of tomorrow, today.

Nirit Seeds Limited, 15 Hahadarim Street Moshav Hadar Am 4293500, ISRAEL Tel: +972-9-8322435, Fax: +972-9-8322438 Mail: hana@niritseeds.com www.niritseeds.com DISTRIBUTOR: Amiran Kenya Ltd, Old Airport North Road, Embakasi, P.O. Box 30327 – 00100, Nairobi, KENYA Tel: +254-719095000 Fax: +254-20-2635252 Mail: omry@amirankenya.com www.amirankenya.com

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Amiran Kenya Old Airport North Road P.O. Box 30327 - 00100 Nairobi Kenya T: +254 719 095 000 E: pr@amirankenya.com www.amirankenya.com