Opening up the UAE Tom Keya, executive of legal consultants Ruthberg LLC and founder of mental health platform Soulh, details how companies can successfully expand into the UAE Written by: Tom Keya
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he UAE is a modern economic marvel and one of the biggest success stories of the 21st century. Starting as an unspectacular port town, Dubai has grown into one of the most attractive locations in the world. Most important, however, is how the openness and ease of doing business that the UAE offers have turned it into an economic powerhouse. With a GDP of over $400 billion and 8 | EME Outlook issue 47
ambitious plans to grow and diversify its economy, it’s little wonder Dubai, and the UAE in general, is such a compelling prospect for businesses looking to expand into the Middle East.
Economic Opportunities and Emerging Markets in the UAE With a strong economy, excellent infrastructure, and transportation links, the UAE is widely regarded as a
desirable location to conduct business. However, like many countries, the UAE suffered a deep recession due to the COVID-19 pandemic. This economic trajectory was largely caused by downturns in vital sectors like tourism and oil. Fortunately, tourism is recovering slowly, while oil prices are soaring. However, it’s the UAE’s commitment to less oil dependence that offers companies the
