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MALAYSIA
Driven by Diversity
M A L A Y S I A
MALAYSIA Malaysia’s vast layout makes any visit feel like five holidays in one, and the diversification between Kuala Lumpur, Penang and Sabah alone illustrates this attractive variation Writer: Matthew Staff | Project Manager: Joe Palliser
eparated by the South China Sea, Malaysia could easily be mistaken for two countries in one. One half boasts bustling cities, classic tea plantations and colonial architecture, while Malaysian Borneo will present you with a host of wild jungles, spectacular wildlife and an abundance of leisure activities for thrill-seekers. The two regions alone are spectacular, but merging the two is a notion of nature-meets-modernity . From the space-age architecture that surrounds you in Kuala Lumpur to the
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historic charms of Penang, business travel in Malaysia will provide you with a sensory overload of the best kind. A uniting factor of the country’s various microcosms is without a doubt its food. Between the Indian curries, Chinese buffets, Malay food stalls and a little bit of westernised cuisines thrown in, going hungry will not be a problem. From there, a walk through KL, Penang, Sarawk, Sabah or Langkawi will provide the same traditional blend of contemporary industry-induced futurism and high-tech living; along with archaic, indigenous adventure among the more natural spots.
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Wherever you walk though, it’s safe to assume that you’ll need to keep sun cream and plenty of water to hand. Albeit perfect conditions for relaxdriven holiday makers, for the business traveller and explorer, it’s easy to succumb to the tremendous heat of the equator-adjacent country. As ever, planning prior to your trip is a necessity, but once there, and outside of the boardroom, it’s recommended to simply go with the flow; to capitalise on the country’s continuous strive for infrastructural development; and to immerse yourself in one of the world’s truly ornate and largely untouched cultures.
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M A L A Y S I A
Association - Tourism Malaysia TOURISM MALAYSIA, F E A T U R E D in a previous issue of Asia Outlook, was formed as an agency under the former ministry of Trade and Industry, known as the Tourist Development Corporation of Malaysia (TDC) which was first established on 10 August, 1972. The Ministry of Culture, Arts and Tourism was formed on 20 May, 1987 and subsequently, TDC became a part of this new entity. Having already visited Malaysia, Aliza Mansor Senior Assistant Director, Media Unit, Corporate Communications Division at Tourism Malaysia explains to Asia Outlook how the authority has developed and progressed with its key objectives in the country since we last spoke. Asia Outlook (AsO): Since the last time we spoke, how has Tourism Malaysia developed and progressed in terms of its key objectives and the messages it tries to get across? Aliza Mansor (AM): The “Malaysia, Truly Asia” tagline has worked wonders
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to position our destination’s diversity. It gets the message across that Malaysia is a kaleidoscope of customs, religions, traditions, festivals, heritage, arts and crafts, and cuisines of Malays, Chinese, Indians, and various ethnic group that continues to fascinate visitors from all over the world. Malaysia has also premised itself as a diverse tourism destination that offers world-class attractions, including nature, shopping, adventure, islands and beaches, as well as many international events, providing visitors with a plethora of interesting choices. Besides that, the country is also a major destination for health tourism and MICE events. This “Malaysia, Truly Asia” branding continues till today to position Malaysia’s uniqueness. AsO: To this end, how would you say Malaysia in general has developed since then as a business travel hub and what are the key reasons behind its growing appeal? AM: The Malaysia Convention &
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Exhibition Bureau (MyCEB), a nonprofit organisation, was established in 2009 by the Ministry of Tourism and Culture Malaysia to grow the country’s business tourism industry. Its inception is in line with Malaysia’s Economic Transformation Programme (ETP) to elevate the country to developednation status by 2020. MyCEB aims to further strengthen Malaysia’s global appeal and position as the leading destination for international meetings, incentives, conventions, trade exhibitions and major events. The bureau assists local and international exhibition organisers to bid, secure and stage successful exhibitions in Malaysia. From 2010 to 2017, the bureau had secured a total of 958 events which translated to RM6.2 billion in visitor expenditure and RM11.5 billion in economic impact. Malaysia has an impeccable track record for hosting some of the world’s major international events, including F1; Moto GP; MTV World Stage; IRONMAN Malaysia Triathlon; K-Pop Concerts, and more.
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“Further, Malaysia has been named as the ECTAA preferred destination partner for 2018 – a European travel agents and tour operators association that consists of 36 travel agent and tour operator associations...”
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forward, Tourism Malaysia has developed the Integrated Promotion Plan 2018-2020 to drive Malaysia’s tourism industry forward and achieve its objectives and targets for the next three years – 33.1 million tourist arrivals and RM134 billion in tourist receipts for 2018, and 34.5 million arrivals and RM151 billion in receipts for 2019. The ultimate goal would be to achieve 36 million tourist arrival and a revenue of RM168 billion in 2020.
This plan has six outlined strategies: • Optimise the use of the latest information technology. The catalysts for success in this • Leverage on upcoming major sector can be attributed to Malaysia’s events. political stability, world-class • Synergise with the development of facilities, strategic location, variety of mega projects. accommodation, favourable currency • Enhance initiatives made under the exchange rate. NKEA. • Maximise integrated marketing AsO: Taking a more general campaigns. industry stance, how would you • Promote Malaysia as a filming evaluate the tourism sector in Malaysia destination. now compared to its condition in 2017 and what key trends are driving such AsO: What is in store for Malaysia developments? over the course of 2018 and AM: In 2017, Malaysia registered beyond to continue the good work 25.9 million tourist arrivals and RM82.1 already commenced and to enhance billion in tourist receipts. Moving its reputation as a tourism and
ASIA business travel hub further in the future? AM: Our immediate task is to take advantage of PATA Travel Mart, which we have won the bid to host in Langkawi this September. It is one of the first major tourism events we are hosting this year, presenting a key opportunity and an international platform for the promotion of Malaysia and Visit Malaysia Year 2020. Further, Malaysia has been named as the ECTAA preferred destination partner for 2018 – a European travel agents and tour operators association that consists of 36 travel agent and tour operator associations from 30 European countries, and as the Official Partner Country at ITB Berlin 2019. These partnerships are expected to give Malaysia wider global publicity as well as access and opportunities to work closely with industry members in Europe. Whilst we continue to focus on improving Malaysia’s domestic and international connectivity, Germany’s Condor Air has agreed to commence Frankfurt-KL connections beginning November, and Thomson Cruises have announced they will introduce a new programme in Malaysia this Winter.
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M A L A Y S I A
Outlook Recommends "Tourism has been rapidly gaining momentum and has become one of the biggest industries in Malaysia" – Aliza Mansor, Tourism Malaysia
HOSPITALITY
TRANSPORT
The Face Suites
Comfort Taxi
Steeped in luxury, there are few better ways to unwind after a day exploring Kuala Lumpur than at The Face Suites. Consisting of 200 units, the hotel’s stunning view of the city’s skyline, its fantastic food & drink options, and its state-of-the-art infinity pool has cemented its status as one of the most sought-after hospitality options in Malaysia’s finest city.
MUSEUMS NATURE Tun Abdul Razak Heritage Park
Islamic Arts Museum National Museum Ilham Gallery FOOD & DRINK Mosaic
Villa Samadhi
JP Teres Bijan RETAIL Tun Abdul Razak Heritage Park
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Pavilion KL Suria KLCC Mall
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M A L A Y S I A
Landmark Attractions
Chinatown
“At the heart of Kuala Lumpur is an area which never sleeps, and far more colourful and bustling than its bigger and more glamourous neighbours, KLCC & Bukit Bintang. Chinatown, based in Petaling Street, is also known as 'Chee Cheong Kai' (Starch Factory Street), a reference to its roots as a tapioca-producing district. Deeply immersed in Oriental culture, heritage and history, Chinatown is undoubtedly one of the most popular tourist spots in Malaysia.” – Kuala Lumpur by Hotels.com
Petronas Towers
“Petronas Twin Towers were once the tallest buildings in the world. Now the world’s tallest twin structures, the 88-storey buildings were designed by Cesar Pelli & Associates with both towers joined at the 41st and 42nd floors (175m above street level) by a 58 metre-long, double-decker Sky Bridge… Stretching out to the side of the Petronas Twin Towers is the spacious and beautifully landscaped KLCC Park which features a jogging track, walking paths, a water fountain and a wading pool for children.” – Kuala Lumpur by Hotels.com
Thean Hou Temple
Sin Sze Si Ya Temple
“Kuala Lumpur's oldest Chinese temple (1864) was built on the instructions of Kapitan Yap Ah Loy and is dedicated to Sin Sze Ya and Si Sze Ya, two Chinese deities believed instrumental in Yap's ascension to Kapitan status. Several beautiful objects decorate the temple, including two hanging carved panels, but the best feature is the almost frontier-like atmosphere.” – Lonely Planet
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“Set on a hill with commanding views over Kuala Lumpur, this six-tiered temple is a syncretic mix of Buddhism, Taoism and Confucianism. The elaborate architecture marries modern techniques with traditional styles. Amongst the largest Chinese temples in South East Asia, it has been thronged with worshippers and tourists since opening in 1989.” – Visit KL
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P E N A N G
Penang Penang has a long history of serving as the connecting point between Malaysia’s two halves, not to mention an important stepping stone to the markets of Europe and the Middle East Writer: Matthew Staff | Project Manager: Joe Palliser
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T H E S T A T E H O S T S one of Malaysia’s most diverse, cosmopolitan and exciting cultures, with Georgetown providing the culmination of all the above. There you will find the perfect combination of the urban centre required for ease during a business trip, as well as delivering on the charms of old-world Asia. Although Penang’s beaches are a perfect spot on which to relax, you will find the state’s rich and multicultural history is what really draws you in. Its history dates back to the beginnings of British colonialisation in the 18th century and is full of Malay, Chinese, Indian and European influences as well. Of course, it would be a travesty to neglect Penang’s tropical masterpiece
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during your time there, with palm-lined beaches and quaint fishing villages to explore. If you have a little more time on your hands between meetings and find yourself looking for a challenge, take a trip up to the mountainous jungle farms that grow exotic produce such as nutmeg and durian. Similar to the rest of Malaysia, the climate in Penang is equatorial, with the driest months between January and February and the wettest from September to November. Of course, you will be travelling for business, but take into account that high-season is around Christmas, New Years Day and the Chinese New Year and the island will be flooded with tourists meaning accommodation can be particularly packed.
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ASIA FACTS & FIGURES
Languages: Area: Population (2018): Currency: Time zone: Dialling code: Climate:
Malay, English 1,048km2 1,766,800 Ringgit (RM) UTC +8 +604 Tropical
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ECO-COACH & TOURS Member of The International Ecotourism Society
Gifts of Nature Ours to Treasure If you are thinking of eco-travel, Malaysia is the place to go. Not only does it have a great equatorial climate, but it also has few of the world’s best eco-tourism hotspots. If you are a nature lover, you will love the many spectacular natural wonders that Malaysia has to offer. The country is home to many spectacular natural wonders, leaving nature lovers spoilt for choice when trying to decide on their next out door adventure. Whether you want to explore the mysterious deep jungles or feel like scaling great peaks look no further than Ecotourism Destinations of Malaysia. We have the most beautiful natural hot spots in the world to tickle your fancy.
Phone: Mobile: Fax: Email:
04-2278 668 019 5900 383 | 016 2097 399 04-227 2214 nadia@eco-tours.com.my asiatours@eco-tours.com.my call@eco-tours.com.my marketing@eco-tours.com.my
www.ecotours.com.my
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Outlook Recommends "If there's a more thrilling cocktail of eastern cultures than Penang, we've yet to find it." – Lonely Planet
TOUR OPERATORS
HOSPITALITY
Eco-Coach & Tours (M) Sdn. Bhd
Sunway Hotel Sunway Hotel Seberang Jaya Ixora Hotel 23lovelane
Eco-Coach & Tours is living proof that tourism need not be detrimental to your carbon footprint as it looks to facilitate the most considerate, natural and impressive experiences possible in Malaysia. Whether you’re looking for poignant museum visits, bustling town and city vibes, or a more adventurous nature exploration, the Company is on hand to transport you right to the heart of it. For the latter natural aspect in particular, Eco-Coach & Tours has
FOOD & DRINK become one of the most renowned and reputable ways of discovering Malaysia’s deep jungles, great peaks and exciting wildlife.
CONVENTION CENTRES
NIGHTLIFE
Setia Spice Convention & Exhibition Centre Setia SPICE Convention Centre is the first hybrid solar powered Convention Centre in the world and it is also Eco Green GBI silver certified. A 4,000 square metre pillar-less ballroom’s maximum capacity of 8,000 pax theatre seating is supported by 13 function rooms, both on the lower and ground floors. Atop the Convention Centre is a six-acre green rooftop park, suitable for soft outdoor events. The entire development is envisioned as an integrated centre that would feature facilities for holistic healthy lifestyle,
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Kebaya Shangri-La Rasa Sayang Indigo Restaurant
Slippery Sinoritas Hard Rock Café Penang Three Sixty Revolving Skybar SHOPPING exchanging of knowledge, culture and information, business activities and sports activities; embracing S P Setia Bhd Group’s development philosophy of ‘livelearnworkplay’.
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Straights Quay The E&O Group Penang Plaza
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P E N A N G
Aerial view of George Town from The Top Komtar in Penang, Malaysia
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M EA NL AA N P Y SG I A
Landmark Attractions
Tropical Spice Garden
�This beautifully landscaped oasis of tropical, fragrant fecundity offers trails past more than 500 species of flora, with an emphasis on edible herbs and spices. You can explore the grounds on your own, or join one of four daily guided tours at 9am, 11.30am, 1.30pm and 3.30pm.” – Lonely Planet
Penang National Park
“The park with its rainforest and beaches is a great place to go jungle trekking, camping, fishing, wildlife and bird spotting, or just relax on one of its beautiful beaches… The Penang National Park (Taman Negara Pulau Pinang) is located on the north-western tip of the island at Teluk Bahang.” – travel-penang-malaysia.com
Khoo Kongsi
“Leong San Tong Khoo Kongsi, or Khoo Kongsi for short, is one of the most distinctive Chinese clan associations in Malaysia. It is well known worldwide for its extensive lineage that can be traced back 650 years ago, as well as its closely-knit and defensive congregation of buildings and a magnificent clan-house.” – khookongsi.com
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Sunway Hotel Georgetown T: +604 229 9988 F: +604 228 8899 E: shgp.enquiry@sunwayhotels.com
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Sunway Hotel Seberang Jaya T: +604 370 7788 F: +604 370 0555 E: shsj.enquiry@sunwayhotels.com
Art & Garden by Fuan Wong
“Rising up a hillside on a part of the family’s durian orchard is this amazing conceptual garden where glass artist Fuan Wong marries his superb collection of weird and wonderful plants with his sculptures and installations. Creative works by other artists are dotted throughout the garden, which also offers breathtaking views of Penang Hill.” – Lonely Planet
Cheah Kongsi
“Looking splendid after a recent major restoration, Cheah Kongsi is home to the oldest Straits Chinese clan association in Penang. The ornate front of the clanhouse can be seen clearly across a grassy lawn from Lebuh Pantai, but the official entrance where you need to buy a ticket is on Lebuh Armenian.” – Lonely Planet
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S A B A H
Sabah Of all Malaysia’s rich tapestry, Sabah perhaps epitomises the country’s most attractive qualities best Writer: Matthew Staff | Project Manager: Joe Palliser F O R A L L O F Kuala Lumpur’s urban modernity, and Penang’s cultural prevalence, Sabah represents ‘team nature’ and for that alone, it will forever remain one of the nation’s foremost hotspots. The State has recognised this appeal too. Every strategic investment, infrastructural development and tourism-driven improvement is made with a view to capitalise on the natural delights that grace the likes of Borneo, Kinabalu, Sepilok and Tawau. As a result, Sabah is now one of the world’s leading areas for wildlife conservation on the nature side, and for island diving from a more adventurous perspective. These two elements are reason enough to explore the region once business has been concluded. And it’s only going to get better in the years to come. The Sabah Tourism Board continues to work tirelessly to diversify Sabah’s offering, without diluting the authenticity and organic traits
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FACTS & FIGURES
Languages: Area: Population (2017): Currency: Time zone: Dialling code: Climate:
Malay, English 73,904 km2 3.87 million Ringgit (RM) UTC +8 +604 Equatorial
that are already so popular. Rather, it is focusing on enhancing people’s stay once there - addressing areas of hospitality as evidenced by Hyatt Regency Kinabalu and Ming Garden Hotel & Residences; and accessibility as epitomised by the 19 different domestic and international routes that connect to Sabah. Areas of nightlife and the food & drink scene are also being developed to attract a younger demographic of visitors, and in the years to come it will come as no surprise to see Sabah every bit as popular as its neighbouring counterparts.
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S A B A H
Association - Sabah Tourism Board T H E S A B A H T O U R I S M Board (STB) was formerly known as Sabah Tourism Promotion Corporation (STPC) and is an agency of the Sabah State Government. It is primarily responsible for marketing and promoting tourism for the State. First established in 1976, STB was re-established as a statutory agency in November, 1985 and now comes under the remit of the Ministry of Tourism, Culture & Environment, Sabah. Today, STB constitutes five major operational areas: Marketing Division, Research Division, Product Division, Finance & Corporate Services Division, and Support Services Division. The reactivation of its wholly-owned subsidiary company, Sri Pelancongan Sabah Sdn. Bhd. has enabled STB to reorganise and focus its main activities on tourism marketing, promotion and research. Christina Liew of the Sabah Tourism Board introduced the Association, its aims, and its initiative in line with the State’s overriding missions. Christina Liew (CL): Since the beginning, Sabah Tourism’s aim was to promote Sabah as a premier destination for nature and adventure in the region. The State has an abundance of attractions that are nature-based, and the Ministry under Sabah Parks (established in 1964) is responsible for developing these hotspots as conservation centres that would attract tourism in the long run. We are very proud to say that Sabah is at the forefront of conservation policies for the country. For example, Kinabalu Park, Malaysia’s first UNESCO World Heritage Site, was gazetted in 1964, the same year Sabah Parks was set up. The Tunku Abdul Rahman Marine Park is the first marine park in Malaysia set up in 1974. Newer products were introduced
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over the years, however both the marine and Kinabalu parks are the most frequented attractions for foreign and local tourists until today. Conservation remains the key theme for Sabah. Recently, Sabah Tourism introduced the Rural Tourism programme, an extension of nature-based tourism focusing on communities in rural areas and their lifestyles. Rural Tourism coined the tagline ‘lung-cleansing’ to suggest activities and tours done at lush areas where the air is clean and rejuvenating. Sabah is also known for fresh seafood for Northern Asia markets. Food is slowly becoming the main attraction for younger travellers.
Kinabalu are now operational with Marriott joining the market very soon. The business sector is eagerly waiting the completion of the Sabah International Convention Centre (SICC) due in early 2019. Sabah is already receiving large incentive groups, and with the SICC, Sabah will be able to formerly hold business tourism events.
AsO: What is in store for Sabah over the course of 2018 and beyond to continue the good work already commenced and to enhance its reputation as a tourism and business travel hub further in the future? CL: For 2018 we will look into new areas. We have plans for developing tourism products for Tawau, which has Asia Outlook (AsO): How would been a stopover town all these years you say Sabah Tourism Board has for visitors to go to Semporna and developed in recent years as a business the islands for diving. We will also be travel hub and what are the key looking at maintenance or upgrading reasons behind its growing appeal? of our basic facilities in public areas, CL: Up to today, air travel especially airports. We would like to accessibility has increased, especially give a very good first impression for connecting to Kota Kinabalu. There are visitors when they land. more than 180 flights connecting the We would also be focusing on Kota Kinabalu International Airport to conservation issues such as the status 19 international destinations. Sandakan and long-term planning of our large and Tawau are also receiving direct Bornean mammals. After all, Sabah is flights from Kuala Lumpur for visitors known for conservation since the very who are keen to visit places like Sepilok beginning. and Kinabatangan as well as diving off the islands of Semporna. AsO: Finally, what progress and Sabah as a cruise destination is being development would you hope slowly recognised although the cruise and expect to be able to report back in terminal port has not been renovated the future, both in regard to the Sabah and modernised. Tourism Board as an entity, and to the Today, the tourism industry is the business travel industry in Sabah as a third biggest income earner for Sabah. whole? In 2017, total arrivals grew 10 percent CL: I would like to see growth in to 3.684 million or an estimated the markets, especially the long-haul RM7.829 billion in receipts. markets, so they grow alongside the A number of chain hotels are arrivals coming from China. I would opening in Sabah due to the stable also like to see the creation of newer Government and investor-friendly tourism hotspots, especially on the East environment. Hilton and Mecure Kota Coast of Sabah.
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Waterfall at Tawau Hills Park, Sabah, Malaysia
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S A B A H
Outlook Recommends "We are very proud to say that Sabah is at the forefront of conservation policies for the country." – Christina Liew, Sabah Tourism Board
HOSPITALITY
NATURE
LEISURE TOURS
Hyatt Regency Kinabalu
Danum Valley Conservation Area
Diverse Borneo
Maliau Basin Conservation Area Sepilok Orangutan Rehabilitation Centre Borneo Sun Bear Conservation Centre Ming Garden Hotel & Residences
Sungai Kinabatangan
Mari Mari Cultural Village
Gomatong Caves MUSEUMS
RETAIL
Sabah State Museum
Tamu Market of Kota Belud
Labuan Museum
Imago Shopping Mall
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Experience The Magic of Borneo Explore the majestic scenery of Mount Kinabalu and embrace the stunning sunset over the South China Sea at Hyatt Regency Kinabalu. For more information, contact us at +60 88 22 1234 or www.kinabalu.regency.hyatt.com HYATT REGENCY KINABALU Jalan Datuk Salleh Sulong, 88991 Kota Kinabalu, Sabah, Malaysia PHONE : +60 88 22 1234 kinabalu.regency.hyatt.com The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates. Š 2015 Hyatt Corporation. All rights reserved.
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SM AA BL AA H Y S I A
Landmark Attractions
Semporna Archipelago
“The stunning sapphire waters and emerald isles of the Semporna Archipelago, home to Bajau sea gypsies in Crayolacoloured boats, are plucked from your most vivid dreams of tropical paradise. Of course few visitors come this way for the islands – rather, it is the ocean and the lure of what lies beneath its surface. This is first and foremost a diving destination – one of the best in the world.” – Lonely Planet
Kota Kinabalu
“Kota Kinabalu is a very nice city to stay for a few days. There are many nice sights and attractions. Of course you can shop until you drop in the huge shopping malls. You can enjoy fabulous meals at one of the many hawkers. At the Signal Hill Lookout point you can enjoy fantastic panoramic views over the city. The city also serves as gateway to visitors that are on their way to visit the amazing Tunku Abdul Rahman marine park, padas river for white water rafting, or Mount Kinabalu.” – Wonderful Malaysia
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Mount Kinabalu
“Mount Kinabalu’s specialty lies in its location at a renowned World Heritage Site – Kinabalu Park. Nature lovers will be delighted to be able to witness the many variations of flora and fauna that are to be found on the mountain at different altitudes… Mount Kinabalu is the highest mountain between the Himalayas and New Guinea. Mount Kinabalu derives its name from the Kadazan word, ‘Aki Nabalu’, meaning ‘the revered place of the dead’. It is one of the safest and most conquerable peaks in the world – provided that you’re reasonably healthy and physically fit.” – MountKinabalu.com
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BusinessTravel Guide joe.palliser@outlookpublishing.com
+44 (0)1603 959 676
ryan.gray@outlookpublishing.com
+44 (0)1603 959 672
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