BusinessTravel Guide www.asiaoutlookmag.com
THE MALDIVES
A Vibrant Adventure
T H E
M A L D I V E S
THE MALDIVES The Maldives will provide you with an escape like no other, with picturesque beaches, an abundance of top-class resorts and an endless array of new experiences to discover Writer: Phoebe Calver | Project Manager: Joe Palliser
he Maldives are famous for their coral islands, made up of an archipelago of 1,192 of them in the Indian Ocean
to be precise. When you take into account the popularity of the country as a tourist hot-spot in the present day, for the most part it was relatively unknown to the industry until the early 1970s. To highlight the scale of the tourism industry in the Maldives, only 185 of the islands provide homes for the
2
WWW.ASIAOUTLOOKMAG.COM
300,000 inhabitants of the country. The vast array of islands provide a haven for those from all walks of life, while catering to a variety of holiday and travel needs. Now the country has truly tapped into its potential as a tourist destination, the formation of target segments has proven to be a pivotal selling point. For example, honeymooners and couples might want absolute privacy in their time away, while scuba divers and underwater enthusiasts would react to
B
U
S
I
N
E
S
the portrayal of vibrant and colourful coral reefs and adventure. The Maldives is renowned for its beaches, held in high regard as possibly the best in the world and while some of them may provide you with a more pleasant experience underfoot than others, they are all equally idyllic. All of the resorts located in the Maldives are situated on their own private land, all of which provide a unique experience for the visitor meaning the only issue you will face is deciding which resort to choose.
S
T
R
A
V
FACTS & FIGURES
E
L
ASIA
Languages: Maldivian Dhivehi, English Area: 300 square kilometres Population (2015): 427,756 Currency: Maldivian rufiyaa Time zone: UTC+5 Dialling code: +960 Internet TLD: .mv Climate: Hot tropical Highest recorded temperature: 36.8 degrees celsius
WWW.ASIAOUTLOOKMAG.COM
3
THE SENSES AWAKENED. SEDUCTION, ENCHANTMENT. A dream. A world of fantasy. A secret waiting to be revealed. Huvafen Fushi exists beyond the bounds of reality.
North Malé Atoll, P.O. Box 2017, Republic of Maldives T +960 6644 222 E info@huvafenfushi.com www.huvafenfushi.com
ISLAND BLISS Discover an island of blissful serenity where nature roams free. Amilla is an idyllic escape full of rich experiences – a simply stunning home to call your own.
Baa Atoll, P.O. Box 2123 Republic of Maldives T +960 6606444 E info@amilla.mv www.amilla.mv
BORN TO PLAY Unique, unexpected and totally memorable, our chic, retro-inspired getaway guarantees glamorous indulgence on an unspoiled island nirvana.
Baa Atoll, P.O. Box 2123, Republic of Maldives T +960 660 8800 E wonder@finolhu.mv www.finolhu.mv
A LOYALTY PROGRAMME FOR MALDIVES AFICIONADOS We are proud to present the Maldives Aficionado programme to our valued guests. It is our goal to craft truly memorable experiences for those who stay with us, and we developed this loyalty programme as a way of saying ‘thank you’ for your belief in TSMIC. We hope to join you in creating many more special memories at our resorts. For more information, please visit http://www.tsmic.mv/aficionado or scan the QR code below to download the Maldives Aficionado app.
T H E
M A L D I V E S
The Business End T H E M A J O R I T Y O F the islands are used almost entirely for economic functions, and within that tourism and agriculture are dominant. On average tourism in the Maldives accounts for approximately 28 percent of the GDP, with more than 90 percent of the state government coming from both tourism related tax and import duties. In order to ensure that it is catering to the market's changing trends in
6
tourism and specifically business tourism, new resorts have been established every year since the commencement of tourism in the Maldives in 1972. With thanks to the development of the tourism industry worldwide, the numerous resorts are implementing new and unique facilities to cater to the modern demands placed upon them. Despite the fact that the Maldives is promoted as a highly luxurious
WWW.ASIAOUTLOOKMAG.COM
destination, it can cater to a wide range of different market segments. There are an array of hotels, resorts and guesthouses that are increasingly in demand as a top-end destination for business and leisure alike. Due to the tourism industry being the largest sector to contribute to the growth and development of the Maldivian Government, the planning and precision going into its development continues to be at the forefront of business in the country.
Reethi Beach, an idyllic private island escape, located in the UNESCO Biosphere of Baa Atoll on the tiny island of Fonimagoodhoo, measures just 600 x 200 metres. Known for its’ laid-back and familiar atmosphere and authentic natural surroundings, Reethi Beach is the perfect holiday destination to relax, unwind and explore the untouched beauty of Baa Atoll and the rich culture of its inhabitants.
Reethi Faru, their newly opened sister resort, located on the private island of Filaidhoo in Raa Atoll, measures 600 X 350 metres and is a stunning, tropical island paradise, where the glistening, crystal clear waters of the house reef meet the lush, tropical foliage of the coconut grove. Endless white coral sand, mangroves and the azure ocean gently lapping on the shore make this a magical lagoon getaway. Their captivating isle promises the perfect blend of an ethical and bio diverse luxury escape.
KEY FACILITIES: • 130 villas, • 5 restaurants, • 5 bars, • Swimming pool, • Health & sports centre, • Watersports centre, • Diving centre, • Coconut spa W: www.reethibeach.com | T: +960 660 2626 | E: info@reethibeach.com
KEY FACILITIES: • 150 villas, • 6 restaurants, • 6 bars, • Swimming pool, • Health & sports centre, • Watersports centre, • Diving centre, • Coconut spa W: www.reethifaru.com | T: +960 400 4000 | E: inquiry@reethifaru.com
T H E
M A L D I V E S
Maldives Marketing and Public Relations Corporation (MMPRC)
SINCE FRUITION, THE Maldives Marketing and Public Relations Corporation’s (MMPRC) mission has been to single-handedly promote quality and sustainable growth in the tourism industry of the Maldives. The Corporation has fostered a well utilised and financially healthy private sector industry, enabling it to deliver long-term economic, social and cultural benefits for the people of the Maldives. At the same time, it is contributing to enhancements within the Maldives’ unspoiled marine environment, benefitting the population and visitors alike. Acting Managing Director of
8
MMPRC, Haris Mohamed, describes the many ways the country is developing and its extensive plans for the future. Asia Outlook (AsO): Since inception, how has MMPRC developed and progressed in terms of its key objectives and the messages it tries to get across? Haris Mohamed (HM): We were branded under the slogan ‘Maldives… the sunny side of life’ in 2003, and since its commencement it has been successfully promoted in that manner. In order to approach the different market segments, in 2005 we launched focused taglines to promote the
WWW.ASIAOUTLOOKMAG.COM
diversified tourism activities and experiences that are available in the Maldives. These taglines included, 'Maldives... the romantic side of life', 'the colourful side of life', 'the spiritual side of life', 'the fun side of life', and finally, 'the Maldivian side of life'. AsO: To this end, how would you say the Maldives has developed in recent years as a business travel hub and what are the key reasons behind its growing appeal? HM: Over the years MMPRC - in line with the Government manifesto - set up a strategic marketing plan in order to achieve the objectives that have allowed the successful developments
B
U
S
I
N
E
S
we see today. To this day an exponential growth has been recorded during recent years, with an increase of 1,389,542 tourist arrivals from all over the world by the end of 2017. To highlight these developments, the Government is undergoing a major project to expand the main international airport to accommodate the increase in airlines and flight frequency. AsO: Taking a more general industry stance, how would you evaluate the tourism sector in the Maldives now compared to its condition when the Company began? HM: During the 45 years of tourism in the Maldives, we have witnessed an incredibly successful growth of the overall industry. Due to the fact that the country is scattered over a thousand islands, accessibility has been a challenge.
S
T
R
A
V
E
"...the biggest international brands have been welcomed into the country over the years, which has led to the attraction of the niche luxury market we welcome today"
L
ASIA Today we have more than 11 domestic airports and a successful seaplane operation which is convenient and hassle-free for tourists to reach their final destination. Moreover, the biggest international brands have been welcomed into the country over the years, which has led to the attraction of the niche luxury market we welcome today. These developments have contributed to the overall growth of the tourism industry in the Maldives. AsO: What is in store for the Maldives over the course of 2018 and beyond to continue the good work already commenced and to enhance its reputation as a tourism and business travel hub further in the future? HM: The tourism industry is the largest sector contributing to the growth and development of the country, and together with the tourism
WWW.ASIAOUTLOOKMAG.COM
9
T H E
M A L D I V E S
MMPRC industry, the Government is working towards infrastructural developments as well as the introduction of new products that will cater to the changing trends. As such the most recent products to be introduced include an ice skating rink which was opened in Jumeirah Vittaveli this year; following that will be the new underwater hotel residence in Conrad Maldives Rangali Island. It is innovative marketing ideas such as these that take the industry to a whole new level, providing an exciting glimpse of what is yet to come for the country. With the new developments every year, the Government is placing emphasis on eco-friendly practices in every property. Individual resorts are also implementing new strategies to adopt environmentally friendly alternatives, promoting sustainable
10
tourism in the Maldives. In a recent bid to go green, Cocoon Maldives have lowered the use of water packaged in plastic bottles, to environmentally friendly water bottles in hopes of reducing the amount of disposed waste within the resort. AsO: Finally, looking forward, if we were to speak again in three-five year’s time, what progress and development would you hope and expect to be able to report back, both in regards to the MMPRC as an entity, and in regards to the business travel industry in the Maldives as a whole? HM: The Government together with major players in the industry will work towards the enhancement of sustainable tourism and open doors for further developments in the future. As one of the world’s largest economic sectors and the majority of that success coming from tourism, we believe that in the future the industry will deliver enormous
WWW.ASIAOUTLOOKMAG.COM
"...the Government is working towards infrastructural developments as well as the introduction of new products that will cater to the changing trends" opportunity to further showcase the tremendous economic, social, cultural, environmental and heritage value that the sector can bring to the country. As an entity MMPRC together with the Ministry of Tourism will work towards to further strengthen marketing strategies to keep up with growing trends. Moreover, we hope to expand new marketing campaigns to target new and emerging markets to broaden the industry. Visit Maldives
Smile all the stay in the Maldives.
Welcome to the new LUX* North Male Atoll, Maldives. Opening late 2018. What’s next ? MAURITIUS
•
RÉUNION
•
MALDIVES
•
CHINA
•
TURKEY
•
VIETNAM
•
U.A.E
•
I TA LY
T H E
M A L D I V E S
Out & About THE MALDIVES HAS experienced extensive changes over the past decade in particular, making it a more approachable destination for those that wish to experience more than one of its islands during their time. Perhaps the most prominent aspect of the Maldives experience is its resorts, providing unforgettable escapes from the hustle and bustle of everyday life. Although all will provide you with the ultimate feeling of relaxation, there are a wide variety of resorts to choose from, such as Reethi Beach Resort, located on the tiny island of Baa Atoll, or the more modern take on the Maldives that will be found early next year at LUX* North Male Atoll. Of course no Maldivian experience would be complete without testing your diving skills, with many resorts providing you with the training
12
and equipment required at your convenience. Alternatively, if you have a specific area you wish to dive, numerous companies provide this service and will include your travel arrangements. If you are interested in seeing a slightly different cultural side, there are numerous markets and museums to enjoy and provide you with an insight into the beautiful country’s history.
'Perhaps the most prominent aspect of the Maldives experience is its resorts, providing unforgettable escapes from the hustle and bustle of everyday life’
WWW.ASIAOUTLOOKMAG.COM
Smile all the stay in the Maldives.
Your fantasy of a laid-back, desert island paradise is about to come true. The freshly-renovated LUX* South Ari Atoll brings an entirely original vibe of coastal, beach house chic holiday. Yes, it’s the Maldives - but not as you know it. MAURITIUS
•
RÉUNION
•
MALDIVES
•
CHINA
•
TURKEY
•
VIETNAM
•
U.A.E
•
I TA LY
T H E
M A L D I V E S
Outlook Recommends "Maldives… the sunny side of life" - Haris Mohamed, Acting Managing Director of MMPRC
HOTELS TSMIC (The Small Maldives Island Co.) TSMIC provides unforgettable unique island concepts in luxury resorts across the Maldives, operating as a specialist management company that focuses on resort management in particular. The Company’s success is easy to see, with the Coastline Group of Companies – comprising a total of 40 years of experience in Maldivian tourism – deciding to partner with TSMIC as their custodian. Its guiding philosophy has always been to focus on making the small details great, offering an experience that is easy, comfortable and with the natural style that is typically Maldivian. With endless seascapes and a world of luxury to explore, the Company provides a sanctuary for lovers of life from all over the world.
Reethi Beach Resort Reethi Beach Resort is located on the tiny island of Baa Atoll, reachable via a scenic 35 minute seaplane flight from Male. The resort will provide you with elegant and spacious villas that are both detached and semi-detached, to provide you with firstclass comfort in a unique and picturesque setting. All rooms within the facility are airconditioned and set amid a tropical
14
RESTAURANTS backdrop that lines the long expanse of perfect beach.
Ithaa Undersea Restaurant
LUX* North Male Atoll
Fresh in the Garden
Set to open early next year, the LUX* North Male Atoll provides a penthouse luxury retreat, changing the face of Maldivian hospitality. The new penthouse villas are designed specifically as places to relax and retreat, while being located only a short distance from Male by speedboat. There will be a wide variety of opportunities for drinking and dining, ranging from the openly elegant to intimately luxurious, with something to suit everyone’s tastes.
Sea House Maldives
Lux* South Ari Atoll LUX* South Ari Atoll provides the perfect escape for those looking for a peaceful hideaway, or activity-filled adventure. With 193 private villas to choose from, a five-star dive centre, infinity pools, floodlit tennis courts and a Technogym fitness centre, you will never find yourself at a loss for something to do. Full of surprises, the resort provides impromptu screenings at cinema paradiso, as well as the chance to hang your hopes on its magical tree of wishes.
WWW.ASIAOUTLOOKMAG.COM
DIVING Scuba Tours Worldwide Original Diving MARKETS Produce Market Fish Market in Male Himmafushi ART & CULTURE Grand Friday Mosque Kandhuvalu Mosque Kondey
B
U
S
I
N
E
S
S
T
R
A
V
E
L
ASIA
Sitting in North Male’ atoll, 7 km away from Velana International Airport, is Bandos Maldives. With excellent facilities for families and honeymooners, as well as business trips and conventions, the resort is surrounded by an amazing house reef. Including a fantastic dive facility with young professionals and a 24-hour in-house clinic which also sports a hyperbaric chamber for all Divers convenience. Along with the Orchid Spa, water sports centre and swimming pool, seven room types are available, comprising of 215 rooms altogether. The resort’s Clubhouse offers a range of activities to boost the island experience even more. Bandos has the capacity of providing a worthwhile holiday, known to many as the Island of Hospitality. T 00960 664 0088 | F 00960 664 3877 | E info@bandos.com.mv www.bandosmaldives.com
BEGIN YOUR MALDIVES ADVENTURE AND #LETUSGUIDEYOU Secret Paradise Maldives specialises in providing local experiences and guided tours that leave lasting memories. Travel the Maldives with any of our local guides and you are guaranteed to experience so much more on your journey. We offer day tours, guided multi day tours, SCUBA diving and guesthouse accommodation options. We are your Maldives local island experts!
sales@secretparadise.mv | www.secretparadise.mv
WWW.ASIAOUTLOOKMAG.COM
15
T H E
M A L D I V E S
Transport Links ENTERING THE MALDIVES is remarkably easy, with a free 30day visa issued upon arrival into the country providing you are able to produce a valid travel document, a ticket out and proof of sufficient funds for your stay. Despite its beauty and worldrenowned tranquillity, finding your way around the Maldives can prove to be a stressful experience when left unplanned. Generally you will find that travel in the country takes three forms, by boat, sea planes (air taxis) and private yachts; when it comes to the Maldives, the boat will become your new taxi. It is advisable to plan well in advance if you intend to leave your resort during your stay, with air taxis and boats preferring not to operate at night. This is also applicable upon your arrival at the airport, as you may need to consider booking a night in the airport hotel at Hulhule if you are staying at a distant resort.
16
‘Although private transfers are expensive, they are also an option to consider and something to discuss with either your resort or travel agent’ Although private transfers are expensive, they are also an option to consider and something to discuss with either your resort or travel agent. Transportation by water takes on four forms, which include public ferries, private ferries, scheduled speedboats and chartered speedboats, most of which are targeted at tourists. The public ferries – although cheap – are infrequent, so try to plan well in advance if you decide to use that method of travel.
WWW.ASIAOUTLOOKMAG.COM
B
U
S
I
N
E
S
S
T
R
A
V
E
Landmark Attractions
L
ASIA National Museum
“The US$7.8 million Maldives National Museum, built and financed by the Chinese government and presented to Maldives on 10 July 2010, was officially opened two weeks later by President Mohamed Nasheed on Independence Day 26 July… The museum complex consists of two large buildings separated by Sultan's Park in the old palace grounds across Medhu Ziyaarai Magu (street) inland from the golddomed Islamic Centre (Grand Friday Mosque).” - maldivesculture.com
Old Friday Mosque
“Male' Hukuru Miskiy or Male' Friday Mosque is an ancient decorated mosque located in the city of Malé, Kaafu Atoll, Maldives. The mosque was originally constructed in 1658 AD under the reign of Sultan Ibrahim Iskandar I over two years time, and was constructed mostly out of coral stone.” - 360cities.net
China-Maldives Friendship Bridge
“This incredibly impressive piece of engineering connects Male to the airport island of Hulhule, but unlike most of the causeways connecting islands elsewhere in the country, this US$250m project goes over the open sea… Local opinion is divided about the bridge. While some argue that connecting the capital to its airport is an important infrastructural addition to Male, many people see the project as a huge waste of money and maintain that taking a ferry across the lagoon will always be faster and preferable.” - Lonely Planet
WWW.ASIAOUTLOOKMAG.COM
17
BusinessTravel Guide joe.palliser@outlookpublishing.com
+44 (0)1603 959 676
ryan.gray@outlookpublishing.com
+44 (0)1603 959 672
w w w. a s i a o u t l o o k m a g . c o m