PHILIPPINES
Philippines
A haven for white sand beaches, turquoise lagoons, never-ending rice terraces, and ancient Spanish colonial structures, the Philippines boasts not only a dream-like landscape, but a multifaceted and complex culture waiting to be discovered
WRITER: LAUREN KANIA | PROJECT MANAGER: ALFIE WILSON
The word ‘nirvana’ has been thrown around as a haphazard descriptor for ages, dulling the heartbreakingly magnificent allure of such unparalleled splendour.
This heavenly oasis of tranquillity and joy can only be found within exceptional destinations, ones that are ardent reminders of how the world around you is brimming with hope, possibility, and natural beauty.
The Philippines, a collection of 7,641 viridescent islands in the Western Pacific Ocean, is a shining example of such an Eden.
Defined by rolling emerald rice fields, sprawling megacities, towering volcanoes, sugary white beaches, hidden lagoons, and verdant forests teeming with distinctive bug-eyed tarsiers, the Philippines has long attracted a steady stream of adventurers.
Cut off from the Southeast Asian mainland by the South China Sea, the Philippines is often dismissed by travellers as just another island nation. However, the country is complex and culturally rich, offering a uniquely blended heritage and mesmerising scenery that is unlike anything you have ever seen.
The moment you land in the country, you’ll witness first-hand the rich melting pot of cultures – Islamic, Malay, Spanish, and American – all in full display through the annual exuberant festivals, a mouthwatering fusion of
cuisines, and the opulent remains of centuries-old colonial towns that have seemingly been plucked directly out of the streets of Latin America.
The country is encompassed by dazzling beaches swimming with lumbering dugongs and nimble thresher sharks, rugged limestone mountains that plunge directly into pristine waters, remote islands with miles of vibrant coral gardens, and the crumbling remains of Spanish churches –indicative of nearly three centuries of Spanish rule.
Filipinos are internationally regarded as some of the warmest and most hospitable people you’ll have the privilege to meet, proud to showcase their vast traditions and culture with those excited to learn more about the nation and its history.
Even though English is widely spoken throughout the islands, the Filipino people speak more than 150 languages and dialects and are variously descended from early Malay settlers, Muslim Sufis, Spanish conquistadors and friars, and Chinese traders.
This collective patchwork of cultural influences results in a truly unique country abundant with unparalleled experiences, people, and memories that will shape the way you view the world for years to come.
DID YOU KNOW?
• Around 2,000 of the Philippines’ 7,641 islands are inhabited.
• The islands span approximately 300,000 square kilometres.
• The capital is Manila.
• The country is divided into three main geographical divisions: Luzon, Visayas, and Mindanao.
• The Philippines was named after Philip II, King of Spain, during the colonisation of the islands in the 16th century.
• The country is the second-most populous in Asia.
• The islands have more than 60 national parks and protected areas.
• The largest and most expensive pearl in the world was found in the Philippines, weighing a staggering 75 pounds and valued at USD$100 million.
• The Tarsier, one of the world’s smallest primates, can only be found in the Philippines.
• The country is the second-largest producer of coconut products in the world.
• The national bird is the Philippine eagle, also known as the monkey-eating eagle.
Industry Insights
Tourism Promotion Board Philippines
AS AN AGENCY attached to the Department of Tourism for the Philippines, the Tourism Promotion Board (TPB) Philippines markets and promotes the country both domestically and internationally as a world-class tourism and meetings, incentives, conferences, and exhibitions (MICE) destination.
This is in strategic partnership with private and public stakeholders to deliver a unique, high-value experience for visitors, significantly contributing to increased arrivals and investment in the country.
We speak to Maria Margarita Montemayor Nograles, COO of TPB, who tells us about the ways in which the board is championing the Philippines as a world-class, premier destination for every traveller.
Outlook Travel (OT): Can you talk us through the origins of TPB and its initial vision?
Maria Margarita Montemayor Nograles, COO (MMMN): TPB was first established as the Philippine Convention Bureau in 1976 before being renamed the Philippine Convention and Visitors Corporation (PCVC) in 1987. The primary goal of this institution was to boost tourism in the country by encouraging organisations to hold congresses and conventions in the Philippines.
In 2009, PCVC was restructured as TPB Philippines through the Tourism Act 2009. TPB still upholds PCVC’s previous objective and has the additional responsibility of marketing the Philippines domestically and internationally as a major global tourism destination.
OT: What are your organisation’s current goals?
MMMN: Our vision has always been to showcase the Philippines as a world-class destination for leisure and business travellers. There is so much to see and experience in our country, and there are many reasons to love the Philippines. Our unique artistry,
MARIA MARGARITA MONTEMAYOR NOGRALES, COO
the stories of our communities, and breathtaking natural beauty are nothing short of wonderful, and these gifts are meant to be shared with the world.
This year, TPB also aims to assist the Philippine Department of Tourism (DOT) in achieving at least 7.7 million international visitors in the country. We surpassed our initial target last year, so we are optimistic that we will be able to reach or even exceed our target this year, especially now that our promotions are in full swing.
OT: How do you market the Philippines as a destination?
MMMN: The 7,641 islands of the Philippines are brimming with natural wonders and breathtaking scenery above and below ground. Our rich cultural heritage, shaped by different influences over centuries, adds a depth of experience to any visit.
In line with the DOT’s seven-point agenda for equal promotions, we are committed to promoting the Philippines as a destination that offers remarkable experiences on all its islands. TPB strives to highlight the unique attractions and activities each island offers, ensuring that no matter where you go in the Philippines,
“Our unique artistry, the stories of our communities, and breathtaking natural beauty are nothing short of wonderful, and these gifts are meant to be shared with the world”
– MARIA MARGARITA MONTEMAYOR NOGRALES, COO, TOURISM PROMOTION BOARD PHILIPPINES
renowned as a tropical paradise, there are plenty of activities that travellers can enjoy during the rainy season. Diving is one of the experiences people can enjoy all year round in the Philippines, with some of the best diving spots offering good visibility even during the wetter months. Our surfing attractions have also become popular in the off-season because the rain helps turn our crystal blue waters into towering waves.
you’ll discover something unique and worthwhile.
We also take great pride in the warmth and friendliness of our Filipino people, who make every visit feel like home. This genuine hospitality sets the Philippine experience apart from any other. Thus, we market the country as a destination where you can experience world-class hospitality, whether relaxing in a hotel, dining in a restaurant, or travelling from one island to another.
OT: How do you promote off-season travel?
MMMN: Although the Philippines is
The off-season also offers travellers a chance to experience the wellness services that the Philippines has to offer. Travellers can take this opportunity to relax their bodies through a traditional Filipino massage called ‘hilot’ or stay in wellness resorts where experts can provide treatments tailored to their needs.
Likewise, we collaborate with our members to create comprehensive packages that take you through our stunning islands and destinations safely, come rain or shine. Regarding promotions, we strategically place adverts on various digital and out-of-home platforms to ensure the Philippines remains a top-of-mind destination for travellers. This helps you plan your visit to our shores, regardless of the season.
OT: Are there any interesting projects in the pipeline you wish to highlight?
MMMN: This is an exciting time for the Philippine tourism industry because numerous events are lined up in the country. TPB is already preparing for institutional events such as the Philippine Travel Exchange (PHITEX), MICE Conference (MICECON), and the Regional Travel Fair (RTF), which will be held later this year.
Likewise, we are also organising exciting projects that are in the pipeline. In July, we will launch a campaign targeting business travellers aligned with the “Love the Philippines” branding. This will strengthen our country’s status as a premier destination for businesses to hold events.
The Philippines will also host the prestigious World Travel Awards Ceremony 2024 during PHITEX in September. We are also getting ready to participate in World Expo 2025, where we will showcase the best of the Philippines and our people.
OT: Why, in your opinion, should someone visit the Philippines?
MMMN: Our tourism campaign calls
“The 7,641 islands of the Philippines are brimming with natural wonders and breathtaking scenery above and below ground. Our rich cultural heritage, shaped by different influences over centuries, adds a depth of experience to any visit”
– MARIA MARGARITA MONTEMAYOR NOGRALES, COO, TOURISM PROMOTION BOARD PHILIPPINES
for people to “Love the Philippines” because we believe that travellers will discover various attractions and experiences that they will love in the country, no matter what their interests may be.
Adventure seekers can discover thrilling activities in our country’s high mountains and deep blue seas. At the same time, other travellers can unwind from their busy days by joining wellness retreats or relaxing by our white sand beaches. Food lovers can also enjoy a feast in Iloilo City, our
UNESCO Creative City of Gastronomy, or savour freshly cooked ingredients in our seafood and farm-to-table restaurants.
On top of that, you will be greeted by the friendliest people you will ever meet wherever you go. With our world-class service, who would not love a visit to the Philippines?
OT: What are some of the country’s most unique landmarks?
MMMN: The Philippines boasts several unique landmarks that hold historical significance.
UNESCO World Heritage Sites that have withstood the test of time and bear witness to our country’s rich history include the Walled City of Intramuros in Manila, the Rice Terraces of the Philippine Cordilleras in Northern Luzon, and the Historic City of Vigan in the Ilocos region. The Chocolate Hills in Bohol, recently hailed as the Philippines’ first UNESCO Global Geopark, adds to the country’s long list of iconic landmarks.
Apart from historical sites, our country is also blessed with stunning islands that consistently rank among the best in the world. A few examples are Boracay, which is known for its white sand beaches and romantic sunsets; Palawan, which has clear blue waters surrounded by towering
limestones; and Cebu, which has a rich marine life that both snorkellers and divers would love to witness.
OT: What trends are transforming the tourism industry in the Philippines, and how are you utilising them?
MMMN: Several significant trends are shaping the travel landscape in the post-COVID-19 pandemic setting. Data shows a growing interest in leisure travel, unique cultural experiences, bespoke wellness services, and venturing to less-visited destinations.
Digitalisation is also a major factor in transforming the Philippine tourism industry. Thus, we at TPB offer a membership programme that can equip tourism stakeholders with the skills and knowledge they need in this digital era.
Our programme offers access to market intelligence so members can utilise data-driven insights to ensure that their offerings resonate well with travellers’ growing preferences, providing them with tailored and enriching experiences that capture the unique essence of the Philippines. The programme also offers training on digital marketing to help tourism stakeholders promote their services and products globally.
In addition, TPB also launched the enhanced Travel Philippines app, which makes it easier for tourists to look for destinations and activities in our country’s different regions. The app features accredited hotels, resorts, and tourist guides, making it easy for travellers to plan their vacations with a few taps.
There is also greater demand for luxury travel in the Philippines. TPB seized this opportunity by organising events that allow our local tourism stakeholders to partner with international businesses catering to luxury travellers. We also promote our top-of-the-line establishments and private resorts on magazines and media platforms, providing a glimpse of the exclusive and tailored experiences that await in the Philippines.
OT: What challenges does the tourist industry in the Philippines face?
MMMN: People only know the Philippines as a beach or dive destination, for which we have received multiple recognitions. However, there are more amazing things to discover in our country – our culinary offerings, UNESCO World Heritage Sites, natural wonders, and
unique living traditions that tourists will experience and love.
OT: Are you optimistic about the future of the tourism industry in the Philippines?
MMMN: I’m optimistic because I’m backed by a wonderful team and guided by the clear vision of the Secretary of Tourism, who empowers me in my mission to carry out TPB’s mandate.
I have also seen the amazing things our country offers and experienced the superb, world-class level of service we provide. At the end of the day, Filipino hospitality will always be our number one asset as we compete in the global tourism industry. On top of that, multiple local destinations also win international awards every year, serving as a testament to the Philippines’ beauty. Due to these factors, I do not doubt that many travellers will want to visit and fall in love with the islands.
Tel: +63 8525 9318 to 27 info@tpb.gov.p www.tpb.gov.ph
As a world-leading community for decision-makers in the travel industry, Connections Luxury is a data-driven, luxury travel pocket toolkit. Sam Blunsdon, Head of Commercial and Tourism Promotion, provides us with a deep dive into
the company’s success and partnership with TPB Philippines
OT: Firstly, can you talk us through the origins of Connections Luxury and your founding mission?
Sam Blunsdon, Head of Commercial and Tourism Promotion (SB): Connections Luxury was founded in 2014 with a belief in the power of human-to-human interaction. As a result, we developed the pioneering Connections Way format, which focuses on creating positive, shared emotions that fast track meaningful, long-lasting business relationships. 10 years on, Connections Luxury is now a world-leading community for decision makers in the travel industry and has run over 50 events globally across more than 30 destinations, connecting thousands of individuals together.
The luxury travel industry is centred around people, so it’s important to us that they are at the heart of everything we do.
OT: Please briefly introduce us to Connections Luxury and tell us more about the Connections Way.
SB: Connections Luxury is a worldleading community for decision makers in the travel industry.
Think of us as your data-driven, luxury travel pocket toolkit. Our directory of over 3,000 luxury travel decision makers includes vetted suppliers, buyers, media, charities, and destinations that unlock countless opportunities for meaningful business to happen fast.
SAM BLUNSDON, HEAD OF COMMERCIAL AND TOURISM PROMOTION
Nothing beats the power of humanto-human interaction. Our events are unlike any other in the trade calendar, built on the Connections Way of doing business, which combines one-to-one meetings with authentic, local experiences to create a positive, shared emotion to quickly build the trust necessary to conduct future business.
Connections Luxury is a powerful and evolving year-round solution to communicate, educate, and inspire our industry.
OT: How have you seen the luxury travel sector evolve since the inception of the company?
SB: This year marks our 10th anniversary and, as such, we have seen the luxury travel landscape shift massively. Whereas luxury was once seen as materialistic, with a focus on opulent accommodations and highend amenities, there has been a shift towards experiential luxury over the more recent years.
Today’s discerning travellers seek unique and authentic experiences which allow them to become immersed in the local culture and environment, with a focus on personalisation, sustainability, and those truly one-of-a-kind experiences. At Connections Luxury, our whole essence is about creating meaningful business relationships, and over the years, we have seen how the power of human-to-human connection has really driven the success of luxury travel and support for the industry.
OT: As a key partner for many notable tourism boards across the world, how does Connections Luxury ensure their success?
SB: It is important for any destination or partner to truly understand the needs of the client, alongside their strengths, challenges, and how Connections Luxury can support them on their journey and share their story with our international community.
In essence, each tourist board
wants to drive more luxury travellers into their destinations and showcase their unique products, services, and culture to international markets. Success comes from gaining a deep understanding of this, along with understanding the minds of our community and luxury buyers and bridging the gap so more effective business can be achieved. A lot of the time, all our destinations have so many incredible products and services. It’s about working with them to unlock these secrets about what makes them
special and promoting it to the world.
OT: How does Connections Luxury incorporate the culture of each country when working with different tourism boards?
SB: At Connections Luxury, we believe that the essence of luxury travel lies in authentic cultural immersion. To achieve this for all our events, we work with local companies and experts to advise us on what makes each destination unique.
A key component of our events is
working with a local digital media controller. They have a breadth of knowledge about their destination and support us in finding hidden gems we may not know about.
We also make sure to incorporate a mixture of unique venues, as well as local and international luxury hotels, as our event partners to spotlight the variety of products each destination has.
The final step is making sure authentic, local experiences are injected into the event throughout
one-to-one meetings, group activities, cultural performances, and event entertainment, working collaboratively with local artisans, chefs, experience providers, musicians, and cultural experts to create experiences that reflect the true spirit of the destination.
OT: As the organisation runs its second edition of Connections Luxury Philippines in collaboration with TPB Philippines, what can people expect from this year’s partnership?
SB: This year’s Connections Luxury Philippines event was hosted from 19th – 22nd May in the beautiful Island of Boracay. We welcomed 37 handpicked luxury agencies from across the globe, including areas such as the US, UK, Europe, Asia Pacific, the Gulf Cooperation Council (GCC), India, and Northern Asia to meet and conduct business with 35 of the finest luxury travel products across the Philippines, putting a spotlight on this incredible country and how it’s a top destination for luxury travel.
With the event hosted in Shangri-La Boracay, Crimson Resort and Spa Boracay delegates were able to enjoy meetings injected with authentic, cultural experiences, showcasing the wonders the Philippines has to offer the luxury market.
Experiences included the Ati-Atihan
Festival, fish house making, halo-halo, and hydroponics, as well as working with local companies such as Distileria Barako to highlight local products. The aim of the event and partnership was to drive more luxury travellers into the destination and promote luxury Filipino products to an international stage.
The Philippines has so many incredible luxury products, and what is apparent from working with the local private sector is that hospitality and people are what make the destination shine, so working with TPB on this year’s products was about showing said hospitality and authentic experiences to our international community.
OT: How is the collaboration set to champion the Filipino tourism sector?
SB: Our collaboration with TPB is set to champion the Filipino tourism sector by bringing international attention to the country’s luxurious offerings and hidden gems. By highlighting the Philippines’ diverse products, from its pristine beaches and worldclass diving spots to its rich cultural heritage and culinary delights, we aim to attract high-net-worth individuals who value unique and meaningful travel experiences. This influx of luxury travellers will boost the local economy, create jobs, and enhance the global perception of the Philippines as a toptier travel destination.
The collaboration is important for many reasons:
• This was an opportune time for the Philippines and TPB to solidify its stance as a preferred luxury destination in Asia, offering authentic experiences that leave a lasting impression of luxury with the world-renowned Filipino brand of hospitality.
• In 2023, the Philippines saw a significant boost in luxury travel, welcoming 5.45 million international visitors and generating USD$8 billion in tourism transactions.
• The Filipino government, through its National Tourism Development Plan 2023–2028, aims to further enhance the luxury tourism sector by improving infrastructure, promoting sustainable tourism practices, and increasing marketing efforts globally.
“At Connections Luxury, we believe that the essence of luxury travel lies in authentic cultural immersion. To achieve this for all our events, we work with local companies and experts to advise us on what makes each destination unique”
–
BLUNSDON, HEAD OF
OT: Looking ahead, how will the partnership between Connections Luxury and TPB Philippines evolve the country’s tourism industry over the next five years?
SB: As the Philippines’ positioning as a luxury destination strengthens, bringing more investment into the country, such as more highend accommodations, efficient transportation links, and bespoke experiences, the partnership is set to grow, and the Philippines will be seen more frequently as a key player for luxury industry events and a top destination for luxury buyers and clients within Asia.
Our aim is to continue bringing Connections Luxury Philippines to the forefront, thereby supporting the local luxury private sector to connect with international buyers and driving more luxury spend.
The last two years have been an excellent educational piece for the international community, with Filipino luxury products bridging the gap
between buyers’ and clients’ needs and the luxury services they provide. We aim to close this gap further over the next five years and support the destination in sharing its story with the international market and elevating what makes the Philippines so special for any traveller.
SAM
COMMERCIAL AND TOURISM PROMOTION, CONNECTIONS LUXURY
Solaire Resort Entertainment City
– A site of true luxury
Solaire Resort Entertainment City (Solaire), ideally situated on the picturesque Manila Bay in the Philippines, is the country’s first luxury integrated resort. Boasting two impressive towers, Bay Tower and Sky Tower, the hotel offers a total of 793 well-appointed rooms, suites, and villas, each containing modern in-room features and amenities.
AN UNPARALLELED GAMING EXPERIENCE
The resort’s gaming floor, split across two expansive levels, stands out as a considerable haven for those who have graced even the world’s most luxurious casinos. Boasting over 2,300 slot machines and more than 400 gaming tables, it rivals the likes of Macau and Las Vegas. The gaming floor also features Electronic Table Games that can be enjoyed in unison by up to 200 players, who can view their progress on one of the world’s largest curved LEDs. Solaire Club, an exclusive member’s experience, awaits Solaire’s gaming elite – an entire floor where unmatched service and stunning culinary offerings await discerning guests.
Duly awarded the Best AsiaPacific Integrated Resort and Best Gaming floor at the 2023 IAG Academy IR Awards, the facility’s excellence within the Asian gaming and hospitality industry can be attributed to its innovation and world-class service.
which boasts a state-of-theart Jacuzzi, a dry sauna, a steam room, and ten treatment rooms. Visitors can immerse themselves in the centre’s numerous massage facilities, alongside a salon with a variety of beauty and pampering services for the ultimate relaxing experience.
‘‘Duly awarded the Best Asia-Pacific Integrated Resort and Best Gaming floor at the 2023 IAG Academy IR Awards’’
SUPERIOR SPA AND FITNESS FACILITIES
Solaire’s vast and impressive swimming pool enjoys prideof-place at beneath the warm Manila sunshine. Guests can enjoy taking a dip in the cool water or sipping on their cocktail of choice from the wellstocked poolside cabana.
Nearby, the extensive 14,000-square foot (sqft) spa and wellness centre awaits,
In addition, a modern and wellequipped gym offers guests firstclass facilities to remain on top of their fitness game, whilst The Sky Range indoor shooting range is an exclusive luxury hub for target practice. Featuring a 25-meter-long shooting bay with 15 shooter lanes, alongside the latest technology in modular ballistic panels to ensure maximum safety, this unique offering certainly sets Solaire apart from the competition.
DELUXE DINING
Guests will also be delighted by the extensive dining options at Solaire, which include an impressive 13 restaurants and bars, plus four dining outlets
located at the VIP area. A feast for the senses, Solaire presents guests with an incredible range of delicious cuisines - from Korean fried chicken to traditional Filipino dishes, alongside three standout signature outlets that blend global cuisines with true Solaire flavour.
Finestra Italian Steakhouse restaurant features dishes such as Steak Florentine, pasta handcrafted daily, and Balik Salmon. It was acknowledged as one of Philippine Tatler’s Top 20 Best Restaurants in Manila in 2020.
‘‘Only the finest properties in the world achieve the Forbes Travel Guide 5-star rating’’
Yakumi restaurant presents a fresh and extensive selection of sushi, sashimi, and seafood flown exclusively from Tokyo’s Toyosu Fish Market, whilst Red Lantern restaurant offers tastes and flavours of China’s regional specialities.
For whisky connoisseurs, The Whisky Bar at Sky Tower presents an opportunity to sample some of the best whisky from across the globe, whilst music enthusiasts can enjoy countless live music experiences, including live piano music at Oasis Garden Café.
5-STAR LUXURY ACCOMMODATION
Only the finest properties in the world achieve the Forbes Travel Guide 5-star rating, one such property being the Sky Tower at Solaire, which has won the prestigious accolade and
been listed as one of the World’s Most Luxurious Hotels for eight consecutive years. Renowned hotel and casino architect Paul Steelman designed the magnificent addition to the Manila resort’s growing complex which oozes opulence, from the entrance hall’s Lasvit glass chandelier to its unrivalled, panoramic views of Manila Bay. Sky Tower’s 312 exclusive rooms range from 700sqft to an impressive 2,023sqft. The 1,700sqft Signature Suite, a one-bedroom suite featuring a huge king bed and separate
dining and living spaces, offers couples and families sheer comfort and luxury. A 55-inch flat-screen television and a well-stocked pantry only contribute to the lavish feel of this accommodation.
ENDLESS ENTERTAINMENT
Entertainment options are endless at Solaire, which prides itself on staging world-class productions by hosting hit Broadway shows, concerts, and unmissable theatre performances at its 1,740-seated theatre. Featuring a state-of-the-art Constellation
Acoustic System, theatre goers can enjoy rich audio paired with staggering visuals.
Furthermore, sophistication and style collide at The Shoppes, Solaire’s luxurious shopping arcade, which feature fashion brands such as Fendi, Louis Vuitton, and Prada, and Jewellers such as Bvlgari, Cartier, and Tiffany & Co. The Solaire Boutique, the resort’s signature shopping site, offers guests an opportunity to collect a unique souvenir.
A STATE-OF-THE-ART VENUE
In addition to its use as a consumer hotel, Solaire boasts versatile venues that have historically hosted impressive events such as corporate conferences, food fairs, and weddings. The Forum, furnished with impressive art pieces and the latest light and sound systems, presents a perfect
venue for meetings and events, whilst the Solaire Grand Ballroom, with 5-star banquet and catering services at guest’s disposal, can be tailored to suit any need.
To experience the true luxury against the stunning backdrop of the idyllic Manila Bay, Solaire presents not just a hotel resort, but a site of superiority.
+632 8888-8888
www.solaireresort.com
Bacolod’s Masskara Festival In Focus
Don your most comfortable dancing shoes and vibrant clothing as you prepare to immerse yourself in the torrent of colourful and pulsating energy that is the Masskara Festival
WITH ORIGINS TRACING back to the 1980s, the Masskara Festival in the city of Bacolod is one of the Philippines’ largest annual festivals, boasting thousands of local and international visitors every year with an array of high-energy events, mouthwatering food, flamboyant parades, and sequin-adorned costumes.
Initially born out of crisis when the province’s main livelihood, sugar, was priced at an all-time low, resulting in one of the worst famines of the country’s history, the festival was created as a way to lift the spirits of the people and bring smiles back to their faces.
Hence, everywhere you look, you’ll see ornately decorated masks with smiling faces worn by performers and guests alike and even used as towering décor.
The smiling masks are a declaration of the city’s resilience and jubilant spirit, with the festival a testament
to the local people’s ability to turn adversity into a source of pride and joy. The masks are more than just accessories; they are an art form that tells a story with each handcrafted detail.
With an invigoratingly electric atmosphere, the streets of the city are converted into a canvas for dance competitions, street parties, tables for local craftsmen to display their
artistry in mask-making, and countless exhibitions that encapsulate Bacolod’s rich heritage and traditions.
A captivating and vibrant celebration, the festival features a harmonious blend of different styles of live music, from folk songs to Latin beat mixes and Philippine jazz, all accompanying the endless joyous dancing in the streets and creating a rhythmic pulse that draws people in from across the globe to participate in the revelry.
The festival culminates in a grand finale of spectacular fireworks and lights called the Electric Masskara – a night parade that features choreographed dancers wearing costumes and masks illuminated with neon and LED lights.
This final surge of energy is the collective embodiment of the hope, enthusiasm, perseverance, and vivacity of the Filipino people, ensuring the vibrancy of the festival resonates for years to come.
Bacolod
REMARKABLE LIFESTYLE EXPERIENCES AWAIT AT THE MOST
LUXURIOUS INTEGRATED RESORT IN VISAYAS AND MINDANAO
NUSTAR Resort and Casino, the first and only integrated resort in the Visayas and Mindanao, is the biggest luxury and lifestyle destination outside Metro Manila.
As the ultimate lifestyle and entertainment destination in the region, NUSTAR has been redefining luxury in gaming, entertainment, leisure, dining, and retail in Cebu and the rest of southern Philippines with its comprehensive range of amenities.
Since its opening in May 2022, NUSTAR has established itself as a premier venue for various events, from the prestigious Asia-Pacific Economic Cooperation Business Advisory Council III meeting to international boxing matches, boxoffice concerts, New Year’s Eve countdown parties, and the Sinulog, one of the grandest festivals in the Philippines.
PRIME LOCATION
NUSTAR is strategically situated on Kawit Island, off the spectacular coast
of the southern district of Cebu and right in the middle of the city’s emerging business and lifestyle district, the South Road Properties. Set against a backdrop of stunning sea views, lush tropical landscapes, and an ever-evolving city skyline, NUSTAR guarantees guests an unforgettable experience from the moment they arrive.
The sprawling resort complex, which has a gross floor area of 300,000 square metres, is about 30 minutes from the Mactan-Cebu International Airport via the Cebu-Cordova Link Expressway (CCLEX),
making it a short and scenic ride to the resort for guests. Alternatively, water transfers will be available through the Wharf, the integrated resort’s 35-metrelong private dock.
DECADENT DINING
Guests can savour exquisite flavours from around the world at NUSTAR’s specialty restaurants. Now open are Italian steakhouse Il Primo; Filipino casual dining restaurant Fina; Xin Tian Di, a Southeast Asian restaurant that is open 24/7 on the casino floor; Axis Entertainment and Sports Bar, which hosts nightly live entertainment; and the first and only Mott 32 in the Philippines, renowned for its unique culinary flavours, innovative cocktails, and stunning interiors by Joyce Wang. Also on offer are coffee, cocktails, and light bites at the Fili Lobby Lounge, as well as an extensive and scrumptious selection of local and international cuisines at Fili Café, which has several action stations, including the first and only live lechon roasting station in the country. In addition to Kazuwa Japanese Restaurant, Barcino, Abaca Baking Co., Café Laguna, Koshima by Nonki, Tom N Tom’s Coffee, Good Luck Hotpot, Taiwan Sha-bu Sha-bu, and Yeonwha by Kaya, more dining options will be unveiled soon.
LEVELLED-UP GAMING
NUSTAR is home to a two-level casino with a mix of gaming tables and machines peppered across a 21,000 square metre floor area, making it the largest and most varied gaming floor in the region. With a wide array of table games, slot machines, plus a gaming stadium and exclusive VIP rooms, guests can discover an exhilarating gaming experience and the thrill of winning.
EXCEPTIONAL EVENT SPACES
With its aggregate gross floor area of over 4,000 square metres, the meetings, incentives, conventions and exhibitions (MICE) area at NUSTAR, with its flexible ballrooms, is the largest outside Metro Manila. The NUSTAR Convention Center alone can host up to 2,000 guests, making it the perfect venue for private, corporate, and entertainment events. It is composed of three banquet halls, a lobby, a pre-function foyer and hallway, an open area lounge, and a bridal lounge. It also offers a range of dedicated spaces for different needs, and an open area lounge that is perfect for casual gatherings, networking sessions, and after-parties for guests. Furthermore, the spacious lobby, measuring 179 square metres, enhances the overall experience for guests as they arrive at the venue, with its sweeping view of Cebu’s clear blue waters.
THE PROPONENT
NUSTAR is the flagship project of Universal Hotels and Resorts, Inc. (UHRI), a privately owned corporation of the Gokongwei Group focused primarily on gaming and integrated resort developments across the Philippines. We have luxury accommodations, with Fili Hotel being the first hotel tower to rise within the property; and coveted luxury brands at The Mall, also a first in the Visayas and Mindanao.
Casino Grand Lobby
NUSTAR’s specialty Sichuan-Chinese restaurant, Huangdi
Fili Hotel Villa Patio
NUSTAR Sinulog 2024
Immerse yourself in the luxury and warmth of Filipino hospitality at Fili Hotel, located at the vibrant NUSTAR Resort in Cebu.
Fili Hotel brings together first-rate amenities, exceptional service, and that genuine Filipino touch.
“Fili Hotel stands as the first authentic Filipino 5-star hotel in the country,” says Alan Teo, CEO of NUSTAR Resort and Casino.
A warm welcome
Your Fili experience begins upon arrival with Fili’s Signature Welcome Drink, crafted using fresh local ingredients.
Guests staying in suites also get access to The Executive Club, which offers exclusivity, comfort, and fantastic views.
Inside Fili Hotel’s 379 spacious guest rooms and suites, you’ll find utmost relaxation. The contemporary Filipino interiors make you feel at home. Get incredible views of the sea or city skyline and all the space you could need. The beds are comfortable, so you can get a good night’s sleep and even sneak in a nap or two. The marble-lined bathrooms feature freestanding bathtubs to soak away stress and unwind.
Each room features a smart TV, high-speed internet access, in-room dining service, mini bar and Nespresso coffee machine, premium bath amenities, an in-room safe, IDD telephone and voicemail.
After turndown service, another sweet surprise: the Fili Hotel Signature Otap Puff, a reimagining of the beloved Cebu delicacy, elevated with harmonious textures and flavours.
Head over to Hagod Spa at Fili Hotel for extra pampering and revitalising treatments including
signature massages, facials, and body scrubs. Fili Hotel is also equipped with a state-of-the-art fitness center and outdoor pool with a beautiful view.
Fili Hotel celebrates the Philippines’ heritage and pride, with Filipino creativity and craftsmanship throughout. This distinct experience is enriched by Filipino culture and the local way of life.
Dining options
Good food is a must, and guests are spoilt for choice at Fili Hotel, a great place to indulge in international flavours and local favourites.
Then there’s the world-famous Mott 32 from Hong Kong, inside NUSTAR Resort and Casino and mere steps away from Fili Hotel. This awardwinning restaurant serves “the best Peking duck in Hong Kong” and many other delights. Don’t miss Mott 32’s signature cocktails such as Forbidden Rose, Jade Road, and Hanami. There’s also the Fili Lobby Lounge on the ground floor of the hotel which serves salad shakers, sandwiches, pastries, desserts, coffee, cocktails, mocktails, and other drinks. Try the FILIpiniana or Dulce de Fili, and order the
Lechon Empanada, Chocolate Malagos Muffin and Bacon Ensaymada. You can also get Otap Puffs here in three varieties.
Fili Hotel promises a luxurious 5-star experience that is distinctly Filipino and uniquely Fili.
Sail into the sunset with Crucero
The newest uniquely Fili experience is Crucero, an unforgettable sunset cruise that’s a feast for the senses. Behold the stunning views, spot the CCLEX Bridge, enjoy the fresh air, and watch the sky change colours as day turns into night. Enjoy live entertainment and dig into delicious food curated by talented chefs.
Crucero is great for intimate celebrations and creating memorable moments. It’s more than just a cruise, it’s a uniquely Fili experience that’s for the books.
The first and only Mott 32 in the Philippines
Deluxe Sea View Twin Room of Fili Hotel NUSTAR Cebu
The Fitness Center of Fili Hotel NUSTAR Cebu
A Fili Signature pastry, a twist to the known and beloved Otap of Cebu
Fili Lobby Lounge
All-day dining buffet restaurant Fili Cafe
Fili Hotel Lobby
THE MALL | NUSTAR:
The new luxury shopping destination in the Philippines
As the newest luxury shopping destination in the country and the first and only of its kind in the Visayas and Mindanao, The Mall | NUSTAR Cebu offers an exceptional retail experience tailored to the discerning taste of its esteemed clientele.
At The Mall, guests can explore a curated selection of top global luxury fashion and retail brands. From iconic fashion houses now open such as Louis Vuitton, Dior, Gucci, Bulgari, Tiffany, Celine, and Saint Laurent to popular brands such as, Givenchy, Ferragamo, Burberry, Loewe, Tory Burch, Off-White, BOSS, Porsche Design, RIMOWA and multi-brand store UNIVERS, The Mall boasts a host of upscale boutiques and specialty stores under one roof. Upcoming additions to the luxury mall will include
Balenciaga, Montblanc, KENZO, Versace, and more. From designer handbags to statement-making apparel, each brand is committed to personalized service and premium quality, ensuring that every interaction exceeds expectations and every product meets the highest standards. Whether customers are seeking the perfect ensemble for a special occasion or simply indulging in a welldeserved shopping spree, The Mall offers an unrivaled selection of luxury goods.
As The Mall expands its offerings with additional brands and amenities, it continues to deliver on its promise of unparalleled luxury retail to Cebu and the rest of the Philippines, making every visit to NUSTAR an experience of sheer indulgence.
Outlook Recommends
Eat:
FOR A ONE-OF-A-KIND DINING EXPERIENCE...
Be sure to leave your shoes at home when you dine at the Waterfalls Restaurant.
Located between a small river and waterfall at the Villa Escudero Plantations and Resort, this eatery puts you just feet away from the rushing water as you enjoy a delectable kamayan-style buffet served on banana leaves.
FOR AN AUTHENTIC GASTRONOMIC EXPERIENCE...
If you truly want to immerse yourself in Filipino culture, then sampling the local street food is a must. With some of the most diverse culinary options in the world due to the country’s history of colonialism and influences from both the West and Asia, understanding the Philippines’ extensive culture is best done through food.
Street food vendors can be found on nearly every corner, offering everything from the ever-popular isaw to the more divisive balut.
Do:
FOR LUXURY REDEFINED...
Indulge and unwind at NUSTAR Resort and Casino , a premier 5-star integrated resort in Cebu that is actively redefining what it means to experience luxury with world-class gaming, entertainment, events, and exclusive shopping and dining offers.
An oasis of luxury, the first premier hotel brand beyond Metro Manila boasts sweeping ocean vistas, private sundecks, lavish pools, and exquisite dining options, allowing you to indulge in a world of opulence and bespoke services.
Nestled just a stone’s throw away from the resort’s vibrant entertainment hub, discover a world-class casino that spans 21,000 square metres across two floors, perfectly setting the stage for an exceptional gaming experience.
Embrace a new standard of indulgence with a wide array of table games and slot machines, plus an electronic gaming stadium, exclusive VIP rooms, delectable dining options, and myriad events and promotions. Experience an exhilarating gaming atmosphere and the thrill of winning with 1,000 machines and 150 tables to explore.
With exceptional exclusivity, you’ll experience opulence at every turn. Tantalise both your palate and your tastebuds at speciality restaurants, which are conveniently located within the casino. Lose yourself in some of the world’s most delightful international dishes prepared by renowned chefs in
this multi-sensory feast of flavours.
NUSTAR Resort and Casino’s signature brand of Filipino hospitality is expressed through its genuine care, joyful nature, and efficient service, with guests feeling the warmth from the moment they arrive until the second they check out.
Embrace exquisite comfort today and book your stay at Cebu’s first and only premier integrated resort, where every moment is an invitation to experience the extraordinary.
Sleep:
FOR THE ULTIMATE LUXURY ACCOMODATION...
Embark on an unforgettable journey where a luxurious world awaits.
Solaire Resort Entertainment City is the first integrated destination resort in Metro Manila’s Entertainment City, promising ultimate accommodation and amenities on an 8.3 hectare (ha) site.
Exceeding luxury expectations at every turn and proudly holding the Forbes Travel Guide 5-Star rating for the eighth year in a row, the resort is comprised of two exquisite towers awaiting your discovery.
The Sky Tower offers a unique and unmatched experience set against the romantic sunsets of Manila Bay and is located at the centre of culture and entertainment, enjoying proximity to major shopping centres, lifestyle hubs, and business districts. The perfect place to delight your eyes and ears.
Parallel in its opulence, the Bay Tower boasts sumptuously furnished rooms and suites that are incomparable. Step into luxury and relax in style in rooms fitted with furnishings and décor gathered from different parts of the world.
The colours were carefully chosen and put together to produce a sophisticated palette that accentuates the floor-to-ceiling windows, yielding breathtaking views of the enchanting skyline, which is particularly stunning in the evening.
The two towers boast a total of 793 luxurious resort-style accommodations, extensive dining options, impressive gaming facilities, and a state-ofthe-art lyric theatre that has changed the way people view resort casinos.
Solaire Resort Entertainment City offers a unique experience of comfort, elegance, and luxury, all underlined by the staff’s unparalleled Filipino hospitality. Book your stay today and experience international luxury right at your fingertips.
Solaire Resort Entertainment City’s Bay Tower boasts sumptuously furnished rooms
Asia’s First and Longest-Serving Airline
Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia.
PAL’s fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 32 destinations in the Philippines and 40 destinations in Asia, North America, Australia, and the Middle East.
Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists, and families from all over the world.
Commercial aviation in its infancy
At the dawn of the aviation age, throughout the 1940s, a pioneer spirit prevailed even as people began to experience the convenience of air travel. Meanwhile, a fledgling airline started its journey just as the war in the Pacific reached the Philippines’ shores.
Devastated by war but determined to serve its battered nation, PAL pressed its fleet into the war effort with the valiant support of its people. After the war, the company took up the mission of rebuilding the country through a growing network of air links across the islands and beyond to link to the wider world.
Spanning two thirds of the world
During 1946 and 1947, the world was still recovering from war and Philippine trade was growing, allowing PAL’s network to expand from Manila to as far east as London and as far west as San Francisco.
However, this progress was interrupted when, less than halfway through the decade, the government instructed the airline to suspend most international flights. As the 1960s approached, PAL renewed its long-haul ambitions and looked forward to jetpowered aircraft.
PAL enters the jet age
The flag carrier entered the next decade, (precisely 1962,) the age of jet-powered aircraft, and reestablished its mission to relink the Philippines to the rest of the world. Passengers began to sample the comforts of shorter travel times on Douglas DC-8s for international flights and BAC One Elevens on domestic flights.
Changing with the times
Next, during the 1970s, the airline introduced more routes into its network, making Manila a true crossroads of Asia and a gateway between the East and West. A key 1974 merger made PAL the sole flag carrier of the Philippines.
PAL also then acquired its first widebody aircraft, the McDonnell Douglas DC-10, in a quest to compete more effectively on the highly contested trans-Pacific route.
Joining the big league
Throughout the 1980s, PAL elevated its passenger experience with the introduction of the Boeing 747 for transpacific and European services, along with the twinjet Airbus A300 for regional services. The carrier continued to modernise its domestic fleet with Fokker 50s, Shorts SD 360s, and the best-selling Boeing 737.
The quest to become Asia’s best
PAL returned to private hands in the 1990s, after Dr. Lucio C. Tan acquired a majority stake in the airline. In its push to modernise, PAL ordered a wave of new aircraft including Boeing’s longer-range B747-400 and a family of Airbus A330s, A340s, and A320s.
With you all the way
Emerging from a challenging decade, in the 2000s, PAL recommitted to its network-building mission. The flag carrier restored more routes, rebuilt its secondary hub in Cebu, reintroduced turboprop services through its affiliate PAL Express, and accepted its first long-haul twinjet, the Boeing 777300ER.
Manila Landline(+632) 8539-0000 / (+632) 8855-8888
US/Canada - 1-800-435-9725
wecare@philippineairlines.com philippineairlines.com
Soaring to greater heights
Furthermore, in the 2010s, PAL continued to enhance its offerings with new, nonstop flights to the east coast of North America using new Trans-Polar routings, the comeback of Middle East services, and the entry of more advanced De Havilland Dash 8-400s for inter-island flights, as well as the Airbus A350-900s and Airbus A321 neos for premium quality service on international routes.
Flying into the future
Now, in the last few years, PAL is recovering and moving forward after emerging from the destructive global COVID-19 pandemic. Asia’s first airline continues to innovate and enhance its products as part of a strategy of digital transformation and progressive network expansion – while serving the travel needs of Filipinos as well as businesspeople, tourists, and families from all over the world.
Today, PAL currently offers three classes of service: Business, Premium Economy, and Economy depending on the aircraft. Its Airbus A330s and Airbus A350s offer three classes, while its other aircraft offer two classes. On September 15, 2022, the airline rebranded its premium economy service to Comfort Class for its domestic flights.
Landmark Attractions
Ifugao Rice Terraces
For over 2,000 years, the mountains in the Ifugao province have been painstakingly cultivated into a series of terraced fields climbing thousands of feet in a seemingly endless vertigo of emerald green.
This harmony between man and nature is a sacred tradition that has been passed down for millennia. The Ifugao Rice Terraces serve as a window into past farming practices that work in tandem with the rugged beauty of the landscape. Witnessing this incredible engineering feat is a worthwhile trip that will leave you inspired.
Puerto Princesa Underground River
Beginning millions of years ago as water channelled its way through the St Paul Mountain Range creating a series of vast chambers and caverns, the Puerto Princesa Underground River was formed.
As the world’s longest navigable underground river, this spectacular limestone karst landscape boasts pristine natural beauty and endemic wildlife and is both a UNESCO World Heritage Site and one of the New7Wonders of Nature.
Containing a unique ‘mountain-to-sea’ ecosystem with breathtaking cavern formations, this river is well worth a visit for any traveller seeking to experience the majesty that can only be created by nature.
Lake Sebu
A prime ecotourism destination surrounded by rolling hills and forested mountains, Lake Sebu is a tranquil haven tucked away in the highlands of South Cotabato.
With seven natural waterfalls cascading down the rugged terrain, the lake instantly captures the hearts of nature lovers and adventurers alike. This green paradise is home to crystal-clear springs, natural caves, and pristine trails lined with countless species of flora and fauna.
Travellers can enjoy different activities, including cruising across the water, bird watching, trekking, ziplining over waterfalls, and learning about the indigenous T’boli people who reside here.
Getting There and Around
Reaching the Philippines by air is a straightforward and easy process for most travellers. International visitors will most commonly arrive in the capital city, Manila, at Ninoy Aquino International Airport, the primary hub for Philippines Airlines (PAL), Cebu Pacific, and Philippines AirAsia, alongside a variety of other local and global airlines.
PAL is the nation’s flag carrier and only full-service network airline, as well as the first commercial airline in Asia. The company’s fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled non-stop flights out of hubs in the cities of Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 40 locations in Asia, North America, Australia, and the Middle East.
from across the globe.
Keep in mind that unless you are flying from the west coast of North America, such as Los Angeles, San Francisco, Las Vegas, or Vancouver, the majority of flights involve a small layover before arriving on the islands.
Dry season in the Philippines is from November to April, when tourists will be able to avoid the turbulent weather patterns and typhoons that form from June to October.
Once you have arrived in the country, transportation options include taxis, tricycles, motorbikes, colourful jeepneys, buses, minivans, ferries, and island-hopping flights.
patterns, and energy of the local jeepneys – a true icon of Filipino culture.
Jeepneys stem from the aftermath of World War II, when the US military left behind a fleet of jeeps that were cleverly repurposed, quickly becoming the most common mode of public transport within the country.
The jeepneys of today, typically hand-painted and adorned with a mirage of decorative stickers, can accommodate 12 to 24 passengers and still symbolise the resilience, adaptability, and innovative spirit of the Philippines.
Known for its warm Filipino hospitality, PAL supports the global economy through air cargo and charter services while serving the travel needs of Filipino citizens, businesspeople, tourists, and families
The latter is just as common as buses in the Philippines, so it is highly recommended to make use of the local airports when venturing to different areas of the country. Alternatively, a plethora of ferries can offer you an overnight trip to different islands – just be sure to find your sea legs before boarding!
On land, you’ll immediately notice the vibrant kaleidoscope of colours,
If you are looking for a more private mode of transport, consider renting a motorbike to explore the islands, or if you are able to splurge on your holiday, a private boat to venture from beach to beach at your own leisure.
No matter how you decide to explore the vast collection of islands that comprise the Philippines, you will find treasure, adventure, and warm hospitality at every stop, making your trip truly one of a kind!
