FRED STAUFFER CONTENT CREATOR SIMPLE, EFFICIENT & ELEGANT

Interview by SHARON JANE @itssharonjane

The inspiring creative, Fred Stauffer, shares with QP Magazine how he got into creating magical content for the Met Gala, Balmain, Louvre, Louis Vuitton, and way more… just to name a few! See the world behind his lens, and let’s hear what he has to say about his signature style, go-to gear, and the future of fashion content.

It is so wonderful to have this interview with you! Your creativity in content creating is incredibly inspiring! How did you get into this?

Hi everyone, the pleasure is all mine. Thank you so much. For me, everything actually started in high school when I picked my mum’s camera to bring to our parties. That’s when I started learning photography and how to set my camera for the photo I wanted to take. For the lovers of photography and videography, we never forget our first camera and how it felt to capture what inspires us - what was your first camera?

Of course, I remember, but I actually consider that I had two first cameras. The actual first one was just a waterproof compact Olympus that I would bring with me everywhere. However, the camera that made me want to go deeper into photography, my first DSLR was my mum’s camera, a Canon 450D and I still have it. How would you define your content creating signature style?

I guess I would describe my content as unexpected, magical, and fun. In a way, there is always a little touch of magic. Your content brings fashion moments to life, what is a fashion trend or moment that you are loving right now?

I actually have to say that I don’t really like to follow trends. My main goal is to try to offer content that is going to be as original as possible. As a creator, how do you find inspiration for your projects?

I actually find inspiration by just looking around me. Not just looking, but really paying attention to all the details around and I try to imagine unexpected situations in a normal situation. What is a highlight experience in your career so far?

I would say it was when I flew to NY to shoot for Louis Vuitton for the Met Gala. It was a very intense and crazy experience, from beginning to end.

Fashion advertising and content is constantly evolving; what do you see in the future for content creation in the fashion industry?

I think in the future, brands are going to be focusing more and more on digital campaigns than traditional ones. Right now the social work for a lot of brands is still kind of secondary but it is already as important as the main campaign. Why is this new form of advertising and content creating so important today?

I think because people don't have as much time as before, the ad has to be shorter. This form of advertising can also speak directly to a certain audience which can make it more efficient.

What are some artists that inspire you in your art?

The artist that inspired me the most is and will always be my mother. Everything that I do today comes from her golden touch and her eyes for art.

Who is your biggest style inspiration?

Miss Prada, without a doubt.

What is your go-to gear for your content creating?

It’s been a few months now since I started shooting on Red and now I can’t live without it. For the lens, I would say the 16-35 with a little monitor or just my phone and my tripod of course.

What advice would you give for others that would like to pursue digital content creating as well?

Think simple but efficient and go crazy staying elegant.

What future projects do you have that you’re excited about?

All I can say is that I might be going to South Korea soon. I can’t talk much about it but I’m very very excited for this.