FROM JEANS AND SNEAKERS TO EVENING DRESSES

The use of eco-friendly materials in fashion has great potential to reduce the industry's negative impact on the environment. For example, the production of one conventional cotton t-shirt consumes about 2700 liters of water, while the production of one organic cotton t-shirt consumes only about 450 liters of water. This means that using organic cotton can reduce water consumption in clothing production by 83%.

and many others use organic cotton, recycled polyester, Tencel, mushroom leather, and other eco-friendly materials.

Major brands such as Adidas and Levi's have also introduced collections based on eco-friendly materials.

According to a McKinsey & Company survey, eco-fashion accounted for 3% of the fashion market as early as 2021, but it is expected to grow to 10% by 2025. This is a positive trend and supports the growing interest in sustainability in the fashion industry. However, there are also some challenges associated with eco-fashion. The production of eco-friendly materials can be more costly and complex than the production of traditional materials, which can lead to higher product prices. In addition, not all eco-friendly materials may be available in large quantities, limiting opportunities for mass production. There are also concerns that some companies may use the term "eco-friendly" for marketing purposes, but may not actually do anything significant to reduce their negative impact on the environment. Therefore, it is important not only to pay attention to the use of eco-friendly materials but also to the company's overall environmental strategy.

Making one pair of regular jeans can require up to 7000 liters of water and a large amount of energy. About 23% of water pollution worldwide is related to the textile industry. In addition, clothing and footwear production is responsible for about 10% of global greenhouse gas emissions. Just imagine!

For example, using recycled polyester instead of new polyester can reduce greenhouse gas emissions by 32% and waste by 88%.

Fashion brands and designers are increasingly paying attention to eco-materials and ecofashion. Many brands have been preferring ecofriendly materials for quite some time. Here are some of them: Patagonia, Eileen Fisher, Stella McCartney, Nudie Jeans, Reformation,

Despite the challenges, the use of ecological materials and the development of eco-fashion represent significant potential for creating a more sustainable fashion industry and reducing its negative impact on the environment. As consumers, we can also contribute to this process by choosing products made from ecofriendly materials and supporting brands that are taking steps towards more sustainable fashion.