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C-Tribe

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SBCCI 2022 Report

SBCCI 2022 Report

Project Name: C-Tribe Web Development

Edmonton, AB

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We had the opportunity to interview Sahr Saffa, Founder, and CEO of C-Tribe Society, as one of our feature grant recipients. Sahr describes C-Tribe as a non-profit which celebrates diversity and aims to help innovative people achieve their goals. The organization operates through five pillars: Tech, Gaming, Music, Culture, and Fashion. “We work to provide a platform for underestimated folks.” Through each annual Festival and Conference event, C-tribe offers seminars and workshops with experts in specific fields. These could include seasoned entrepreneurs, investors, ecosystem players, etc. “Our goal is to offer knowledge for folks to push their ideas and projects forward; This is the heart of what we do.”

Sahr believes you need three essential things to be successful: knowledge capital, social capital (connections and relationships), and financial capital - “We’re still figuring out how we can offer this for people.” “We realize that - due to differences - not everyone has access to these world-class events. So, we’re trying to bring that here and give people in Alberta the opportunity to participate.”

C-tribe has been hosting its annual conference since 2017. Sahr recalls the process of getting things off the ground as being difficult. However, since then, events have been progressively growing each year – advancing from 1 day and 200 attendees in 2017 to 5 days and 1100 people in 2019! With the funds from SBCCI, C-Tribe hopes to upgrade its website, amongst other tech-related things. After a sneak peek at their work-in-progress metaverse site, we can say with confidence that the future is looking bright (and a little more 3-dimensional) for this organization.

In the next five years, Sahr is optimistic that C-Tribe can become synonymous with South by Southwest Conference and Festivals in Austin, Texas. He believes that for talent to be unearthed, all that they need to do is provide a platform. “I think C-tribe can be an economic driver for the region here. We can do it in a way that provides a platform for underserved people first.”

When asked what he would like people to know most about C-Tribe, Sahr said, “I think I would like people to see C-tribe as a platform for them. Regardless of their gender, race, ability, experience, etc. A place to push their dreams forward.” Keep an eye out for the next C-Tribe Festival and Conference around the summer of 2023, as it will be an event you won’t want to miss!

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