9 minute read
Christina Ferraz
from SEPTEMBER 2022
Dedicated to Diversity, Equity, and Inclusion
Christina Ferraz’s public-relations firm helps nonprofits succeed.
By LILLIAN HOANG
Local public-relations specialist Christina Ferraz provides nonprofits and small businesses with “Diversity, Equity, and Inclusion in the Workplace” (DE&I) tools to help them thrive in today’s competitive business environment.
“I created Thirty6five to diversify media outreach and partnerships so clients reach a broader audience—not necessarily to grow market share, but because it’s the right thing to do,” says Ferraz, a queer, nonbinary Puerto Rican who uses they/them pronouns.
Ferraz coaches clients in public speaking, what to share during interviews, how to form partnerships with specific groups (like the LGBTQ community), and more.
Local advocate Jenna Pel first met Ferraz when the two volunteered together on the University of Houston LGBTQ Alumni Association’s board of directors. Pel describes Ferraz as a creative, meticulous, and passionate person whose Thirty6five platform is a key resource for historically marginalized and underrepresented groups.
“Thirty6five serves as a strong and vital voice on topical social issues,” Pel explains. “It takes a holistic and authentic approach to PR, crisis communications, and media relations.”
Ferraz was born in Brooklyn, New York, but spent their formative years in Houston. They received a bachelor’s degree in journalism from the University of Houston in 2007.
Growing up, they always felt different due to their gender and cultural identities. Spanish was erraz’s first language, so English was a struggle in early childhood.
“That played a big role in shaping my identity as a person who works in communication today,” they note.
As Ferraz learned English, their Spanish transformed into “Spanglish,” which informally combines the two languages.
Ferraz quickly realized the importance of clear communication, which sparked a love of storytelling. “I really enjoy sharing other people’s stories, and being ➝entrusted with that gift.”
They started their communication career at Houston’s Pacifica radio station KPFT at age 17, reporting on the conditions of the local Latinx community. Later work in TV, marketing, and advertising convinced Ferraz to become a public-relations specialist.
“While I wasn’t aware of my gender or sexuality, I understood I didn’t feel comfortable with the public consuming me as a journalist [in front of] a camera. I was hyper-aware of how people were perceiving me,” they admit.
Public-relations work allowed Ferraz to continue telling stories while avoiding the judgment and hyper-sexualization that women and other marginalized groups often experience on television.
“You had to exist in a very specific way if you wanted to make it in [broadcast] media. While you could be a woman, it was a man’s world, and I did not feel comfortable knowing what could happen to me in those environments,” Ferraz says. “Working in PR was taking my power back.”
However, that PR work wasn’t without its issues. Early on, Ferraz worked with many organizations that claimed they were committed to diversity, equity, and inclusion, only to ignore Ferraz’s suggestions for increasing their impact on marginalized communities.
“It took me some time to understand that I never wanted to sit at anyone else’s table. I wanted to make my own,” Ferraz says.
So in 2013, they created Thirty6five.
They’ve helped many organizations in the past decade, including a group that serves LGBTQ youth struggling with their gender identity, sexuality, and faith. Ferraz stepped in and convinced local news outlets to highlight the organization’s services and mission.
“I talked [to the media] about not perceiving people as a monolith and giving the youth agency coverage, because young people shape the future,” Ferraz shares.
They say forming Thirty6five has been fulfilling. “It gives me the opportunity to give back to my community by staying local and creating change in ways that make a difference for people who share the same vision of diversity and inclusion for Houston.”
To continue giving back to the community, Ferraz is organizing a partnership program to engage with local graphic designers, photographers, and other marketers who need increased PR exposure to launch their businesses.
Ferraz is also putting together a space for Latina and Latinx folk who work in communications, helping them network, share their experiences, and create an inclusive, empowering community.
Since startingThirty6five, Ferraz has learned many important lessons. “You have to be open to being a constant learner—otherwise, you will no longer be relevant. I learned that things continue to change in the field of communication. When I started working, we were sending press releases through fax machines and having to chase down journalists,” they laugh.
“I also learned that there is strength in diversity.”
—Christina Ferraz
For more info, visit thirty6five.com.
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Jayson
Stays undetectable with CABENUVA
Results may vary.
CABENUVA is the only complete, long-acting injectable prescription used to replace daily HIV pills in certain adults and adolescents who have their doctor’s approval.
Every-other-month CABENUVA is given by a healthcare provider as 2 injections, initially 1 month apart for 2 months.
It works continuously to help you stay undetectable* for 2 months.
Attend all appointments.
Watch Jayson’s Story
Important Facts About CABENUVA
This is only a brief summary of important information about CABENUVA and does not replace talking to your healthcare provider about your condition and treatment. (kab’ en ue vah) ABOUT CABENUVA
CABENUVA is a complete prescription regimen used to treat HIV-1 infection in adults and adolescents ≥12 years who weigh at least 77 lbs (35 kg) and are replacing their current HIV-1 treatment when their healthcare provider determines that they meet certain requirements. HIV-1 is the virus that causes Acquired Immune Defi ciency Syndrome (AIDS). CABENUVA contains 2 different medicines: • cabotegravir • rilpivirine It is not known if CABENUVA is safe and effective in children younger than 12 years of age or weighing less than 77 lbs (35 kg).
DO NOT RECEIVE CABENUVA IF YOU
• have ever had an allergic reaction to cabotegravir or rilpivirine. • are taking the following medicines: ° ° ° ° ° carbamazepine oxcarbazepine phenobarbital phenytoin rifabutin ° rifampin ° rifapentine ° dexamethasone (more than a single-dose treatment) ° St John’s wort ( perforatum) Hypericum
Ask your doctor about CABENUVA
* Undetectable means the amount of HIV in the blood is below the level that can be measured by a lab test. Results may vary. Jayson has been compensated by ViiV Healthcare.
BEFORE RECEIVING CABENUVA
• have ever had a skin rash or an allergic reaction to medicines that contain cabotegravir or rilpivirine. • have ever had liver problems, including hepatitis B or C infection. • have ever had mental health problems. • are pregnant or plan to become pregnant. It is not known if
CABENUVA will harm your unborn baby. CABENUVA can remain in your body for up to 12 months or longer after the last injection.
Please see additional Important Facts About CABENUVA on the following page.
CABENUVA.com
Important Facts About CABENUVA (cont'd) BEFORE RECEIVING CABENUVA (cont'd)
• are breastfeeding or plan to breastfeed. Do not breastfeed if
you take CABENUVA.
° You should not breastfeed if you have HIV-1 because of the risk of passing HIV-1 to your baby. It is not known if CABENUVA can pass to your baby in your breast milk. ° Talk with your healthcare provider about the best way to feed your baby during treatment with CABENUVA.
take, including prescription and over-the-counter medicines, vitamins, and herbal supplements. Some medicines interact with CABENUVA. Keep a list of your medicines and show it to your healthcare provider and pharmacist when you get a new medicine. You can ask your healthcare provider or pharmacist for a list of medicines that interact with CABENUVA.
Do not start taking a new medicine without telling your
healthcare provider. Your healthcare provider can tell you if it is safe to take CABENUVA with other medicines.
POSSIBLE SIDE EFFECTS OF CABENUVA
• Allergic reactions. Call your healthcare provider right away if you develop a rash with CABENUVA. Stop receiving CABENUVA and
get medical help right away if you develop a rash with any of the following signs or symptoms:
° ° ° ° ° fever generally ill feeling tiredness muscle or joint aches trouble breathing ° blisters or sores in mouth ° blisters ° redness or swelling of the eyes ° swelling of the mouth, face, lips, or tongue • Post-injection reactions have happened within minutes in some people after receiving their rilpivirine injection. Most symptoms resolved within minutes after the injection. Symptoms may include: ° trouble breathing ° narrowing of airways ° stomach cramps ° sweating ° numbness of your mouth ° pain (e.g., back and chest) ° feeling anxious ° ° ° feeling warm rash feeling light-headed or feeling like you are going to pass out (faint) ° blood pressure changes
POSSIBLE SIDE EFFECTS OF CABENUVA (cont’d)
• Liver problems. People with a history of hepatitis B or C virus or people who have certain liver function test changes may have an increased risk of developing new or worsening changes in certain liver tests during CABENUVA treatment. Liver problems have also happened in people without history of liver problems or other risk factors. Your healthcare provider may do blood tests to check your liver function. Call your healthcare
provider right away if you develop any of the following signs or symptoms of liver problems:
° your skin or the white part of your eyes turns yellow (jaundice) ° dark or “tea-colored” urine ° light-colored stools (bowel movements) ° ° ° nausea or vomiting loss of appetite pain, aching, or tenderness on the right side of your stomach area • ° itching Depression or mood changes. Call your healthcare
provider or get emergency medical help right away if you have any of the following symptoms:
° feeling sad or hopeless ° feeling anxious or restless ° have thoughts of hurting yourself (suicide) or have tried to hurt yourself
The most common side effects of CABENUVA include:
• pain, tenderness, hardened mass or lump, swelling, redness, itching, bruising, and warmth at the injection site • fever • tiredness • headache • muscle or bone pain • nausea • sleep problems • dizziness • rash These are not all the possible side effects of CABENUVA. Call your doctor for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088.
GET MORE INFORMATION
• Talk to your healthcare provider or pharmacist. • Go to CABENUVA.com or call 1-877-844-8872, where you can also get FDA-approved labeling. March 2022 CBN:4PIL Trademarks are property of their respective owners.
©2022 ViiV Healthcare or licensor. CBRADVT220003 March 2022 Produced in USA.
