How to Map Keyword Strategy to B2B Buyer Intent
Mapping keywords to steps in the buyer’s journey makes SEO more important in marketing initiatives. It helps clients relate keyword opportunities to more familiar sales behaviors and milestones. Is there a way to know if your content is aligned with your business objectives? We suggest planning your keyword strategy according to different stages of the B2B buying process. Article Source: https://medium.com/@VeRobin1/how-to-map-keyword-strategy-to-b2bbuyer-intent-ecfb043e4419#.j1zbjr813