R E TA I L P L AY B O O K 2 0 1 8
PLAY WITH PURPOSE
Making our planet better one dog and one toy at a time
what’s new
NOW you can buy all Planet Dog products in eaches for greater freedom (and variety) in ordering.
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NEW WAYS TO PLAY Dogs are joy incarnate. Their bounding and wagging and frolicking
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rubs off on us, reminding us not to take life so seriously. At Planet Dog, we call this “the power of play.” And we’re committed to harnessing it by finding new ways to play – in the form of the most innovative, long-lasting and engaging toys, designed and manufactured right here in the USA. Because the more we can deepen the bond between canines and humans, the more joyful the world will be.
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CHECK OUT OUR NEW PRODUCTS A: GURU - PG 5 B: STROBE - PG 7 C: LIL’ DIPPER - PG 14 D: TREATS - PG 19
CHEW-O-METER For the most aggressive chewers For fairly aggressive chewers For moderate chewers
GLOW GOOD FOR
When you buy a Planet Dog Foundation Glow for Good Ball, you’re not just playing around. We donate every penny we make from these beautiful, glow-in-the-dark balls to support dogs who work for people in need.
GLOW FOR GOOD BALL 9711 - GLOW FOR GOOD BALL Size: 2.5" Color: GLOW
9662 - GLOW FOR GOOD BALL Size: 3" Color: GLOW
We believe in the quality of US manufacturing. That’s why Planet Dog toys are designed, tested and manufactured in the USA. By keeping production close to home, we can create more jobs and ensure complete quality control of our products. It’s why we can guarantee them 100%.
Photo credit: America’s VetDogs/Rebecca Eden
THE PLANET DOG
FOUNDATION Supporting service dogs since 2006. The Planet Dog Foundation is proud to support the life‑saving work of service dogs. Through annual events and the proceeds from our Glow For Good Ball, the Planet Dog Foundation is able to fund programs that train, place and support these incredible animals – including seeing eye dogs, therapy dogs, search and rescue dogs, and police dogs. We’ve given more than $1.6 million to date. And in 2017, we held the inaugural Planet Dog Ball, which raised more than $80,000 to help provide service dogs to U.S. veterans.
100% of the proceeds from our Glow for Good Ball go to the Planet Dog Foundation.
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GUARANTEED
We put all our energy toward making every Planet Dog product as durable, effective and fun as possible. Anything less we don’t accept! That’s why everything we make is backed by our 100% guarantee. Visit planetdog.com/guarantee for details.
All our toys are made in the USA and 100% guaranteed 3
INTERACTIVE TOYS A healthy mind is just as important to a dog’s well-being as a healthy body. We developed our innovative line of interactive toys to present new challenges, stimulate the senses, and deliver delicious rewards – providing the valuable mental exercise they need. By encouraging self-play and instilling feelings of achievement, these toys can help decrease anxiety. Dogs have fun playing with them (and you’ll have fun watching them).
4 To shop our entire line visit www.planetdog.com
SALES TIP
Our NEW Planet Dog Treats fit perfectly in our interactive toys. See page 19.
EASY STEPS TO BECOME A GURU!
STEP 1
Gently squeeze GuRu to open treat pockets.
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GURU STEP 2
Insert your pup’s favorite treats.
STEP 3
Add a bully stick through the GuRu treat hole.
A rugged new challenge. Feelings of accomplishment never tasted so good. With so many ways to get to their favorite treats, our brand-new, ultra-durable GuRu puzzle toy keeps dogs engaged like never before.
NEW! GURU 7140 - GURU Size: 4" Color: BLUE, PURPLE
Fits All Their Favorites. Planet Dog Treats. Bully Sticks. Apples. Carrots. Cheese. Peanut Butter. Bananas. You name it, the GuRu can hold it. Try including a variety of different treats at one time so pups have even more reasons to solve the puzzle.
STEP 4
All our toys are made in the USA and 100% guaranteed 5 Release your dog on GuRu!
LINK 4-PIECE SET
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LINK
6949 - LINK 4-PIECE SET Size: 5.5"W Color: ROYAL/CLEAR, ORANGE/CLEAR Not Intended for Chewing
HOW IT WORKS Link is easily rearranged so you can create a variety of different treat-dispensing challenges. Here are a few of our favorite shapes:
LINK 8-PIECE SET 6949 - LINK 8-PIECE SET Size: 9"W Color: ROYAL/ORANGE/CLEAR Not Intended for Chewing
So many ways to play. Our award-winning Link transforms into a variety of shapes, always keeping playtime fresh. Its sleek, translucent design includes strategically placed treat holes that make it a great slow feeder. And our 4-piece set is perfect for smaller dogs.
1: The Cube
Treat holes act as reward dispenser for your furry little genius.
2: The Necklace
AWARD WINNING Link received top honors from Pet Product News , Pet Business magazine and Toys, Tots, Pets and More in 2017. 6 To shop our entire line visit www.planetdog.com
2017 INDUSTRY RECOGNITION
AWARD
3: The Recliner
Image shows Strobe when illuminated.
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STROBE The harder you throw, the louder
I WHISTLE! WHISTLE BALL® 1085 - WHISTLE BALL Size: 2.5" Color: GLOW/BLUE Not Intended for Chewing
It’s not just their eyes that will light up! This durable interactive ball starts blinking when you bounce it, turning your typical game of fetch into an exciting, multi-sensory experience. Once the ball is thrown and hits a firm surface, a multi-colored LED light automatically starts blinking. The LED light is tightly and safely enclosed in a non-toxic sleeve that is embedded in the ball during the molding process (the same impenetrable design used with the squeaker in our award-winning Squeak Ball). This patent-pending technology requires no glues or adhesives, making it 100% non-toxic. The Strobe’s light has a life of 200 hours – that’s over 36,000 throws! And during times of non-lighted activity, the ball is still a playtime favorite with a fun texture and pliable chew. Strobe battery is non replaceable; battery comes with 2 year warranty.
SALES TIP Even when it isn’t flashing, our Glow Strobe glows in the dark.
NEW! STROBE 7126 - STROBE Size: 3" Color: GLOW, BLUE
All our toys are made in the USA and 100% guaranteed 7
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ZOOM FLYER
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ZOOM FLYER 1054 - ZOOM FLYER Size: 9.5" Color: BLUE/ORANGE, GLOW/BLUE Size: 6.5" Color: ORANGE/BLUE, GLOW/ORANGE Not Intended for Chewing
SQUEAK
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6376 - SQUEAK Size: 3" Color: BLUE, ORANGE
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SQUEAK
The toughest squeak toy on earth. Our Orbee-Tuff Squeak is the first toy of its kind to embed the squeaker in the ball using no glue or adhesives. Your dog can’t get to it (no matter how much fun they have trying).
AWARD WINNING 8 To shop our entire line visit www.planetdog.com
Named the most durable dog ball on the market by Whole Dog Journal .
GAMES AND TOYS THEY’LL NEVER GET TIRED OF
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TUG
Tug, tug, as hard as they can – dogs won’t be able to break this remarkably stretchy toy. Designed in a mouthwatering bone shape, with comfortable handles for pain-free tug-of-warring (for both of you).
Whether your dog is fetching, tugging or just playing around, these Orbee-Tuff toys are up to the task.
TUG 6932 - TUG Size: 10.25"L Color: ROYAL BLUE Not Intended for Chewing
FETCH BALL WOOF BALL
1087 - FETCH BALL W/ROPE Size: 3" Color: GREEN, PINK
1076 - WOOF BALL Size: 3" Color: GREEN, PINK
Did you know our Orbee Balls now come with rope for tugging and fetching fun? See page 13
All our toys are made in the USA and 100% guaranteed 9
SNOOP SCOOP The Snoop adapts to fit any dog’s preference for play: you can stuff it with treats, add a 2.5" ball or a Nook in the center and even fill the Nook with soft foods, like peanut butter, for hours of fun.
STEP 1
Pull out neck and fill Snoop with treats or kibble.
STEP 2
For an additional challenge, place a Nook or any 2.5" ball inside the Snoop.
STEP 3
Let the games begin!
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SNOOP & NOOK
SALES TIP Many of our interactive toys are great slow feeders.
Snoop is our best‑selling toy!
10 To shop our entire line visit www.planetdog.com
SNOOP® 1058 - SNOOP Size: 5" Color: BLUE, ORANGE Not Intended for Chewing
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MAZEE How it works:
Our Mazee toys are fantastic slow feeders. Just fill them with treats and they’ll be on full display in this translucent globe – dogs aren’t able to resist the challenge!
NOOKS™ 3320 - NOOKS Size: 2.5" Color: GREEN SHAMROCK, GREEN PEACE, YELLOW HAPPINESS, RED LOVE, GREEN PAW
RECIPES
The best way to ensure your dog is getting nothing but the good stuff? Make their food yourself. It’s easier than you think. Visit youtube.com/user/PlanetDogInc for some of our favorite homemade treat ideas.
SALES TIP You can fill your Nooks with all their favorite store-bought treats – or make your own at home!
MAZEE® 1057 - MAZEE Size: 5" Color: GREEN, RASPBERRY Not Intended for Chewing
All our toys are made in the USA and 100% guaranteed 11
BALLS AND BONES There are few things more comforting than the rhythm of throwing a toy and having your best friend bring it back. And when that toy is made from Orbee-Tuff® – the most durable, eco-friendly dog toy material in the world – these moments are even more meaningful. Our assortment of Orbee-Tuff balls and bones includes something for every kind of dog and every kind of chewer.
12 To shop our entire line visit www.planetdog.com
SALES TIP We have a variety of novelty balls perfect for gifting throughout the year!
HAPPY BIRTHDAY BALLS 6994- HAPPY BIRTHDAY BALLS Size: 3" Color: CORAL, BLUE
THE ORIGINAL
ORBEE-TUFF
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ORBEE BALL
The classic just keeps rolling. And rolling. And rolling.
The material Planet Dog was founded on.
Toys made with non-toxic and recyclable OrbeeTuff can be chewed, tugged, tossed in water and loved, all while being 100% healthy for your dog and 100% respectful of our planet. Invented by a team of forward-thinking chemists commissioned by Planet Dog 21 years ago, it remains the most innovative, eco-friendly dog toy in the world.
SALES TIP All Orbee-Tuff toys are dishwasher safe. Place on the top rack on a normal wash for regular cleaning.
THE HEALTHIEST MATERIAL Orbee-Tuff is non-toxic and made from 100% recyclable, medical-grade materials.
ORBEE BALL
ORBEE BALL WITH ROPE
1051 - ORBEE BALL Size: SMALL 2.25", MEDIUM 3", LARGE 4" Color: BLUE/GREEN, GLOW/ORANGE
6871 - ORBEE BALL W/ROPE Size: MEDIUM 3", LARGE 4" Color: BLUE/GREEN
THE TOUGHEST MATERIAL Orbee-Tuff never cracks. It’s tougher, more elastic and longer lasting than rubber.
All our toys are made in the USA & 100% guaranteed 13
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COSMOS Out of this world tough.
For dogs that like a little chewing with their playing, our Cosmos toys deliver intergalactic levels of joy. Don’t be fooled by their pliable, chewing-gum-like construction – they’re incredibly, deceptively durable and extra bouncy for energetic dogs.
RINGO 1046 - RINGO Size: 3" Color: NEW! ROYAL BLUE
LUNA
Designed for dogs 15 lbs. and under
1047 - LUNA Size: 4" Color: GLOW
SALES TIP Sol is a top seller for big breeds like labs and retrievers.
SOL 1048 - SOL Size: 5" Color: ORANGE
ASTRO NEW! LIL' DIPPER 7270 - LIL’ DIPPER Size: 2.75" Color: YELLOW
14 To shop our entire line visit www.planetdog.com
7096 - ASTRO Size: 2.75" Color: TWINKLE GRAY
NEW Royal Blue color
LUNEE 6864 - LUNEE Size: 2.25" Color: TRANSLUCENT RED
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DIAMOND PLATE Our toughest toys, built for chewers Made for dogs who tear and pick other toys to shreds, our Diamond Plate Collection is cast from a single mold, resulting in the thickest, most rugged toy you can find.
DIAMOND PLATE BALL 1072 - DIAMOND PLATE BALL Size: 3", 4" Color: ORANGE, STEEL
SALES TIP DIAMOND PLATE DOUBLE-TUFF 1070 - DIAMOND PLATE DOUBLE-TUFF Size: SMALL 3"H, MEDIUM 4"H, LARGE 5"H Color: ORANGE, STEEL
Diamond Plate is the perfect choice for aggressive chewers who pick at toys.
TUFF STUFF Show how rugged our Diamond Plate Toys are by displaying them in a tool box. Display for inspiration only, see page 26 for more merchandising ideas.
All our toys are made in the USA and 100% guaranteed  15
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BONES Every dog’s favorite shape.
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RECYCLED LINE Reducing our Carbon paw print.
A certain amount of excess material is inherent to the injection molding process. We developed our Orbee-Tuff RecycleTOY line to capture and re-use this material, virtually eliminating any waste.
RECYCLEBONE®
RECYCLEBALL®
1075 - RECYCLEBONE Size: 6.5" Color: VARIES
1074 - RECYCLEBALL Size: 3" Color: VARIES
RECYCLEBALL® VALUE PACK 1068 - RECYCLEBALL VALUE PACK Size: 2.5" (2) Color: VARIES
ORBEE BONE 1060 - ORBEE BONE Size: EXTRA SMALL 3.25", SMALL 5", MEDIUM 6.5", LARGE 8" Color: PINK, BLUE, GREEN, GLOW
AWARD WINNING 16 To shop our entire line visit www.planetdog.com
Named the second most durable dog toy on the market (second only to our Squeak, pg 8) by Whole Dog Journal .
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SPORT
FOOTBALL
SOCCER BALL
1501 - FOOTBALL Size: 6" Color: BROWN/WHITE
1511 - SOCCER BALL Size: 5" Color: WHITE/BLACK
TENNIS BALL
BASKETBALL
1502 - TENNIS BALL Size: 2.5" Color: YELLOW
6529 - BASKETBALL Size: 5" Color: ORANGE
BASEBALL
For your MVP (Most Valuable Pup).
1503 - BASEBALL Size: 3" Color: WHITE/RED
GOLF BALL 1504 - GOLF BALL Size: 2.25" Color: WHITE
HOCKEY PUCK
ENNIS BALL, BASEBALL, T GOLF BALL, BASKETBALL
F OOTBALL, SOCCER BALL
H OCKEY PUCK
1507 - HOCKEY PUCK Size: 3" Color: BLACK
SALES TIP Highlight the season’s top sports to increase sales.
PLAY BALL Grab an old cooler and give it new life as a championship-inspired display! Display for inspiration only, see page 26 for more merchandising ideas.
All our toys are made in the USA and 100% guaranteed 17
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PRODUCE Fetch fresh. RASPBERRY
ARTICHOKE
CARROT
1090 - RASPBERRY Size: 1.75" Color: PINK
1092 - ARTICHOKE Size: 4" Color: GREEN
1094 - CARROT Size: 7" Color: ORANGE
STRAWBERRY
EGGPLANT
CHILI PEPPER
1091 - STRAWBERRY Size: 3" Color: RED
1093 - EGGPLANT Size: 5.25" Color: PURPLE
6321 - CHILI PEPPER Size: 3" Color: RED
R ASPBERRY S TRAWBERRY, ARTICHOKE, EGGPLANT, CARROT, CHILI PEPPER
SALES TIP Small dogs dig the Raspberry. It’s our number-one seller for small breeds.
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SALES TIP Planet Dog treats are perfectly sized to fit into our interactive toys.
TREATS
PLANET DOG TREATS are back! Now better than ever! Our new line of all-natural mini biscuits are full of the nutrients dogs need and the flavors they love. Sized to fit into our interactive toys, they’re the perfect reward for a job well done. Available in two flavors: wholesome, grain-free Turkey Gobbler and sweet, refreshing Barkin’ Blueberry.
NEW! TREATS 7225 - TURKEY TREATS Size: 6 OZ. Flavor: TURKEY GOBBLER 7232 - BLUEBERRY TREATS Size: 6 OZ. Flavor: BARKIN’ BLUEBERRY
All our products are 100% guaranteed 19
SALES TIP A N T I - B A C T E R I A L , U LT R A D U R A B L E
HEMP GEAR
Every Planet Dog leash, collar and harness is made from all-natural hemp, which is 10 times stronger than cotton, completely hypoallergenic and machine washable. Hemp also resists mold, mildew, odors and UV rays. Plus it’s eco-friendly – hemp farming uses very little water or fertilizer, and after it’s grown, hemp is 100% biodegradable.
20 To shop our entire line visit www.planetdog.com
Soft fleece linings inside collars, harnesses and leashes provide comfort for humans and canines alike.
LEASHES & COLLARS SALES TIP Hemp fabric is perfect for dogs: durable, machine washable and anti-bacterial.
COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING 3097 - COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING Size: MEDIUM 3/4"W X 12-19" NECK, LARGE 1"W X 18-28" NECK Color: GREEN, ORANGE, PURPLE, BLUE, PINK
NATURAL HEMP LEASH W/FLEECE LINED HANDLE 3014 - NATURAL HEMP LEASH W/FLEECE HANDLE Size: 1"W X 5'L Color: GREEN, ORANGE, PURPLE, BLUE, PINK 3016 - NATURAL HEMP LEASH W/FLEECE HANDLE Size: 1/2"W X 5'L Color: GREEN, ORANGE, PURPLE, BLUE, PINK
LIL’ HEMP ADJUSTABLE COLLAR 3086 - LIL’ HEMP COLLAR Size: 1/2"W X 9-13" NECK Color: GREEN, ORANGE, PURPLE, BLUE, PINK
All our products are 100% guaranteed 21
HARNESSES
2017 INDUSTRY RECOGNITION
AWARD
Where safety meets comfort.
We all want our dogs to be protected out there – but we also want them to feel free. Our fully adjustable, eco-friendly, naturally dyed hemp harnesses give them all the safety, and comfort, they need to make the most of their trips outdoors.
4 EASY STEPS TO HARNESS SUCCESS
COZY HEMP ADJUSTABLE HARNESS W/FLEECE LINING 3090 - COZY HEMP ADJUSTABLE HARNESS W/FLEECE LINING Size: SMALL 16"-26" CHEST, MEDIUM 22"-34" CHEST, LARGE 24"-40" CHEST Color: GREEN, ORANGE, PURPLE, BLUE, PINK
Place harness over dog’s head.
Loop harness over right paw.
22 To shop our entire line visit www.planetdog.com
Bring harness under and around dog’s chest.
Clasp harness closed.
LITTLE DOG COLLECTION A
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At Planet Dog, little dogs are a BIG deal. Smaller dogs have different needs. And as they become a larger percentage of the pet market, we’re here to help you meet this rising demand. Our Little Dog Collection includes smaller toys and gear with great big personalities.
LITTLE DOG COLLECTION
SALES TIP Create a stand out small dog display using different shapes, sizes and textures.
A: SMALL DOUBLE TUFF - PG 15 B: RASPBERRY - PG 18 C: LIL’ DIPPER - PG 14 D: LIL’ HEMP ADJUSTABLE COLLAR - PG 21 E: SMALL ORBEE BALL - PG 13 F: XS ORBEE BONE - PG 16 G: LUNEE - PG 14
All our products are 100% guaranteed 23
EASY POINT OF SALE Contact your sales representative to talk about programs that involve free displays!
SALES TIP Find more planograms at planetdog.com/ retailer-resources.
Now you can buy Planet Dog toys in eaches to create your perfect product mix.
Create a display to feature all of our interactive toys.
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24  To shop our entire line visit www.planetdog.com
I SPIN! I SPIN!
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A. COUNTER DISPLAY 7010 - COUNTER DISPLAY Size: 16"W X 24"H X 3"D
Compact, spinning table display allows you to beautifully showcase product while taking up minimal space.
Our counter, wall and floor displays make it easy to sell our toys thanks to eye-catching graphics and benefit-driven messages.
B. FLOOR DISPLAY 7030 - FLOOR DISPLAY Size: 16"W X 64"H X 3"D
SALES TIP
Full-length display offers ample room for showcasing various Planet Dog product lines. Easily spins, allowing product to be displayed on both sides.
All header signs in our POS displays slip in and out for easy seasonal updates.
D. PEGBOARD WALL DISPLAY 7020 - PEGBOARD WALL DISPLAY Adjustable size: 22-32"W X 72-93"H
This unique, customizable wall fixture allows you to adjust both width and height. Easily connects to both peg and slat walls giving you the flexibility to merchandise in a way that works for your store.
D. ORBEE BALL DISPLAY 9004 - ORBEE BALL DISPLAY Size: 9"W X 16 1/4"H
Ideal for even the smallest locations, this table display is a great space-saver.
Made in the USA, 100% Guaranteed
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Pegboard wall display expands horizontally and vertically!
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All our toys are made in the USA and 100% guaranteed  25
PLAYFUL MERCHANDISING IDEAS All of our Orbee-Tuff ® toys float! Create a unique display using a fishbowl or plexiglass bowl that hangs from a pegboard.
SALES TIP We love when retailers get creative with merchandising. Email us at: info@planetdog.com or tag us on your social media and we’ll share our favorites on our Facebook or Instagram, too!
HOLE IN ONE Our Golf Ball Toy looks even more realistic on a bed of Astroturf.
LOOKING BULLY! Merchandise our products with bully sticks or other treats to show customers new and interesting ways for dogs to play.
26 To shop our entire line visit www.planetdog.com
Use our Planet Dog Point of Sale displays (pg 24) or let your imagination run wild. When you take a creative approach to merchandising, it’s tough to get our products to stay.
SEASONAL CELEBRATIONS GET FRESH Head to your local craft store for commonly stocked baskets, crates and chalk boards. Stack and arrange for an appetizing display. Tight on space? Add a rustic crate to a traditional pegboard display for a touch of farmer’s market charm.
Our Happy Birthday Balls and Seasonal Novelty Balls make great impulse purchases. Merchandise with other treats and toys for a festive display.
SALES TIP NOW you can buy all our products in eaches for greater variety in ordering.
BORN IN THE USA All our toys are Made in the USA! Americana-themed baskets or containers help reinforce this message.
All our toys are made in the USA and 100% guaranteed 27
what’s new in
2018
REINTRODUCING
PLANET DOG TREATS Our all-new treats make our interactive toys even more delicious. Page 19
CHECK OUT OUR NEW
INTERACTIVE TOYS GuRu Page 5 Strobe Page 7
Our Stellar NEW Small Dog Toy Lil’ Dipper Page 14
LET’S GET SOCIAL
THE PLANET DOG COMMUNITY Contact us at 800.381.1516 or customerservice@planetdog.com. @planetdoglife #planetdog www.planetdog.com