The Challenge of Leadership

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The Challenge of Leadership Martin Mackay CEO Neverfail Group


So You Want to Lead?

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Confidential & Private


Sure?

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Leadership

Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. Jack Welch

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The Good News

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5 Step Process Define Vision

Measure

Set Strategy

Grow external confidence

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Build internal confidence

Confidential & Private


Define the Vision

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A Practical Example: NeverFail Vision

What we want customers to say about us

I trust Neverfail to protect my business

Roots

What we are when we are at our best

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On the leading edge of Business Continuity Agile and focussed A sense of family

Passion

How we behave We deliver our promises


Set Strategy

Innovation

Customer Intimacy 9

Operational Excellence Confidential & Private


Build Internal Confidence

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Embedding the Right Behaviour Our image and the customer experience match

Company and personal values align

Vision

Roots Delivering a memorable customer experience

Passion

Constantly innovating

Brave yet disciplined

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Constantly inside the head of the customer


Rebuilding External Confidence

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Measuring Progress SALES

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Quota performance Pipeline cover Channel effectiveness

MARKETING

COMPANY CULTURE

PRODUCT

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Product quality Release timeliness

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Demand generation Brand reputation

FINANCIAL

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Employee engagement Customer satisfaction Innovation

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Revenue growth Cashflow & profitability


A Final Thought

Whatever you are, be a good one. Abraham Lincoln

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The Challenge of Leadership Martin Mackay CEO Neverfail Group


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