The Challenge of Leadership Martin Mackay CEO Neverfail Group
So You Want to Lead?
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Sure?
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Leadership
Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. Jack Welch
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The Good News
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5 Step Process Define Vision
Measure
Set Strategy
Grow external confidence
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Build internal confidence
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Define the Vision
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A Practical Example: NeverFail Vision
What we want customers to say about us
I trust Neverfail to protect my business
Roots
What we are when we are at our best
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On the leading edge of Business Continuity Agile and focussed A sense of family
Passion
How we behave We deliver our promises
Set Strategy
Innovation
Customer Intimacy 9
Operational Excellence Confidential & Private
Build Internal Confidence
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Embedding the Right Behaviour Our image and the customer experience match
Company and personal values align
Vision
Roots Delivering a memorable customer experience
Passion
Constantly innovating
Brave yet disciplined
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Constantly inside the head of the customer
Rebuilding External Confidence
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Measuring Progress SALES
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Quota performance Pipeline cover Channel effectiveness
MARKETING
COMPANY CULTURE
PRODUCT
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Product quality Release timeliness
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Demand generation Brand reputation
FINANCIAL
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Employee engagement Customer satisfaction Innovation
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Revenue growth Cashflow & profitability
A Final Thought
Whatever you are, be a good one. Abraham Lincoln
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The Challenge of Leadership Martin Mackay CEO Neverfail Group