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NFT’s and the World of Cryptocurrency
This is testament to how when creating content at any time, there should be a consideration as to the extended audience of the work. I think one of the main points I’ve taken from this research is creating content that is and can be consumed by primarily Alpha’s but also other generations to allow this gateway into the digital world. Moving this forward, I’m going to look at contextualising my work in real locations, thus supporting the idea that my work will be a tool for understanding digital fashion as well as consuming it.
Something that has caught my attention during research and into film digital effects in particular, is green screen animations and effects and how this can be utilised in different ways for adding digital assets and getting rid of digital assets as well. As some of the examples on the right will show how green screening has been used in film and media to create content in a mostly fictional setting. But what and how do green screens work?
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“Green screens are used as backdrops in chroma key filming, which is basically a process that replaces a solid-colored background from behind the subject of a video with a new video or static background of your choice. When you watch the weather forecaster on TV standing in front of a map, or Spiderman climbing down a building, you are seeing chroma key filming at work. They are standing in front of a Green Screen.” (GREEN SCREEN HIRE, n.d.). This is a standard definition of what green screen technology is and has been utilised in many different ways and does include some examples of how its used in our daily lives, like the weather programs for example.
With this information, I’m going to try and tangibly make some clothing that mimics that of digital fashion, so whilst wearing a green suit, I’ll style outfits and create the illusion of ‘floating’ clothing that recreates fashion similar to that of Clo3D and the Fabricant. Above is an example of what I mean when I talk about mimicking digital fashion and what this could look like, creating just clothing assets without the model.
Virtual fashion is one of the most exciting prospects in fashion at the moment, with the endless creative possibilities suggesting that a shift in how we communicate, market and consume fashion will change forever. With New Codes, I want to use the multitude of the digital fashion avenues we’ve discussed to create a curated range of digital fashion items to market streetwear brands at a high end market level. Through this, I want to take advantage of NFT like creations as well as digital content creation depending on who and what brand I’m working on/ with.
An example of this would be Supreme, so with Supreme I would create a collection of NFT’s based upon their previous box logo designs, adding animated elements that elevate their purpose, this would be something that I believe would work for Supreme as I believe they’re always trying to market to younger generations, who are taking up the majority of the NFT space at the moment. As well as this, it also lends towards Supreme’s collectability factor, with their consumers able to purchase limited digital collectables to change how they consume streetwear forever.
A different example would be marketing Craig Green, as I don’t believe the same method would necessarily work, based off the brand values and their presentation. For Craig Green, I would create a virtual experience in which we could consume a world of his designs, featuring organic fully animated outfits, that extend his storytelling beyond just an outfit, but into a full experience.
I think these assets will be created via the green screen edits as I think it creates something unique in digital fashion that I would think is relatively different to what we’ve seen in the industry so far. As well as this, I believe this is good marketing point for myself in the industry, as I’m recreating what is quite an expensive/ complex technology into something that is more tangible and easier for smaller brands with less budget to work with.
This is what New Codes is about, taking already present streetwear brands and transcribing them in to the metaverse, showing brands how there’s space and a place for everyone in the digital worlds that need exploring and populating. It is important to not just create a brand that has a copy and paste methodology but a plan that can be catered to worked and moulded to fit any aspect it may need to work with.
New Codes Intention
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McDowell, M. (2021, July 26). Why AR clothing try-on is nearly here. Retrieved from Vogue Business: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
Nesi, C. (2021, September 21). Millions Expected to Change Hands as Sotheby’s ‘Bored Ape Yacht Club’ NFT Auction Kicks Off. Retrieved from WithVincent: https://www.withvincent. com/articles/millions-expected-to-change-hands-as-sothebys-bored-ape-yacht-club-nft
PR, T. (2022, March 18). TIME Releases First-Ever Full Magazine Issue as an NFT on the Blockchain Featuring a Cover Story on Ethereum Co-Founder Vitalik Buterin. Retrieved from Time: https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/
What Is Bored Ape Yacht Club (BAYC)? (2021, November 16). Retrieved from Academy.Binance: https://academy.binance.com/en/articles/what-is-bored-ape-yacht-club-bayc
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