THE BRAND BOOK
2017
THE STORY OW INTIMATES A Scandinavian brand creating on trend lingerie for women. Unique designs and perfect fits.
THE OW GIRL The OW GIRL wants to express her style and stand out. She is confident and sexy, between 18-30 years old. She’s on trend, lives a social life and loves minimalistic, comfortable designs.
THE OW GIRL WANTS TO BE FASHIONABLE ALL THE WAY TO HER SKIN
TREND LEVEL
TRENDSETTING
FASHION
CLASSIC
PRICE LOW
AFFORTABLE
EXPENSIVE
THE POSITION
THE FLOW
SS AW SWIM
SALES
DELIVERY
01 02 03 04 05 06 JAN FEB MAR APR MAY JUN
07 JUL
08 09 10 11 12 AUG SEP OCT NOV DEC
INFLUENCERS “OW GIRLS� Marketing & Social Media Every collection is represented by selected OW ambassadors models, bloggers and celebrities. We like to call them OW GIRLS. All OW GIRLS are creating the brand awareness across the globe.
Contact ow@owintimates.com +4531162741
HQ Kometvej 8 8700 Horsens Denmark www.owintimates.com
Follow us on
@owintimates