Is Marketing on Facebook a Great Investment? The wonderful thing about the net is that it is loaded with choices for small companies to advertise and attract brand-new clients. The disadvantage is that it is loaded with options for small businesses to advertise and attract new business. The point being is that as with most types of advertising there can be too many possibilities to choose from and for small business owners that don't have a lot of time or money to invest in marketing advertising in the incorrect spot can quickly get costly and if it is a failed venture then it can leave individuals aggravated and reluctant to try once again. So to help make things much simpler we'll be reviewing the different methods to market a business over the net and main points about each specific avenue. And the selection for today is Facebook Advertisements. Simply to be clear we are not discussing Facebook Business Pages. We're talking about the advertisements you see on the right side of your screen when you are logged into your account. If you didn't recognize it those little ads are the reason Facebook is worth so much money. Like Google, Facebook makes the majority of their money from ad revenue. Actually billions of dollars are spent each year by companies that wish to reach Facebook's users and with hundreds of millions of individuals utilizing Facebook it's a rather large audience that marketers can reach. The Question though is whether it's a good way to advertise for small businesses? On the surface you may think so since it has such a large audience. But for most small companies you would be wrong. Of course now you wish to know why? It in fact boils down to two major reasons. 1. Facebook Advertisements are Interruption Based Take into consideration this, even though you can target the ads to show to a certain market making use of geographical targeting, demographics etc. the advertisements are still being shown to individuals that don't likely need just what you have to offer at that specific minute. It's the net equivalent of a billboard by the side of a freeway. And most individuals have become used to tuning them out due to the fact that we see ads on numerous internet sites. We do not even pay attention anymore. 2. Geographical Targeting Ok so Facebook has hundreds of millions of members. Let's slim that down. Say for instance you own a plumbing company in Nashville, Tennessee and your business only does business in Nashville. Well your market simply went from the hundreds of millions to 600,000
which is the population of Nashville. Now slim it down further by subtracting the people that don't make use of Facebook, individuals that have accounts however aren't active, and so on. Once you narrow it down your audience gets a whole lot smaller sized. The web provides a wide range of choices but for small companies with minimal budgets many of them are a waste of funds and making use of Facebook's pay per click advertisements can be a big waste of resources or at the least a large waste of time for small business owners.
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