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HEAR IT FROM THE FOUNDERS LEARN WHAT OWNERA IS ALL ABOUT
Our goal is to take your stories and connect them with others on a level you only once imagined.TM — Rowe & Brandy, Founders of Ownera
Photography: Julio Batres-Gavidia
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The commitment and dedication to delivering best-in-class marketing opportunities to the businesses in their local community was a critical factor to why Rowe and Brandy built Ownera.
Technology
Ownera team takes pride on being a part of your team.
Ownera team is made up of 21 individuals who are purposeful in their execution of both Ownera's and Ownera Clients' missions and goals.
"Our entire team of experts are always available to collaborate, plan, and execute with clients. Our team brings all the necessary skills, knowledge, and expertise to explore the most effective and advanced solutions that capture your audiences any place, any time, and achieve the desired results." said Rowe, founder and president of Ownera. Ownera technology targets your ideal markets
Ownera operation drives success by leveraging the best-in-class digital solutions with revolutionary advertising software that oversees the full life cycle of an online marketing campaign. Ownera delivers hundreds of million impressions to target audiences on any media - search, social, audio, and video platforms; and news, business, and leisure websites that your target individuals frequently search for, read about, listen to, or visit online.
Network
Ownera network spans in over 56 countries
Ownera products and services are being leveraged by partners and clients to market in Canada, USA, and in 56 other countries.
"We are focused on making quality market solutions accessible to businesses of all size, scope, and budget. With exclusive access to proven processes, strategies, and AI technology, we offer effective branding, marketing, advertising, and publishing solutions that can help scale your business." said Brandy, founder and executive vice president of Ownera.
How Ownera Helps Businesses Thrive
The combined experiences and portfolio of the team at Ownera is resolutely aiding the local economy thrive. This is evident by multiple media campaigns, inclusive of their own purposeful work, Reveal Magazines. Their advocacy in this space has proven results in delivering unique strategies designed to engage any audience.
The commitment and dedication to delivering best-inclass marketing opportunities to the businesses in their local community was a critical factor to why Rowe and Brandy built Ownera.
"Strong and purposeful advertising outlets should be accessible to everyone in business, to allow for targeted growth in the marketplace and to stimulate the local economic footprint," said Rowe.
►►► Economically speaking, it is the small to medium businesses across Canada that fuel their local communities. These businesses are the backbone of every community, and these businesses deserve every opportunity to market their products and services effectively at each stage of their business development.
Beginning as a destination marketing organization seeking systematic and strategic messaging for Niagara as a whole, Rowe and Brandy revolutionized the traditional approach to magazine publishing and distribution. Delivering a readership focused content strategy and a targeted and transparent circulation and distribution plan to their advertisers was well-received in the local marketplace. This strategy allowed them to rapidly execute their goals to provide a full-service marketing and publishing firm with a national customer base. They can now help more businesses of all sizes, from small organization of less than 25 to large corporations and franchises. As marketers, they work alongside businesses offering tangible strategies that are in alignment with the financial and social goals of each company. Expanding their portfolio across top producing sectors like manufacturing, agri-business, tourism, technology and healthcare, the team at Ownera is interconnected with both the industryleading companies and the various municipal and economic development entities throughout Ontario and Canada.
Share your message. Share your brand.
“Working with partners on the B2B side as well as the B2C side, we help connect their brand with their audience, we ensure that we are delivering a compelling value proposition to everyone we work with. It’s why our return business rate is so high – because we see the value in what you do and amplify that value accordingly. We work as hard for your business as we do for our own,” said Brandy.
Forging strong, collaborative, and long-term relationships is something Rowe and Brandy demand of their entire team and exemplify in their own leadership. To provide honest value and support to another entity is to first understand that entities vision, mission, and goals.
"We first seek to understand a business by knowing what they've done in the past, what they currently do, and what kind of future of which they are seeking. We then are able to recommend and manifest proven marketing strategies and advertising solutions to assist in realizing their goals," says Rowe.
“A good doctor does not prescribe medication without first understanding the symptoms and the root cause of it all,” Rowe added.
How Ownera Supports Economic Development
With a healthy portfolio of work with various cities, towns, and municipalities across Ontario, Ownera has a strong understanding of the goals and needed positioning for economic development entities.
The team works to ensure the marketing strategies deployed will position economic development for significant growth and attract both investors and residents, in alignment with their strategic plan. This is accomplished by delivering the right message packaged with the right creatives, showcasing the unique assets that the specific city, town, or region has to offer.
Ownera analyzes key factors that drive GDP growth, such as strength in specific industries and sectors, accessibility, workforce, current and available market share, incentives and support structure, and overall health, safety, and quality of life. existing footprint and evaluate the strategic plans to understand where they are looking to go. We know the GDP contributions by key sector, and we get to know the businesses that make up those contributions. We then learn about the areas of growth, the industries to attract, and how to tailor the strategy to achieve that mission," said Rowe.
With an overall GDP exceeding $14M and a manufacturing sector that exports more than $16B annually, this municipality had a goal to grow its unique sector space like Biochemical, Value-Added Agriculture, and Creative and IT Technologies. In partnership with the municipality, Rowe and Brandy engaged their team to assess the current footprint, design a unique omni-channel approach that connected with both domestic and international audiences of interest, and executed seamlessly across all channels.
By collaboratively streamlining online resources and maintaining ongoing communication for maximized optimization, the campaign resulted in over delivery of impressions, and more than 1273 qualified leads while also leading to the client receiving industry-recognized awards and accolades.
“We have very high expectations around the work that we do and the strategies we produce - and we are willing to put in the work necessary to have the best products, the best service and the best results,” said Brandy.
Rowe and Brandy illustrate a relentless ambition and an expansiveness of ideas and strategy and display a
“The only way we know how to approach business and life is to relentlessly move forward. Unexpected things will always come up, changes in the market will happen, but you must press forward and be conscientious about the contributing forces that drive the economy and its community forward. Among many others, such examples are gender equity and diversity, along with sport and cultural influences to achieve a more progressive economy,” adds Rowe.
Ownera as Your Book Publisher
Ownera is invested in helping authors succeed in their journey to becoming a successful, published author with a super-quality book. Bringing a manuscript to life is one of the most rewarding parts of being a publisher. Helping an author not only produce a finished product but walking alongside them throughout the critical stages that come after is equally rewarding.
As a publishing and marketing agency, Ownera carries authors through the full cycle, from the developmental and coaching stages to design and layout and ultimately executing a flawless publishing process that is customized to the authors unique business desires. They then work collaboratively with the authors to craft and execute a strategic launch and marketing plan that harnesses the true purpose behind why the author wrote the book, sharing it with the right audience and ultimately achieving the authors intended outcome for the book.
When Ownera began in publishing, they did so with a passion and love for helping others share their message on a grand scale. Working so closely with an author, often assisting them craft something so very personal to their heart and soul, is a gratifying opportunity not only for the Ownera team and for the author, but also for those around the world who need the messages being brought to life.
