Reveal Niagara Business Magazine Vol. 5 Iss. 1 - Champions of Progress

CHAMPIONS of PROGRESS

NIAGARA

note from the PUBLIS HERS

Welcome to the latest edition of Reveal Niagara Business magazine! In this issue, we are thrilled to present an exploration of featured companies that exemplify innovation and champion progress across various sectors.

As we navigate an ever-changing business landscape, it’s essential to shine a spotlight on organizations that are pushing boundaries and driving positive change.

From ESG (Environmental, Social, and Governance) initiatives to advancements in healthcare, fintech innovations, tackling HR challenges, and prioritizing mental health, the companies we feature are at the forefront of driving meaningful impact.

ESG has become increasingly important in the corporate world, with companies recognizing the need to align profit with purpose. Our feature articles delve into how businesses in the Niagara region are integrating sustainability into their core strategies, not just as a corporate responsibility but as a driver of innovation and growth.

In healthcare, we showcase organizations leveraging cutting-edge technologies and pioneering treatments to enhance patient care and improve outcomes. From digital health solutions to breakthrough therapies, these companies are revolutionizing the way we approach healthcare delivery.

Fintech continues to disrupt traditional financial services, and our magazine highlights its transformation. Whether it’s revolutionizing payment

systems, streamlining processes, or enhancing financial inclusion, these companies are reshaping the future of finance.

Furthermore, we address the critical HR challenges faced by businesses today, from talent acquisition and retention to fostering diversity and inclusion in the workplace. Our articles offer insights into best practices and innovative approaches to building strong and resilient teams.

Finally, we recognize the importance of mental health in the workplace and beyond. Our magazine explores how companies are prioritizing mental well-being, implementing supportive policies, and fostering a culture of openness and support.

We hope that the stories featured in this issue inspire you and provide valuable insights into the innovative and progressive companies driving change in the Niagara business community.

Happy reading!

Sincerely,

Rowe & Brandy

PUBLISHERS

Rowe Prudente

Brandy Henderson

CHIEF EDITOR & CREATIVE DIRECTOR

Rowe Prudente

MANAGING EDITOR

Brandy Henderson

ART & CREATIVE MANAGER

Brandon Prudente

TECHNOLOGY PARTNERS

Ownera Tech

EXECUTIVES

Paul Prudente

Brandon Prudente

MEDIA CONSULTANTS

Rowe Prudente

Brandy Henderson

meet@owneramedia.com

1-844-922-2790

PHOTOGRAPHY

Paul Prudente

Brandon Prudente

Julie Angle

Stock Photos @unsplash

Stock Photos @adobe

Stock Photos @pexel

Stock Photos @Pixabay

WRITERS

Rowe Prudente

Brandy Henderson

Paul Prudente

Rosemarie Gacelos

Geraldine Valera

Arthur Goldgaber

CONNECT WITH US LinkedIn Facebook Instagram

GET IN TOUCH revealmagazines.com

meet@revealmagazines.com

Tel: 1-844-922-2790

H.Q.

4551 Zimmerman Ave, Niagara Falls, ON L2E 3M5

With Niagara’s ever-changing economic landscape, it is critically important to deliver highly relevant and engaging content to the businesses here while connecting the leaders of today and tomorrow throughout the region. It is our commitment to be the leading platform that delivers meaningful, effective and thought-provoking content, both internal and external to our community. We are proud to empower Niagara by bringing you this regional B2B publication, offering vital information for your business and the latest information impacting our Niagara community.

on the cover

CHAMPIONS OF PROGRESS

NIAGARA, CANADA - pg 31

Cover

Chris Walker, Manager, Small

Are you planning a business event?

Are you an entrepreneur? Or do you have a cool story about collaboration or an innovative product or business you'd like to share?

We love knowing about all the great initiatives happening in Niagara and would love to share them with readers like you. Contact us at meet@revealmagazines.com

THANK YOU TO OUR CONTRIBUTORS

Nyarayi Kapisavanhu Executive Director TOES Niagara

Susan Morin Business Development Manager Venture Niagara

Julia Sebastian Chief Executive Officer HR Off-Site

Chris Walker Manager small Business Meridian Credit Union

Dwayne Charette President Airbus Helicopters Canada

Chris Walker Manager small Business Meridian Credit Union

Nicky Senyard CEO and Co-Founder Canada’s Fintel Connect

Cheryl Woodburn Country Manager Provenir

Brandon Currie Advisor C.R. Smith Financial Services Inc.

Julie Angle Photography Untangled Digital

Kevin Davidson Photographer Untangled Digital

Lori Beech Executive Director Bethlehem Housing & Support Services

Alison Ivan Manager, Corporate Affairs & Communications Airbus Helicopters Canada

Hi There, New Neighbour, How are you?

THE EVOLVING LANDSCAPE OF REFUGEES IN NIAGARA

Inthe December 2023 release of Statistics Canada’s third-quarter population data, Canada reached a historic milestone with a record high of 40,528,396 in October 2023, marking a significant 1.1% increase from July 1st. This surge, the most substantial since 1957, outpaced any annual period since Confederation.

Provinces like Alberta, PEI, and Ontario experienced substantial growth, primarily fueled by international migration, contributing to an impressive 96.0% of the third-quarter growth. Canada welcomed 107,972 immigrants during this period, achieving 79.8% of the annual target. The non-permanent resident population also saw a remarkable quarterly increase – the largest since 1971, attributed to a rise in work and study permit holders and a slight increase in refugee claimant.

Against the backdrop of Canada’s growing population and new immigration policies, a profound narrative is unfolding in Niagara. Stories of resilience, adaptation, and change are quietly taking shape as the region stands at the crossroads of transformation, particularly in the welcoming and integration of refugees.

The Canadian government has introduced measures to facilitate refugee settlement, including initiatives to enhance access to housing, employment, and essential services. Success in the Niagara region relies on seamless collaboration between federal, provincial, and municipal authorities.

Nyarai Kapisavanhu, Executive Director of TOES Niagara, an organization that works to empower and enhance the quality of life for Newcomers in Niagara, is exceptionally passionate about policies and structures to support immigration and strongly believes that a team approach would be best to navigate refugee resettlement.

“Local stakeholders must work collectively to address the distinctive challenges faced by refugees in the region such as housing, language barriers, cultural adjustments and vulnerability to human trafficking in a way that takes into consideration the pre-existing needs of the local community as this surge also raises concerns about the capacity of local resources and services to effectively support the settlement and integration of an expanded refugee populace.” States Nyarai.

The recent decrease in admissions for humanitarian and compassionate grounds is highlighted in the immigration plan released by Canada, raising concerns about vulnerable individuals in need of refuge in the Niagara region. While the emphasis on other immigration streams may bolster economic contributions, maintaining a balance is crucial to ensure

OWNERA SELF-PUBLISHING SERVICES

that those in dire humanitarian situations are not overlooked.

Nyarai also highlights the increased targets for family reunification. “These changes bode well for fostering stronger social cohesion by reuniting families, enabling emotional support networks that enhance well-being. Niagara may witness an enrichment of its society with a vibrant tapestry of traditions, perspectives, and skills. Moreover, reunited families often spur economic growth, as they become active contributors to our workforce and local economies. However, proactive community engagement is imperative to ensure that existing support networks are adequately prepared to assist incoming families. Community members should be educated on and encouraged to participate in such things as sponsorship programs, facilitating the seamless integration of reunified families.”

TOES Niagara, along with other organizations like Employment Solutions, CERF Niagara, and Fedcap Canada, actively connects refugees to resources, seeking additional support through ESL offerings, mentoring programs, and workforce placement opportunities.

In our role as Employment Service System Manager for the HamiltonNiagara region, Fedcap Canada has established a collaborative relationship with Immigration, Refugees and Citizenship Canada (IRCC) our local employment service providers, and other community partners. Our collective goal has been to provide support to refugees in their transition into the labour market within the region and streamline access to services. As the number of refugees entering the area increases, we remain committed to this vital mission.

CERF Niagara and Fedcap Canada emphasize the need for employers in the region to be prepared for the growing number of Frenchspeaking residents. Despite many cities in Niagara being designated as ‘Francophone,’ most industries and businesses operate in English.

The IRCC has introduced new targets for French-speaking permanent residents outside Quebec, gradually increasing to 6% in 2024, 7% in 2025, and 8%

in 20263. These targets significantly impact Niagara due to its Francophone communities and potential workforce growth. CERF Niagara and Fedcap Canada provide valuable insights into how these targets will continue to affect the region. They challenge the employer community with the question, “Are we ready?” This is a complex issue as, despite many cities being ‘Francophone,’ most businesses primarily use English, making it challenging to encourage and retain French speakers in Niagara.

Assessing the potential growth of the existing French-speaking community brings benefits like increased diversification with new cultures, many originating from former French language colonies in Africa and the Caribbean. Employers have an opportunity to tap into these skills and knowledge by establishing recruitment and retention programs.

With so many organizations looking to add support and resources, the Niagara community should look to address the challenges faced daily. We must acknowledge that there is a significant group of Frenchspeaking newcomers who do not have the English language ability.

Challenges aside, Niagara is poised for transformation amidst Canada’s historic population surge and changing immigration policies. Navigating increased refugees and adapting to new admission criteria calls for collaborative efforts and resource

alignment. Recognizing the rise in French-speaking residents, tailored strategies are crucial as Niagara faces these shifts with a shared responsibility to embrace growth, diversity, and foster a welcoming environment.

Nyarayi, an exceptional multi-lingual communicator with a background in International Development, leverages extensive experience in working with marginalized communities.

Sources:

1 https://www150. statcan.gc.ca/n1/dailyquotidien/231219/dq231219ceng.htm

2 https://www.canada.ca/ en/immigration-refugeescitizenship/campaigns/ immigration-matters/system. html#

3 https://www.canada.ca/ en/immigration-refugeescitizenship/news/notices/ supplementary-immigrationlevels-2024-2026.html

Nyarayi Kapisavanhu Executive Director TOES Niagara

2024: Interplay of SPORTS, COMMUNITY, & COMMERCE

Inthe heart of Niagara, the resonance of cheering crowds and the camaraderie born on the fields, courts, and arenas echo through the community, weaving an intricate tapestry that binds individuals together. Beyond mere physical activity, sports play an unparalleled role in fostering unity, pride, and a shared sense of identity. From grassroots events that bring neighbours together to internationally acclaimed competitions, sports have become an integral part of Niagara’s cultural fabric, acting as a unifying force that transcends boundaries.

As we delve into the symbiotic relationship between sports, community, and commerce, we find ourselves at the

intersection of passion and potential. It is important to address pivotal questions that shed light on the unique position Niagara holds as a premier sports destination. From the impact of sports—both big and small—on community cohesion to the role of the business community in supporting athletic endeavors, our focus is on uncovering how stakeholders nurture and sustain the synergy that can make Niagara a vibrant hub for sports enthusiasts.

With Niagara attracting more sports attention, we unravel the threads that connect sports to the very essence of Niagara. We examine not only the aftermath of hosting the illustrious 2022 Canada Games but also the strategies needed to perpetuate the region’s success in the dynamic world of sports hosting. From infrastructure legacies to community engagement, we seek to understand how Niagara can leverage its strengths not only to maintain its status as a premier host but also to elevate it to new heights. This narrative encompasses the tale of sportsmanship, community spirit, and the strategic engagement of commerce, all converging to write the next chapter in Niagara’s story as a distinguished sports destination.

Susan Morin, Business Development

Manager for Venture Niagara, has been a long-standing advocate for tourism and sport in Niagara. With decades of direct experience and influence within the market, her vantage point on how Niagara moves forward is invaluable.

When asked what Niagara needs to develop for an effective sport tourism plan, Sue says, “Sports tourism is a growing and lucrative sector that can benefit Niagara in many ways. It can attract visitors, generate revenue, create jobs, promote culture, and enhance the image and reputation of our destination. To do so, the plan would absolutely need to include all key aspects: Stakeholder Engagement, Market Analysis, Event Portfolio Development, Facility Identification, Community Involvement, Marketing and Promotion, Collaboration with Sports Organizations, Sustainability Approach, and Legacy Planning. Missing components have and will continue to lead to ineffective execution.”

This leaves the question ‘Who is responsible for this?’ If an organization or coalition were to follow these steps and foster collaboration among stakeholders, Niagara can create a dynamic and sustainable sport tourism strategy that showcases the region as a premier destination for sports events.

From a community perspective, major

sports contribute significantly to the fabric of Niagara and its role as a unifying force in the community. Sue emphasizes that the contributions extend beyond just monetary benefits, stating, ‘Yes, it brings in new revenue and can increase revenue for many sectors of the Niagara Region, not just during an event. It provides a great experience for young and old volunteers, motivates people to get healthy, and encourages engagement in new sports. There are deeper economic benefits here that translate into longer-term gains.’

Furthermore, sports play a unifying role in communities. Sue points out, ‘We can take a lesson from the Canada Summer Games. The Games Services committee was created to facilitate improved communication between all sectors. We were able to understand and address the challenges and solutions from each sector, supporting one another. Once the games were ‘ON,’ we were unified by the messages and the event. Many people are now looking to volunteer for other events. The games unified Niagara’s leaders to a large extent. This is a win-win!’

Beyond finances, major sport enriches Niagara, fostering unity and healthy lifestyles. The ongoing narrative of Niagara as a premier sports destination evolves through shared experiences and lasting legacies, uniting the community in the next chapter.

Susan Morin Business Development Manager Venture Niagara

tourism, Sue focuses on fostering economic growth throughout Niagara professionally and personally.

The perfect dog food for picky eaters

Mastering The Symphony of HR Excellence

INSIGHTS STRATEGICALLY FOCUSED ON MAINTAINING EXCELLENCE IN THE DYNAMIC WORKPLACE

In the dynamic employment industry, defined by continual adaptation to emerging trends, innovation is the key currency shaping the future of work. According to Gartner’s 2024 HR Priorities Report, 76% of organizations recognize the necessity to invest in innovative HR practices for competitiveness in talent acquisition. This strategic focus on innovation highlights that a modern workforce is not just a trend but the cornerstone of progressive organizations.

At the center of this transformative journey is Julia Sebastian, CEO of HR Off-Site, who have expressed that her visionary insights guide organizations in navigating this changing landscape. Emphasizing strategies grounded in statistical evidence and industry trends, she highlights the imperative for organizations to revolutionize their talent management, shaping the future of the employment industry through innovation and collaborative HR practices.

The Alconauts

The Alconauts

BUILDING TRUST: THE STRATEGIC NEXUS FOR SUCCESS

In the symphony of talent acquisition and employee onboarding, Julia advocates cultivating well-informed, trusting relationships between recruiters and HR professionals as a strategic imperative.

“To truly excel in talent acquisition and employee onboarding, a robust, trusting relationship between recruiters and HR professionals is non-negotiable,” asserts Julia. She urges recruiters to grasp the organization’s direction and culture. HR professionals should align with recruiters, creating an environment to attract and retain top candidates.

SHAPING POSITIVE WORK ENVIRONMENTS: HR PRACTICES AS STRATEGIC CATALYSTS

Strategic HR practices shape positive work environments, impacting recruitment and enhancing employee satisfaction. Julia, a seasoned expert, stresses the

need for a meticulous workforce assessment and realistic job descriptions in hiring processes.

“A meticulously detailed job description serves as the linchpin for crafting compelling job postings, significantly enhancing the likelihood of attracting candidates who resonate with the organization’s ethos,” divulges Julia. Furthermore, she emphasizes aligning interview questions with the job description for a thorough candidate evaluation.

ENSURING A PIPELINE OF QUALIFIED CANDIDATES: SUCCESSION PLANNING UNVEILED

In talent management, succession planning is a strategic masterpiece— ensuring a constant pipeline of qualified candidates for key roles. Julia advises HR professionals to continuously assess the workforce based on knowledge, skills, and abilities.

“For successful succession planning, HR professionals must possess an intimate understanding of the organization’s vision and short/long-term objectives,” advises Julia. Ensuring an effective performance management system, including evaluations and feedback loops, is crucial. Julia underscores the need for leaders to possess the requisite skills for success.

These insights emphasize the intricate dynamics between recruiters and HR, strategic HR practices, and essential succession planning. By embracing and understanding these elements, organizations can navigate the complex employment landscape for sustained excellence in the evolving business world.

Julia Sebastian Chief Executive Officer HR Off-Site

With 20+ years of experience, Julia fosters sustainable growth, increased productivity, and streamlined practices by collaborating with business leaders and corporate teams.

Explore the world with Qatar Airways

Palawan, Philippines

THE CANADIAN HEALTHCARE Horizon

Trends and Transformations of 2024

The healthcare landscape in 2024 is undergoing significant shifts, with various factors influencing its trajectory. From ground-breaking therapies to innovative funding approaches, the healthcare industry is set to witness substantial changes with a few key trends taking shape this year.

EXPANDING DIGITAL HEALTHCARE AND CORRESPONDING RISKS

In 2023, the rise in digital healthcare in Canada led to increased cybersecurity concerns. HealthCareCAN, with the Digital Governance Council and Public Safety Canada, developed the standard “Cybersecurity: Cyber Resiliency in Healthcare” to guide healthcare organizations. Covering risk management, leadership, education, and incident response, the standard aims to strengthen Canada’s healthcare system.

PSYCHEDELIC THERAPIES TAKING CENTER STAGE

Substances like psilocybin gained momentum, with a notable increase in government funding for research—$3 million allocated last year for psilocybin therapy benefits study. Alberta is moving towards permitting medicinal psychedelics, leading to a rise in clinics offering psilocybin therapy. Senate subcommittee recommendations highlight expanding applications, potentially treating PTSD in veterans. Discussions about FDA legalization suggest a shift towards mainstream acceptance, marking a revolutionary change in mental health treatment.

A REVOLUTIONARY FRONTIER WITH RNA MEDICINE

McGill University’s D2R project, supported by a $350 million investment from the federal government and Fortune 500 companies, is advancing RNA medicine.

The initiative aims to develop RNA medicines utilizing a patient’s genome to modify proteins for disease treatment, akin to the rapid development of mRNA COVID-19 vaccines. This ground-breaking effort in precision medicine holds promise for treating various viruses and genetic disorders, marking a significant milestone with global implications.

PRIVATE CARE DYNAMICS:

Private healthcare demand rises, with clinics offering expedited treatments funded by provinces like Alberta and Ontario to reduce public system wait times. This trend sparks legal and ethical concerns, challenging the balance between public and private healthcare. Critics fear it may worsen healthcare inequalities, leaving those without means facing longer wait times. The ongoing debate seeks a solution for timely access while maintaining fairness and equality in the public healthcare system.

PRECISION MEDICINE IN CANCER TREATMENT

The cancer treatment landscape is shifting with increased access to genomic testing, offering a transformative approach by analyzing individual tumor genetics. The Pan-Canadian Genome Library acts as a centralized repository for diverse genomic data, facilitating collaborative research and enhancing understanding of genetic factors in various cancers. This improved accessibility empowers oncologists for informed, tailored treatment decisions, marking a new era with promises of enhanced outcomes and improved quality of life.

Sources:

STAFFING CHALLENGES IN HOSPITALS:

Hospitals face staffing challenges with rising attrition rates and looming shortages. Provinces respond by implementing innovative strategies, such as fast-tracking foreign nurses’ entry and streamlining licensing for internationally trained physicians. The healthcare sector adapts to meet the increasing demand, recognizing the urgency of addressing workforce shortages to ensure effective healthcare delivery across provinces.

1 https://www.healthcarecan.ca/2023/11/29/securing-patient-data-in-the-digital-age-dgsi-and-healthcarecan-release-can-dgsi-118-cyber-resiliencystandard-for-healthcare/

2 https://www.canada.ca/en/institutes-health-research/news/2023/06/government-of-canada-invests-nearly-3-million-to-study-the-potentialbenefits-of-psilocybin-assisted-psychotherapy.html

3 https://www.alberta.ca/psychedelic-drug-treatment-service-provider-licensing

4 https://www.mcgill.ca/gci/article/165-million-mcgill-universitys-world-leading-inclusive-genomics-and-rna-research-program

5 https://www.canada.ca/en/institutes-health-research/news/2023/10/government-of-canada-invests-15m-in-first-of-its-kind-pan-canadiangenome-library.html

CREATING FRESHNESS FROM THE AGED

in upcycling, every discarded item is a canvas waiting to be reborn

Mountains of disposable plastics and overflowing landfills emphasize the need for sustainable living. The upcycling trend, guided by “reduce, reuse, recycle,” creatively tackles zero waste, turning ordinary items into personalized eco-friendly masterpieces beyond carbon footprint reduction.

with endless comfort in inclusive sizes, widths, and heel heights. You’ve got the look.

Striking dress shoes

Here are some ideas to consider:

>>

oldVinylRecordWallClock:Turn clock.vinylrecordsintoaretrowall vibrantPainttheclockhandsin coloursforafunkytouch.

JIGSAW PUZZLE TRAY:

REPURPOSE INCOMPLETE JIGSAW PUZZLES BY ADHERING THEM TO A WOODEN TRAY. SEAL IT FOR A UNIQUE AND PERSONALIZED SERVING TRAY.

GATHER NEGLECTED

ITEMS,

UNLEASH CREATIVITY, & BEGIN.

Old Suitcase Pet Bed: Convert an old suitcase into a cozy pet bed. Line it with a soft fabric, and your furry friend will have a stylish retreat.

Shutter Magazine Rack: Turn old wooden shutters into a rustic magazine rack. Attach them to the wall and paint for a shabby chic look.

CHAMPION of PROGRESS

CHRIS WALKER Manager of Small Business

PHOTOGRAPHY: UNTANGLED DIGITAL

CHAMPION of PROGRESS

DWAYNE CHARETTE President

AIRBUS HELICOPTERS CANADA

PHOTOGRAPHY: AIRBUS HELICOPTERS CANADA

CHAMPIONS of PROGRESS

LEADING THE WAY IN BUSINESS AND COMMUNITY – A place where innovation meets the majesty of nature, Niagara is host to an emerging era of business leadership, powered by the principles of Environmental, Social, and Governance (ESG). This isn’t merely a trend but a seismic shift in the world, where companies with forward-thinking leaders like Chris Walker, Manager of Small Business for Meridian Credit Union and Dwayne Charette, President of Airbus Helicopters Canada, are not just participating but leading the charge. These champions are redefining what it means to be successful in today’s global economy, spotlighting Niagara as a beacon of sustainable and responsible business practices.

> ESG stands as the new benchmark for corporate excellence, encapsulating a firm’s commitment to environmental stewardship, social responsibility, and ethical governance. Chris and Dwayne exemplify the embodiment of these values. Their leadership showcases how integrating ESG principles is not just about meeting a checklist of good deeds but about embedding these core values into the very DNA of their operations.

With a staggering 87% of consumers ready to shift allegiance to companies that prioritize ethical practices, including how they handle data and their broader corporate responsibilities, the message is clear: the public and investors alike are watching. 73% of investors consider a company’s environmental and societal contributions as key factors in their investment decisions. This convergence of consumer and investor priorities highlights Niagara as a fertile ground for businesses committed to the ESG ethos, underscoring the economic imperative to weave these principles seamlessly into business strategies.

Yet, the path to becoming a beacon of corporate responsibility is laden with hurdles, including bridging the trust gap highlighted by a PwC study, which shows a disconnect between executive beliefs and consumer trust. This gap points to the necessity for businesses to not only pledge their allegiance to ESG values but to also enact tangible, impactful actions that resonate with both customers and society at large.

Leaders like Chris and Dwayne, through open dialogue and commitment to ESG principles, bridge the trust gap and pave the way for a new era of business excellence. In doing so, they position Niagara as not only a place of natural beauty but also as a model for thriving businesses in a sustainable, inclusive, and ethical environment.

Niagara, Canada //

THE OVERALL NARRATIVE IS CLEAR:

Businesses that embrace and transparently act on ESG initiatives will not only align with the evolving societal values but will also lead the vanguard of a sustainable and equitable global economy.

SOCIALLY RESPONSIBLE INVESTING AT MERIDIAN

Chris, reflecting on Meridian’s approach to responsible investing, stated, “Our commitment to responsible investing is more than just a policy; it’s a reflection of our core values and our dedication to positive change. With 90% of our full-time Financial Advisors achieving the Responsible Investment Specialist (RIS) designation, we’re equipping our team with the knowledge and skills to guide our members towards investments that not only yield financial returns but also contribute positively to society and the environment”. This strategic focus ensures that investments align with ESG criteria, reinforcing Meridian’s role as a leader in ethical financial services.

are heard and that their interests are at the heart of our decision-making processes. This democratic approach is vital in embedding ESG principles into our strategy, ensuring that we remain accountable and transparent in all our endeavours,” Chris elaborates. This member-focused model underscores the importance of ethical considerations in financial decision-making, setting Meridian apart from conventional financial institutions.

Chris’s insights highlight the depth of Meridian’s commitment to these values, showcasing a forwardthinking approach to banking that prioritizes ethical and sustainable growth. As the financial industry continues to evolve, Meridian’s integrated approach to ESG and responsible investing serves as a model for others in the sector, demonstrating the potential for financial services to contribute positively to global challenges.

PHOTOGRAPHY:

AIRBUS’ PIONEERING SUSTAINABILITY EFFORTS

Chris and Dwayne, through exemplary leadership and action within their communities, are examples of illuminating the path forward, showing that the future belongs to those who embrace the principles of responsibility, sustainability, and inclusivity as the cornerstones of their operations.

Meridian Credit Union’s strategy in responsible investing and its overarching corporate responsibility objectives are a testament to its commitment to fostering sustainability, diversity, and inclusion within the financial sector. The institution’s integration of socially responsible investing (SRI) practices and the implementation of the “Meridian

for Good” initiative underscores a holistic approach to ethical banking and investment that prioritizes both member welfare and community impact.

The “Meridian for Good” strategy, as described by Chris, “it represents our blueprint for making a meaningful difference in the lives of our members and the broader community. It’s about leveraging our role as a trusted financial partner to drive inclusivity, transparency, and sustainability across all our operations”. This initiative is a bold step towards integrating financial services with social responsibility, aiming to enhance financial literacy and access, particularly among equity-deserving communities, thereby fostering a more inclusive financial landscape.

Meridian’s approach to governance and ESG integration is uniquely driven by its commitment to its members and the broader societal good. “Our governance model, centred around our credit union ethos, ensures that our members’ voices

“Our facility is ISO 14001 certified which speaks to our commitment to improving our environmental performance (. . .) Airbus additionally has our High5+ program, which aims to influence a significant reduction of our environmental footprint in manufacturing activities, by 2030.” Dwayne shared, also highlighting that CO2, energy, water, air emissions and waste are the five environmental materials that are covered under Airbus’ reduction plan.

Airbus’ achievement of ISO 14001 certification across its operations demonstrates a structured approach to environmental management, ensuring continuous improvement and compliance with globally recognized standards. ISO 14001 is an international standard for environmental management systems (EMS). It outlines requirements for organizations to establish, implement, maintain, and continually improve environmental performance. It helps businesses reduce their environmental impact, comply with regulations, improve efficiency, and enhance their reputation.

The High5+ program, aiming for significant reductions in CO2 emissions, waste, and water usage by 2030, positions Airbus as a frontrunner in sustainability efforts within the aerospace industry. This initiative showcases the company’s commitment to setting and surpassing ambitious environmental goals.

@ LEONARDO LARGHER

Airbus’ focus on Sustainable Aviation Fuel (SAF) is particularly noteworthy. SAF is identified as a key driver for decarbonizing the aviation sector, capable of reducing lifecycle CO2 emissions by up to 80% compared to conventional jet fuels. Airbus has committed to enabling 100% SAF capability across its fleet by 2030, marking a significant step towards achieving net-zero carbon emissions by 2050.

Airbus has officially committed to defining science-based targets for all its emissions, with near-term targets submitted to the Science Based Targets initiative (SBTi) and validated in early 2023. These targets include a 63% reduction in Scope 1 and 2 emissions and a 46% reduction in Scope 3 emissions intensity by 2035, using 2015 as a baseline.

Dwayne also highlights that “Today, all Airbus aircraft and helicopters are capable of flying with up to a 50% blend of SAF. SAF can reduce life cycle CO2 emissions by up to 80% compared to conventional jet fuel. Airbus is actively testing 100% SAF capabilities on many aircraft, including the H225 Helicopter.Airbus is additionally investing in hydrogen, through the ZEROe program that explores configurations and technologies, and pursuing hybridization

as a way to improve aircraft performance and reduce fuel consumption.”

Since 2011, SAF has powered more than 450,000 commercial flights globally, although it still represents a small fraction of total fuel use. Airbus supports the large-scale development of the SAF ecosystem to meet the industry’s net-zero aspirations.

Airbus’ sustainability endeavours, supported by recent statistics and initiatives, reflect a deep-seated commitment to environmental responsibility and innovation. Airbus not only leads by example but also drives the broader aerospace industry towards a more sustainable and prosperous future.

THE IMPACT OF ESG ON BUSINESS AND SOCIETY

The integration of ESG criteria into business practices has become a significant focus for corporations aiming to enhance their sustainability performance. The broader implications of

ESG on corporate performance, societal well-being, and the environment are profound. Research indicates that adherence to ESG criteria can offer competitive advantages, challenging the notion that ESG considerations are merely cost factors. Companies that integrate ESG criteria into their operations can differentiate themselves in the market, potentially leading to better financial performance and sustainability outcomes. However, the relationship between ESG performance and financial outcomes is complex. While some studies suggest a positive correlation between ESGfocused investment funds and market outperformance, other analyses highlight the variability and context-dependence of these relationships. This underscores the need for a nuanced understanding of how ESG factors contribute to corporate value, beyond simplistic causative assumptions.

The Greater Niagara Chamber of Commerce has underscored the

critical role of ESG frameworks for modern businesses. With global ESG investment anticipated to hit $33.9 trillion by 2026, adopting ESG principles not only showcases a company’s commitment to corporate responsibility but also significantly boosts its appeal to investors and talent. This trend reflects a broader movement towards integrating ESG strategies into business models to navigate environmental, social, and governance challenges effectively.

NIAGARA, CANADA CHAMPIONS

lead an evolutionary shift toward corporate responsibility and environmental stewardship.

Their unwavering commitment to ESG principles paves the way for sustainable growth and inspires a collective movement toward a more equitable, environmentally conscious future. Leaders like Chris Walker and Dwayne Charette show that true success lies not in mere financial gains but in the positive impact on our planet and its inhabitants. The legacy of these organizations and their leaders will undoubtedly shape Niagara’s business landscape, proving that integrity, sustainability, and social responsibility are the most valuable currencies in the quest for progress.

Sources:

https://www.mckinsey.com/capabilities/riskand-resilience/our-insights/the-consumer-dataopportunity-and-the-privacy-imperative https://www.pwc.com/lt/en/about/press-room/pwcglobal-investor-esg-survey.html

https://www.pwc.com/us/en/services/consulting/ library/consumer-intelligence-series/trust-newbusiness-currency.html#:~:text=PwC%27s%20 2022%20Consumer%20Intelligence%20Series,of%20 consumers%20say%20they%20do. https://www.iso.org/standard/60857.html

https://www.airbus.com/en/sustainability/respectingthe-planet/environmental-responsibility

https://www.airbus.com/en/sustainability/respecting-theplanet/decarbonisation/sustainable-aviation-fuels https://www.nature.com/articles/s41599-02301919-0

https://www.mckinsey.com/capabilities/ sustainability/our-insights/does-esg-really-matterand-why https://gncc.ca/esg/

© CARA IRINA WAGNER

NOTABLES

Special Feature

In Niagara, a dynamic ecosystem of thriving companies flourishes, buoyed by strategic partnerships, innovation hubs, and a supportive community. Drawing on the region’s strengths and resources, these enterprises harness cutting-edge technologies and expertise to drive growth and competitiveness. With a focus on sustainability and forward-thinking solutions, they contribute to the economic vitality of the area while also prioritizing social and environmental responsibility. Through collaboration with local institutions and government initiatives, these companies are poised to address global challenges while simultaneously creating opportunities for local talent and fostering a culture of creativity and entrepreneurship.

Explore the diverse economic landscape of the Niagara region through its notable companies. From St. Catharines to Fort Erie, discover 12 enterprises driving innovation and growth, each emblematic of their municipality’s unique strengths and contributions to the local economy.

LINAMAR, establishing a giga casting plant in Welland, Ontario, is a prominent global leader in advanced manufacturing and diversified industrial solutions. With a rich history dating back over half a century, Linamar has established itself as a powerhouse in the automotive, agricultural, and industrial sectors. Their state-of-the-art facility in Welland is a hub of innovation and precision engineering, equipped with cutting-edge technology and staffed by skilled professionals. Specializing in components and systems for mobility and power generation, Linamar’s products are renowned for their quality, reliability, and performance. Committed to sustainability and continuous improvement, Linamar plays a pivotal role in driving economic growth and technological advancement in Welland, Ontario, while contributing to the global competitiveness of Canadian manufacturing.

TIW STEEL PLATEWORK INC., situated in St. Catharines, Ontario, is a renowned player in the fabrication and engineering industry. Specializing in custom steel plate fabrication, they offer a wide range of products and services tailored to various sectors, including energy, infrastructure, and industrial applications. With a focus on quality craftsmanship and innovative solutions, TIW Steel Platework has earned a reputation for reliability and excellence. Their skilled workforce and state-of-theart facilities enable them to tackle complex projects with precision and efficiency. As a cornerstone of the local economy, TIW Steel Platework contributes to the growth and prosperity of St. Catharines while maintaining a commitment to customer satisfaction and sustainability.

ALLIED MARINE & INDUSTRIAL, located in Port Colborne, Ontario, is a leading provider of marine and industrial services. Specializing in ship repair, fabrication, and machining, they serve a diverse clientele in the maritime and industrial sectors. With a strategic location on the Welland Canal, Allied Marine & Industrial offers convenient access to Great Lakes shipping routes, facilitating efficient vessel repairs and maintenance. Their skilled workforce and state-of-the-art facilities enable them to tackle complex projects with precision and reliability. Committed to safety and environmental sustainability, Allied Marine & Industrial plays a vital role in supporting the region’s maritime industry while contributing to the local economy and community development.

CAN-ENG FURNACES INTERNATIONAL LTD., situated in Niagara Falls, Ontario, is a globally recognized leader in thermal processing solutions. Specializing in industrial furnace systems, they serve a diverse range of industries, including automotive, aerospace, and steel manufacturing. With a history of innovation spanning over 50 years, CAN-ENG designs and manufactures custom heat treatment equipment tailored to clients’ specific needs. Their state-of-theart facilities and experienced engineering team enable them to deliver high-quality, reliable solutions that enhance process efficiency and product quality. Committed to sustainability and continuous improvement, CAN-ENG contributes to the advancement of manufacturing technology while supporting economic growth in Niagara Falls and beyond.

NIAGARA PRE-HUNG DOORS, located in Pelham, Ontario, is a leading provider of high-quality interior and exterior door solutions. With a focus on craftsmanship and customer satisfaction, they offer a wide selection of pre-hung doors, frames, and hardware to meet residential and commercial needs. Utilizing state-of-the-art manufacturing techniques and premium materials, Niagara Pre-Hung Doors ensures durability, security, and aesthetic appeal in every product. Their experienced team provides expert advice and custom solutions to accommodate diverse project requirements. Committed to excellence and reliability, Niagara PreHung Doors serves as a trusted partner for builders, contractors, and homeowners throughout Pelham and the surrounding regions, contributing to the enhancement of architectural aesthetics and functionality in local communities.

THE GIGA CASTING PLANT INVESTMENT POSITIONS

LINAMAR AS THE INAUGURAL TIER 1 SUPPLIER OUTSIDE OF ASIA TO DEPLOY HIGH-PRESSURE DIECAST GIGA PRESS MACHINES

CIMCORP, situated in Grimsby, Ontario, is a leading provider of automation and robotics solutions for various industries globally. Specializing in intralogistics and tire handling systems, they design and implement innovative solutions that optimize warehouse and distribution center operations. With a focus on efficiency, reliability, and flexibility, CIMCORP’s advanced automation technologies streamline material flow, reduce labor costs, and enhance productivity for their clients. Their experienced team collaborates closely with customers to develop tailored solutions that address specific challenges and maximize ROI. Committed to ongoing innovation and customer satisfaction, CIMCORP plays a pivotal role in driving operational excellence and competitiveness for businesses in Grimsby and beyond.

D&D DIAMOND CUTTING AND CORING, based in Wainfleet, Ontario, is a reputable provider of concrete cutting and coring services. Specializing in precision techniques, they offer a range of solutions for residential, commercial, and industrial projects. With advanced equipment and skilled technicians, D&D Diamond Cutting and Coring executes tasks with accuracy and efficiency, ensuring minimal disruption to surrounding structures. Their services include wall sawing, core drilling, and slab cutting, catering to various construction and renovation needs. Committed to safety and quality craftsmanship, they adhere to industry standards and prioritize customer satisfaction.

As a trusted partner in the construction industry, D&D Diamond Cutting and Coring contributes to the success of projects in Wainfleet and the surrounding areas, enhancing the structural integrity and functionality of buildings and infrastructure.

DIAMOND ESTATES WINES & SPIRITS, nestled in Niagara-on-the-Lake, Ontario, is a prominent winery and distillery renowned for its exceptional wines and spirits. With a commitment to quality and innovation, they craft a diverse portfolio of products, including award-winning wines, premium spirits, and specialty beverages. Their vineyards, strategically located in the Niagara Peninsula, benefit from the region’s unique terroir, resulting in grapes of exceptional quality and flavor. Through sustainable practices and meticulous craftsmanship, Diamond Estates produces wines and spirits that reflect the essence of the Niagara region. Committed to hospitality and customer experience, their estate offers tastings, tours, and events, providing visitors with an immersive journey through the world of wine and spirits. As a pillar of the local wine industry, Diamond Estates contributes to the cultural and economic vitality of Niagara-on-the-Lake, attracting visitors and enthusiasts from near and far.

OPHARDT HYGIENE, located in Lincoln, Ontario, is a leading provider of hygiene solutions for various industries worldwide. Specializing in innovative hand hygiene and dispensing systems, they offer a comprehensive range of products designed to enhance cleanliness and safety in diverse environments. With a focus on sustainability and user-friendly design, OPHARDT’s solutions prioritize efficiency and effectiveness while minimizing environmental impact. Their state-of-the-art facility in Lincoln serves as a hub for research, development, and manufacturing, ensuring the highest standards of quality and reliability. Committed to advancing hygiene practices and improving public health, OPHARDT Hygiene plays a crucial role in promoting cleanliness and wellbeing in communities around the globe, while contributing to the local economy and workforce in Lincoln, Ontario.

OPHARDT’S IoT DISPENSERS, FEATURING A SINGLE BOARD FOR TOUCHLESS DISPENSING AND DATA TRANSMISSION, COME AT A FRACTION OF CONVENTIONAL COSTS.

THERMAPAN STRUCTURAL INSULATED PANELS, based in Fort Erie, Ontario, is a trusted manufacturer of high-performance building materials. Specializing in structural insulated panels (SIPs), they provide innovative solutions for energy-efficient construction projects. These panels, comprising an insulating foam core sandwiched between two structural facings, offer superior thermal performance and durability compared to traditional building materials. Thermapan’s state-ofthe-art manufacturing facility in Fort Erie ensures precise fabrication and quality control, resulting in reliable products that meet rigorous industry standards. Their SIPs are widely used in residential, commercial, and industrial construction, contributing to reduced energy consumption and enhanced building performance. Committed to sustainability and innovation, Thermapan Structural Insulated Panels plays a vital role in promoting environmentally friendly building practices while supporting the local economy and manufacturing sector in Fort Erie, Ontario.

NORGEN BIOTEK CORP, located in Thorold, Ontario, is a renowned biotechnology company specializing in nucleic acid and protein purification technologies. Their cutting-edge products cater to a wide range of applications in molecular biology, genomics, and diagnostics. With a commitment to innovation and quality, Norgen Biotek Corp’s advanced research and development capabilities enable them to deliver reliable solutions that meet the evolving needs of the scientific community. Their state-ofthe-art facility in Thorold houses manufacturing, research, and quality control operations, ensuring stringent quality standards and efficient production processes. As a key player in the biotech industry, Norgen Biotek Corp contributes to advancements in biomedical research and diagnostics while supporting the local economy and fostering innovation in Thorold, Ontario.

AGRI-PLASTIC, located in West Lincoln, Ontario, is a leading manufacturer of innovative agricultural plastics solutions. Specializing in products for the livestock and horticulture industries, they offer a diverse range of items including calf hutches, feeders, and greenhouse covers. Known for their commitment to quality, durability, and animal welfare, Agri-Plastic’s solutions are designed to optimize efficiency and productivity while ensuring the comfort and well-being of livestock. Their state-of-the-art manufacturing facility in West Lincoln employs advanced technologies and sustainable practices to produce highquality plastics tailored to the specific needs of farmers and growers. With a focus on innovation and customer satisfaction, Agri-Plastic plays a vital role in supporting the agricultural sector and promoting sustainable farming practices in West Lincoln, Ontario, and beyond.

M ARKET iNg

DECODING THE DNA OF MODERN BUSINESS MARKETING

Themarketing landscape has undergone a profound transformation in recent years, with modern business marketing evolving into a dynamic and multifaceted realm. Success in this era requires a keen understanding of the intricacies shaped by digitalization, shifting consumer behaviours, and rapidly changing trends.

Exploring meaningful uses of social media, producing compelling content, and focusing on search engine optimization are all ways to foster innovation in your business. These key categories are a quick highlight of the journey all businesses should take to establish a resilient online presence and thrive in the digital age.

Digital Dominance:

With consumers spending a significant portion of their time online, establishing a robust online presence is imperative for businesses to remain competitive. This involves leveraging social media platforms, creating engaging content, and optimizing websites for search engines to enhance visibility and reach a wider audience.

Example: Utilize geo-targeting to deliver location-specific content and offers, coupled with hyper-personalization based on individual user behaviours and preferences.

Personalization and Customer Experience:

Meeting customer expectations for personalized experiences is crucial in modern marketing. This involves tailoring content to individual consumer personas, creating an intimate connection between the brand and the consumer. Personalization extends beyond marketing messages to encompass the entire customer journey, from website interactions to post-purchase communication.

Example: Implement dynamic website content that adjusts based on user behaviour, providing a customized experience for each visitor.

Ephemeral Content and Video Marketing:

Adapting to consumers’ fleeting attention spans, businesses create short-lived, visually appealing content. Video marketing gains prominence, with brands utilizing it for storytelling, product demonstrations, and behind-the-scenes glimpses.

Example: Craft compelling narratives using short-form videos, focusing on storytelling and authenticity to capture the audience’s attention.

Embracing digitalization, harnessing the power of data, creating compelling content, and prioritizing customer experience are key components of a successful modern marketing strategy. As technology advances and consumer preferences evolve, businesses must stay at the forefront of innovation to navigate the intricacies of modern marketing and thrive in a competitive global marketplace.

My Favourite Tech

The Exciting Future of Events

The events industry, as reported by Allied Market Research, shows a projected growth of $2.1 trillion by 2032 and is anticipated to experience a steady compound annual growth rate (CAGR) of 6.4% from 2023 to 2032. Keeping up with technology to stay ahead is key for organizers aiming to create unforgettable experiences. Technology plays a big role in shaping how events happen. Some technologies are set to shake up the industry, making events more engaging, personalized, and inclusive. From language translation to mind-blowing mixed-reality experiences, get ready for a new era of events!

Language Magic:

Live Translation Technology

In a world where collaboration knows no borders, language barriers can be a buzzkill. Live translation tech from Interprefy, KUDO, Boostlingo and VoiceBoxer is here to change that. These tools offer real-time language translation, making global events more seamless, engaging, and inclusive.

Product Recommendation: Boostlingo

Throw the Fun Around:

Elevate Your Event with Throwable Gear

Upgrade your event with throwable microphones! Say goodbye to mic-passing hassles and hello to quick, easy, and fun crowd engagement. Brands like Qball or Catchbox offer lightweight options enclosed in protective material, ensuring a mishap won’t spoil the experience. Elevate your next conference or event with these innovative microphones.

Product Recommendation: Qball+ Throwable Microphone

Wearables Wondedrland:

Badges, Fitness, and AR Magic

Extended Reality (XR) Experiences

Extended Reality (XR) is stealing the spotlight, especially with gear like the Apple Vision Pro. This mixed-reality headset goes beyond limits, turning events into mind-bending experiences. Think virtual venue tours, presentations with augmented reality, and a whole new level of entertainment at events.

Product Recommendation: Apple Vision Pro

Transform Your Events with Analytics Wizardry

Level up your event game with the magic of analytics. Dive into attendee data to unveil the secrets of what makes your event truly unforgettable. From tracking session hotspots to tweaking in real-time, analytics lets you sculpt an experience that’s uniquely tailored to your crowd’s vibe. It’s not just data – it’s the secret sauce for a party that keeps everyone talking and coming back for more.

Product Recommendation: LiveGuage

Wearable tech isn’t just for fitness freaks. For example, apps like DoubleDutch make event check-ins a breeze with smart badges. These badges aren’t just for show – they enable interactive networking and information sharing. Add fitness trackers for a wellness boost and top it off with AR glasses for interactive overlays, guided tours, and real-time event info.

Product Recommendation: XREAL Air 2 Pro AR Glasses

Data Driven Delight:

BECOME AN OWNERA MEDIA CONSULTANT

GOU t U nmasked

THE PAINFUL REALITY BEHIND JOINT “JOKES”

A l right, , so picture this: Gout isn’t just your run-of-the-mill arthritis. It’s like your body’s playing a cruel joke on you, depositing these pesky urate crystals in your joints, especially targeting that poor big toe. And let me tell you, the pain is no joke—it’s intense!

Now, where does this misery come from? Well, blame it on the excess uric acid hanging out in your bloodstream. Your body produces this stuff as a by-product of

breaking down purines, which are found in certain foods. So yeah, what you eat can totally mess with your joints.

But wait, there’s more! It’s not just about the chips and burgers. Genetics can be in on the act, along with other medical conditions like obesity, diabetes, and kidney problems. They’re like the sidekicks making you even more susceptible to this whole gout drama.

LIFETIME OF RESULTS

One time

So, let’s talk about kicking gout’s butt! Here’s the lowdown on how to manage this pesky condition with some real-life strategies:

First up, meds are your besties here. NSAIDs, colchicine, and xanthine oxidase inhibitors are like your superhero squad, swooping in to tackle pain and inflammation.

Now, let’s dish on your diet. Say bye-bye to those high-purine foods like red meat and booze, and load up on the good stuff like fruits, veggies, and whole grains. Oh, and don’t forget to chug that water like it’s your job—hydration is key!

Keeping that scale in check is also crucial. Get moving with some low-impact exercises and give those joints some TLC with rest and cold packs during flare-ups.

And hey, don’t skip those check-ups with your doc! They’ll keep tabs on your uric acid levels and tweak your plan as needed.

Understanding what sets off your gout is like having the cheat codes to the game of life. Armed with this knowledge and a solid plan, you can totally show gout who’s boss and live your best, pain-free life!

Sources:

https://arthritis.ca/about-arthritis/arthritis-types-(a-z)/types/gout/gout-treatment

https://www.canada.ca/en/public-health/services/publications/diseases-conditions/gout-crystal-arthropathies.html

Check out this gout friendly recipe, courtesy of John Hopkins Medicine. Follow the link:

MENTAL FORTITUDE GUARDING

Approaches to Preventing Nervous Breakdown

Preventing nervous breakdowns is crucial for maintaining mental wellbeing and overall quality of life. While the term “nervous breakdown” is not a clinical diagnosis, it often reflects a state of severe mental and emotional distress that can significantly impact an individual’s ability to function. Here are some effective strategies for preventing nervous breakdowns:.

STRESS MANAGEMENT:

Chronic stress is a major contributing factor to nervous breakdowns. Learning to manage stress through relaxation techniques such as deep breathing, meditation, yoga, or mindfulness can help reduce its impact on mental health. Setting boundaries, prioritizing tasks, and delegating responsibilities can also alleviate stress.

As seen on Zaya, the Goldenstar Hi Slide is the cozy platform of your dreams. With a slide-in design, it features Leather Working Group certified uppers and a sugarcane EVA mid-and-outsole – helping you feel good, inside and out.

HEALTHY LIFESTYLE:

A balanced diet, regular exercise, and sufficient sleep are essential for maintaining mental resilience. Eating nutritious foods, staying physically active, and ensuring adequate rest can support overall well-being and help buffer against the effects of stress.

EFFECTIVE COPING MECHANISMS:

Developing healthy coping mechanisms is crucial for managing challenges and setbacks. Engaging in activities that bring joy and relaxation, such as hobbies, spending time with loved ones, or creative outlets, can help alleviate stress and build emotional resilience.

STRONG SOCIAL SUPPORT:

Cultivating strong relationships with friends, family, and supportive communities is vital for mental health. Having a network of trusted individuals to lean on during difficult times can provide emotional validation, practical assistance, and a sense of belonging, reducing the risk of isolation and vulnerability.

WORK-LIFE BALANCE:

Maintaining a healthy balance between work, personal life, and leisure activities is essential for preventing burnout and overwhelm. Setting boundaries around work commitments, taking regular breaks, and prioritizing self-care can help preserve mental and emotional energy.

DEVELOPING HEALTHY COPING MECHANISMS IS CRUCIAL FOR MANAGING CHALLENGES AND SETBACKS. “

SEEKING PROFESSIONAL HELP:

Recognizing early warning signs of mental health struggles and seeking support from mental health professionals is crucial for prevention. Therapy, counseling, or psychiatric treatment can provide valuable guidance, coping strategies, and intervention before symptoms escalate.

Discover the available supports and access assistance when necessary. Clicking or scanning the code below will direct you to the Mental Health Services’ website of the Government of Canada.

FINTECH CANADA

Pros & Cons to Consider

Written By: Arthur Goldgaber

FinTech, a term coined in 2018 by Merriam-Webster, refers to digital innovations in banking and finance. Initially rooted in 19th-century concepts like Western Union’s Electronic Transfer Fund (ETF), modern fintech gained traction in the 2000s with the rise of internet usage and online banking. By the mid-2010s, Canada experienced a fintech boom as startups aimed to disrupt traditional financial services, including payment processing, lending, investment management, and insurance.

Nicky Senyard, CEO and co-founder of Canada’s Fintel Connect, said that fintech emerged as mobile technology improved. She added; “We are lucky in Canada to have excellent regulatory oversight of the industry,” which has also helped to boost the industry.

Cheryl Woodburn, Canada Country Manager at Provenir, noted that despite the dominance of five to six major banks in Canada’s financial sector, fintech has witnessed significant expansion in recent years. Provenir, a fintech operating in over 50 countries, processes more than 4 billion transactions annually.

Woodburn explains that the impact of the new players is being seen “with the likes of KOHO, Bitbury and Neo, just to name a few.” She said fintechs are growing, “exponentially as they target key demographics and use cases that are underserved by traditional users.”

Toronto ranks as North America’s secondlargest financial hub after New York City. Invest Ontario reports 17,000 financial services firms and 750 fintech firms in the province, with Ontario hosting 64% of Canada’s fintech companies. In 2019, Canada saw 241 fintech deals totaling $2.7 billion in investments. Fintech adoption in Canada surged from 8% in 2015 to

50% in 2019, outpacing the U.S. growth rate by 4%. Notable Ontario-based fintech companies include Borrowell, KOHO, and Wealthsimple.

Borrowell stands out in lending, providing free credit scores, personalized financial advice, and low-interest loans, solidifying its role in Canadian fintech. Neo Financial, a digital bank, reached a million customers in 2022 after three years in operation. Wealthsimple, a robo-advisor, offers automated investment management, catering to investors of all levels with its user-friendly approach, fueling its rapid growth. Niagara-based Meridian Credit Union launched Motusbank, a standalone digital bank targeting digitallysavvy Canadian customers who have felt frustrated or underwhelmed by other banking services.

Lightweight, comfortable and versatile, this stylish ECCO ASTIR sneaker is the perfect choice for any adventure.

Woodburn said, “The most underserved segment continues to be New-to-Credit (NTC) consumers, particularly Newto-Canada, offering significant growth opportunities for fintechs that are willing to ensure access to credit to this demographic.”

According to Canada’s 2023-2025 Immigration Levels Plan, the government expects to welcome 485,000 permanent residents in 2024 and 500,000 in 2025.

Senyard added that fintechs are doing an excellent service in improving financial literacy, especially among younger consumers. For example, fintechs may have the technology to help gig workers obtain loans (which could be more difficult at a traditional bank) and help young consumers establish credit.

Being able to accurately assess creditworthiness, even in NTC consumers, is critical to driving growth while bringing costs down, explained Woodburn. With 37% of this largest growth segment having to apply multiple times before receiving their first Canadian credit product, fintechs must implement methods to offer them a better customer experience while making sound risk decisions despite lacking traditional data.

“Canadians expect quick, convenient, and secure fintech solutions,” Woodburn said. Meeting the expectations for a frictionless consumer experience while mitigating

risk and balancing security and regulatory requirements can be challenging. “To reduce risk, it’s important for fintechs not to lose sight of customer needs and to provide exceptional experiences, so they don’t take their business elsewhere,” she said.

Brandon Currie, an advisor at C.R. Smith Financial Services Inc., cautions that there are pitfalls in choosing a robo advisor over an advisor who is a fiduciary. For example, investors can be too emotional when the stock market is declining, such as at the beginning of the pandemic in March 2020. Currie, who is a fiduciary and must keep the best interests of his clients front and center, advised all his clients to maintain their investments and not to sell as the market declined. An investor in a selfdirected investment platform may not have that guidance in crucial circumstances.

Expert Contributor: Nicky Senyard

and Co-Founder

Woodburn

Catering to cottage owners, whether yearround or seasonal, our tailored packages ensure comprehensive protection to best suit your personal needs Taking care of Cottages and Seasonal Homes for more than 100 years.

& Dock Coverage Flexible

DwellingDilemmas

UNRAVELING THE GLOBAL CRISIS OF HOUSING AFFORDABILITY

In recent years, a mounting crisis has gripped nations across the globe—the escalating unrest of housing affordability. As populations grow, urbanization accelerates, and economies evolve, the challenge of securing adequate and affordable housing has become a pressing concern. With a complex web of factors contributing to this global issue, more aggressive explorations of potential solutions are required to ensure a fundamental human right: shelter.

RISING COSTS AND INCOME DISPARITIES:

One of the primary drivers behind the global housing affordability crisis is the skyrocketing cost of real estate. According to a report by the International Housing Affordability Survey, as of 2022, major cities worldwide have experienced an average increase of 40% in housing prices over the past decade1. Simultaneously, income disparities are widening, with the top 1% of earners seeing their incomes rise at a rate 10 times higher than the bottom 50%, as reported by the World Inequality Database2

Annual Empty Bowls Fundraiser 19th

HELP REDUCE HOMELESSNESS AND THE IMPACT OF POVERTY ACROSS THE NIAGARA REGION BY JOINING US AT OUR ANNUAL EMPTY BOWLS FUNDRAISER FOR BETHLEHEM HOUSING AND SUPPORT SERVICES.

WEDNESDAY

MARCH 6, 2024

AMERICANA CONFERENCE CENTRE, NIAGARA FALLS

5PM VIP RECEPTION | 6PM MAIN EVENT

$115 General | $130 VIP

During the event, guests enjoy samples of gourmet soup prepared by Niagara’s finest chefs and served in one-ofa-kind bowls created by local potters. Included as the perfect complement are Niagara wines, beer, cider, fresh bread and decadent desserts. Guests take home the empty bowl as a continuous reminder of those who struggle to meet basic living needs in our community.

www.bethlehemhousing.ca/empty-bowls

THE ROLE OF SPECULATION AND INVESTMENT:

Speculation and investment in real estate further exacerbate the problem. The percentage of residential properties that are owned by investors rather than occupants continues to rise. This speculative behaviour not only distorts housing markets but also sidelines those who simply seek a secure and affordable place to call home. In the annual release of Statistics Canada’s investor status of residential property owners, an average of 26% of residential properties are owned by investors rather than occupants3

GENTRIFICATION AND DISPLACEMENT:

The process of gentrification has become a significant contributor to the housing crisis. According to a United Nations Human Settlements Programme (UN-Habitat) report, over 80 million people are at risk of displacement due to gentrification by 20304. As affluent individuals and businesses move into urban neighbourhoods, property values rise, pushing out long-time residents who can no longer afford to live in their communities.

GOVERNMENT POLICIES AND URBAN PLANNING:

Government policies and urban planning play a crucial role in addressing or exacerbating housing affordability issues. In some cases, inadequate policies fail to keep pace with the evolving needs of communities, leading to insufficient housing supply and rising costs.

According to the World Bank, nearly 90% of the world’s cities continue to adopt policies that hinder affordable housing development while rising conflicts contribute to pressure on cities as more than 50% of forcibly displaced people live in urban areas5. Additionally, zoning regulations and bureaucratic hurdles can stifle the development of affordable housing options.

SUSTAINABLE SOLUTIONS:

Addressing housing affordability requires a multifaceted approach. According to a McKinsey Global Institute report, if governments worldwide were to implement comprehensive policies that prioritize affordable housing initiatives, it could potentially lift more than 100 million people out of slum conditions by 20306. Collaborations between the public and private sectors, along with the integration of innovative technologies, can foster the creation of sustainable, inclusive communities.

COMMUNITY ENGAGEMENT AND EMPOWERMENT:

Empowering communities to participate in decision-making processes and urban planning actively is essential. Communities that are actively involved in the planning process are more likely to see development projects that align with their needs and mitigate the risk of displacement. Additionally, fostering community-driven initiatives and cooperatives can provide alternative models for affordable housing.

The global unrest of housing affordability is a critical issue that demands immediate attention and concerted efforts from governments, businesses, and communities alike. By addressing the root causes, implementing effective policies, and fostering collaboration, it is possible to create a world where secure and affordable housing is not a luxury but a fundamental human right. In doing so, resilient, inclusive societies can be built that prioritize the well-being of all members.

Sources:

1 http://www.demographia.com/dhi.pdf

2 https://wir2022.wid.world

3 https://www150.statcan.gc.ca/t1/tbl1/en/ tv.action?pid=4610006901

4 https://unhabitat.org/sites/default/files/2022/06/ wcr_2022.pdf

5 https://www.worldbank.org/en/topic/ urbandevelopment/overview

6https://www.mckinsey.com/~/media/mckinsey/ mckinsey%20global%20institute/our%20research/ from%20poverty%20to%20empowerment%20 raising%20the%20bar%20for%20sustainable%20 and%20inclusive%20growth/from-poverty-toempowerment-full-report-september-2023.pdf

INFORMATION FOR THE NEXT LEVEL OF SUCCESS

Family and Business Harmony

Weaving Threads of Success in Today’s World

Conventional boundaries between work and personal life are increasingly fading away. As professionals strive to achieve a harmonious equilibrium, a novel approach is gaining momentum— one that intertwines family and business in a delicate dance of mutual support and shared success.

Traditionally, career aspirations and family values are portrayed as conflicting entities competing for attention. However, a paradigm shift challenges the idea that one must be sacrificed for the other. This evolving perspective seeks a seamless integration of family and work for a balanced life, where

each complements the other.

Defining a symbiotic relationship between family and business, fostering belonging, purpose, and promoting innovation becomes crucial for success in our fast-paced, interconnected world.

“I don’t like the word ‘balance.’ To me, that somehow conjures up conflict between work and family… as long as we think of these things as conflicting, we will never have happiness. True happiness comes from integration… of work, family, self, community.”

–Padmasree Warrior

“Consistently working late is not necessarily a sign of a hard worker, but rather the inability to use time wisely.”

–Victor Bretting, Entrepreneur

“Work is a rubber ball. If you drop it, it will bounce back. The other four balls—family, health, friends, and integrity—are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered.”

–Gary Keller, Entrepreneur

“Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.”

—Carl Sandburg, Poet

“We’re totally guilty of doing too much at once, all while trying to manage the noise in our heads that says we’re not doing enough.”

–Vanessa Autrey, Author

“Balance is not better time management, but better boundary management.”

–Betsy Jacobson, Author and Businesswoman

“We’re

totally guilty of doing too much at once, all while trying to manage the noise in our heads that says we’re not doing enough.”

– Vanessa Autrey, Author

“You can’t have everything you want, but you can have the things that really matter to you. And thinking that way empowers you to work really hard for a really long period of time. - Marissa Mayer, Business Executive and Investor

“Time

is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.”

—Carl Sandburg, Poet

“Almost

everything will work again if you unplug it for a few minutes… including you.”

– Anne Lamott, Author

INVESTING IN EMPLOYEE WELL-BEING

A Strategic Imperative for Business Success

Organizations are recognizing the pivotal role that employee wellbeing plays in fostering a healthy and productive work environment. Beyond traditional metrics of success, companies are now investing in the holistic health of their workforce, understanding that a thriving workforce is a key driver of sustained business success.

The Business Imperative:

Employee wellbeing is no longer a mere buzzword; it has become a strategic requirement for businesses looking to attract and retain top talent. According to McQuaig Institue, surveys show that companies with comprehensive wellbeing programs report higher employee engagement, increased productivity, and lower turnover rates1. The direct correlation between employee well-being and organizational performance is prompting leaders to rethink their approach to workforce management.

Kristen Marishuk, an MSW, RSW and Psychotherapist, emphasizes the need for a proactive approach to employee well-being. “Businesses must move beyond reactive measures and adopt a holistic wellbeing strategy,” she advises. “This includes physical health initiatives, mental health support, and a positive workplace culture that promotes work-life balance.”

Kristen stresses that investing in preventative measures, such as wellness programs and mental health resources, can significantly reduce healthcare costs while creating a positive and inclusive work environment. “Wellbeing should be integrated into the company’s DNA, with leadership actively promoting and participating in these initiatives,” she adds.

The Human-Centric Approach:

Successful organizations are shifting towards a human-centric approach that places the well-being of employees at the forefront of business strategies. This approach acknowledges that employees are not

merely resources but valuable contributors to the overall success of the company. By prioritizing mental health, providing flexible work arrangements, and fostering a culture of open communication, businesses can create an environment where employees feel supported and motivated.

Kristen emphasizes the need for personalized well-being initiatives. “One size does not fit all when it comes to employee wellbeing,” says Kristen. “Companies should conduct regular surveys and assessments to understand the unique needs of their workforce. This datadriven approach allows organizations to tailor their well-being programs to address specific challenges and preferences.”

Kristen also highlights the importance of leadership in driving a culture of wellbeing. “Leaders should lead by example, actively participating in wellbeing initiatives and encouraging employees to prioritize their health. This not only enhances morale but also creates a sense of community within the organization.”

Measuring ROI on Wellbeing Investments:

As businesses allocate resources to employee well-being, the question of return on investment (ROI) naturally arises. It should also be considered that the benefits of investing in employee wellbeing extend beyond traditional financial metrics. Improved employee engagement, reduced absenteeism, and enhanced organizational reputation contribute to the overall success of a company.

Investing in employee well-being is not just a corporate responsibility; it is a strategic choice that can significantly impact the bottom line. By incorporating insights from experts like Kristen, businesses can develop comprehensive and tailored well-being programs that foster a positive and productive workplace. As the business landscape continues to evolve, organizations that prioritize their most valuable asset—their people—will undoubtedly reap the rewards of sustained success.

Sources: 1 https://mcquaig.com/nurturing-employeewellness-a-key-to-thriving-in-the-corporateworkplace/#:~:text=Studies%20consistently%20 show%20that%20organizations,and%20enhance%20employee%20retention%20rates.

Expert Contributor:

Kristen Marischuk

MSW, RSW, and Psychotherapist

A trauma-informed social worker at Proactive Chiropractic, Kristen supports those with anxiety and depression, and is committed to destigmatizing mental health as a certified Mental Health First Aid facilitator.