OX Art Annual 2017

Page 1


A RT A N N UA L

2

ART ANN UAL


2017

WE NEED TO STAY

CURIOUS Most of the time, your audience thinks they already know the ending. Maybe they do. Maybe they don’t. But actually, the most interesting part of any story isn’t the ending. It’s the unexpected problems that are solved along the way. So we need to stay curious. Give the audience a problem to solve. Don’t tell them 4; give them 2+2. There are things in our stories that are a mystery to us. Unexpected events that, at the beginning of last year, we never would have guessed would have happened. Like the fact that our team traveled to Iraq twice in 2016, for two different reasons.

Didn’t see that coming. There were complex problems that we had to solve–like how to stage a 25-horse western stampede in rural Wisconsin, locating a development platform for a 35-session online experience, or building a self-watering green wall installation for 6-week social photography campaign. As we look forward to 2017, we don’t know how the story will end. But we’re excited for the interesting problems we will encounter along the way. In solving them, we will discover new strengths; eliminate confusion; and pour our heart and soul into our work. Here’s to 2017!

JESSE OXFORD Principal, Creative Director

3


A RT A N N UA L

OX CREATIVE

is a visual content and brand strategy agency. We work 4 with incredible emerging talent and global brands who care about doing good in the world. OXCREATES.COM


2017

INTRO 2

MOODBOARDS 6

FEATURE: LIFEPLAN 12

CASE STUDY: ALIGNMENT 20

FEATURE: BLAST STUCO 26

OX STATS 34

FEATURE: IRAQ 38

LETTER FROM THE INTERN 58

LOGO HIGHLIGHTS 62

BARNA HIGHLIGHTS 66

CASE STUDY: CITY FIELDS 70

DESIGN HIGHLIGHTS 74

5


A RT A N N UA L

6

“Creativity is about taking the facts, fictions, and feelings we store away and finding new ways to connect them.” TWYLA THARP


2017

CREATIVE PROCESS One vital step in the creative process at OX is the brainstorming and moodboarding of ideas, concept development, and exploring every possible way to tell each story. Because it’s one of our favorite parts, we wanted to share a few of these with you. >>>

7


A RT A N N UA L

MOODBOARD: MARKS OF INFLUENCE

COLORFUL, INFLUENCE, PAINT, PIGMENT, TOUCH, BLEND, HUMAN

8


2017

MOODBOARD: DREAM BIG

SURREAL, WONDER, DREAMLIKE, GALAXY, PROJECTION, SPECS OF LIGHT COMING THROUGH THE DARK

9


A RT A N N UA L

MOODBOARD: SANDBLAST

TROPICAL, COLLAGE, SUMMER, BRIGHT, BEACH VIBES, FOLIAGE, GRADIENT

10


2017

MOODBOARD: COMMUNITY MUSIC

TEXTURES, MATERIALS, DISTORTIONS, MOODY, FLUID, TRANSFORMING, CHANGING

11


A RT A N N UA L

1 FEATURE: LIFEPLAN ONLINE

12

Versatility is Power.


2017

13

The team at Paterson Center came to us with the challenge of bringing their flagship in-person LifePlan experience to a digital platform. By design, LifePlan is a highly personalized guided experience with a master facilitator who dissects your life story and helps you chart a course for your future. Together, we did the same for the product itself.

CREATIVE DIRECTION | WEB DESIGN PRINT DESIGN | MARKETING COPYWRITING | FILM


A RT A N N UA L

MOODBOARD:

14

ABOUT LIFEPLAN

PRODUCT INTEGRATION

LifePlan is designed to help individuals find their unique creative purpose in life.

Partnering with an organization with a pedigree of such high-level thinking was intimidating, but we soon found the collaboration with the Paterson team was a perfect fit. OX developed a 180-page workbook, 32 videos, 20+ custom icons, and a marketing website, all packaged inside a responsive online course website that provides a worthy alternative to the 1-on-1 experience provided in-person.

It was developed by master strategic thinker Tom Paterson. Tom’s accomplishments are too many to number, but a few of the highlights include holding the first patent on ATM PIN technology; developing the world’s first lightweight camcorder; working with the Disney brothers to design and engineer Space Mountain; and being commissioned by Ronald Reagan to open up the Chinese economy. Out of these experiences, Tom developed the StratOp process for organizations, and later, the LifePlan process for individuals. It was because of that work that business author Peter Drucker called Tom, “the greatest process thinker in the world.”

Throughout the course of this multi-year partnership, OX continues to provide creative leadership and content for this complex and extensive product roll-out. LifePlan Online launches summer 2017.


2017

ICONS: Custom icons were designed for each LifePlan session. Each icon was created using a combination of symbols that represent key teachings.

15


A RT A N N UA L

16

This linen-bound workbook is the user’s primary guide through the course. The content is designed in a way that keeps the user visually engaged as they work through the course.

Navigational icons act as prompts to indicate when to watch a video, complete a task, or take notes bridging the gap between digital and analog tools.


2017 The 34 streaming LifePlan sessions are led by Paterson Master Facilitator Pete Richardson, the leading expert in the Paterson LifePlan process. Pete has personally helped more than 800 people discover their life’s purpose.

17

OX filmed a set of dramas that tie into the course material. Stills from these dramas are integrated throughout the workbook to add visual consistency between the online and printed course materials.


A RT A N N UA L

18

KATIE RUSE:

FAVORITE INANIMATE OBJECT:

FAVORITE SMELL:

FAVORITE NETFLIX SHOW:

WHAT MAKES YOU LAUGH:

Business Manager

Vitamix Blender

Pine trees, campfires, brownies baking

Friends

Corry Wiens


OX INSIDER “I carry the words ‘SO THAT...’ with me in everything I do. At OX I get to manage all kinds of numbers and business logistics so that our team can go create beautiful things.” KATIE RUSE

19


A RT A N N UA L

CASE STUDY: ALIGNMENT CREATIVE DIRECTION | BRANDING PRINT DESIGN | MARKETING | FILM

20

THE CHALLENGE

THE SOLUTION

The Aspen Group approached OX to create a new logo and brand for their Alignment Conference. This event targets those working at the intersection of architecture, technology, culture, and leadership. The logo needed to be able to adapt to grow into future conferences, and versatile enough to fit into multiple mediums and applications.

Great logos must communicate in a unique and memorable way. In this case, the Align logo was, quite literally, a line. The logo is unique enough to create a solid foundation for the brand, and the line element is simple enough to be applied to patterns and paired with imagery in interesting ways.


2017 LOGO ITERATIONS: Everything in the brand contributes to the visual identity. Every ingredient requires a conscious decision and should be infused with the essence and personality you wish to communicate to the audience. When the logo is one that connects with your audience and has intention and purpose, you’ve found a successful mark.

21

FINAL LOGO:


A RT A N N UA L

22


2017

23


A RT A N N UA L

24

JESSE OXFORD:

LAST BOOK YOU READ:

Creative Director and Principal

Team of Teams by General Stanley McChrystal

HOW YOU TAKE YOUR COFFEE:

Decaf

THOUGHT WHEN YOU WAKE UP:

ALWAYS CHEERS YOU UP:

“Time to make the donuts.”

When someone reminds me to eat


OX INSIDER “The greatest thing I will ever create are better creatives. I don’t creative-direct projects–I creativedirect people.” JESSE OXFORD

25


A RT A N N UA L

2 FEATURE: BLAST STUCO

26

Social Campaign and App


2017

27

StuCo partnered with OX to develop branding that would engage teenagers before, during, and after their BLAST youth event

SOCIAL CAMPAIGN | APP DEVELOPMENT CREATIVE DIRECTION | BRANDING DESIGN | CAMPAIGN STRATEGY MOTION GRAPHICS


A RT A N N UA L

BLAST: SOCIAL CAMPAIGN

28

A social campaign is a powerful tool you can use to inform, build anticipation, announce, or supplement your information/event/brand. We worked with BLAST to create a social campaign that wouldn’t disappoint.

ABOUT BLAST

OUR RELATIONSHIP

Twice a year, 1,500 teenagers descend on the Kalahari Waterpark in the Wisconsin Dells for an event called BLAST. Craziness of all kinds ensues.

Working with StuCo on the app for the BLAST event was refreshing and left us feeling creatively charged and inspired. They gave us free rein on the visuals and allowed us to dream up a campaign that spoke to the youth in a new and exciting way. We wanted these visuals to show wonder, energy, and life.

For the second year in a row, OX had the opportunity to create a marketing campaign and app to supplement the weekend!


2017

29


A RT A N N UA L

SOCIAL CAMPAIGN & EVENT APP

30

APPS ARE THE NEW BOOKLET: When we heard that students were taking pictures of the printed schedules in their booklets and setting it as their phone background, we adjusted our approach. Instead of a printed booklet, OX designed a custom app for the event that would ensure maximum engagement. The app encompasses everything you would find in a traditional conference booklet in a way that is accessible, clear, and easy to update at any time.


2017

FEATURES: We had the unique opportunity to work closely with the client and the developer side-by-side to customize the app, ensuring that it functioned in a way best-suited for this camp. Features included camera overlays, timed alerts, group-specific schedules, and animated GIFs.

31

FULL BRAND ROLL-OUT: Through the app, we were able to tie in the branding that we had created for the logo and social campaign. The app gives users access to the brand’s Twitter, Instagram, Facebook, and Snapchat, bringing the branding onto every platform.


A RT A N N UA L

32

TONY SORRENTINO:

FAVORITE SMELL:

FAVORITE INANIMATE OBJECT:

FAVORITE PANTONE COLOR:

FAVORITE NETFLIX SHOW:

Account Executive

Tatine Nectar hand soap

My guitar

18‑0622 Olive Drab

Chef ’s Table


OX INSIDER “I’m passionate about more than just beautiful art—I want to help facilitate art that takes people and organizations from here to there. That kind of work starts with asking the right questions and seeking clarity, and that’s my favorite part of my role at OX.” TONY SORRENTINO

33


TREN

A RT A N N UA L

A Year in the Books Every year we look back at the things we have created, accomplished, and learned. We thought we’d share some of our very important and serious findings here.

Cannes Awards: 1 Golden Dolphin Countries visited: 9 States visited: 16 LaCroix cans purchased: 816 34

Interns: 5 Dairy Allergies: 1 Coffee runs made: 225+ Times Jesse has said “Sweet Sweet”: Every day Fish attacks: 3 Videos made: 110+ Times we’ve watered plants: 0 Plants killed: All Miles the van drove to LA and back: 4,000


NDING

2017

Emails sent: >22,000 Legume Allergies: 1 Rooftop Rendezvous: 3 Nuns fallen from the sky: 1 Times Mac was given blueberries as a gift: 1 Times Corry sounded the DJ airhorn: 47 New OX babies: 2 Runs the OX Running Club completed: 1 Community lunches enjoyed together: 42 Rap Wednesdays implemented: 31 Coffee mugs waiting to be washed: 14 Car accidents: 7 Duck lamps purchased: 1 Beer:30s enjoyed: 12 Mini figurines laying around the office: 120+ Whole30s completed: 3

35


A RT A N N UA L

36

KATIE KICK:

DREAM CLIENT:

WHAT MAKES YOU LAUGH:

GUILTY PLEASURE:

LAST BOOK YOU READ:

Lead Designer

Package design with a limitless budget

Lame puns

Low-budget sci-fi movies

The Creative Habit by Twyla Tharp


OX INSIDER “Being a part of the OX team has made me a better creative, and a better human. We expect greatness from ourselves and from each other— and each new creative challenge is met with inspiration, support, and powerful leadership.” KATIE KICK

37


A RT A N N UA L

3 FEATURE: REFUGEES

38

Iraq: Two Trips One Year


2017

39

If you would have told us at the beginning of 2016 that in the course of the coming year we would take two individual teams to Iraq, we would have been quite surprised. But that’s exactly what happened. World Vision and Preemptive Love Coalition each had compelling stories of refugees that needed to be told. This required our team to increase our level of expertise in covering stories in conflict zones, as well as challenge our own fears.

PHOTOGRAPHY | FILM MOTION GRAPHICS


A RT A N N UA L

HOW I ACCIDENTALLY GAINED A GREATER CAPACITY FOR

TRAUMA Jesse Oxford

40

November 18, 2016. London. For the last month or two, my personal world had been feeling especially stress-filled. There had been a series of situations that I didn’t know how to handle. Conflicts in relationships with people I love. Things in the future that I’d been afraid of. Coming into this week, I was overwhelmed. At my limit. I’d reached my maximum capacity. But this week, I accidentally discovered a way to decrease my feelings of anxiety and stress by exposing myself to MORE trauma – not less. H E R E ’ S W HAT HA P P E N E D This week I attended a Hostile Environment & Emergency First Aid Training (HEFAT) presented by a UK security firm. Basically, it’s a week of training for journalists covering stories on the frontlines of conflict zones. My classmates were all older and more experienced than I was. The Times of London.

Over 4 days, 8 of us were put in a series of catastrophic scenarios and then taught what to do.

Fast Company. Paparazzi. Ex-military. Many had already covered multiple assignments in areas around the world that we all have read about over the last 20 years. We had each come to learn skills to handle the situations we pray we never actually encounter. Over 4 days, 8 of us were put in a series of catastrophic scenarios (war zones, traffic accidents, civil unrest, kidnapping) and then taught what to do. We’d start with classroom training in an English country house that looked like it was

pulled directly from The X-Men. Then we’d put on flak jackets and med-kits outside, and get ready to put our classroom learning into action. There was a walled compound on the property with buildings, vehicles, and gunfire/ explosive charges. Some of it was a fun challenge, like negotiating access to film a political event at a military checkpoint in a foreign country, or what to do if you discover you’re in a minefield. But much of it was honestly just traumatic.


2017

I have been stretched over the last week. Something in me is changing.

Our instructors showed us the worst kinds of injuries imaginable, then taught us how to keep someone with those wounds alive (at least long enough to get them more suitable medical help) when we’re on assignment. At the start of the week, I felt pretty small and inexperienced; I had accidentally moved out of my personal, inner-world stress and into a realm of real-world physical trauma. The first time I ran into the compound with my kit for a medical scenario, I was so afraid

of what I was going to find. In a real-world situation, my heart would have been racing as much as the victim’s! Blood and wounds are something I tend to run from, not towards. But I have been stretched over the last week. Something in me is changing. Now I am a tiny bit less afraid to run towards pain. Conflicts in relationships with people I love. Things in the future that I’m afraid of. Or even a person with a catastrophic bleed.

By exposing myself to trauma, I now have a “bigger bucket” for my fears and have created a greater ability to help others. And while I might not be able to solve everything for someone in need, I’m better equipped to be there with them during it. I’ve learned that if my capacity is growing, I no longer need to pray for an easier life. Because instead, I am becoming a stronger person. And best of all, in 3 years, my HEFAT certification expires… so I get to come back and relive this all over again. Super.

41 41


A RT A N N UA L

42


2017

“Yes, we all have our own politics. Yes, we have our own religion. Love anyway. Step out across enemy lines and embrace conflict rather than run. Your love has the ability to transcend guilt, shame, and indifference. Wrap your arms around those you fear, and invite others to do the same.� PREEMPTIVE LOVE COALITION

43


A RT A N N UA L

IRAQ: PREEMPTIVE LOVE COALITION A STORY OF HOPE FROM SULAYMANIYAH, IRAQ WITH FARIS, A LOCAL SOAPMAKER

44

Early one chilly morning, Mackenzie and I are standing on the 4th floor of a partially constructed brutalist building on the outskirts of Sulaymaniyah, Kurdistan (Iraq). Each floor is an empty shell with square glass windows, concrete pillars and floors. Once intended to be a hotel, today this vacant structure has become a home for families fleeing from ISIS. Faris, a rugged Yazidi man, smokes a cigarette as he points to the staircase. When he lived here, 18 families were also sharing the building. No running water or railings on the stairs. His son fell down the staircase through the hole to the floor below, landing on his head. It was a very difficult time. Today, only one family is still living in this building. We see the blue tarps they have rigged as walls to create rooms with privacy for their family. How they stay warm is a mystery. What shocks us even more is that one hour into our filming,

a man appears carrying a tray of hot tea. One for each member of our crew. Let me get this straight… a homeless refugee family is bringing us tea… after we show up at their

If you think ‘refugee’ equals ‘weak,’ then you don’t know these men.

building basically unannounced on a Saturday morning. Middle Eastern hospitality at its best. On August 4, 2014, Faris and his family was driven from his home near the Iraqi-Syrian border in an area called Sinjar. You may be familiar with the girls that ISIS took as slaves– many of them where taken from

the specific ethnic group Faris belongs to. When Faris and his family escaped across the desert, the only thing his children had to drink was their mother’s tears. The babies literally licked tears from their mothers checks. But that tragic escape was just the beginning, because Faris had to find a way to support a family of 14. He has 7 kids, his wife, mother, and 3 sister-in-laws. Before the conflict, Faris spent his whole life watching other able-bodied men protect his community, harvest food for the table, and bring home money to support his own family because he simply could not work. Faris has a disease which has given him a weak immune system. Because of this, he can’t do a lot of manual labor without a huge health risk. In Yadzi culture, most men are farmers and construction workers, so it was evident from an early age that he would have to learn a different way to provide for his family.


2017

But things took an unexpected turn when he fled Sinjar to the relative peace of Kurdistan. During our first trip to Erbil, we joined Steve Haas from World Vision for dinner with Jeremy and Jessica Courtney of Preemptive Love Collation (PLC). They were in the midst of coordinating relief for the citizens of Fallujah during the seize during May-June 2016. We were struck by both their bravery in coordinating aid on the frontline as well as the soapmaking startups they were supporting refugees through. The name of one particular soapmaker stuck with us: Faris. So six months later when Willow Creek invited us to return to Iraq to

create a piece with PLC we jumped at the chance. Using the “Aleppo recipe,” as Jessica calls it, PLC has been sourcing local ingredients for industrious entrepreneurs to manufacture soap in their homes using handcrafted techniques to sell locally and abroad. Sisterhood Soap and Kinsman Soap are their two brands, which are made with chamomile tea, charcoal, olive oil, or other natural ingredients. Jessica was holding a meeting for local refugee women about soapmaking–and in the back of the room was Faris. Looking for opportunities to continue to provide for his family, he jumped in.

What began as a few bars of soap being made in the family living room has grown to a warehouse full of soap with deliveries by the truckfull. Faris’ entrepreneurial spirit has him making sales calls as far away as Baghdad, and he just completed an order for 25,000 bars for Willow Creek’s Celebration of Hope in Chicago, allowing him to feed not only his family, but 100 people from their neighborhood who gather in his backyard every Saturday for lunch. He has just saved enough money to rebuild the family home in Sinjar– and as soon as it is declared safe enough, he plans to return. JESSE OXFORD

45


A RT A N N UA L

46

All-natural, hand-forged soap, made in Iraq from 100% pure ingredients, including saponified olive oil, beer, and activated charcoal.


2017

47

Jeremy Courtney (PLC) and Kyle Healy (Willow Creek) listen as Faris shares about how his family lived in this abandoned hotel for several months after fleeing Sinjar from ISIS.


A RT A N N UA L

48

Sulaymaniyah’s Grand Bazaar market is said to be one of the largest in the Kurdish region. Streets upon streets are full of buyers and sellers of goods, materials, and gifts.


2017

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. MARTIN LUTHER KING JR.

49


A RT A N N UA L

IRAQ: WORLD VISION EXPERIENCING ISIS THROUGH THE EYES OF A 26 -YEAR- OLD PRIEST IN NORTHERN IRAQ

50

World Vision, one of the largest providers of humanitarian assistance in the world today, has a vision to help leaders take on the greatest needs of our day. So they reached out to the Willow Creek Association (WCA), convener of the Global Leadership Summit–the largest leadership gathering in the world, with over 300K+ attendees globally. Together, these two significant organizations are supporting fearless leaders who have responded to the worst humanitarian crisis in the world today: the global refugee crisis. Over 65 million people–half of them children–have been forced from their homes. The relative peace and security of their cities and neighborhoods have been disrupted by a huge influx of people who threaten the normal way of life of the people who lived there “first.” In our initial conversations, World Vision told us to “go beyond our typical story of a child, and tell the story that creates an overwhelming feeling in the Summit audience so they have no choice but to respond.”

One Middle Eastern pastor told us: “If you want to hear the bad news, go to CNN or Fox News. If you want to see [a good] version of what is happening, come and see what is going on in our area.” So that’s what we did. Our film crew flew into northern Iraq–the Kurdistan region, 30km from Mosul–to document the story of Father Daniel, a 26-year old Iraqi priest who has boldly opened the doors of his small parish in Kurdistan to house 1,600+ refugees fleeing the conflict of nearby Mosul. World Vision is on the frontlines of the refugee crisis, bringing hope and dignity to refugee families living in some of the most difficult conditions. They’re also empowering some of the finest leaders in the world to do what they are called to do. The WCA is committed to supporting and training these same great leaders wherever they are found. OX is proud to support them both.


2017

51


A RT A N N UA L

Standing in front of her temporary home, this little girl’s eyes were full of joy and life.

52


2017

53 “Be known for what you stand for, not against. I stand for love.� Mackenzie Freemire


A RT A N N UA L

54

CORRY WIENS:

FAVORITE TYPE OF PROJECT:

Film Editor/Director

Something with a big vision and a good cause

SPIRIT ANIMAL:

FAVORITE SOUND:

USUAL BEDTIME:

Rhino

DJ airhorn

10:30pm


OX INSIDER “I get asked a lot if I miss being freelance. My answer is always, without hesitation, ‘No.’ Being a part of a talented team takes my work to a far greater place than I could ever take it on my own. It’s all about the team.” CORRY WIENS

55


A RT A N N UA L

56

JAMES MASTERSON:

BIGGEST FEAR:

CELEBRITY ALTER EGO:

ALWAYS CHEERS YOUR UP:

DREAM CLIENT:

Composer/ Sound Designer

Losing my hearing

Josh Hartnett

My better half and my kiddos

Porsche


OX INSIDER “I am a music maker. I make it purely for the joy of it. I make it to add to the soundtrack of life and I make it to get people to dance. I am also lucky enough to be able to make it for an occupation.” JAMES MASTERSON

57


A RT A N N UA L

58

SINCERELY, THE COFFEEMAKER. Honest insight from our fall intern.


2017

“The people here truly care about one another, and are more than willing to carry each other’s burdens, both at work and in life.” “Intern” is a word with multiple definitions. They are normally viewed as the errand-runners, coffee-makers, and notetakers. They are not given much responsibility and are unlikely to be given recognition. This definition does not apply to interns at OX Creative (well, minus making the coffee). My experience as the Video Editing Intern here at OX has made me feel as if I am truly part of the team. I am given a voice in meetings and brainstorming sessions. Assignments are given to me with the expectation that I am fully capable of completing them. If I ever have a question, everyone is willing to help me learn and improve my creative skills. I am certain I have asked many a stupid question, but I am always given a kind answer (even if I have asked the same question a million times).

Besides the vast amount of editing knowledge I have gained from this internship, my greatest takeaway is that to make a good business, you have to start with a good community. The people here truly care about one another, and are more than willing to carry each other’s burdens both at work and in life. Whether it is in weekly check-ins, talks during lunch, sharing funny videos, our fantasy football league, Beer:30 on the roof, or my one-on-ones with Corry, being a part of OX brought me not only into a great organization but into an even greater community. I am the intern, but at OX, that makes me more than a coffeemaker. I am empowered. I am an innovator. I am a fellow creative. - S HILOH PIPPING Fall Intern

59


A RT A N N UA L

60

GAVIN BUCKLAND:

SPIRIT ANIMAL:

WHAT MAKES YOU LAUGH:

NEXT DREAM VACA SPOT:

LA CROIX OR ARIZONA:

Film Editor

White hawk

A well-timed and slightly inappropriate joke

Iceland

LU KROY


OX INSIDER “Creativity doesn’t come in the strict neatness of life, but in the messy areas–the moments you don’t have your stuff together. It takes creativity to get yourself out of a problem to a solution.” GAVIN BUCKLAND

61


A RT A N N UA L

62


Some of our favorite logos of 2016

2017

63


A RT A N N UA L

64

ALEXIS ACLARO:

Project Manager, Line Producer

HOW LONG YOU’VE WORKED AT OX:

5 years

HOW YOU TAKE YOUR COFFEE:

FUNNY OX MOMENT:

Black & Iced, 2 sugars

Running down the street with 4 ice cream cones for the LifePlan shoot


OX INSIDER “Here at OX we do the work that feeds our soul, serves our world, and does good all around. I couldn’t possibly think of doing anything better.” ALEXIS ACLARO

65


A RT A N N UA L

66

“STATE OF PASTORS” 17 VIDEOS | ART DIRECTION | STILL PHOTOGRAPHY


2017

67


A RT A N N UA L

68

DUSTIN TURNER:

SPIRIT ANIMAL:

DREAM CLIENT:

FAVORITE NETFLIX SHOW:

GUILTY PLEASURE:

Equipment Manager

Lion

Disney

Stranger Things

Video games


OX INSIDER “I strive to use my creativity so that others are changed, moved, and altered in a good way. At OX, I’m able to be a small cog in this cultureshifting, life-moving, and boundary-pushing machine. #blessed” DUSTIN TURNER

69


A RT A N N UA L

CASE STUDY: CITY FIELDS CREATIVE DIRECTION | BRANDING | WEB DESIGN SOCIAL MEDIA | MARKETING STRATEGY

LOGO ITERATIONS:

70

FINAL LOGO:


2017

ABOUT CITY FIELDS OX had the amazing opportunity to join forces with Andrew Means and Quilen Blackwell in the launch of a new urban farming venture here in Chicago called City Fields. Produce is being grown in neighborhoods across Chicago, and City Fields is here to deliver it right to your door, providing jobs for communities in the South and West sides of Chicago. 70% of every dollar you spend goes right back into the economies and communities of these areas. Our hope is that it succeeds in our city and grows to other metropolitan areas around the nation. cityfieldschicago.com

71


A RT A N N UA L

72

MACKENZIE FREEMIRE:

FAVORITE SMELLS:

FAVORITE JESSE-ISM:

Graphic Designer

Curry & Jasmine

“Get on it like a rat on a Cheeto”

SOMETHING THAT ALWAYS CHEERS YOU UP:

Chocolate and hugs

FAVORITE QUOTE:

“Everything you can imagine is real.” -Picasso


OX INSIDER “Take pleasure in your work and pursuits and pour your heart into what you do. Remember to take time to make things that aren’t for a client or a job or a paycheck—but for your soul. Get excited, get crazy, get weird.” MACKENZIE FREEMIRE

73


A RT A N N UA L

74


2017

75


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.