Head of Communications May 2020
Contents About Ethical Tea Partnership
03
Knowledge, Skills and Experience
06
Role Overview
04
How to Apply
07
The Role
05
About Oxford HR
08
Key Responsibilities
06
Ethical Tea Partnership Head of Communications
2
About Ethical Tea Partnership The Ethical Tea Partnership (ETP) is a not for profit organisation that convenes the tea industry, development partners, NGOs and governments to improve the lives of tea workers, farmers and the environment in which they live and work. Much of tea is grown in places that face significant sustainability challenges. ETP works on long-term change programmes that improve the lives of workers, farmers and their families and communities through improving livelihoods, empowering women and to enable the whole sector to become more resilient to climate change. All ETP programmes are focused on creating a thriving, socially just and environmentally sustainable tea sector and all programmes aim to improve the progress that is being made towards attaining United Nation’s Sustainable Development Goals in tea-growing regions. To date, ETP’s programmes have improved the lives of over 700,000 people in tea communities with a goal of reaching one million people by 2020. Ethical Tea Partnership Head of Communications
ETP has 50 corporate members including the biggest multinational tea companies such as Unilever (PG Tips, Lipton) and Tata Global Beverages (Tetley), major international tea brands e.g. Twinings, large food service companies such as Starbucks and specialist tea companies from Europe, North America and Asia. ETP is supported through a mix of international funding from the public and private sector, including our member companies. ETP has a strong track record in driving and delivering change in tea-growing regions, through a range of partnerships which include tea boards and tea research institutes, producer associations, local and international NGOs, UN agencies such as the FAO and UNICEF, institutional donors such as IDH - Sustainable Trade Initiative, GIZ, and others. ETP has small but dedicated expert teams across most tea growing regions, including Africa and Asia, as well as a London based secretariat. 3
Role Overview Title: Head of Communications Position type:
Full time
Reporting to:
Executive Director
Direct Reports:
Media & Social Media Manager and a Communications Manager and any agency communications services provided (e.g. PR, photography, film crew, designers).
Location:
London with homeworking options (note: at the current time all staff are working from home). Candidates must have the right to work in the UK.
Salary: ÂŁ55,000. Annual Leave:
33 days of paid holiday per annum for full-time employees, which includes the eight public holidays.
Pension:
ETP operates an auto-enrolment pension scheme with Royal London. The current employer contribution is 8% of earnings.
Season Ticket Loan:
ETP offers interest free season ticket loans for the purpose of purchasing annual travel tickets for public transport.
Cycle to Work Scheme:
Employees are entitled to borrow up to ÂŁ1,000 for bikes and associated accessories.
Ethical Tea Partnership Head of Communications
4
The Role This is a fantastic opportunity to play a leadership role in an exciting organisation, helping it achieve its objectives and improve the lives of poor and vulnerable farmers and workers and their families in Africa, Asia and Latin America. We are looking for someone who can hit the ground running, whilst maintaining a strategic overview of ETP’s communications. The role comprises proactive communications (especially through social media platforms), reactive communications (responding to media and NGO queries and planning crisis communications) and public affairs and advocacy (such as driving engagement with key influencers and thought leaders). Ethical Tea Partnership Head of Communications
Your confidence and intrinsic motivation will drive you to work independently, identifying opportunities, challenges and solutions. You will work effectively as a part of a small and committed team and use your strong influencing skills with internal and external stakeholders. You will be an excellent communicator, committed to the organisational goals and able and confident at representing ETP publicly and with the media.
5
Key Responsibilities • Lead ETP’s Communication Strategy development and implementation • Continually review and assess the most effective ways of communication, to support ETP’s organisational goals, and explore the best ways for ETP to develop or access appropriate skills and expertise e.g. in social media • Maintain up-to-date insight of international and local media interest in the issues ETP deals with; cultivate relevant media contacts, identify and secure opportunities for proactive and reactive media coverage and ensure effective execution; and, ensure effective issues management • Raise the profile of ETP and its work and ensure that it is viewed as a leading voice in the tea sustainability agenda. Ensure ETP is conveying clear and excellent messaging about the issues and the impact of its work
• Represent ETP publicly and to the media • Oversee the development of brilliant, high impact, clear, targeted communication materials that meet the needs of ETP’s different stakeholders • Ensure that ETP’s communications support and enhance ETP corporate members’ brands and reputations • Leverage the distinctive network of ETP’s international members, staff and stakeholders.
Knowledge, Skills and Experience You will have a strong track record in leading strategic communications and media engagement alongside proven influencing skills. You will have demonstrable experience of converting complicated development issues into engaging public communications, a track record in communicating social and environmental impact, and experience of successful and collaborative team leadership.
• Experience of successfully developing and managing effective working relationships with internal and external senior stakeholders including senior journalists • Ability to work with communication professionals from large and small companies • Highly developed and proven creative skills, flair, innovation and new ideas • Impeccable verbal and written skills.
Essential • At least ten years’ experience of communications in the corporate, NGO or political sector, including strategy development • Demonstrable media relations expertise; experience of developing and delivering comprehensive media strategies across a range of platforms for a range of audiences • Experience of communicating social and environmental impact stories to a wide range of audiences • Ability to spot and react to opportunities • Skilled and confident in representing ETP publicly and to the media • Experience across all areas of communications, including media engagement, crisis communications, digital and social media planning, public affairs and advocacy
Highly desirable • Experience of communicating on high profile social or sustainability issues • Experience of developing communication approaches to achieve a social mission • Experience across a range of sectors e.g. private, public, NGO • Experience of working with media and staff in Asia and/or Africa • Experience of acting as media spokesperson • Experience of working with companies with highly recognisable brands • Experience and knowledge of issues management
Ethical Tea Partnership Head of Communications
6
How to Apply All correspondence, at this stage, should be via Oxford HR. To apply for this post, click on the “Apply” button in the job advert page and complete our online application form. Before applying please combine your cover letter and CV in ONE single document to be uploaded during the application process. The cover letter should be no more than two pages and explain why you are interested in this post and how your skills and experience make you a good fit. The document should be saved in MS Word in the following format: The document should be saved in MS Word in the following format: Your First Name-Your Last Name-Document Name-Date (yymm) e.g: Esther-Wairumi-CVandStatement-2011 Timeline Closing date: Preliminary interviews: Final panel interviews: Ethical Tea Partnership Head of Communications
23.06.20 Week of 06.07.20 Week of 20.07.20
Equality Statement Equality and diversity are at the core of Ethical Tea Partnership’s values. Staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected. Selection Process All candidates will be notified about the status of their applications. Shortlisted candidates may be required to undertake an additional assessment prior to the final interview. Queries If you have any queries on any aspect of the appointment process, need additional information, or would like to have an informal discussion, please email etp-headofcomms@oxfordhr.co.uk in the first instance.
7
About Oxford HR Oxford HR operates globally - mainly within the international development and charity sectors. We carry out retained executive search mandates at board and senior management levels. We also offer human resource and organisational development consultancy. Oxford HR has many years of experience in search as well as an extensive network of international development, social sector, corporate, public sector, and academic contacts Ethical Tea Partnership Head of Communications
from across the world. We carry out comprehensive and often international searches designed to meet the specific needs of our clients. Oxford HR’s team members have significant personal experience of working in international development and the social sector as well as the corporate and governmental sectors. We are in a unique position to find and assess talented individuals from a variety of backgrounds. 8
OXFORD
LONDON
AMSTERDAM
NAIROBI
The Old Music Hall
Three Tuns House,
Korte Schimmelstraat 12
Watermark Business Park
106-108 Cowley Road
109 Borough High Street,
1053 SZ
Cove Court,
Oxford
London
Amsterdam
1st Floor
OX4 1JE
SE1 1NL
United Kingdom
United Kingdom
The Netherlands
Kenya
+44 (0) 1865 403 298
+44 (0)20 7939 7451
+31 (0) 621 153 452
+254 (0) 797 233 217
Ndege Road off Langata Road
www.oxfordhr.co.uk | Company No. 6456325
Ethical Tea Partnership Head of Communications
9