Oxford Fashion Week 2011 Credits by Carl Anglim

2011 CREDITS.

OXFORD FASHION WEEK 28th FEBRUARY - 6th MARCH, 2011 Carl Anglim has brought fashion to Oxford in a big way. Over the past three years he has created and produced Oxford's flourishing annual fashion celebration; Oxford Fashion Week. In this third year of Oxford Fashion Week, there is more going on than there has been for the previous two years combined. Though a fashion ‘week’ in fact it all began on Friday, 18th February, with the opening of the first ever exhibition featuring photography captured during the previous two year’s of OFW and the fun doesn’t end until a month later with the Oxford Style Show in partnership with the Macmillan Clothes Extravaganza on Saturday 19th March. The week featured 16 events, over 100 designers and speakers, 13 runway shows, 24 partners, the lowest ticket prices ever, more free events, fundraising for two charities and hands-on opportunities for hundreds of volunteers. Fashion reaches and touches every single one of us. What we wear and how we present ourselves constantly communicates who we are to the world. It is the most unavoidable and fundamental form of communication. It is also one of the most exciting, enjoyable and liberating forms of selfexpression. Oxford Fashion Week challenges Oxford to explore fashion, to recognise its depth, to think about its purpose, to engage with its creators, to celebrate its inspirations and to delight in playing with its creations. In 2011 we challenged Oxford’s fashion, design and creative organisations to be a part of Oxford Fashion Week. Oxford Fashion Week 2011 was the most vibrant, diverse and successful Oxford Fashion Week yet. At the very heart of Oxford Fashion Week 2011 was our mission to produce the most spectacular series of fashion events Oxford has ever seen. The purpose of Oxford Fashion Week extends beyond the week itself. We are here to connect and strengthen a community of creatives, designers, artists, musicians, models, thinkers, choreographers, retailers, writers, photographers and anyone who has an interest in, or is curious about, fashion. We want Oxford Fashion Week to inspire anyone who is considering pursuing a creative life. By bringing the community together we hope to provide that spark which causes brilliant ideas to turn into reality. Oxford Fashion Week is not just for industry insiders, it is for everyone who has an interest in fashion and we want everyone to find something to be a part of during the week.

OXFORD FASHION WEEK 2011 SCHEDULE

OXFORD FASHION WEEK 2011 SCHEDULE

IN NUMBERS...

17 Events in Total: 8 Free, 5 Ticketed, 2 by Invitation, 2 club nights 5 Runway Events 5 Parties 4 Shopping Events 2 Speaker Events 1 Business Event 1 Photography Exhibition 23 Partners 2 Charities: Macmillan Cancer Support & The Oxford Thinking Campaign 100 Designers/Speakers/Photographers 420 Walks 20 Photographers 80 Models 60 Team Members 1000â&#x20AC;&#x2DC;s of Attendees

OXFORD FASHION WEEK PARTICIPANTS LISTED BY EVENT

PHOTOGRAPHY EXHIBITION Tom Johnson Olga Owczarek Sonali Campion John Cairns Tony Culshaw Claire Williams Ed Nix Greg Blatchford Nick Atkins Marc Wainwright

SPEAKERS Emily Bendall, Blue Bella Lingerie & Lovestuff Velda Lauder, Corsetry Elizabeth Laskar, Ethical Fashion Forum Judith Condor-Vidal, Ethical Fashion Forum Claire Rae, Flawless Models Jo Burns, Amplitude Media

OXFORD’S FASHIONABLE NIGHT OUT Gap Reiss Whistles L.K Bennett French Connection Cult Miss Selfridge Fat Face Crew Hobbs

THE CONCEPT SHOW Yvonne Lau Ara Jo Hoyan Ip Joela Sakayam Ki Ching Cheung & Ka Wai Lo Ahyoung Choi Sin Yi Chung Giada Quagliata Akosua Afriyie-Kumi Kamila Gkasperska Yu-Hsuan-Liu

Sincron Victoria Gonzalez Spyroula Kyriacou Capouche Liat Annina Polishuka Wei Ting Hu Mi Kyoung Kim

MALMAISON LINGERIE SHOW Damaris Enamore Darling Ava Velda Lauder Eveden LaLa Lou La Silk Cocoon Bordelle Kiss Me Deadly Sonata Pure Chemistry Samantha Peach Fred & Ginger Aspire Style Bravissimo Triumph Liliana Casanova

THE O3 GALLERY’S ETHICAL SHOW Feng Ho Caipora Frank and Faith ecoSkin Kailique Lumoi A Alicia Bobbie’s Boutique Holly Dutton Tamsin Leighton-Boyce Salty Philip Harvash Nancy Dee Tammam

THE COUTURE SHOW Valentin Yudashkin Viv Whelan Nina Jovanovic Matthew Williamson

Belle Sauvage Pierre Garroudi Fahad Hussain Dar Sara Omar Mansoor

THE COUTURE AUCTION Alexander McQueen Dar Sara Gal Stern Fudge Kitchen Red magazine Yull shoes Viv Whelan Omar Mansoor

THE COUTURE GOODIE BAGS London Muse with Borjois Mahogany with Schwarzkopf Little Fille EcoPink Harpers Bazaar Frank's Luxury Biscuits Vitamin Water

THE OXFORD STYLE SHOW Mahogany Hair London Muse Makeup Miss Selfridge French Connection Reiss Gap Crew L.K. Bennett Fat Face Aspire Style Yelena Strelets Fabryan Stephane Okonkwo-St.James Models of Diversity Oxford & Cherwell Valley College London College of Fashion Lapis Lizard Nails Inc

OXFORD FASHION WEEK MODEL CREDITS

THE CONCEPT SHOW Dulcie Fforde Ania Dulnik Hermione Brooks Lily Fox Hai Lin Leung Kate Travers Rebecca Kinder Simmy Sanghera Svetlana Grishana Lara Bellenghi Kate Markman margo gotovtseva Chloe Mansell Lucy Treadwell Elena Martin Iris Wheatcroft Nargiz Shakikhanova Shuxin Cai Emma Appleton Emily Leeming Biba Nalumoso Michael Brooks Robert Hoare Nairne Zack Khan Antonia A Abbie Dickson Ruby-Payge Johns

MALMAISON LINGERIE SHOW Hannah Tryl Natalie Shina Verity Williams Imogen Pierce Hermione Brooks Lily Fox Eleanor Hafner Kate Travers Simmy Sanghera Alexandra Littlewood

Tara Goodbody Kate Markman Georgie Brown Josephene Slater Dieudonnee Ogede Emma Appleton Emily Clements Naomi Bryan Biba Nalumoso Ellie Wood Chandini Mallick Ruby-Payge Johns Felicia Yap Vanessa Ford Natalie Farhan Emily Leeming

O3 GALLERY ETHICAL SHOW Hermione Brooks Lily Fox Simmy Sanghera Rebecca Kinder Will Moult Michael Brooks Elise Goodson Iris Wheatcroft Dieudonnee Ogede Ela Raff Emily Leeming Emma Appleton Kyle Reeves Abbie Dickson Felicia Yap Vanessa Ford Jenny Edmunds

THE COUTURE SHOW Cosmic Model Agency

THE OXFORD STYLE SHOW Morgan Kearney Eleanor Wood Biba Nalumoso Emily Leeming Naomi Bryan Emma Appleton Ela Raff Shuxin Cai Sophie Wilson Dieudonnee Ogede Iris Wheatcroft Samantha Buckwell Elise Goodson Georgie Brown Tara Goodbody Lorna Averies Lara Bellenghi Natalie Farhan Rebecca Kinder Simmy Sanghera Kate Travers Hai Lin Leung Lily Fox Hermione Brooks Natalie Shina Ania Dulnik Sandra Rankovic Felicia Yap Jenny Edmunds Vanessa Ford Robert Hoare Nairne Zack Khan Jonathon Mercer Michael Brooks Goudarz Karimi Lukasz Stasiak Josh Shires Will Moult Joseph Arevalo Joram Van Rheede

OXFORD FASHION WEEK CENTRAL TEAM CREDITS CENTRAL PRODUCTION TEAM

THE OXFORD STYLE SHOW

Event Management: Jo Burns (Amplitude Media) Event Production: Tom Ambrose Light & Sound Director: David Evans Stage Manager: Jacob Haddad Tech Assistance: Anna Wigley, Mike Bewick Music Director: Rachel Coombes Casting Director: John Spyrou Models Director: Claire Rae (Flawless Models) Hair & Makeup Director: Hannah Webb Mahogany Hair Direction: Sara Paintin Photography Director: Olga Shvarova Promo Videography: Rosie Owen Management Consultancy: Victoria Watson

Event Management: Jo Burns, Aidan Russell Runway Directors: Claire Rae, Vanessa Onwuemezi, Marina Rumyanskaya Stalls Director: Gillian Scholes Stalls Team: Fee Thomas, Clemence Rogers, Anna Boden

HOSPITALITY, CATERING & SOCIAL

BRANDING & MARKETING

OFW2011 Launch Party: Kristina Gren Catering DIrector: Natasha Hayes Hospitality Directors: Verity Robinson, Marvin Lee, Mark Krishan Gray Hospitality Team: Jess Foye, Stacey Hurst, Marina Rumyanskaya, Samantha Tapfumenyi, Rosa Schiller Crawhurst, Lottie Dight, Anna Boden, Pippa Hopkins, Gillian Scholes, Aidan Russell, Irina Higgins

PHOTOGRAPHY EXHIBITION Exhibition Director: Araminta Wieloch O3 Gallery Manager: Helen Statham

SPEAKER EVENTS Business of Fashion: Viraj Ratnalikar (Oxford Entrepreneurs) Speaker Directors: Sinead Tulley, Zuzanna Brzosko Ethical Discussion: Helen Statham (O3 Gallery) Image Discussion: Rosa Schiller Crawhurst

Brand Directors: Henry Fredrickson (Let’s Brand It), Nick Seagrave (Let’s Brand It) Marketing Directors: Georgina Brooke, Verity Robinson Marketing Assistants: Jess Foye

PRESS TEAM Press Directors: Alyx Barker, Charlotte Bushnell

SPONSORSHIP Sponsorship Director: Anusha Couttigane

THE CONCEPT SHOW

BLOGGING, WRITING & SOCIAL MEDIA

Producer: Adriana Blidaru Production team: Thomas Mallon, Debra Guo, Olivia Cocker, Amy Greenberg

Writing Director: Erin Berman Writers: Hannah Jane Riley, Phoebe Yu, Daisy Taylor, Frederica Propope, Jess Foye, Jess Knowles, Sarah Willerton, Arabella Golby Tweetmaster: Josie Thaddeus-Johns

MALMAISON LINGERIE SHOW Producers: Inga Meladze & Rosa Schiller Crawhurst Production Team: Siobhan Coote, Lottie Dight, Pippa Hopkins

O3 GALLERY ETHICAL SHOW & ETHICAL PROGRAMME O3 Gallery Manager: Helen Stathan Ethical Show Producer: Victoria Rossiter Creative Director: Feng Ho

THE COUTURE SHOW Producers: Irina Higgins & Ling Ge Production Team: Chenting Zou, Anna Gupta, Nancy Yung, Katie Sunderland Oxford Thinking Campaign: Sophie Hiscock Backstage Team: Paula Heister, Imogen Collinson, Kristy Chen, Gillian Scholes, Anna Boden, Alex Chung

PHOTOGRAPHERS & VIDEOGRAPHERS Photographers: Jess Scupham, Laura Simmons, Henry Shum, Hannah Flint, Nasir Hamid, Olga Owczarek, Tom Johnston, Claire Williams, Tony Culshaw, Judson Alphin, Simon Byrne, Paul Butkus, Gerard Vong, Kai Chaw, Nora Biggio, Alexandra Ozeritskaya, Jasmina Stirling, Lucie Zamecnikova,Charlotte Sherman, Polly Palmer, Zoe Michelle, Raffaele de Leon, Gyorgy Kovacs, Justina Brodska, Andrew Deadman, Caroline Forster, Tomasz Raz, Zoe Lower, Holly Wyatt, Caitlin Wright, Nhamo Rukwava, Marcin Myasik, Jake Galson, David Tolley, Mark Wainwright, Ashish Ravinran, Nick Atkins, Rachelle Simoneau | Videographers: Sandy Culshaw, Rosie Owen, Derek James

MANAGEMENT Executive Producer: Carl Anglim

OUR FRIENDS OXFORD FASHION WEEK 2011

OXFORD FASHION WEEK PARTNERS & SPONSORS OFFICIAL CHARITIES 1. THE OXFORD THINKING CAMPAIGN 2. MACMILLAN CANCER SUPPORT

MEDIA PARTNERS 3. THE OXFORD MAIL 4. B4 MAGAZINE & IN OXFORD MAGAZINE

VENUE PARTNERS 5. 6. 7. 8. 9.

MALMAISON OXFORD THE O3 GALLERY THE REGAL THE LIVING ROOM THE EXAMINATION SCHOOLS

PRODUCTION PARTNERS 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.

THE STORY MUSEUM LET’S BRAND IT STARTECH MAHOGANY HAIRDRESSING LONDON MUSE MAKEUP FLAWLESS MODELS AMPLITUDE MEDIA COSMIC MODELS POLKADOT CATERING MELLER MERCEUX GALLERY

CAMPAIGNS / EDUCATIONAL PARTNERS 20. MODELS OF DIVERSITY 21. OXFORD FASHION CAMPUS 22. THE OXFORD & CHERWELL VALLEY COLLEGE

THE OXFORD THINKING CAMPAIGN CHARITY PARTNER The Oxford Thinking Campaign was launched in 2008. Its goal is to secure Oxford’s position as one of the world’s foremost centres of learning by developing a strong philanthropic foundation for the future. In October 2010 the Campaign announced that it had passed the £1 billion milestone. With a minimum goal of £1.25 billion, the Campaign is supporting academic posts and programmes, students, buildings and infrastructure, making a profound impact upon every element of the University of Oxford. For those who care deeply about the important role that learning and knowledge can play in our present and future world, there can be no better investment than in the University of Oxford. Every gift regardless of size is received with genuine gratitude and a sense of humility. Each gift adds to the pool of resources from which the University seeks to secure the present and build the future. Each also represents a tangible vote of confidence in what Oxford has been and what it aspires to be. Ms Lindsey Davis, Student Support Development Manager at the Oxford Thinking Campaign said: “The University is delighted that current students have, of their own choosing, decided to support future students through the Oxford Thinking Campaign.” She added that it is more important than ever that students are aware of the Campaign and actively fundraising; “philanthropy is vital in helping to obviate the financial concerns of current and prospective students.”

MACMILLAN CANCER SUPPORT CHARITY PARTNER This year Macmillan Cancer Support are celebrating their Centenary, and looking forward to the next 100 years of improving cancer care. Carl Anglim, Executive Producer of OFW said:“OFW are proud to be working alongside Macmillan Cancer Support to help raise money for such a worthy cause.” The Oxford Fashion Week Style show takes place on 19th March, dispelling the myth of the Oxford Fashion ‘Week’. The show will include back to back run-way shows, featuring hundreds of designs and over 500 attendees – the largest runway event Oxford has ever seen. The Macmillan Clothes extravaganza will run alongside the event, allowing audience members to buy high-end fashion at bargain prices. Stella Krajewski, Area Fundraising manager for Macmillan Cancer Support says “We are delighted to be working with the team at Oxford Fashion Week to help promote the Clothes Extravaganza and we look forward to having another successful year. There are many reasons why working together makes so much sense, not least the great synergy with the audience we are both attracting to our events. We hope that fashion lovers of all ages will enjoy the experience of shopping for pre-loved and new-to-you bargains and just goes to show how important fashion is in Oxfordshire.”

THE OXFORD MAIL MEDIA PARTNER Oxford Mail was revealed as the first official partner for Oxford Fashion Week 2011. The daily newspaper, which is published six days a week and found online at www.oxfordmail.co.uk is one of Oxford’s premiere sources of news and entertainment information. According to Katherine MacAlister, Entertainment Features and Food Writer for the Oxford Mail, “Oxford is one of the world’s most beautiful, stunning, exciting, elegant and timelessly classic cities, which is why the Oxford Mail is delighted to lend its support to Oxford Fashion Week 2011 - an event committed to using the city itself as its ultimate catwalk. Could there be a better marriage?” Having the support of the Oxford Mail is sure to make this event even better, and the OFW team is extremely pleased to have Oxford Mail as an official partner. “I am absolutely thrilled by the support we are receiving from Jeremy Smith, Katherine Macalister and the team at the Oxford Mail,” says Carl Anglim, who is the Executive Producer for Oxford Fashion Week 2011. “They have always been strong supports of Oxford Fashion Week and it is a pleasure to be working more closely with them for 2011.” Continuing from last year, Oxford Mail’s engaging coverage of OFW stretches across all our activities, from castings to catwalks. Representing an extensive local readership, Oxford Mail captures the Oxford-based interest of OFW, and the community spirit of our creative endeavour. The newspaper’s regular updates have helped us to spread the news about Oxford Fashion Week, and have played a key part in generating publicity and inviting Oxford locals to take part in Oxford Fashion Week.

B4 MAGAZINE AND & IN OXFORD MAGAZINE MEDIA PARTNER The magazine, which is published quarterly, is direct mailed to three thousand business decision makers in Oxfordshire, and is widely regarded as one of Oxfordshire’s leading business publications. B4 stands for ‘Building Bridges Between Business’, and was established to provide Oxfordshire businesses with a clear voice to raise their profile, and to help businesses connect. Building on the success of the printed Magazine, B4 have launched a new website: http://www.b4business.com/, which is poised to play a growing part in helping local businesses keep in touch with Oxfordshire’s business landscape, with the aim of making Oxfordshire a richer place in which to live and work. The Editor of B4 Business Magazine, Richard Rosser said: “B4 recognises that OFW is growing year on year and fast becoming a key date in the Oxfordshire events calendar. Mixing business with pleasure, OFW is a perfect fit for B4 where our network enjoys doing business. We wish OFW, the participants, models, committee and supporters every success in 2011 for a great week and we look forward to supporting OFW in 2012.” Having the support of the B4 Magazine has already allowed OFW to extend its reach to a wider range of businesses and clientele that are based in Oxfordshire. Executive Producer, Carl Anglim said: “We are very pleased to be involved in a partnership, with B4 magazine, having the opportunity to work with them for the first time this year. We are extremely delighted with the support they have shown for us thus far”.

MALMAISON OXFORD VENUE PARTNER Wednesday, March the 2nd sees the launch of Oxford Fashion Week’s lingerie show. Hosted by Malmasion it will be held within the walls of Oxford Castle and former Victorian prison, a setting steeped in mystery and riddled with secrets, which in bygone years would have seen the likes of whale bone corsets and cotton bloomers, so where better to see a stunning collection of silk, satin and lace designed to tempt, tease and tantalise your senses by Oxford’s up and coming lingerie designers. Malmaison promises to create ‘perfect synergy with the sensuality of lingerie’ following last year’s success this evening promises to be equally as exquisite and exciting This year’s Malmaison Lingerie Show will be the most exclusive runway show of the week. Malmaison Oxford, the converted prison in the heart of the Oxford Castle complex, provides the luxurious backdrop for the exhibition of fine lingerie The Malmaison Lingerie Show will celebrate the woman through theatrical, glamorous and exciting design. “Malmaison Oxford is delighted to be sponsoring the OFW Lingerie show on the 2nd March 2011. A former Victorian jail, and part of Oxford Castle, the stylishly designed hotel is steeped in history, full of character and yet has a sexy undertone, creating a perfect synergy with the sensuality of lingerie. Experience moody lighting, sumptuous furnishings and seductive food and drink. And what you get up to behind closed cell doors is your secret.” - Malmaison Oxford

THE O3 GALLERY VENUE PARTNER The O3 Gallery is delighted to be working with Oxford Fashion Week 2011 to showcase a series of photographs taken by various photographers during Oxford Fashion Week 2010. The images illustrate the pure excitement of the runway shows; from both a central and backstage perspective. The collection plays host to a variety of photographers, from young talents to well established artists. Their photographs capture the drama of the lighting, the thrill of the clothes and the splendour of the makeup. The contrast of the glamorous modern compositions with the historic interior of the O3 Gallery is a unique experience. The exhibition is set to be striking and memorable. For the first time ever, Oxford Fashion Week will be hosting an ethical fashion show alongside its couture, concept, lingerie and style shows. The show will see designers such as Lucy Tammam, Holly Dutton, Kailique and of course Feng Ho herself send their latest looks strutting down the catwalk in a runway show that will follow a discussion on ethical fashion being held at the O3 Gallery. Entry into the discussion is free and people will get the chance to hear Feng Ho, among others, speak on ethical fashion. The O3 Gallery Ethical Fashion Show will showcase a range of innovative, creative and inspiring ethical fashion & accessories designers. Styles include quirky daywear, sophisticated evening wear, eye-catching jewellery and fantastical millinery. Carl Anglim, Executive Producer of Oxford Fashion week said: "We are absolutely thrilled to have an Ethical Show as part of Oxford Fashion Week. With the show now on the schedule I cannot imagine another Oxford Fashion Week without it. Anglim added that the ethical focus in this year's Oxford Fashion Week goes beyond the show. “We have the show, an ethical discussion before the show, an ethical fashion fair the day after the show and then an ethical fashion gig on 17th March just before the Oxford Style Show. “This has all been possible through the support of Helen Statham at the O3 Gallery in the Oxford Castle and through the drive of award-winning Ethical Fashion designer Feng Ho.”

THE REGAL VENUE PARTNER The cavernous art deco space of The Regal sets the scene for The Concept Show. It will thrust its audience into a world you have never seen before. Fashion’s equivalent of an atomic blast creates the platform for the outrageous and unbelievable fashion creations of this show. Set to shock and awe with a bombardment of intensity, brightness and the alteration of the human form, The Concept Show invites you to witness a spectacle quite unlike anything seen before on the runway. A show which certainly promises creativity and sensational designs at their most spectacular. The Regal has a strong history of hosting some of the most spectacular events in Oxford. OFW2011 is very excited that The Regal has offered such an amazing venue for our most eclectic show. With its 1000+ capacity and astounding spatial versatility, the Regal is sure to stun as the backdrop for the Concept Show.

THE LIVING ROOM VENUE PARTNER Not only is the Living Room hosting the fabulous and free FASHION INDUSTRY NETWORKING NIGHT, but the Ethical Show will also be held at the Living Room. The 03 Gallery is presenting the Ethical Show which is sure to inspire skeptics with innovative and ethical designs. The event will feature a collection of Ethical Designers including award winning Feng Ho. It is just part of the Ethical line-up which also includes that “Swishing Event” (aka Ethical Fashion Clothes/Accessories Swap) and the EThical Fashion Fair in association with OFW2011. Attend the ethical show and rethink your views on what it means to wear sustainable, recycled, and most of all STYLISH clothes The Living Room forms part of the re-development of the historic castle in the centre of Oxford. They provide live music, fresh home-cooked cuisine and unbeatable service all of which can be experienced within the comfortable yet elegant surroundings of the historic Oxford Castle Complex. This is why they are the perfect location for the Fashion Industry Networking Night, where members from the fashion industry, models, press and members of the OFW team will come together to network with the public. The party will occur after the Business of Fashion discussion occurs presented by Oxford Entrepreneurs.

THE EXAMINATION SCHOOLS VENUE PARTNER The high-end pinnacle to this year’s Oxford Fashion Week is set to take place on the evening of Saturday 5th March in the impressive surroundings of the historic Oxford University Examination School, bringing the glamour of the Parisian couture collections to Oxford. Designed and built between 1876 – 1881, the Grade II listed building is reputed to be architect Thomas Jackson’s greatest masterpiece. Considering himself an artist also, Jackson incorporated influences from the decorative arts as an essential aspect of the building’s design, from the Roman marble inlay in the Grand Hall to the University’s portrait collection which hangs in the Writing Schools. Who needs the Grand Palais? Kay Hogg, Event Manager at the Examination Schools said: “With over 40 handbags, 30 + pairs of shoes, and three wardrobes worth of clothes, I always have been, I’m currently and always will be a fashion lover. So when Oxford Fashion week approached me to run their event at the University of Oxford’s Examination Schools I was delighted.” She added also that, “As a University owned building, we are delighted that the proceeds from the fashion show will be going to support the University of Oxford’s “Oxford thinking” campaign.”

THE STORY MUSEUM PRODUCTION PARTNER The Story Museum celebrates the power of stories and storytelling to inspire learning and transform lives. Its programmes in schools and communities reach 10,000 young people and adults a year. In 2014, the Story Museum plans to open an international centre of children’s story in the heart of Oxford. Thanks to a donation of £2.5 million in 2009 from an anonymous fairy godmother, it has acquired an exciting new home, Rochester House, which is now in the early stage of redevelopment. Over the next four years, with input from leading designers and artists, its beautiful but dilapidated buildings will be transformed into a magical place, where children and adults can explore stories in many forms, through innovative exhibitions, performances and a wide range of creative activities. The Story Museum, a charity and a not-for-profit company. Its patrons are Philip Pullman, Michael Morpurgo and Jacqueline Wilson.

LET’S BRAND IT MARKETING PARTNER Fashion is all about ‘The Look’. Let’s Brand It are a group of quirky creatives who get the look right for local companies in Oxford. Their mission statement is to help organisations communicate in a straightforward fashion, and we’ve been glad to have them on board. The credit for most of our print materials, from posters to postcards, is due to the resourcefulness of the team at Let’s Brand It. The group specialises in sharp branding, accessible web design and eye-catching visual merchandising. Let’s Brand It have been invaluable to giving Oxford Fashion Week 2011 its fabulous glossy image. As with all our designers and partners, we’re pleased Oxford Fashion Week can be used as a platform to show off their remarkable creative talents.

STARTECH PRODUCTIONS PRODUCTION PARTNER Oxford Fashion Week is thrilled to be working with Startech, a company renowned for the hire of professional production equipment for the live event industry. Startech will be providing technical equipment for the entirety of Oxford Fashion Week 2011 including for the Concept Show, the Malmaison Lingerie Show, the Couture Show and the Oxford Style Show, as well as professional A/V Technicians to install and operate Startech's showpiece LED curtains for the Concept and Style Shows. Roy Naraine, the managing director at Startech expressed that the decision to accept the invitation to be Technical Partners of OFW2011 was due to Startech’s enthusiasm to support local Oxford based events. ”Oxford Fashion Week has expanded at an impressive pace since it started in 2009 and after the support for us as a service provider last year by the student designers we thought we would show our appreciation to this year’s event by becoming OFW technical Partner,” Roy explained. ”This opportunity also enables us to show off our latest assets. It is refreshing to have this genre of event in Oxford and we are looking forward to this partnership and to contributing to make 2011 the most visually spectacular show yet.” Carl Anglim, Executive Producer of Oxford Fashion Week, also expressed his excitement about the partnership on behalf of the entire team at Oxford Fashion Week. ”For spectacular shows we need spectacular technical support,” he stated. “Startech is the first technical company we have partnered with in this way and that means in 2011 we are able to deliver a quality of event that will be a league above what spectators have seen in previous years. We are all very excited about this!” It takes an incredible amount of skill and hard work to ensure the technical aspects of the show run smoothly, but with Startech Productions working behind all the main shows supplying equipment and logistical support to Oxford Fashion Week's Director of Light and Sound, David Evans; with Dave regularly exchanging his creative ideas and designs with Startech's own professionals to create the best possible result, Oxford Fashion Week is sure to be even more professional and exhilarating than ever before.

MAHOGANY HAIRDRESSING OFFICIAL HAIR PARTNER Mahogany Hairdressing is the Official Hair Partner of OFW2011. Mahogany Hairdressing London Manchester Oxford continues to support OFW into its third year after the resounding success of last year. Mahogany’s Creative Team was backstage at all the events last year and will have the same presence this year. Mahogany’s London salon is located in the W1 area, which is renowned for its beauty, but Oxford is also home to three prestigious Mahogany salons. They can be found on Market Street, Turl Street and Little Clarendon Street, which link the city centre with the attractive Jericho area. Antony Licata, Salons Creative Director for Mahogany says that, “the creativity that new designers offer inspires us and the whole team is raring to go!” The Oxford hairdressers’ student-friendly approach ensures they are always challenged, and Antony continues that, “This innovative week allows designers, hairdressers and make-up artists to work alongside and learn from each other.”

LONDON MUSE MAKEUP OFFICIAL MAKEUP PARTNER The London Muse Make Up school will be providing make up designs for all of Oxford Fashion Week’s catwalk models. Operating from a metropolitan base, the institution provides excellent training in make-up and styling and offers a range of accessible courses for students. These are delivered by experienced, imaginative and superbly artistic make-up professionals. London Muse Make Up has a supportive relationship with several world-renowned brands, including MAC, Dermalogica and Illamasqua. We’re looking forward to seeing the creative talents of London Muse Make Up take the stage in Oxford, and we’re positive Oxford Fashion Week will provide a unique practical experience for artists-in-training.

FLAWLESS MODELS OFFICAL MODELS PARTNER Flawless Agency were proud to meet with all of the models for Oxford Fashion Week. The models for the show were chosen after multiple castings held in different cities from Oxford to Bristol and are sure to represent the best of Britain. The session was put together to cover preparation, posture, speed, balance, posing and attitude. Flawless Agency has been holding show specific workshops for all of the models leading up to the events. Claire Rae, Director of Flawless Agency quoted “I was extremely impressed by the enthusiasm and willingness to learn shown by all of the models.” While all the models were fabulous, Rae said that “Emma looked great as the face of OFW and Ruby showed why she will also be walking in London Fashion Week.” Flawless Agency is very excited and privileged to be working with the OFW team and look forward to the workshops to come, and of course Oxford Fashion Week itself.

AMPLITUDE MEDIA PRODUCTION PARTNER Amplitude Media to Support Oxford Fashion Week with event management support and consultancy. Amplitude Media are delighted to announce a partnership with the forthcoming Oxford Fashion week- in conjunction with Flawless Models. Now in its third year Oxford Fashion week has grown into a leading showcase of both local and international fashion talent. The week, and the subsequent style show, presents a broad range of catwalk shows, discussion panels and talks and networking events. Amplitude will be working in partnership with the event organisers and their teams to deliver event management support over a series of events, culminating in the Oxford Style Show. The show will include back to back run-way shows, featuring hundreds of designs and over 500 attendees – the largest runway event Oxford has ever seen, alongside an interactive style area with a range of brands on show. In addition, a Hospitality Zone makes the event a must on the social calendar. The style show is also being delivered in partnership with Macmillan Cancer Support, who will be showcasing The Macmillan Clothes extravaganza, which allows for shopping for high-end fashion at bargain prices. Amplitude is delighted to have an opportunity to support this great cause. Amplitude will be working in direct partnership with Flawless Models, alongside the OFW teams and designers, on the support of delivering a series of fashion shows across both the main events and the subsequent style show.

COSMIC MODELS COUTURE SHOW MODELS Cosmic Models is a newly-founded agency which prides itself on representing ‘easy-going, nice, down to earth’ models – not divas! They recruit enthusiastic and motivated individuals to model for a range of requirements, from fashion to commercial and promotional levels. Models from Cosmic will be solely dedicated to the Oxford Fashion Week Couture Show, our most prestigious event. With the help of Cosmic Models, the catwalk shows at Couture will be the epitome of glamour, marking an extraordinary display of some of the most celebrated international designers.

POLKADOT CATERING CATERING PARTNER Oxford Fashion Week welcomes Polka Dot Catering as they plan to tantalise our taste buds with their arrays of crowd-pleasing canapés. The company, led by food expert Michelle, has recently undergone a transformation, from Unique Catering to the all-encompassing ‘Polka Dot’, which caters for everything from weddings and parties to corporate events, and, now, fashion shows. Polka Dot has a dedication to food perfection, which complements OFW’s feast-for-the-eyes agenda. Oxford Fashion Week’s catering director, Natasha Hayes, said: “OFW is grateful to Polka Dot for their contribution to Oxford Fashion Week. We’re excited to play a part in re-launching the company and it has been a pleasure to work with Michelle. We are sure her range of delectable canapés will be a celebrated success.”

THE MELLER MERCEUX GALLERY PROMOTIONAL PARTNER Meller Merceux is a chain of two provincial Art Galleries based in Oxford and Whitney. It invites customers be part of the art world – a place that is shrouded in mystery and excitement, and to partake in its rituals and customs. The Meller Merceux Gallery is in partnership with the OFW Couture Show, which is to be held at The Exam Schools, Oxford, on Saturday 5th March 2011. Meller finds the best drawings, paintings or sculptures by the greatest known Artists in the world, living or dead, enabling the gallery to exhibit the finest Modern and Contemporary Art on offer. The collection has included modern masters like Picasso, to contemporary heavy weights like Damien Hirst. Meller continues this ongoing drive to work with Artists and artwork today, believing Oxford to be a great environment for enjoying the work. Meller says, “It is an amazing industry and few people have the chance to be part of it. Curating work by living contemporary Artists through the Meller Merceux Gallery, I wanted to give people the opportunity to enjoy a diversity of work, and touch the messages that are expressed through Art. It really can be an emotive experience.”

MODELS OF DIVERSITY CAMPAIGNS / EDUCATIONAL PARTNERS This year’s Oxford Style Show will feature models from ‘Models of Diversity’, a campaign that says a great fashion show doesn’t need its models to be of a very narrow range of ages, races, shapes and abilities.The campaign will showcase 20 models, including models with disabilities, mature models, models of colour, androgynous models and plus size models. Campaign co-founder Angel Sinclair expressed her excitement about the show, saying, “we are very honoured that Oxford Fashion Week have accepted us and we’re very excited about the show. We want to give the public what they’ve been asking for and that’s natural, healthy models who prove that beauty is diverse”.

OXFORD FASHION CAMPUS CAMPAIGNS / EDUCATIONAL PARTNERS Oxford Fashion Campus forms a core part of the unique network of brilliant designers located in Oxford. Additionally, it has a strong national appeal, attracting fashion-forward individuals from leading universities and companies, offering them oppotunities to socialise and promote their fashion ethics on making personal style a lifestyle. The group organises numerous events, from fundraisers to photo shoots, and offers sound advice on how to self-style and dress for the occasion. Oxford Fashion Campus has produced several events in support of UNICEF, most recently to raise funds for the relief of earthquake victims in Haiti and China. The partnership with Oxford Fashion Campus helps to support Oxford Fashion Week’s solid commitment to social responsibility.

OXFORD & CHERWELL VALLEY COLLEGE CAMPAIGNS / EDUCATIONAL PARTNERS Several students from Oxford & Cherwell Valley College will be unveiling designs at the muchanticipated Oxford Style Show on 19th March. Maria Skoyles, course leader at the College, said that she is looking forward to “the opportunities for students to gain work experience within an industry that they are all striving to be part of.” She added “The students will be able to use their experiences at the Oxford Style Show to influence the production of their own show at The Living Room, on Tuesday 24th May, when they will be supporting the charity PACT,” Ms. Skoyles added. As for the audience, Ms. Skoyles said they could expect “to be entertained and gain great style tips!”

FROM THE EXECUTIVE PRODUCER “Oxford is a fantastic city and it is madness that there was no major fashion festival before we created Oxford Fashion Week in 2009. The last two years of producing Oxford Fashion Week have been thrilling but Oxford Fashion Week 2011 is going to make the previous two years look like trialruns. Every year we produce Oxford Fashion Week we can see how much further it can go. This year is no different. Oxford Fashion Week is able to happen and grow because of the enormous generous support provided by so many in Oxford who have helped to build it and this includes individuals, companies, organizations, media partners, educational institutions and charities. The ‘Oxford’ part in Oxford Fashion Week really means something. There is nothing more satisfying to me than producing an incredible show that makes people want to come back for more. If guests come away from Oxford Fashion Week delighted, inspired and more creative than when they went in then we will have done our jobs. If designers come away with renewed confidence, with a recognition of the important role they play in people’s lives every day and with the knowledge that people love their creations then we will have done our job. If Oxford Fashion Week continues to bring together Oxford’s business, creative, educational and media communities and if Oxford Fashion Week again comes away with new partners wanting to be involved then we will have done our job. Oxford has such a strong community that there is so much potential for Oxford Fashion Week to continue to reach more people that not a day goes by without me reflecting on how lucky we are have so many great partners involved in OFW who enable us to touch more lives with the delights of fashion. I want people to express themselves during the week, to take risks with how they dress, to be who they want to be and most importantly to have fun with it all.”

CARL ANGLIM

EXECUTIVE PRODUCER

ABOUT CARL Carl holds a Law Degree from Merton College, Oxford University, and during his time there he was President of the Halsbury Law Society and hosted European political leaders whilst President of the Oxford University European Affairs Society. Prior to that Carl's first steps into production came through producing a series of live political discussion shows for local television in Texas at age 16. Carl was born in Bahrain, raised in Cornwall, schooled in Texas and has been living in Oxford ever since.

OFW2012

BE A PART OF IT: HELLO@OXFORDFASHIONWEEK.COM

INSIDE FRONT COVER: PHOTOGRAPHER ALEXANDRA OZ OXFORD FASHION WEEK 2011 COUTURE SHOW INSIDE BACK COVER: PHOTOGRAPHER ZOE MICHELLE OXFORD FASHION WEEK 2011 CONCEPT SHOW (C) OXFORD FASHION WEEK PRINCE CONSORT HOUSE, ALBERT EMBANKMENT, LONDON SE1 7TJ WWW.OXFORDFASHIONWEEK.COM HELLO@OXFORDFASHIONWEEK.COM