GUIDELINES
Oyku Naz Onen IED Graphic Design 2020
deframe
Deframe is a moving arts & culture magazine, which aims to be inspiring and to be recognized in the reader’s mind. Its main aim is to be visually pleasing and make people appreciate arts and even make them discover more about it. In its each issue, Deframe aspires people with current and up to date news about the topic. From music to contemporary art, Deframe will embolden people more and more everyday.
MOVING
AESTHETIC
PLEASING
INTERESTING
Content
Size
Arts in terms of music, film, photography and many more forms with the combination of interviews, reviews, informative articles and news.
210 x 260mm ; ready to take its place on the new stands next to other magazines close to a letter size.
Color Palette
Black and White are the main colors. If necessary the pop color between green and yellow could be used.
Price
Distrubition
Not too epensive, only 5.95 euros, so that anyone would afford to buy it. Which is serves to the aim for our target audience.
Will be displayed in any new stand and many locations, including Italy, France, United Kingdom, United States and Spain.
Typography
Druk Text Medium Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Yy Ww Zz 0123456789 Druk Text Wide Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Yy Ww Zz 0123456789 Acumin Variable Concept Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Yy Ww Zz 0123456789 Apollo MT Std Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Yy Ww Zz 0123456789
Druk Text Medium is used in the font and created the basic identity of the brand. Inorder not to be boring and be visually pleasing many styles of the fonts are used with the combination of sans serif and serif fonts. The only serif font used is Apollo MT Std it creates a harmony when its used with sans serif fonts in a working way. Body text is always the same size, which is 10 pt.
Grid System
Page numberings are put on the left and right sides almost middle placed.
The grid is made from 10 columns, which gives the oppurtunity to be more flexible with the lay outs. The most important key, the images are placed in a perfect harmony with the texts, They sometimes intertwine with each other, but also they sometimes creates negtive spaces which allows reader to read the articles more comfortably and breathe from time to time.
The margins help to create the white space around the page and makes the lay out more softened. The use of the double spreads allow the images to be viewed more clearly and pleases the reader aestheticly.
Cover Layout
Logo placed on top, centered either colored in black or white. Under the title the issue number is placed leaning on the right.
the arts & culture magazine
issue 1
April/May 2020
The barcode is on the left bottom alligned with the cover text.
A PASTEL DYSTOPIA Karen Khachaturov
At the bottom right corner the cover article and the artist is written. issue 1
On the back cover the logo is centered with the issue number and the barcode is standing on the middle bottom .
@deframe